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  • Social Media Campaign

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    This document outlines a social media campaign plan including the campaign goal, call-to-action, timeline from start to end dates, primary and secondary social media platforms, digital asset management links and materials, metrics and goals, and a promotional plan to engage journalists, bloggers, influencers and partners.

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    Social Media Campaign

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    This document outlines a social media campaign plan including the campaign goal, call-to-action, timeline from start to end dates, primary and secondary social media platforms, digital asset management links and materials, metrics and goals, and a promotional plan to engage journalists, bloggers, influencers and partners.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    26 views6 pages

    Social Media Campaign

    Uploaded by

    puzzle egy
    This document outlines a social media campaign plan including the campaign goal, call-to-action, timeline from start to end dates, primary and secondary social media platforms, digital asset management links and materials, metrics and goals, and a promotional plan to engage journalists, bloggers, influencers and partners.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    SOCIAL MEDIA CAMPAIGN

    CAMPAIGN GOAL

    WHAT THE CAMPAIGN WORKS TO


    ACHIEVE

    CALL–TO–ACTION

    WHAT AUDIENCE IS ASKED TO DO

    CAMPAIGN CALENDAR

    START DATE

    END DATE
    PRE-CAMPAIGN PROMOTION
    RELEASE DATES

    PEAK DATES
    SCHEDULED FOLLOW UP POST
    DATES

    SOCIAL MEDIA PLATFORMS

    PRIMARY

    FACEBOOK

    TWITTER
    LINKED-IN

    YOUTUBE

    INSTAGRAM
    SNAPCHAT

    PINTEREST
    GOOGLE+

    OTHER
    OTHER

    DIGITAL ASSET MANAGEMENT

    LINK

    LANDING PAGE
    WEB FORM - E-COMMERCE

    WEB FORM - DONATION / PETITION


    WEB FORM - EMAIL SIGN-UP

    GRAPHICS

    VIDEOS
    USER-GENERATED CONTENT
    EARNED / PAID MEDIA
    OTHER

    OTHER

    METRICS

    GOALS

    PURCHASES / DONATIONS

    EMAIL ADDRESSES GATHERED


    PETITION / PLEDGE SIGNATURES

    WEB VISITS / CLICK-THROUGHS

    USER-GENERATED CONTENT SUBS


    SOCIAL ENGAGEMENT
    NEW USERS

    EXPANDED AUDIENCE

    OTHER
    OTHER

    PROMOTIONAL PLAN

    CONTACT NOTES
    JOURNALISTS
    BLOGGERS
    SOCIAL MEDIA INFLUENCERS

    SOCIAL MEDIA INTERACTORS

    PEERS AND PARTNERS


    CROSS PROMOTIONS

    OTHER
    OTHER

    OTHER

    OTHER
    R

    RMS

    SECONDARY
    MENT

    DESCRIPTION

    TRACKING TOOLS

    PITCH

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