BIG HIT

ENTERTAIMENT AND
BTS : K-POP
REACHES GLOBAL
BREAKTHROUGH
DHELLA AYU PERMANASASI / 16119043
AZIZAH AZILLA / 16119120
INDAH RACHMAWATI / 16119126
LIBNA HAWARI / 19116132
MEGA WIDI / 16119135
1 What is K-POP?

2 BIG HIT Entertaimnet

3 K-POP System

4 BTS Reaches Global Breakthrough

5 SWOT
 What's K-POP?
K-pop is one part of the “Korean Wave” or Hallyu, a term that refers
to the popularity of Korean pop culture and Korean TV shows,
music, and films throughout Asia and other parts of the world.
Which is included in K-Pop itself are all kinds of music programs
ranging from girlbands, boybands, or music types vocal groups
accompanied by dance, to Original Soundtrack movies and all
other types of music.
K-Pop culture is very much interesting attention from the public,
especially students who idolize the artist. In the last few years
alone, the emergence of K-Pop has been able to enter the
international arena because it is considered to have a unique
personality.
 BIG HIT ENTERTAIMENT
Big Hit Music is a South Korean music label established in 2005 by
Bang Si-hyuk or better known as Bang PD (PD nim in Korean).
It was re-branded and re-structured into an independent label
under Hybe Corporation (formerly Big Hit Entertainment Co., Ltd.) in
March 2021.
Until recently, the label was home to soloist Lee Hyun, and boy
groups BTS and Tomorrow X Together. It previously managed
soloist Lim Jeong-hee, groups Eight, 2AM, and co-managed Glam.

Bang Si-hyuk.
K-POP
System
 Brief History of K-POP

The Korean music industry had been historically controlled by two TV broadcast networks, which introduced stars on weekend music talent
shows. Most music on radio and TV was very traditional—either slow ballads or old-fashioned big-band pieces played in a style called “trot.”
In 1992, however, all of that changed with the band Seo Taiji and Boys. Their single “I Know” topped South Korean charts for 17 weeks, the
longest number-one streak in the country’s history, which went unmatched for the next 15 years.

Between 1995 and 1998, three major entertainment labels emerged to cultivate what came to be called “idol groups.” The first, SM, was
founded by music producer Lee Soo Man. Two other agencies, JYP and YG. These companies resembled old Hollywood studios in terms of
their size, organization, and contractual relationship with their stars. The firms thus had a huge amount of control, which they leveraged to
extend K-pop’s success beyond Korea, to Japan, Thailand, and Malaysia. Using what they called a “culture-technology” strategy, pioneered by
SM’s Lee Soo Man.
 Idol Grup Development

Agencies made large upfront investments in idol development. Idol hopefuls, typically between 12 and 19 years old, applied
to participate in competitive auditions.

Idols were further designed to be attractive. Software simulations projected how the voice and appearance of the
applicants would change as they progressed through adolescence, leading to planned interventions.

The company bears all costs of developing singing and dancing skills, including the living costs of participants while
undergoing a rigorous training program of two to five years.
 Idol Grup Formation

Groups are divided by gender (into boy bands and girl bands) and further by "concept". For example, the
concept of a girl group might be “girlly innocent” or “badass poppy”. Group members are selected to
complement each other, taking into account their differences (eg, height, face size) and how these
attributes match. Group members also specialize in different performing elements, such as singing or
rapping or dancing. Once assembled, the group is taught how to position themselves—that is, how to sit or
stand for an interview or for a photo.
 Choreagraphy and
Staging

Music videos usually have large production volumes, with set designs that save a small amount of money.

Choreographed and staged to maximize visual appeal. So-called "soft power hooks" in songs are often sung in

English with words that suggest dance moves — for example, the rudder in "Mr. Taxi" and the butt jiggle in "Bubble

Pop." Most K-pop songs are dance songs; not dancing enough is reason enough to disqualify a song.Because K-

pop acts want their fans to be able to dance to the music, their routines sometimes include simple moves that fans

can imitate.
 The Origin of K-POP
songs

The entertainment agencies co-operated with large numbers of composers. SM alone maintained
relationships with 450 composers. Sony Music Entertainment, Universal Music Group, Warner Music,
and other foreign music publishing companies sold songs in Korea. SM typically received 100 songs
week from songwriters. And The stereotypical K-pop song resembled boy band songs popular in
the United States in the 1990s. They aspired to explosive choruses but also strived for simplicity and
“a catchy melody.”
 Grup Productivity and
Lifespan

a successful K-pop band produced an album every 18 months and a five-song mini-album once a
year Each year, 300 groups prepared to debut, although only 50 or so actually debuted.

K-pop music contracts usually lasted seven years. One of the major causes of boy bands splitting
up was the mandatory military service required of all males in South Korea.
 Distribution

Within Korea, K-Pop bands relied heavily on TV networks and weekly variety shows for promotion.
Artist debuted (for the first time)on these live TV show. Artist who had debuted in the past
appeared on the "comeback stage" where they introduced new songs and new promotional effort.

Streaming services and platform such as Youtube allowed K-Pop to reach worldwide popularity.
K-Pop stars become spokespeople for consumer product.
 Fan Engagement

A big part of the K-Pop experience, and a major factor in marketing, was the community of fans that
followed each group. Agencies would facilitate frequent interactions between a band and its fan
base over the internet and via social and traditional media.

Being a true fan of a band meant you consumed behind the scenes content. Bands appeared
regularly on variety shows and often created their own reality TV specials that allowed fans to get a
glimpse into the band members personalities. Idols were also active on Facebook and Twitter.
BTS Reaches
Global
Breakthrough
 The New Entrant : BTS

BTS is a boy group from South Korean that has 7 members namely RM, J-Hope, Suga, Jimin, Jin, V, and Jungkook. BTS debuted in 2013
under the BIG HIT Entertainment agency, which was run by CEO Bang Si Hyuk.

Before debuting, the members ran a blog such as uploading free raps, songs, mix tapes, and job logs in a style that teenagers like. This
was done to create a music world that relates to the real-life faced by teenagers and includes stories of real-life fans in the song. This
“from teen to teen” approach led observers to say that BTS is setting “a more sober tone in the high-energy world of K-pop.
In carrying out promotions, BTS adheres to the messy nature of social media.

Each member shares “every detail of their personal life—from meals to sessions rehearsals backstage (clip)," thereby "disarming fans
with intimacy." BTS wants to appear to fans as real people, not just manufactured products is what generates huge fans dedicated,
who proudly call themselves “ARMY” (short for “Adorable Teenage Representative MC).
 Global Breakthrough

BTS began to penetrate the international scene with a song entitled "Mic Drop" which was released in December 2017. Then, American
DJ Steve Aoki remixed a different version of the song. Upon its release, Aoki's version reached number one on the US iTunes chart and
number 28 on the Billboard Hot 100. The hit was certified gold in the United States in February 2018.

BTS has also tried new things such as collaborating with several western artists such as Fall Out Boy, The Chainsmokers, and Wale.
In addition, BTS also made an English version of their popular album. This is more flexible for applying cultural technology techniques,
writing, and adapting sound. and lyrics to suit the Western culture and pop preferences.

In addition, BTS also conducted a North American concert tour to strengthen its North American fan base already exists and is
attracting new fans. Concert tours may also involve working with record companies or Western bands. Collaboration of sorts can be
useful for building awareness about the band and maybe even profitable.

Strenght
Has a substantial geographical reach,
customer base and maintains a strong
brand name identity.
Strong online presence on different
social networking sites and efficient
social media management.
The well-developed and efficiently
integrated IT infrastructure can
improve the operational efficiency and
increase knowledge of the latest
market trends.
An organisation may own different
intellectual property rights that can
make the product offerings unique and
exclusive, making it difficult for
competitors to imitate.
Competent and committed human
capital can act as a powerful source of
competitive advantage, particularly
when business is service oriented in
nature.
SWOT
ANALYSIS
Weakness
The organisation can draw the criticism
from the environmentalists for its poor
waste management practices and
inability to integrate sustainability in
business operations.
High job stress and consequent low
workers’ morale makes the workforce
less productive.
Organisational culture also becomes a
big internal weakness when it does not
align with the strategic/business
objectives.
The poor customer service (such as
inefficient customer complaint
handling) can trigger the negative word
of mouth about the business and affect
business growth.
Opportunity
The exponential growth in the
population, and particularly in the
existing or potential customer
segments is a great growth opportunity
for the business organisation.
The development of new technologies
to assist the product/service
production and delivery process can be
exploited to embed the innovation in
business operations. The advanced
technological integration can decrease
costs, improve efficiency and result in
the quick introduction of innovative
products.
The emergence of e-commerce and
social media marketing as a trend can
be a great opportunity for Big Hit
Entertainment and BTS K-Pop Reaches
for a Global Breakthrough if it can
ensure strong online presence on
different social networking sites.
Improvement in the customers-
lifestyle and standards mean more
consumption on consumer goods and
services, and more opportunities to
encourage the purchase.
Threat
The changing regulatory framework
and introduction of new stricter
regulations impose a major threat to the
Big Hit Entertainment and BTS K-Pop
Reaches for a Global Breakthrough.
Shortage of skilled labour in the market
can make it difficult for the organisation
to attract talent with the right skills set.
The growing environmental
sustainability trends act as a major
threat when offered products/services
are not environment friendly. It draws
the negative publicity and criticism
from the environmentalists and affects
the brand image in a competitive
market.
The globalisation pushes the
organisation to cross national
boundaries and deal with cultural
diversity, which may have a detrimental
impact if the organisation lacks the
cultural intelligence.
"Today I am who I am with all
my fault and my mistakes"

Kim Namjoon - Leader of BTS

Thank Have a nice
day :)

You!