Dollar East PVT.

LTD is a leading currency exchange

company in Pakistan. The company was formed in year
2002 when State Bank of Pakistan (SBP) granted
permission to establish currency exchange companies
in Pakistan. Dollar East PVT.LTD was the second
luckiest company in Pakistan who got the license and permission by State Bank of Pakistan
(SBP) to start and run the business.
Dollar East PVT.LTD is an A-Class permitted licensed company authorized by the State Bank of
Pakistan (SBP). Today Dollar East PVT.LTD is a leading exchange company in Pakistan with
having an authorized capital of Rs. 1 Billion. Company comprises of a network of different
branches and franchises all over the Pakistan, having 45 outlets in 29 different cities.
As Dollar East PVT.LTD company is dealing in currencies, so company operate its all frame work
according to the national and international laws and also according to the regulations of State
Bank of Pakistan (SBP) to avoid the crimes of money laundering at national and international
level.

BOARD OF DIRECTORS:
1. ABDUL AZIZ
2. ABID HUSSAIN
3. DAJJID HUSSAIN
4. HAFEEZ UR REHMAN
5. IHSAN UL HAQ ABBASI
6. MAHFOOZ UR REHMAN
7. MUHAMMAD ANWAR DAR
8. MUHAMMAD FAROOQ DAR
9. MUHAMMAD RAFIQUE
10. QAMMAR MIRAJ
11. SAJID HUSSAIN
12. SYED IMTIAZ UL HASSAN GILLANI
13. SYED IRFAN UL HASSAN GILLANI

SUBMISSION DATE: 19 MAY, 2022

 MANAGEMENT:
Dollar East PVT.LTD company is managed by these persons:
1. CEO: Mr. Major Muhammad Rizwan (R) (Acting Chief Executive Officer)
Major Muhammad Rizwan (R) is the Chief Executive Officer (CEO) of
Dollar East PVT.LTD Exchange. He is an accomplished leader and a
management professional. He possesses over 25 years of senior
management experience with armed forces and private sector
organization. In recognition of his meritorious performance, he was
awarded with Tamgha-e-Imtiaz (Military).

Major Muhammad Rizwan (R) is a highly educated person and possess qualifications in
diverse streams of knowledge. He holds a Master’s in Business Administration (MBA) with
emphasis on General Management. He has also received Master Degrees in Criminology,
Political Science and International Relations.

2. Mr. Muhammad Iqbal (Director Operations)

Mr. Muhammad Iqbal has about 12 years of experience related to

financial planning, and respective controls in the industry. He is a CA
qualified profession from Institute of Chartered Accountants of Pakistan.

He has led key initiatives that achieved cost efficiencies and reduced
operating budgets, extensive experience of Financial Management,
Corporate Finance, Accounting and Audit.

3. Madam Robina Mahmood Baig (Director Accounts)

 Madam Robina Mahmood Baig has a vast experience, spreading over

20 years, in the field of Accounts and Finance.  She has earned an MBA
degree in Finance from University of the Punjab in 1988.

Presently, she is working with Dollar East PVT.LTD Exchange Company as

Director Accounts. She has also served as a Head of Treasury Department
at GIFT University. 
 4. Mr. Nadeem Mustafa (Director Marketing & Business Development)

Mr. Nadeem Mustafa is a graduate from Cardiff Business School, University

of Wales UK, where he obtained a Master’s in Business Administration with
concentration in Marketing.

He is an accomplished Marketing and Management professional with over 29

years of experience in leading and managing the organizations; developing and
implementing strategic marketing plans; creating, strengthening & revitalizing bands;
planning and executing marketing communication campaigns; and growing & managing
sales.

5. Mr. Ahmed Barjees Faisel (Senior Manager HR & ESTB)

Mr. Ahmed Barjees Faisel is a seasoned management professional with

25 years of diversified experience in the field of Human Resource, Strategic
Marketing and Business Management

He is a proactive leader with People Management and Human Resource

Development skills. He has a proven talent of team leadership, change management,
employee performance, training and development.

He holds a Master Degree in Business Administration from University of Management and

Technology (UMT), Lahore.

6. Mr. Salman Shahid (Head of Internal Audit)

Mr. Salman Shahid acquired degree of B.S.C in Computer Sciences (Hons)

from U.E.T, Lahore. He started his career with N.B.P as an I.T Officer in 2004.
Showing knack for business development, pursued an M.B.A degree from
University of Bath.

In 2010, he joined Dollar East PVT.LTD Exchange Company as Business Analyst and later
switched to the Internal Audit Department as Head of Internal Audit in 2012; where he
continues till date.
 7. Mr. Muhammad Abid (Manager Compliance)

Mr. Muhammad Abid obtained degree of MBA besides being a Member

of Pakistan Institution of Public & Finance Accountant (PIPFA). He started his
career as an Income Tax Consultant at M/s Dawood Ilyas & Co. Later having
been fulfilled the given responsibilities with full passion and vision leaded to
get himself promoted as a Manager Compliance.

He has attended the training sessions on ‘Capacity Building Program on Regulatory,

Supervisory and AML Framework’ for Exchange Companies from the State Bank of
Pakistan.

MISSION AND VISION STATEMENT:

MISSION:

The mission of the company is to promote and enhance the image of

exchange business in the public by providing affordable currency exchange
platform to customers. Our dedication and commitment to security, speed of
process and General Customer service. We have qualified, experienced staff
and make prompt decision under the rules and regulation of regulatory authorities and
supervision of management. Our best services are the symbol of good reputation in this field.

VISSION:

The Vision of the Company is to develop its capability to develop reliable

clients. The Company will continue to generate the Foreign Exchange for the
Country through its persistent efforts to get the most secured Home
Remittances. The vision of the company is to become a leading Exchange
Company in Pakistan by expanding its branches network in Pakistan, a strong customer base
and accurate following business practice. Dollar East PVT.LTD is a customer base company and
we consider our customer is our assets and we ensured timely and secured service to our
customer.
 PRODUCT AND SERVICES:
Dollar East PVT.LTD is a customer focused company and has always offered and
maintained products, services and policies aimed at best satisfying the customer needs.
The infrastructure, systems and procedures are regularly reviewed and improved to ensure
the customers are provided with speedy, convenient and secure delivery of service.
Our products are:
1. Home Remittance
2. Outward Remittance
3. Currency Exchange
4. Branchless Banking

1. Home Remittance
Home remittance is the transfer of money by a migrant worker to his/her
family/loved ones back in Pakistan, through legal banking channels.

2. Outward Remittance
An outward remittance is the transfer of funds from Pakistan to a foreign
country. It is a safe and quick way of sending money abroad. You can use
outward remittance to cover tuition fee, living expenses, pay for medical
treatments abroad, buy assets, and more.

3. Currency Exchange
A currency exchange is a licensed business that allows customers to
exchange one currency for another. Currency exchange of physical money
(coins and paper bills) is usually done over the counter at a teller station.

4. Branchless Banking

Branchless banking is defined as the delivery of financial services outside

conventional bank branches, often using agents and relying on information
and communications technologies to transmit transaction details – typically
card-reading point-of-sale (POS) terminals or mobile phones.
 BUSINESS STRATEGY OF COMPANY:
Business strategy of Dollar East PVT.LTD company is that they have done many agreements
with many companies and banks for home remittance for their future to fulfill the demands of
their clients.

International Remittances

Banks

These are some companies and banks whom with Dollar East PVT.LTD company
have made agreements for their future.

MARKETING METHOD OF COMPANY TO EARN PROFIT:

These are some methods that how Dollar East PVT.LTD company
markets their products to earn profit: the action or
business of
promoting and
1. Offer new customers discount and promotions. selling products or
services, including
2. Reconnect old customers. market research
and advertising.
3. Update website.
4. Partner with complementary businesses.
5. Promote skill
6. Take advantage of online ratings and review sites.
7. Advertise on website.
8. Spread the word via mail.
9. Social media posts. obtain a
financial
10. Trade-ins. advantage
or benefit.