EXECUTIVE SUMMARY

Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1 lakh i.e. approximately USD 2000. It is manufactured by Tata Motor Limited, the largest to automobile company in India. Its Chairman, Mr Ratan Tata envisions that Tata Nano become a Peoples car which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better mileage than Toyota Prius and same gas emission as a scooter Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can. be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here. The
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selling price of Nano CX in Malaysia is RM 13,704 per unit. It is estimated that gross profit for the first year would yield xxx, second year xxx and third year xxx Estimated monthly instalment payment is xxx for seven years period. With this price, the target market is very wide which includes those with income RM 2000 per month, students female workers and scooters riders

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INTRODUCTION TO THE COMPANY

Tata Motors Limited, formerly known as TELCO (TATA ENGINEERING AND LOCOMOTIVE COMPANY), is a multinational corporation headquartered in Mumbai, India. It is India's largest passenger automobile and corporation commercial vehicle manufacturing company. Part of the Tata Group, and one of the world's largest manufacturers of commercial vehicles. The OICA ranked it as the world's 20th largest automaker, based on figures for 2006 Tata Motors was established in 1945, when the company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler Benz AG, which ended in 1969 Tata Motors was listed on the NYSE in 2004, and in 2005 it was- ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2004, it bought Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It also, acquired a 21% stake in Hispano Carrocera SA giving it controlling rights in the company. Tata Motors launched the Tata Nano, noted for its Rs100,000 price-tag, in January 2008. In March 2008, it finalized a deal with Ford Motor Company to acquire their British Jaguar Land Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names. The purchase was completed on 2 June 2008 Tata Motors has its manufacturing base in Jamshedpur, Pantnagar, Lucknow, Ahmedabad and Pune.

1. History

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Tata Motors launches its first truck in collaboration with Mercedes-Benz.Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nussarwanji Tata and J Baker. The company was established in 1945 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany.

Various Products of TATA Motors

[1] Passenger cars and utility vehicles

Tata Indigo SW Tata Sierra

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Tata Estate Tata Sumo/ Spacio Tata Safari Tata Indica Tata Indigo Tata Indigo Marina Tata Winger Tata Nano (3RD March 2009) Tata Xenon XT Tata Xover (2009) [2] Concept vehicles

Tata Cliffrider 2000 Aria Roadster 2001 Aria Coupe 2002 Tata Indica 2002 Tata Indiva 2004 Tata Indigo Advent 2005 Tata Xover 2006 Tata Cliffrider 2007 Tata Elegante 2009 Tata Prima [3] Commercial vehicles

[3]

Tata 1616 Starbus

Tata Marcopolo Buses in the Delhi BRT .

Tata Star Bus in Nagpur, Maharashtra. Tata Low Floor Buses are also used by administrations in Delhi, Mumbai, Pune, Udaipur and Indore Tata Ace Tata TL/ Telcoline /207 DI Pickup Truck Tata 407 Ex and Ex2 Tata 709 Ex Tata 809 Ex and Ex2 Tata 909 Ex and Ex2
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Tata 1109 (Intermediate truck) Tata 1510/1512 (Medium bus) Tata 1610/1616 (Heavy bus) Tata 1613/1615 (Medium truck) Tata 2515/2516 (Medium truck) Tata Starbus (Medium Bus) Tata Globus (Low Floor Bus) Tata Marcopolo Bus (Low Floor Bus) Tata 3015 (Heavy truck) Tata 3118 (Heavy truck) (8X2) Tata 3516 (Heavy truck) Tata 4923 (Ultra-Heavy truck) (6X4) Tata Novus (Heavy truck designed by Tata Daewoo) [4] Military vehicles Tata LSV (Light Specialist Vehicle) Tata 2 Stretcher Ambulance Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions Tata LPTA 713 TC (4x4) Tata LPT 709 E Tata SD 1015 TC (4x4) Tata LPTA 1615 TC (4x4) Tata LPTA 1621 TC (6x6) Tata LPTA 1615 T

[5]

Introduction to the TATA NANO

The Tata Nano is a proposed city car debuted by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008 at Pragati Maidan in New Delhi, India. Called the peoples car in Tata's promotional material, it was projected to be the least expensive production car in the world. The standard version of the Nano is projected to sell for Rs. 100,000 (approximately US $2500, GBP 1277, or 1700) , not including fees or delivery. Newsweek identifies the Nano as a part of a "new breed of 21st-century cars" that embody "a contrarian philosophy of smaller, lighter, cheaper" and portend a new era in inexpensive personal transportation and potentially, "global gridlock". The Wall Street Journal confirms a global trend toward small cars, led by the Nano. The prefix "Nano" derives from the Greek root 'nanos', meaning dwarf as with nanometer. "Nano" also means "small" in Gujarati, the native language of the Tata family, founders of the Tata Group.

History and conception

The project to create a 1 lakh (1 lakh = 100000 rupees) car began in 2003, under the Chairman of Tata Motors, Ratan Tata. The strategy behind the project was the awareness of the number of Indian families who had two wheeled transport, but couldn't afford a four wheel car, and was based on the company's success in producing the low cost 4 wheeled Ace truck in May 2005.

The Nano was unveiled at the 2008 New Delhi Auto Expo.
Industry convention was that a reliable car couldn't be made at such a low price, so initial media speculation was that the car would be a simple four-wheeled auto rickshaw. However, The Times of India reported that the vehicle is "a properly designed and built car". The Chairman is reported to have said, "It is not a car with plastic curtains or no roof it's a real car." During development the

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company reinvented and minimized the manufacturing process, brought in innovative product design, and asked component manufacturers to look
at current work and design approaches in a different perspective to produce logical and simple solutions. The car was designed at Italy's Institute of Development in Automotive Engineering, with Ratan Tata ordering certain changes during the process, such as reducing the number of windscreen wipers from two to one. Financial projection: Tata initially targeted the vehicle as "the least expensive production car in the world" aiming for a starting price of 100,000 rupees or approximately $2300 US despite rapidly rising material prices. Tata Motors has been able to cut down the cost of the car by making things smaller and lighter, doing away with superficial parts and changing material wherever possible. Tata Motors company had received lakhs of enquiries through the internet for the Nano. Tata Motors intends to open bookings for the car three months from now. Tata Motors plans to produce 2,50,000 Tata Nano Cars in the first phase and add 1,00,000 in the second phase, taking the total production capacity to 3,50,000 cars probably by the end the next financial year As of August, 2008 material costs have risen from 13% to 23% over the cars development, and Tata now faces the choice of introducing the car with an artificially low introductory price, raising the price of the car, or foregoing profit on the car the latter an unlikely proposition., while an increased price on the Nano will likely decrease demand Technical overview: Design The Peoples Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy. Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in
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cities as well as in rural areas. Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to uniquely combine both space and manoeuvrability, which will set a new benchmark among small car

Engine Unlike other low cost Indian cars, this one is going to have a variomatic gear system. Instead of manual gear box in conventional cars it is coming up as gear less or rather with an automatic gear transmission. This helps to improve the efficiency & mileage by magnifying the torque output. As in international markets, the compact car from Tata will have back mounted engine, pushing the luggage space to the front. Making the engine closer to the fuel tank has another advantage of increased fuel efficiency. Rear mounted engine also help in reducing the power loss during transmission. The car will have front disk and rear drum brakes. The company claims mileage of 22 kmpl in city and 26 kmpl on highway. Fuel Efficiency The Peoples Car has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS,

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multi point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft. The lean design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. Performance is controlled by a specially designed electronic engine management system. Safety & Comfort By adhering to the fact that less weight requires less power, the 1 lakh car is made of light weighing steel. This has made the Tatas come up with a cheap alternative with out compromising on safety and performance. The base model will feature glass windows that can be cranked up. The tail lights are expected to appear like as in Tata Indica. Higher versions will have the comforts of power steering, power windows, air-conditioning and much more. With an all sheet-metal body, it has a strong passenger compartment, with safety features such as crumple zones, intrusion-resistant doors, seat belts, strong seats and anchorages, and the rear tailgate glass bonded to the body. Tubeless tyres further enhance safety. It exceeds current regulatory requirements with a strong passenger compartment, crumple zones, intrusion resistant doors, seat belts, strong seats and anchorage

Controversies Involved
Controversies also arose about Tata's planned manufacturing unit for the car in Singur, West Bengal, where the state government of West Bengal has allocated 997

acres (4.03km) to Tata Motors. The construction of the car factory on that tract of land will require fertile agricultural land and the expropriation
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and eviction of ca. 15,000 peasants and agricultural workers. The affected farmers fear they will receive inadequate or no compensation and therefore lose their livelihoods. Activists near Kolkata, where Tata's manufacturing unit is located, started burning the car in effigy. In New Delhi, a group of six women protested wearing T-shirts bearing slogans that said, "The Rs 1 lakh car has Singur people's blood on it." The Trinamool Congress alleged that Tata motors usurped the agrarian land for the construction site and has threatened to stall the manufacture of the car. The 11 cases were dismissed. The Nano is alleged to have severely affected the used car market in India, as many Indians opt to wait for the Nano's release rather than buying used cars, such as the Maruti 800 (a rebadged Suzuki Alto), which is considered as the Nano's nearest competitor. Sales of new Maruti 800s have dropped by 20%, and used ones by 30% following the unveiling of the Nano. It will be a tragedy if such a mega investment and employee generating project by one of Indias most respected company is lost to West Bengal on account of a failure of communication among its stakeholders. Its time that we as a nation begin to think of such projects as national projects and not become captive to immediate impulses. There cannot be and must never be any contradiction between industrialisation and welfare of farmers. In a democracy, the sensitivity of all stakeholders have to be addressed and in the context of land acquisition controversies, the new law of land acquisition and rehabilitation, proposed by the UPA government, is the way forward. If the Tata withdraws from the Nano project in West Bengal, investors sentiments will be hurt, and the only way for the company to move forward is for all concerned to ensure a political atmosphere conducive for investment. The Nano has 34 patents on the cars design itself, which is a cause for national celebration as it represents a major technological and manufacturing feat in the automotive sector. All projects of technological excellence and originality that give India a special place in innovation and unique competitive advantage, should be treated as national projects. The state government should ensure the farmers are justly compensated in terms of price for their land and employee opportunities in the car project through suitable policy initiative. Democratic government is all about dialogue and moderation, and we hope that the West Bengal government will initiate purposive dialogue with all concerned. After all, his unfortunate controversy must be resolved to the satisfaction of all
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stakeholders through dialogue alone.

Latest At Singur: In Tata Motors long term interests Singur has become a flash point and a hot bed for political activity. The average Indian will however be synonymous with Singur as the chief production facility of the Worlds cheapest car. The much talked about 1 lakh peoples car or the Nano. This statement is the first clear indication by Ratan Tata that he isnt interested in dealing with the violent politics of Singur. Ratan Tata is not the type of man who uses the media to play around which means that todays statement is a forecast of what will happen unless things change at ground zero in Singur. For investors and shareholders of Tata Motors, this is a major development which could go either way for them and simultaneously their investments. If Tata Motors decide to move out then almost 2 years worth of work will have to be restarted somewhere else. Despite Tatas confidence that they are capable of rolling out the Nano by October, future production will be hampered if they are forced to shift their project elsewhere. Singur has become a political issue between the government and the opposition over the governments capture of Farmer agricultural land. While the opposition alleges that some land has been forcefully acquired, while for some adequate compensation has not been paid; the important fact remains that violent methods are being used to deal with the situation. Farmers protesting the Tata plant have resorted to beating up the staff of the Singur plant .Serious bodily damage has been inflicted on the staff and family members of Tata Motors at Singur. This has been the main reason why Tata might very well pull out of Singur. For the state housing the Nano project, things are serious for West Bengal. The Nano project at Singur has put in around 1500 crores and will pump in even more once serious production begins. For a state that is in need of heavy investment, a fiasco like this will set a dangerous precedent and deter future investments by corporates in India and the World. Tata Motors if booted out of Singur might make their way to the state of Uttar Pradesh. Even Uttaranchal and Arunachal Pradesh with their lenient tax structures could be unlikely gainers. There
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are also the special economic zones of Gujarat and Karnataka that hold promise. If Tata decide to move, investors can take heart from the fact that despite delayed production and eventually sales, the Nano will still find takers.

The global auto industry is dynamically establishing a niche as major economic engines. Millions of aspiring Indians and the international auto markets watched in awe, the launch of worlds cheapest car Tata Nano. Tata Nano, launched by the $29-billion Tata group, is a believed to be a peoples car. The car was launched in an auto expo held at Delhi on 10 Jan 2008. Ratan Tata is a 70-year-old kind and tender chairman of the Tata group, drove this worlds cheapest car to the Tata Motors pavilion and unveiled this new car, giving sleepless nights to rival companies. According to Tata group, the car will come out on Indian roads in the later part of this year. The price of this car is a cause of astonishment and fear for all the other auto companies who are now trying to reduce their market prices as to compete with the launch of Tata Nano. The price of Tatas car is about Rs 1 Lakh ($2500). Expertise in auto industry are raising doubts to the price, specifications, features and safety of this cheap car but Tata promises the safety and emission standards. The car had passed the Indian regulatory requirements, frontal crash test and the Euro-IV emission norms. It is also tested for front, rear and side collisions. This car is especially manufactured for the middle class population of India who desire to have a safer means of transport at an affordable cost. It is a four-door car with length of 3. 1 meters, height of 1.6 meters and width of 1.5 meters. It can accommodate up to five people, a complete family.
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The car beholds an efficient engine of 623 cc with an efficiency of about 20 kms per litre of petrol. The highest speed is stated to be about 105 kms. The only missing luxuries are air conditioner, car audio systems , power windows and motorized steering. But the targeted customers are not so much concern with the luxuries as they are with comfort and safety. For upper class population, Nano has also come up with the deluxe model attributed with air conditioner. After the commercial launch of Nano, the Indian roads especially metropolitan cities like Delhi, Mumbai, Chennai and Bangalore are expected to be flooded with Nano. A city like Mumbai that has always experienced heavy floods during monsoons will now experience a flood of Tata Nano. The cheap price will definitely replace the used cars Mumbai . Used cars are just a pure consumption of goods for the middle class population. Now, with the introduction of Nano, the demand for used cars will certainly reduce.

OBJECTIVE

1.

To study the main features that helps the consumer for the purchase of Nano car.

2. To study the various factors affecting consumer decision for purchasing a Nano car. 3. To study the after sale service of Nano car. 4. To study the customer satisfaction from Nano car.

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SCOPE OF THE PROJECT

This study would be useful for companies to know what people perceive and thinking about Small Fight that is Nano. This study would be useful to other students as a secondary data . This study would be useful to form strategies according to perception of people about nano.

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RESEARCH METHODOLOGY
As to know about research methodology lets discuss what is meant bysearch . Definiton of research is as follow, Research is the systematic design,collection ,analysis and reporting of data and Finding relevant to specific marketing situation facing the company Research is often used by marketing manager to solve a problem on to find a Research is often used by marketing manager to solve a problem on to find a Research is often used by marketing manager to solve a problem on to find a Course an action related to a particular situation faced by a company . Marketing research could be used for market survey ,product preference test, Sales forecast or for finding advertising effectiveness. A company can obtain marketing research in number of ways. Most large Companies have their own marketing research departments The methodology ,which is also known as the systematic procedure, which is Followed for this marketing research project is as under

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Data collection

There are two types of data collection method use in my project work report. Primary data collection method- For observing consumer perception for TATA NANO and approaching customers directly in the field, comparing and references to know their preference. In survey approach .I selected a questionnaire method for taking a customer view because it is feasible from the point of view of my subject & survey purpose. Secondary data collection method- It was used by referring to various websites, books, magazines, journals and daily newspapers for collection information regarding project under study Sample size :- The sample size is 50 Sample Domain- Bareilly city
Sampling method:- A sample is considered during a research when the size of the

population is very large and a set is chosen to represent the whole population, this set is called a sample is a representative of the population under study. Similarly, a sample was chosen for the research and was chosen by a simple convenience sampling. Sampling technique The sampling technique followed was, administrating these 100 questionnaires to the customers selected on convenience basis in the absent of any data base about the customers. That is irrespective of whether the customers know about Tata Nano or not.

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Tool for Data Collection: Structured Questionnaires were the tools for data collection. The Questionnaire was neatly designed and constructed for the purpose inline with the objective of the study. The Questionnaire method of data collection is quite popular, particularly incase of big enquiries. Questions related to objectives of the study, form major portion of the questionnaire. It mainly consists of multiple choice questions so that respondent can mark one of the several choices of answers. Questionnaire is formed based on the ideas obtained from researchers discussion of the problem guid

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DATA ANALYSIS

The study entitled pre purchase buyer behavior & brand awareness of Tata Nano was carried out to address the problem with the objectives of ascertaining brand awareness of consumers on Tata Nano, the factors influencing their purchase decision, customers expectation from Tata Nano, factors influencing their pre purchase buying behavior with respect to Tata Nano. To achieve the objectives, data was collected from the company, the existing and potential customers. For these purpose 100 customers were selected on convenience based and a structured questionnaire was administrated. For the primary data a structured questionnaires was prepared based on the research objectives. A sample of 100 questionnaires was administered to the customers and the responses were collected. The customers were selected on convenience basis irrespective of whether the customers, knows about Tata Nano or not, the data so collected has been analyzed in this chapter:

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Question: 1 Do you owner a 2 or 4 wheeler? Table No 1 Options Yes No Total Graph No 1 No of respondents 73 27 100

Inference: From the above we can see that 73% of the people in Bangalore owns a 2 or 4 wheeler, and hence it is a good place for a launch of a new vehicle with good number of people who are already having 2 or 4 wheeler and hence are more likely to purchase a new vehicle for them self .

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Question: 2 Is it a 2 wheeler or 4wheeler? Table No 2 Options 2 wheeler 4 wheeler Graph No 2 No of respondents 48 25

Inference: Around 48 persons are owner of a 2 wheeler and 25 persons are the owner of a 4 wheeler and this is a good indication of the market scenario in the present market in Bangalore with the market which has so many costumers who may go for repurchase.

Question: 6
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Have you heard of Tata Nano? Table No 6

Options

No of respondents

Yes No
Graph No 6

89 11

Inference: Maximum number of people which is 89% of the sample size has heard about Nano and only 11 of the respondents have not heard about Nano.

Question: 7 What is your first impression of Nano? Table No 7 Options Grate Good No of respondents

55 35
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Average Poor Graph No 7

8 2

Inference: For most of the people the first impression is grate which is 55 % of the respondents, for 35 % of the respondents its a good one and same is the impression, for 8 of the respondents the impression is average and lastly for 2 of the respondents the impression is poor.

Question: 8 Would you like to purchase it? Table No 8

Options

No of respondents

Yes No

78 12
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Graph No 8

Inference: Most of the respondents that are almost 78 out of 100 respondents are welling to purchase it and hence we can say that the market for Nano is abundant. With only 12 of the respondents not going in favor of Nano.

Question: 9 Which color would you prefer? Table No 9 Options Yellow Black White Other Graph No 9 No of respondents

8 45 10 37

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Inference: When its comes to color black seems to be the favorite color and some of the people also go for white and yellow , at the same time some of the respondents also go for the other color. Question: 10 When would you like to purchase it? Table No 10 Options Immediately Within a year Latter Graph No 10 No of respondents

45 35 20

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Inference: Most of the people that is 45 out of 100 are welling to purchase it immediately and 35 people are willing to purchase it within a year , and rest 20 are considering it after a year. Question: 11 According to you car is: Table No 11 Graph No 11

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Inference: For most of the people the car is a dream come true and hence 65 of my respondents say it too, 20 of the respondents feel that car is a status symbol, and 15 of the respondents feel that it is for comfort.

Question: 12 What will you consider more while purchasing a car? Table No 12 Options Comfort Mileage After sales service Price Graph No 12 No of respondents

15 22 8 55

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Inference: For most of the respondents price is the major factor and hence 55 of the respondents are considering price while purchasing a car, 22 of the respondents go for the mileage and 15 go for the comfort, and 8 go for the after sales service. Question: 13 What are the features you like in a car? Table No 13

Options AC Comfortable seat Power staring Stereo All None Graph No 13

No of respondents

10 15 8 3 54 10

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Inference: Most that is 54 of the respondents feel that they want all the features in the car, 15 are willing to have only comfortable seat and 10 want AC 8 people want power staring and 3 want stereo and 10 are not interested in any additional feature.

Question: 14 Would you like to pay more than 1 lakh for thus features? Table No 14

Options Yes No May be Graph No 14

No of respondents

34 38 28

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Inference: Around 34 of the respondents are willing to pay more than 1 lakh for additional features, 28 of the respondents may pay, and 38 are not willing to pay more

Question:15 Would you like to finance it if its more than 1 lakh with other features? Table No 15 Options Yes No Graph No 15 No of respondents

39 61

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Inference: Most of the respondents that are 61 of the respondents are not willing to finance the car even if they have to pay a little more; where as 39 of the respondents are wiling to take the finance.

Question:17 Do you think there will be an impact of launch of Nano in 2 wheeler segment? Table No 17 Options Strongly agree Agree Neutral Disagree Strongly disagree Graph No 17 No of respondents

25 42 15 10 8

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Inference: 25 of the respondents feel that there will be an impact of launch of Nano on the 2 wheeler segment, 42 agree to this too, 15 of the respondents dont know about it and 10 of the respondents do not believe it, whereas 8 of the respondents feel the other way

FINDINGS
Majority of the respondents are owning a 2 or 4 wheeler Most of the respondents are owning a 2 wheeler compared to 4 wheeler Majority of the respondents are prefer Hero Honda & Bajaj Most of the respondents are prefer maruti & Tata Majority of the respondents are satisfied with the vehicle they have Majority of the respondents are have herd about Nano
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 A lot many of the people say that the first impression of Nano is good Most of the respondents are willing to purchase Nano Black is the most preferred color for most of the people Majority of the respondents are willing to purchase the car either imminently or within a year For most of the respondents the car is a symbol of a dream coming true Price is the main criteria for most of the people Majority of the respondents are willing to have all the features Maximum number of people are not willing to pay more than 1 lakh for additional features Most of the respondents are not willing to go for financing Majority of the respondents are willing to go for full payment Majority of people think that there will be a impact of Nano in 2 wheeler segment A lot many of the respondents say that there will be a impact of Nano launch on 4 wheeler segment Majority of the respondents dont think that there will be an impact of Nano on used car segment Most of the respondents think that if similar cars are available at the same rate the impact will not be the same Majority of the respondents think that the price is the major thing going in favor of Nano Maximum number of the respondents say that Nano is a boon for market Majority of the respondents feel that Nano ill increase the traffic Most of the respondents feel that Nano is not too safe for travel Majority of the respondents feel that the Nano will perform as claimed A good population is dough full about the success of Nano Majority of the respondents feel that the Nano will give the claimed mileage A majority feel that it is a good time for the launch of Nano Most of the respondents feel that Nano is going to be the best product for Tata Majority of the respondents feel that the Nano will increase the Tata brand

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SUGGESTIONS

Even though Tata products are globally recognized products among its customers some of the following suggestions may be help full in performing much better in market: The customer tends to give more importance to quality, brand name and features of any products before purchasing the. So a company should focus on these aspects. The company should focus on giving better quality product as most customers were very brand loyal and were generally satisfied with the product. Pricing did play an important role for most of the people Most of the customers are willing to accept Nano in the current scenario where the price is the major determinant Advertising is one of the most powerful tool in the hand of any company with which they can influence the customers As this is the product made for Indian customers in mind we can say that it is the one which is going to make the Tata happy for the launch As it is generally accepted by people we can say that it will be the star product for the people from Tata group

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CONCLUSIONS

The research work embodied in this report is highly qualitative and is not amenable for vigorous hypothesis testing through statistical packages. However, based on our analysis of qualitative data, Tata Nano is accepted by people.
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Also we have covered the behavioral aspect of consumers, concerning the pre purchase buyer behavior .Thus from the consumers perception as well as from the behavioral aspect of consumers concerning purchasing behavior, company can plan their promotional & service strategies based on these findings, in such a manner, so as to increase the market share, reduce advertisement expenditure, increase the brand awareness level among consumers, reduce customer complaints and thus targeting specific segment of the market and reaching large base of customers. This project has helped me understand the importance and significance of pre purchase buyer behavior and brand awareness for Tata Nano. It has given me exposure to the practical side of conducting a research and at the same time enhanced my knowledge by applying theory learnt in class to practice. The project helped me to understand the various parameters which customer looks at while making a purchase of a products, the various influencing factors while purchasing, the different brands which people purchased etc. The survey gave an opportunity to get the feedback of customers about the Tata Nano Majority of the respondents have given a favorable opinion towards Tata Nano. The survey indicates that some problems exist that deserve the attention of the company. They need to find out the consumer request regarding the color & other aspects.. The overall customers attitude towards Tata Nano is favorable & they are happy with it even before the launch

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Research limitations

My research investigation is beset with the following constraints: The study is carried out considering only Bangalore city, so it will face lack of depth study. Feedback from respondents is limited 100 persons that is sample size is 100. Only the respondent co-operation and true information in the study will only give a clear picture.

qestionnaire
Dear respondents, I am a student of Shri Shankracharya institute of management & technology. As a part of my curriculum I am conducting a study on consumer perception & future potential for TATA NANO It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis

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A) Name ----------------------------------------------------B) Age -------------------------------------------------------C) Designation ---------------------------------------------1. What is the first thing, which comes into your mind when you think about NANO? a. cheap b. economical c. affordable d. compact 2. Instead of purchasing a Bike, will you prefer to go for the NANO? 1. Yes 2. No 3. Cant say 3. Which feature of NANO attracts you most, that inspires you to go for NANO? 1. Price 2. Design 3. Mileage 4. Interior space 5. All the above 6. Cant say 6. Do you think NANO is people's car? 1. Yes 2. No 3. Cant say 7. Will you recommend NANO to your friends and relatives? 1. Yes [37]

2. No 3. Cant say 8. Which small car would you prefer to buy? 1. Maruti 800 2. Tata NANO 3. Other. . 9. How long can you wait for NANO? 1. 1-2 months 2. 2-4 months 3. 4-6 months 4. Cant wait 10. If the price of NANO rises, would you still purchase it? 1. Yes 2. No 3. Cant say 11. Will Tata be able to maintain the price of NANO in future if there is hike in cost of raw materials? 1. Yes 2. No 3. Cant say 13. Will there be traffic problem with the introduction of NANO on Indian roads? 1. Yes 2. No 3. Cant say 14. Can you trust NANO for safety?

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1. Yes 2. No 3. Cant say

1. Do you owner a 2 or 4 wheeler?

Yes

No

2. Is it a 2 wheeler or 4wheeler? 2 Wheeler 4 wheeler

4. Which 2 wheeler do you owns? Bajaj Suzuki Hero Honda Other

5Which 4 wheeler do you Owen? Hyundai Ford Tata Other Maruti

6Are you satisfied with it? Yes No

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7Have you heard of Tata Nano? Yes No

8What is your first impression of Nano? Grate Average Good Poor

9Would you like to purchase it? Yes No

10Which colol would you prefer? Yellow White Black other

11When would you like to purchase it? Immediately Within a year Latter

12According to you car is: a dream come true Comfort Status symbol

13 What will you consider more while purchasing a car? Comfort Mileage
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 after sales service

Price

14 What are the features you like in a car? AC Comfortable seat Power staring All Stereo none

15Would you like to pay more than 1 lakh for thus features? Yes No May be

16Would you like to finance it if its more than 1 lakh with other features? Yes No

17 What do you like full payment or financing? Full payment Financing

18Do you think there will be an impact of launch of Nano in 2 wheeler segment? Strongly Agree Disagree Agree Strongly Neutral

19Do you think there will be an impact of launch of Nano in 4 wheeler segment?

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 Strongly Agree Disagree

Agree Strongly

Neutral

20Do you think there will be an impact of launch of Nano in used car segment? Strongly Agree Disagree Agree Strongly Neutral

21. If similar cars such as Sentro are available at the same price will the impact will be the same? Yes No May be

22What are the things going in favor of Nano? Looks Design Mileage Price

23. Its a boon for Indian market, what do you feel? Strongly Agree Agree Neutral Disagree Strongly

24Do you think Nano will increase the traffic? Strongly Agree Disagree Agree Strongly Neutral

25. Do you think Nano is safe for travel?

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 Strongly Agree Disagree

Agree Strongly

Neutral

26Do you think it will perform as clamed? Strongly Agree Disagree Agree Strongly Neutral

27. Do you believe its going to be a success? Strongly Agree Disagree Agree Strongly Neutral

28Do you think it will give a mileage? Strongly Agree Disagree Agree Strongly Neutral

29. Is it a good time to launch Nano? Strongly Agree Disagree Agree Strongly Neutral

30IS it going to be the best product of Tata? Strongly Agree Disagree Agree Strongly Neutral

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31. Nio will add the value in Tata brand? Strongly Agree Disagree Agree Strongly Neutral

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