Cover Story

Caroline Zimmer
E.V.A GmbH | Managing Director

Crea�ng Plant-Based
Cheese Alterna�ves

12

Article
42 38

Prerna Sinha Karen Seror

Cloud Gaming – The New The New Era of Business – What’s
Medium Entertainment More to it? By Prerna Sinha
Contents
Dr. Mariam Shaikh

18 Helping Students Fulfill

their Academic and Career Goals

Mary Radenkovic

Celebra�ng Feminity by Crea�ng

Iconic Styles 24

Marika Gederte

28 An Entrepreneur on a verge of
Making a Difference

Tamara Mosidze

Redefining Home Health Care

34
 Editor’s Choice
The definition of leadership is different for different people.

Bill Gates once said, "As we look ahead into the next century, leaders will be those who
empower others."

For Jack Welch, "Before you are a leader, success is all about yourself. When you
become a leader, success is all about growing others."

For C.I. Bernard, "Leadership is the quality of behavior of the individuals whereby they
guide people on their activities in organized efforts."

There are many other definitions of leadership, but none states or defines a leader's gender. In the
current competitive world, leadership is influencing a group of people to achieve a particular goal.
Only the right leadership can help a company succeed by bringing in new and efficient ideas. Under
competent leadership, businesses can reach the pinnacle of success. And under the influence of
incompetent leadership, businesses can fail miserably.

In today's world, women leaders are revolutionizing almost every sector with their exemplary
leadership skills, creativity, and eye for detail. It has been demonstrated that their skills and
distinctive leadership style have been crucial to the success of many businesses worldwide.

There are several instances of female executives who have either successfully managed their
businesses or climbed the corporate ladder to achieve their coveted positions.

In this issue of “The 10 Most Successful Business Women to Watch in 2022,” we have curated a
list of women leaders who are setting new standards for excellence in their areas.

On the cover, we have Caroline Zimmer, the Managing Director of E.V.A. GmbH, a young
company based in the Allgäu region of Germany. E.V.A is a market leader in its segment and
develops, produces, and markets purely plant-based cheese alternatives. The organization offers
various alternatives to cream cheese, sliced cheese, grated cheese, parmesan, shepherd's cheese,
brand-new grill cheese, and curd cheese. E.V.A. GmbH is a part of the Hochland group. Still, it
consciously got separated from its parent company to allow the development of new products, some
of which were unusual for a dairy company.

So, dive in to read more such stories of the most successful businesswomen and their contributions
to the planet.

Lets Read . !
Cover Story


The

Successful
Business Women
Most

 

Caroline Zimmer
E.V.A GmbH | Managing Director

Creating Plant-Based Cheese

Alternatives
 The 10 Most Successful Business Women to Watch in 2022.

Caroline Zimmer
E.V.A GmbH | Managing Director

12 November 2022
 Caroline Zimmer
Creating Plant-Based Cheese Alternatives
S urely each of us has already noticed it in
ourselves: We eat differently than a few
years ago. Plant-based nutrition is becoming
increasingly popular, for very different reasons. The
focus is on health, variety, and sustainability,
aspects that people associate with plant-based
products. Nevertheless, hardly anyone wants to do
without one thing: delicious cheese. And that's
exactly what no one needs to do without anymore,
because delicious plant-based alternatives to cheese
are available from E.V.A. GmbH, a young company
from the Allgäu region of Germany.
The organization is a market leader in its segment
and develops, produces, and markets purely
plant-based cheese alternatives. Currently, the
company offers various alternatives to cream
cheese, sliced cheese, grated cheese, parmesan,
shepherd's cheese, brand new grill cheese, and curd
cheese.
Even though E.V.A. GmbH is a part of the
Hochland group, it consciously got separated from
its parent company to allow the development of new
products, some of which were unusual for a dairy
company.
Curious about new things
E.V.A. GmbH is currently led by Managing
Director Caroline Zimmer, an ambitious woman
who loves challenges and is always curious about
new things. Originally from Northern Germany,
Caroline has been at home in Allgäu for decades.
She has loved cheese and all other dairy
13
products since her childhood. Even at that point of
time, she was fascinated by the fact that a cow eats
grass and then turns it into something as good as
milk. Caroline states, "Since I'm also interested in
natural sciences and find topics like microbiology
and process technology exciting, the decision to
become a dairy engineer was the right one."
After graduating from college, Caroline wanted to
start an apprenticeship. However, companies at that
point of time were not interested in hiring women
because of the huge and heavy milk cans that one
needed to carry.
Caroline says, "I'm still enthusiastic about this craft,
which has such a long tradition and to which we
owe such wonderful products."
In addition to her degrees as a dairy and industrial
engineer, Caroline is a trained alternative
practitioner, Qigong teacher, and a devoted follower
of Daoism. Her education and training in traditional
Chinese medicine have shaped her way of thinking.
Serving Clients
Regarding the customers, Caroline and her team
focus on two directions; E.V.A. GmbH's primary
customers are those retailers who keep the product
on their refrigerated shelves. However, the
organization makes its products for end customers,
so the team convinces both retailers and end
customers to buy their products. And for all these,
the taste of a product plays a critical role because
people only buy a food product when it tastes good.
November 2022
 As the leader of the organization, Caroline takes
everyone's needs into account and ensures that
E.V.A. introduces products that consumers love and
have the potential to perform successfully in the
trade. The organization prefers to focus on the class
instead of mass.
Creating the Perfect Substitute of Cheese
Caroline says, "To get ahead, you undoubtedly need
your own drive, and you have to be convinced of
what you are doing. But the environment is also
very important." In professional terms, she was in
very good hands at the parent company of E.V.A.
GmbH, Hochland, first in marketing and then as the
Head of Business Development/Innovation
Management. In this role, her team established an
entirely new innovation process based on her
holistic approach to thinking and identifying
opportunities in various segments, which eventually
translated into concrete products. Simply V is one
such product; everyone at Hochland recognized its
potential very early and gave Caroline and her team
the confidence to turn it into something huge.
14
Tackling Challenges
Developing a cheese alternative that is barely
different from cheese was a challenging task. The
list of the ingredients had to be manageable.
However, the primary criteria were the taste.
Simply V was supposed to taste far better than any
cheese alternatives available.
On the other hand, the technology for manufacturing
the product was another challenge. The team at
E.V.A. developed their first product, a spreadable
cheese by Simply V. After the team was finally
satisfied with the recipe, it had to create a new
manufacturing process to produce the product on a
large scale.
Initially, distribution was also a challenge. Caroline
and her team weren't just making Simply V for
vegans but for the growing number of flexitarians. To
do that, products had to be on the refrigerated shelves
of regular grocery stores. It was a very ambitious
goal, as 7 years ago, finding a shelf with vegan and
vegetarian products in the supermarket was very hard.
‘‘
He who knows
others is smart. He
who knows himself
is wise.
‘‘
November 2022
 Currently, the market is witnessing a lot of
movement, but E.V.A. GmbH is confident that it
offers retailers an attractive portfolio of products that
consumers love. "We are currently working on
further product innovations, which I am already very
much looking forward to launching."- states
Caroline, without revealing anything more.

“Additionally, the organization hopes to grow not

only in Germany but also in Europe. Currently,
E.V.A. GmbH's products are available in seven
European nations intending to expand this further.”

Advice for Young Female Entrepreneurs

Awards and Accolades As the Managing Director of E.V.A. GmbH,
Caroline states, "You should believe in yourself and
be convinced of what you are doing. You need
courage, stamina, and healthy self-confidence
because it's not always easy to assert yourself in a
world still dominated by men. But it's worth it. Be a
team player and also rely on the skills of others."

Since its inception in 2015, Simply V has won at

least one award every year. Last year Simply V
Genießerscheiben Herzhaft Nussig received the
Vegan Food Award 2021 and the Best Seller of the
Year 2021 by the trade magazine Rundschau für den
Lebensmittelhandel. Also, the new Simply V Grill
& Pfannengenuss Tomato Oregano have recently
won the Vegan Food Award 2022 from PETA.

On the other hand, the Simply V Hirtengenuss

received the Superior Taste Award 2022 with two
stars. While the Simply V Streichgenuss Gurke &
Knoblauch ty Tzatziki and the Simply V Grill &
Pfannengenuss Mediterrane Kräuter was recognized
by the Superior Taste Award 2022, with one star.

Picture of the Future

Caroline states, "We are the market leader in

Germany and want to remain so. At the same time,
we know that cheese alternatives are a growth
market that has awakened many desires."

15 November 2022
 Dr. Mariam Shaikh
Founder & CEO | MS Education Consultants

18 November 2022
www.tycoonsuccess.com
 The 10 Most Successful Business Women to Watch in 2022.

Dr. Mariam Shaikh

Helping Students Fulfill their Academic
and Career Goals

M
eet Dr. Mariam Shaikh, an eminent
professional in the education field based
in the UAE with more than three decades
of experience and continued success. As a strong,
resilient, and futuristic leader, Dr. Mariam’s deep
expertise covers Student Recruitment, Academic
and Career Counseling, Marketing, Strategic
Development, Student Experience, and International
Relations. She has held multiple key positions in
various reputed and prominent universities in the
UAE and has worked religiously to attract aspiring
students looking to pursue higher education from all
over the world to the UAE.
Her professional journey in the world of education
began during the early 80s when she owned a
Nursery School, which was inspired by her
children. At a later stage, she went on to head a
prominent school as a Principal, where she played
an instrumental role in the school’s growth.
Following that, she joined the Higher Education
sector to help students fulfill their academic and
career aspirations. Later in a pioneering move, she
sponsored a foreign campus for The University of
New Brunswick at Knowledge Village, which
eventually encouraged many foreign universities to
set up their campuses in UAE. Dr. Mariam has
actively contributed to the successful development
of these foreign branch campuses. She has held
several key positions with The Canadian University
of Dubai, Heriot-Watt University, and Amity
University in Dubai.
As a lifelong advocate of education, Dr. Mariam
works closely with the UNHCR to provide
scholarships for displaced students. She firmly
believes that regardless of place, children must go to
school. She says, “ For Boys and girls forced to flee
violence and persecution, an opportunity to study
will provide them hope to define their future and
realize their potential.”
Recently, Harvard Affiliate Mother Theresa
University honored Dr. Mariam with an Honorary
Doctorate in Transformational Educational
Leadership for her study paper on International
Education opportunities for students from all over
the world aspiring to develop their career goals from
the best the world has to offer.
In 2020, Dr. Mariam founded MS Education
Consultants with a vision to support students,
Education Institutions, and Innovative Learning
Programs to meet the demands of the fast-paced
world.
“We are a bespoke Education Services Consulting
company with Student Success at the core of all our
partnerships. I am delighted to share that MS
Education Consultants is the official Middle Strategist
for the prestigious University of Guelph, located in
Ontario, Canada, to assist students in the Middle East
with their admission into the University.”- she says.
The University of Guelph is a leading Higher
Education Institution in Canada with three majors
ranked top 20 in the world, in combination with

19 November 2022
 Student Satisfaction that is consistently top-ranked
in Canada. The University of Guelph is one of
Canada’s top comprehensive and research-intensive
universities. They are known as Canada’s Food
University. Established in 1964, the University
enjoys a reputation for innovation and excellence
dating back more than 150 years to its founding
colleges: Ontario Veterinary College, Ontario
Agricultural College, and Macdonald Institute.
● University Admissions: With its extensive
experience with Undergraduate and Graduate
applications, MS Education assists students in
pursuing higher education in more than 400
Universities spread across UAE, UK, Canada, US,
Europe, and Australia.

The University of Guelph’s commitment to

internationalization is reflected in collaboration
with Dr. Mariam Shaikh as U of G’s Middle East
Strategist. “We are extremely excited about having
Dr. Mariam Shaikh onboard to assist us with our
student recruitment efforts in the MENA region. We
want students to have direct access to our staff
members globally, and this is a move in that
direction,” says U of G’s Regional Operations
Manager for the Middle East and South Asia,
Jimmi Hemmenbach.

As an example of its innovative academics, this

year, U of G is presenting a new One Health
undergraduate major as a response to the ongoing
pandemic. Dr. Scott Wease, pathobiology professor
at U of G, states that “This pandemic has shown
how we need this broad intersector approach to
infectious diseases. It cannot just be medicine and
veterinary medicine, and it cannot just be science, it
[also] has to be social science, it is behavior.”

‘‘
Known for its beautiful, safe campuses and
welcoming, supportive culture, U of G blends
historical and modern architecture with
cutting-edge technology. Student engagement is
fundamental to learning and research at U of G. By
focusing on the "whole student," the University of
Guelph gives graduates the tools and skills to make It’s never too late to
a difference in our ever-changing world. set a new goal, or
Dream a new
Helping Students to Achieve Their Dreams Dream..!!
Led by Dr. Mariam, MS Education Consultants
presently offer services in University Admissions,
Student Recruitment, New Campus Set-up
‘‘
Consultancy, Online Training Programs, and
Student Cultural Exchange Programs.

20 November 2022
 Interactive Session: Students from UAE proceeding to University of Guelph for Fall 2022.
● Education Consultancy: The firm promotes UAE
as an education hub and encourages the growth of
various educational institutions in new markets by
advising and consulting on New Campus startups
and developing student recruitment plans and
outreach strategies locally and internationally. It
also helps with effective marketing budget
utilization and planning, growth and retention
solutions, government accreditation, training, and
the development of student recruitment teams to
create positive student experiences.
● Online Training Programs: By utilizing its
valuable partnerships, MS Education Consultants
facilitates various training courses by industry
officials to boost the interest, knowledge, and skills
of students.
● Student Cultural Exchange Programs: Now,
students can reap the benefits of MS Education’s
Cultural Exchange Program by visiting the
state-of-the-art International Campuses in UAE to
experience the learning environment and the
available Program & Degree options.
21
Mission and Vision
Dr. Mariam’s primary mission is to develop
worldwide educational affiliations, which can help
students achieve their dreams with the GPS that will
be provided by her own company in Dubai named
‘MS Education Consultants.’ Since its inception, the
organization has developed a Student Cultural
Exchange Program, which helps students from
Europe, the US, Canada, Africa, China, and India to
spend their time in Dubai, experiencing a day in top
international universities of the region along with
visits to Expo City Dubai, Museum of the Future
and other cultural attractions in UAE.
The primary vision of MS Education Consultants is
to assist global students in meeting their academic
and career goals. The firm facilitates the
establishment and growth of educational institutions
and seeks important partnerships with various new
innovative learning programs, specialized initiatives
in line with the Government’s vision, and corporate
collaborations to arm students with the skills needed
in this era of innovation and change.
November 2022
 forward to welcoming students from India, Africa,
Malaysia and other parts of the world for the
cultural exchange visit!”

Giving it Back to the Society

Dr. Mariam feels pleased to support and be affiliated

with Ladies in Business Global Community Group,
International Women Entrepreneurs Group, Indian
Women in Dubai, the UAE Africa Education
Initiative, and World Education Community.
Additionally, she has also joined IIT E-Cell Mumbai
as the Youth Empowerment Mentor and the Youth
United Council of India as an International Advisor.
She supports UNHCR in providing scholarships for
their displaced students. Dr. Mariam also runs and
operates an orphanage in Mumbai, India.

Future Roadmap

When it comes to the future, Dr. Mariam plans to

continue mentoring and empowering students of
different backgrounds and nationalities, helping
them with their career choices, and encouraging
them to pursue their dreams. Under her leadership,
MS Education Consultants plans to launch
internship opportunities and an innovative learning
program for students and teachers.

Dr. Mariam explains, “I am pleased to share our

upcoming launches with your readers, such as the
Student Cultural and Higher Education Experience
Program, for students across the globe to experience
UAE culture and heritage and the multinational
Higher Education options provided by the leading
University Campuses from all over the world based
here in Dubai International Academic City. We have
already seen very successful visits with student
groups from the USA, Europe, and China and look

22 November 2022
 PC : Dysan Stevic

Mary Radenkovic
Founder and Designer | Lavishly Appointed

24 November 2022
 The 10 Most Successful Business Women to Watch in 2022.
Mary Radenkovic
Celebrating Feminity by Creating
Iconic Styles
M
eet Mary Radenkovic, the founder and
designer of London-based women's
luxury brand Lavishly Appointed.
Hailing from the Mediterranean, Mary's connection
to the sea and nature, coupled with her love for
fashion, inspired her to create her own brand that
celebrates femininity, style, and luxury with
sustainable practices at the forefront of the process.
The brand was created for like-minded women
seeking unique and eye-catching dynamic pieces
that can take them from day through night.
Launched in 2016 in London, Lavishly Appointed
offers essential costumes, bikinis, loungewear,
innovative body adornments, and dresses that are
designed and developed by Mary.
Following its philosophy, 'buy less, buy better,' the
luxury resort brand creates several unique,
multifunctional, and timeless pieces with a
razor-sharp focus on craftsmanship. Most of the
products made by the brand are artisanally
handmade by women for women.
It's all About Sustainability
Mary says, "The company values are all about
sustainability. The swimsuits are made out of
recycled plastic. Resortwear is 90% handmade - in
that way, we are helping artisan women."
The brand's garments are made of exclusive,
premium, sustainable materials. The brand doesn't
believe in only practicing sustainability. Instead, it
strives to create a movement to spread awareness. In
25
order to bring change and awareness, Lavishly
Appointed has started the 'Save the Fish campaign,'
encouraging its clientele to participate in the
change. When clients buy any products bearing the
brand's Goldfish logo, 20% of the profit goes to
several non-profit organizations working on ocean
wildlife preservation and the reduction of plastic
pollution.
However, when it comes to practicing sustainability,
Lavishly Appointed's manufacturing process uses
solar energy to power its warehouse. Additionally, it
is also fighting for equal pay for the workers. Mary
and her team at the company want to show that they
are not only selling fashion products but are also
selling a lifestyle and a message.
In addition to its environmental awareness, Lavishly
Appointed takes great pride in handling the
production process. The human aspect is also
cherished in every step of the production process,
taking into account the human rights of every
artisan by providing a nourishing environment for
their creative process. As a firm supporter of women
and children's rights, Mary makes sure that Lavishly
Appointed's female employees have equal status
with its male workforce.
The True Mentor
Although Mary is friends with many successful
entrepreneurs willing to share their words of
wisdom, she only considers her late grandfather as
her true mentor. Also, a fashion designer, Mary's
November 2022
 late grandfather helped her develop a genuine
passion for fashion at a very young age that has PC : Dysan Stevic
been with her.

Mary made sketches for her first collection at the

age of 12 and started working in the fashion world
at 15. Initially, she worked as a model for
beachwear, make-up, and hair products and became
a face for multiple European brands.

Suggestions for Younger Self

Mary suggests that entrepreneurs must love what

they do. She says, "You can only be your own and
enjoy your own success if you have fought for it,
failed several times, and eventually achieved it
yourself. I think it is when you turn behind and
reflect on everything that happened, and you realise
that despite all the difficulties, you managed to get
your idea and your dream to come true."

Picture of the Future

Mary's goal is to go back to the days of handmade

production, just to bring back individuality and
uniqueness. So, every design from Lavishly
Appointed is entirely handmade by some of the
finest artisans in the business.

When it comes to the future, the brand is hoping to

have its own fashion show at the Miami Fashion
Week. Mary states, "Opening our first branch store
would be the next challenge and the next step, but
we have not yet decided on the details."

PC : Dysan Stevic

26 November 2022
28 November 2022
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November 2022
 The 10 Most Successful Business Women to Watch in 2022

S
ince its appearance in the 1960s and its
progression with the rise of
micro-computing, video games have
regularly benefited from the advances of
the digital world to become an art form in its own
right and a globalized and intergenerational leisure
activity.

As streaming (or Cloud Gaming) reshuffles the

cards in the video game industry and 5G promises
to accelerate its democratization, let’s take a closer
look at its contributions in terms of convergence,
uses and business models, and why we think it will
be the video game medium of tomorrow.

Computers have never been able to do without

video games. Proof of this is the 1960s and 1970s,
which saw the appearance of the first so-called
popular games such as Spacewar in 1962, Pong in
1972 (a very basic tennis game) and Space
Invaders, which were often accessible primarily on
Karen Seror desktop machines, the ancestors of our current
microcomputers.
CMO | Gamestream
With the miniaturization of the computer will come the time
of the consoles connected to the television set and which
will propel the game in the domestic universe. The video games leave the closed
framework of the game rooms to invite themselves in the heart of the living rooms and
families.

The video games devices will also see many changes in the field of fixed consoles (e.g.
PlayStation, Xbox, GameCube, Wii®) or transportable consoles (e.g. Game Boy, DS and
PSP). In addition to wireless joysticks, there are gyroscopes that detect the position of
players’ movements in space.

Futhermore, virtual reality is becoming more and more present (for example, immersive
interactive simulation: visual, sound, haptic). In addition to technological advances and
thanks to the emergence of social networks, the world of video games has become more
social and cultural.

Pokémon GO and World of Warcraft have become social phenomena and confirm what
everyone has already understood.

Video games have now become a key sector in the entertainment industry and a
multi-billion dollar industry.

38 November 2022
 Cloud Gaming – The New
Medium Entertainment

Indeed, the world of video games is populated by characters that have become famous such as Pokémon, Mario,
Sonic, Pac-Man, Rayman or even Lara Croft, which will give rise to as many franchises and animated or
cinematographic adaptations.

Cloud Gaming or the emergence of a medium

With the arrival of Cloud Gaming technologies, video games are on the verge of a third revolution marked by:

– Ultra availability: This is the possibility for everyone, everywhere and all the time to indulge in the joys and
pleasures of video gaming. This promise is about to be fulfilled thanks to the deployment of 5G, among other
things, but also to the ability of Cloud Gaming solutions to adapt to bandwidth constraints, particularly in
emerging countries where economic barriers and low bandwidth have long restricted access to video games.

– Ultra pricing: It is characterized by a variety of business models: unit purchase, unlimited subscription,
introduction of a digital currency NFT to obtain virtual objects, freemium, more or less immersive and
personalized advertising spaces and which all correspond to as many user profiles. They will cautiously but
surely relegate to the background the ecosystems associated with console-type media and the closed ecosystems
symbolized by the Apple App Store.

– Ultra playability: Servers managing sophisticated games in agnostic mode, strong involvement of players
from game creation to participation in metavers, disappearance of social, demographic and geographic
boundaries.

– Ultra-convergence: Video games inspire and aspire other art forms and converge with other disciplines such
as medicine, which have integrated them into the therapeutic field (neurology, autism, cancer…).

One of the most striking examples of this convergence, born during containment, is the development of virtual
concerts. The most recent example of experimentation in this field is certainly the concert of the rapper Travis
Scott which took place on Epic Games’ license: Fortnite. By launching a game, players were able to enjoy a
creatively staged virtual concert, in which they could move freely around the star’s avatar in a performance
realized through motion capture techniques.

In another turn of events, the video game world, after having plundered the musical heritage to provide
soundtracks like the GTA franchise for Rockstar Games’ Grand Theft Authority, sees this same publisher
investing directly in the discovery and production of talent, with the objective of having original music directly
available and appreciated by its community, while playing the game of distribution via music streaming
platforms.

Generation Z had adopted YouTube as the single screen for their video explorations, overtaking their parents’
television and platforms like Twitch.

39 November 2022
 Generation Alpha will probably be the one of the Metaverse, a concept at the crossroads of virtual reality and
social networks using video games and their uses.

Microsoft’s recent acquisition of the giant Activision-Blizzard for $68.7 billion will accelerate the growth in
Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the
metaverse”as Microsoft CEO Satya Nadella confirmed.

Of course, the virtual world is not in its infancy. Gaming, in particular, has been investing it for several years.
Second Life, a virtual world that created a buzz among some 30 million users in the early 2000s, is a good
example. Since then, the gaming industry has been offering its own virtual worlds, with increasingly elaborate
and interactive content, like the virtual mini-concerts of the game Fortnite and their 12 million spectators.

But these universes remain limited to their own game, whereas the metaverse intends to sign the advent of an
interconnected virtual world and draw the contours of a future Web 3.0.

Everything will then be a question of the virtual experience’s quality. A few milliseconds too much delay in an
interaction, the expression of a face (the metaverse promises to reach this level of detail) or worse, an
interruption of service, and these new virtual offers will disappoint.

So, metavers and other virtual worlds will only take off, if they can rely on storage, connectivity and network
infrastructures that are up to the challenges that Cloud Gaming is currently facing.

Cloud Gaming reinvents and democratizes the gaming experience

Cloud Gaming technologies, which are omnipresent among telecom operators, are now at the heart of the
development strategies of console manufacturers and video game publishers, and are on the way to converting
almost all gamers, thanks to an increasing improvement in performance in terms of accessibility, playability and
graphic quality.

They still have to find the right balance between economic models and creativity, mass consumption and
inclusiveness, openness and respect for ethical rules.

40 November 2022
 The 10 Most Successful Business Women to Watch in 2022

C
ovid – 19 was a shock to mankind, but a
grace to Mother Earth. Humanity
collapsed, and nature rose…Mankind was
forced to stay indoors after going through
decades of globalisation, commercialisation and
more. The shock and the fear resulting from the
pandemic shook the earth, unprecedented in the
history of mankind. Yet the ‘Phoenix’ was preparing
to rise…

Businesses collapsed, industries shut and millions

lost their jobs. In the middle of all this, the
e-commerce sector rose like a ‘Phoenix’. The
pandemic created a huge demand in the market, that
was being catered to by the e-commerce sector.
According to a study, the Indian e-commerce sector
is set to grow at least 80% in the next 4 years, the
impact brought on by Covid-19.

E-commerce sector was flourishing even before the

pandemic, however there is a need to relook at the
Prerna Sinha business strategies for the sector after covid-19. The
tectonic shift in this sector has also called for some
Founder | Urbane Essence major changes in the way businesses operate. Some
of the strategies, that are in line with sustainability
that need to be adopted are mentioned below:

1. Sustainability the big way – There is a need to ‘introduce ‘sustainability’ as a business

strategy by all firms irrespective of their industry. E-commerce firms definitely need to
focus on ‘sustainable’ products. Any product/service that is in alignment with nature
would be the need of the hour. Sustainability, in all forms – business models to packaging
products has become increasingly important after the pandemic has hit almost every
family living on earth. Promoting and selling ecological products will nourish Mother
Earth and go a long way! Consumers’ approach towards health and wellness will lead to
them preferring sustainable products over others.

2. Leaders as ‘Compassionate Mothers’ – Taking cues from Mother Earth who always
nurtures its people, leaders also need to reshape their personalities, and play the role of
compassionate mothers in the lives of their teams/ people. The leaders must create a
‘trusting & transparent’ environment, ensuring there is trust amongst teams. Trust, during
these times can be one of the ‘winning’ strategies. In times of uncertainty it’s very
obvious for ‘people’ to feel lost and unmotivated. Along with this, if the organisation
doesn’t trust them their mental health and immunity can be compromised.

42 November 2022
 The New Era of Business – What’s
More to it? By Prerna Sinha

3. Empathy as a strategy – 90% of those who are working from home are doing it for the first time. While the
leaders/ bosses may get insecure about their ‘people’ it is not the right time to display such insecurity. They are
struggling with the ‘perfect’ phone/ internet connection (*pun intended). Or they may be trying to help their
mothers/ wives in wrapping up a household which has mounted a double fold in the absence of the household
help or they may be trying to soothe a restless child who is frustrated being home. Organisations need to ensure
an ‘empathetic’ view towards the employees. The more empathy that’s shown towards ‘people’ at this stage will
ensure they stay performing in these times. Isn’t ‘performance’ that one thing the organisation is expecting from
its people?

4. Dynamic & Sturdy Logistics – While e-commerce is progressing at the speed of lightning, those cardboard
boxes and plastic packaging are creating tons of waste that end up in landfills worldwide annually. The
e-commerce firms need to revamp their logistics system, making it dynamic, sturdy and eco-friendly.
Organisations need to give their packaging a complete makeover, and source sustainable and ecological
packaging materials.

5. Eco-friendly approaches in the supply chain – Organisations need to adopt eco-friendly approaches in all
areas of business, including supply chain. Using materials that are recyclable, implementing processes that are
sustainable will help the organisations contribute to a happy and healthy planet.

6. Make shipping environment friendly – Developing an environment friendly shipping solution for
transporting goods will help the firms stand for ‘environment’. Firms must educate and convince the consumers
to even pay extra for environment friendly shipping cost.

7. Optimisation of Waste Management – E-commerce firms need to optimise their waste management, and
eliminate the packaging waste. ‘ Reduce, Reuse and Recycle’ mantra needs to be followed by one and all.

Our planet needs our attention and care, since today’s world is dominated by businesses they can be the change
makers! Changing the way business operates, the way employees are treated, the way nature is preserved.
E-commerce, the Phoenix, has disrupted the way people shop, eat, travel and live. Am sure, it can also change
the way our planet feels.

43 November 2022
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