FAQ on Brand name and logo usage by suppliers

Which kind of suppliers can use our logo-service suppliers, goods/ raw product suppliers, sample
part suppliers?

Suppliers are not allowed to use any logos. Daimler's corporate logos are intended exclusively
for uses initiated by Daimler.

In some contracts it is part of the agreement that the suppliers want to get a reference, but it
is not an approval in general. Every single request has to be checked first by Central IPS team
and then approval is provided. No approval by local entity.

Where are the criteria/guidelines listed? Is it accessible to all Daimler employees?

The below link is available to all including suppliers. This page is not a private page, meaning
every supplier can get the guideline. The supplier may put their reference request on the same
link.

https://supplier-portal.daimler.com/docs/DOC-1313

Can the guideline be made available to Vendors? Or is it part of the General Purchase conditions,
Special purchase conditions which goes with PO? If not can it be made part of PO/SPC/GPC?

Guidelines are available in the link: https://supplier-portal.daimler.com/docs/DOC-1313

If we notice a violation in usage, whom to reach out?

Central IPS team

If supplier request for Press release, how it should be handled?

Supplier need to submit request on the Daimler Supplier Portal along with name of contact
person at local entity level. Central team will evaluate and respond. Central IPS team contact
that colleague at local to make sure the cooperation is longstanding and intensive enough
before providing their approval.

Using Mercedes-Benz logo in supplier’s clientele

Not allowed

Using name of MBRDI on their website as their client/corporate partner

Not allowed in general. But suppliers can reach out to us with a reference request. In case
we can approve a longstanding cooperation and accordingly a high volume of business they
might be allowed to use the corporate name “MBRDI” in mixed spelling (upper/lower case)
and in their corporate font. Highlights in any way (colourful or other) are not allowed. The listing
of clients should follow an alphabetic order.

Testimony videos, otherwise or even in case supplier promise to reduce the price

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 FAQ on Brand name and logo usage by suppliers

Not allowed. We don’t allow quotes from Daimler employees to be published externally in
general.

What points need to be considered before entertaining such kind of request, give examples:

• Cooperation/ business relationship for more than 5 years,

• Cooperation/ business is outstanding (means all internal departments are happy to work with
the supplier),
• Minimum of 1 billion € volume of business

 Apart from the above few points, IPS central team evaluate each request on case to case
basis. No one-time blanket approval.

Standard clause on use of Logo and Brand name by supplier in RFP - “The Service Provider shall
not use the name, logo and identity of MBRDI and/or any other MBRDI Group companies for
marketing or similar purposes without MBRDI's prior written consent”.

Query, when supplier is responding to any of RFP to their potential customers, can supplier use
our logo on their clientele list without our written consent or will this considered as a violation?

Supplier can only use MBRDI’s name in RFP. Logo is not allowed. RFP is basically to inform the
potential customers about supplier’s capabilities and not to reflect their relationship with
Daimler.

As a general principle – to avoid the danger of third-party advertising – the supplier should
concentrate on displaying his own products and services rather than on representing his
business relationship with Daimler AG or its products, production conditions, requirements
and the like.

Can MBRDI provide “recognition certificate” for the good work done by the Vendor while providing
services to MBRDI.

Never write any texts for suppliers and furthermore don’t sign any such forms. We only approve
and check explicit material the suppliers provide to us.

There are certain occasion due to statutory requirement, MBRDI have to allow suppliers/ Lessors
to use our logo and brand name in the Agreements except for marketing purposes. The Statutory
requirement such as periodic disclosures under the REIT Regulations or disclosures in any offer
documents or information memorandum, or any legal/ regulatory disclosures. Hope all these
exceptions are allowed.

Allowed. However, satisfy yourself about the statutory requirements and always keep backup
for records. Evaluate each request on case to case basis. No one-time blanket approval.

Be sure that it is only used for supplier’s internal requirements. As soon as it is used externally
the reference has to proceed the process.

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