WELCOME

TO MY
PRESENTATION Le Ngoc Han
TOPIC:
An impressive strategy from
Google company
Main parts:

Product in the How does Google The promotion of

marketing of attract the this campaign
Google attention of
customers?
Part 1:
Product in the
marketing
- Google has 151 products

- One of Google'strength provides

diversity in their product
How does Google attract the attention
of customers?
 Price
The products are low cost

Strive to give to best possible

result
 Place in marketing

Google concludes all its activities in and

through internet
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Google also offers the choice
for their products
The promotion of this
campaign
Google's promotional mix

Sale promotion

Sponsorship

Public relation

Direct marketing
Public relation

The company's marketing include financial and technical

Creating a positive brand

 Direct marketing

Google's online advertising of its own

product