2ND BATX 2022-23

SESSION 5 ADVERTISING VOCABULARY AND LISTENING

1. Read the sentences and match the key words related to types of advertisement
and strategies.

advertising campaign   billboard advertising   brand awareness   catchy slogan 

 word of mouth

celebrity endorsement   guerrilla marketing   product placement   target audience 

 TV commercial
 

a) a large outdoor display to promote a service / product

b) an organized plan of action to promote a product or service
c) a short or memorable phrase used in advertising
d) a famous person recommending a product / service
e) a specific group that an advertisement is aimed at
f) advertisements broadcast during TV programmes
g) attention-grabbing techniques to promote and sell products or services
h) advertising featured within movies and TV programmes
i) consumer recognition of a specific logo or image related to a particular company

2. Listen to a radio programme commenting on the changes in advertising in the

last decades and how companies advertise their products.
Say whether they are true or false.

a) In the 1970s, American TV had quite a lot of different channels.

b) Thirteen per cent of people will stay away from websites with too many adverts. 
c) A celebrity endorsement can cause sales to rise by 40%.
d) Julietta thinks that obvious product placement isn’t as effective.
e) Volvo preferred a big TV commercial to using Twitter.

3. What do these words refer to:

a) Multimillion dollar industry

b) Streaming service
c) Catchy slogan or eye-catching billboards
d) Something that annoys the audience
e) Increase sales
f) Featured in films and tv programmes
g) Remake of the Italian Job
h) Putting adverbs at the background of a film or video
i) Volvo used it at a sports event
4. What is the best way for you to advertise a product? Can you think of an
example of tv commercial that features more than one techniques to advertise
its product or service? Share your ideas with your partners.