A

PROJECT REPORT ON

SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH COMPETITORS Submitted to: Prof. LINKON (MANAGEMENT DEPRTMENT) Submitted by: RAHUL PUNDIR of Masters of Business Administration (2nd semester)

DR. I.T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh Affiliated to Punjab Technical University, Jalandhar. 2010-2012

CERTIFICATE

Certified that this project report _____TITLE OF THE PROJECT_________ is the original work of __RAHUL PUNDIR_____ who carried out the project work under my supervision as a part of Assignment of Research Methodology.

ACKNOWLEDGEMENT

It is my proud privilege to express a deep sense of gratitude and regard to My guide Prof. LINKON (Department of Management). His initiative Keen interest, expert and valuable guidance at every step Provided a constant Source of inspiration and encouragement to me for Intensive studies in the subject. I am deeply indebted to His.

RAHUL PUNDIR MBA III SEM

DECLARATION

I here by declare that project work SWOT analysis of Reliance Communication with competitor is an honest attempt, to put entire finding on actual data gathered through personal investigation with the managers, employee and market report of the Company. The work presented is my original piece of work and not been submitted to any other place for any degree or diploma. I also declare that all information gathered by me during the course of project at RELIANCE COMMUNICATION LTD.

DATE_____________ PLACE_______________

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION
o COMPANY PROFILE o HISTORY OF THE ORGANIZATION o VISION o MISSION o PERSONNEL o OBJECTIVES o ORGANISATIONAL STRUCTURE

CHAPTER 2: MAIN STUDIES

o INTRODUCTION OF THE TOPIC o THE PROBLEMS BEING FACED o WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM o STRATEGIC WEAPON OF RELIANCE

CHAPTER3:RESEARCH OBJECTIVES &METHODOLOGIES

o RESEARCH PROBLEM o RESEARCH OBJECTIVE & SUBJECT OBJECTIVE o INFORMATION REQUIREMENT o CHOICE OF RESEARCH DESIGN o RESEARCH INSTRUMENT USED

CHAPTER 4: DATA ANALYSIS & INTERPRETATION

o DATA INTERPRETATION & FINDING OF CUSTOMER SURVEY

CHAPTER 5: CONCLUSIONS
o CONCLUSION

CHAPTER 6: SUGGESTIONS
APPENDIXES o BIBLIOGRAPHY o QUESTIONNAIRE

CHAPTER 1: INTRODUCTION
o COMPANY PROFILE o HISTORY OF THE ORGANIZATION o VISION o MISSION o PERSONNEL o OBJECTIVES o ORGANISATIONAL STRUCTURE

COMPANY PROFILE

Reliance Communications Limited (commonly called RCOM) is a major Indian telecommunication company headquartered in Navi Mumbai, India. It is the 16th largest operator in the world with more than 128 million subscribers. RCOM, founded by Dhirubhai H Ambani (19322002), is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of 64,000 crore (US$13.6 billion), cash flows of 13,000 crore ($2.8 billion), and a net profit of 8,400 crore ($1.8 billion). The Equity Shares of RCOM are listed on Bombay Stock Exchange Limited and National Stock Exchange Limited. The Global Depository Receipts and Foreign

Currency Convertible Bonds are listed on Luxembourg Stock Exchange and Singapore Stock Exchange respectively. It ranks among the top 5 telecommunications companies. Retrieved 2010-04-14. in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a panIndia, next-generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the next-generation IPenabled connectivity infrastructure,[2] comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

About Sh. Dhirubhai heerachand Ambani (the founder of the company)

Dhirubhai was born in 1932 in the village of Chorwad in Gujarat in circumstances that can best be described as modest. Driven by hardship and want, he had to drop out of school early. In 1949, at the age of 17, he went to Aden (now Yemen) in search of opportunity, and worked as a dispatch clerk for A. Besse & Co. A couple of years later, the company became a distributor for Shell products and Dhirubhai was promoted to manage the companys oil-filling station at the port of Aden. It was here that he dreamed of setting up and owning a refinery, which he later realized with his petrochemicals venture.

He returned to India in 1958 to launch his first business venture, a spice trading company named Reliance Commercial Corporation. In 1962, Dhirubhai identified an emerging opportunity in yarn trading and shifted to the new business. Three years later, he changed the name of his company to Reliance Textile IndustriesLimited. In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a technical team from the World Bank recognised the Naroda mill as one of the best composite textile mills in India and certified it as excellent even by developed country standards. In 1977, the company went public. At the time of the Reliance Textiles IPO, participation in the Indian capital markets was largely limited to a small but influential elite which dabbled in a handful of stocks. The great majority of Indias middle class chose to stay away. Dhirubhais decision to prefer the capital markets over banks as the primary source of funding for his ambitious expansion plans, was as daring as it was unprecedented. In the event, The Reliance IPO was an unlikely success. Against all odds, Dhirubhai managed to convince a sufficiently large number of sceptical middle class investors to put their money, and faith, in what was then a small, relatively unknown company. The subsequent growth and success of Reliance and its philosophy of generously rewarding shareholders rapidly gave Dhirubhai an iconic status in the Indian financial markets. Under Dhirubhais charismatic leadership, the Annual General Meetings (AGM) of Reliance took on the character of large public spectacles. Typically held in large public arenas, and attended by thousands of adoring shareholders, the Reliance AGM became a day to remember in the annual corporate calendar of India. In 1986, the Reliance AGM held in Cross Maidan, Mumbai, was attended by as many as 30,000 stockholdersa record in Indias corporate history. By the mid-80s, Dhirubhai had become something of a living legend, widely hailed by peers and

critics alike as one of the greatest corporate visionaries in the history of postIndependent India. But Dhirubhai was never one to rest on his laurels. In the early 80s, he had taken the first important step in strategic backward integration for Reliance with the commissioning of the Patalganga plant which initially manufactured polyester filament yarn and polyester staple fibre. In 1991, he set up Reliance Hazira, for the manufacture of petrochemicalsthe next link in the backward integration chain. At the time, Reliance Hazira represented the single largest investment made by a private sector group in India at a single location. Meanwhile, Dhirubhai had firmed up plans of setting up a massive grassroots refinerythe next big leap in his overall strategic roadmap for Reliance. Conceived as the worlds largest grassroots refinery at the time, Jamnagar in Gujarat was to have an annual capacity of 27 million tonnes. In the face of formidable challenges, including a massive cyclone that flattened the project site mid-way through construction, Reliance commissioned the Jamnagar facility in 1999. It was a fully integrated refinery, complete with a dedicated port and a captive supply of power. The refinery was not only commissioned ahead of schedule, but also set up at a cost that was significantly lower than the prevailing global benchmark for a project of such magnitude. It was one of Dhirubhais great dreams in life to see ordinary Indians enjoy the enormous economic benefits of being able to access affordable yet world class telecommunications infrastructure. He wanted Reliance to spearhead a communications revolution that would dramatically cut down the cost of connectivity, and propel India into the digital age. His ultimate ambition: To make the cost of a phone call cheaper than that of a post card. It was therefore entirely logical for Reliance to enter the telecommunications space when the sector

was opened up for private participation in the 1990s. The rest, as they say, is history. Today, Reliance Communications is Indias largest information and communications services provider with over 20 million subscribers, and offers the full range of integrated telecom services at prices that are, by far, the lowest anywhere in the world. Dhirubhai left for his heavenly abode on July 6, 2002.

HISTORY OF THE ORGANIZATION 2009

12 January 2009 Rcom launches GSM services in Delhi. 31 January 2009 All new reliance mobile GSM connections come with lifetime validity at a nominal charge. 5 February 2009 Reliance GSM service in J&K. 12 February 2009 R-Globalcom bags work orders from 3 global retailers 13 february 2009 Company launches 50 min STD pack in 35 rs. On GSM 26 February 2009 Rcom launches voice-based mobile navigation service. 9 june 2009 Rcomm has entered into joint venture with Kribhco (krishak Bharti cooperative ltd.) 28 february 2009 Rcom adds 3.3.-mn. Wireless customers in feb. 9 march 2009 Rcom places 300 cr.modem order with huawei,ZTE

10 march 2009 Rcom adds record 11 m subscribers 13 march 2009 Rcom unveils new wireless net service 22 march 2009 Rcomm launches a new format of Reliance mobile store 25 march 2009 Rcom post-paid services for in U.P & uttarakhand. 1 june 2009 Rcom signs hrithik roshan as brand ambassador 8 june 2009 Rcomm bagged a 125 cr. WAN contract from global consuntancy major Mott Macdonald. 11 june 2009 Rcom to offer BlackBerry services for Rs. 299 18 june 2009 Reliance mobile in deal with EA mobile

2008
January 12 Reliance Communications receives Start-up GSM Spectrum January 16 Yahoo partners with Reliance Communications to provide Yahoo One Search for its CDMA and GSM customers. January 31 RCOM's Q 3 Net Profit increases by 48.5% and Revenues Up by 29.8 %. Remains the most profitable Telecom Company in India. February 4 Reliance Communications offers Lifetime Validity at Rs 199

RCOMs subsidiary Infratel files Draft Red Herring Prospectus with SEBI February 5 Reliance Mobile strengthens its religious content portfolio on Mobile by tie-up with Sadhana TV February 14 RCOM in partnership with CanvasM, launches Mulitplayer Mobile Games February 19 HDFC Bank ties up with RCOM, turns every Reliance Mobile into a credit card February 27 Reliance Communications consolidates Global Telecom Business under Business Globalcom Reliance Communications forays into International Mobile Market with GSM License in Uganda. March 3 Reliance Communications drops prices of Internet Data Cards March 10 Reliance Communications announces ESOPs for over 20,000 employees March 20 Reliance Communications and HTC forge Strategic Alliance March 27 Corporation Bank Launches Banking Services on Reliance Mobile World April 1 Reliance Communications forays into IT space, launches Reliance Technology Services Company April 9 RCOM launches Educational Portal on Reliance Mobile Phones April 25 Reliance Globalcom unit Reliance Infocom BV, Netherlands acquires Global WiMAX Operator eWave World April 29

Reliance Communications Announces Unlimited Free STD calls April 30 Reliance Globalcom Launches Passport Global SIM RCOM's Net Profit up by 70.8% to Rs 5,401 crore

May 2 Reliance Communications Net Profit up by 70.8% to Rs 5,401 crore (US$ 1,350 million), Revenues higher by 31.8% to Rs.19, 068 crore (US$ 4,765 million) and EBIDTA increases by 43.3% to Rs.8, 199 crore (US$ 2049 million) May 12 Reliance Communications and Alcatel form Joint Venture to offer Managed Network Services to telcos across the globe May 26 Reliance Globalcom acquires UK based VANCO Group Limited June 24 Reliance Globalcom, Stealth Communications forge Strategic Alliance to extend VOIP Network across 50 countries July 12 CA Exam Results on Reliance Mobile July 22 Reliance Communications Mobile Subscriber base crosses 50 Million July 29 CA Professional Exam Results on Reliance Mobile July 31 Reliance Communications (RCOM) announces its financial results for the first quarter ended

June 30, 2008. Net Profit up by 23.9% to Rs. 1,512 crore (US$ 352 million)

2007
January 10 Reliance Communications adds a record 1.4 million subscribers in December 06 January 18 Reliance Communication launches unique "Simply 2030" plan on Reliance Hello January 25 Reliance Communications promotes Roger Waters Music Concert January 29 RCOM shareholders approve tower business demerger with a 99.99% overwhelming majority January 30 Overwhelming response to Reliance Worlds National Digital Elocution Competition January 30 Reliance joins Lenovo and Intel for "Internet on the Move" February 2 Reliance Communications market capitalization tops Rs 1 lakh crore ( 1 trillion rupees or 24.39 billion US dollars) on Bombay Stock Exchange February 16 Reliance Communications offers best value on roaming February 26 Search Jobs & Classified Ads from Reliance Mobile World - Reliance Communications ties up with Naukri.com March 6 Reliance Communications ushers in Virtual Global Conference Network March 7 DHIRUBHAI AMBANI THE MAN I KNEW By KOKILABEN Book on Founder Chairman launched.

March 8 Reliance Communications launches Roam Jamaica on Reliance Mobile March 16 Reliance Mobile launches ' Suno Zee March 19 Demerger of Passive Infrastructure division Reliance Communications & Reliance Telecom approved by the Bombay High Court March 21 Reliance World Offers Program to Help Students Crack Admissions in Colleges Abroad March 23 Govts Rural Telephone Scheme(RDEL)through Reliance Communications successfully closes

CHAIRMANS PROFILE
Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), Indias largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the companys management over the next 22 years. He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the countrys first forays into the overseas capital markets with

international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997.

He is a member of
 Wharton Board of Overseers, The Wharton School, USA  Central Advisory Committee, Central Electricity Regulatory Commission  Board of Governors, Indian Institute of Management, Ahmedabad  Board of Governors Indian Institute of Technology, Kanpur  In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha,  Upper House of Indias Parliament a position he chose to resign voluntarily on March 25, 2006.

Awards and Achievements:

 Conferred the CEO of the Year 2004 in the Platts Global Energy Awards  Rated as one of Indias Most Admired CEOs for the sixth consecutive year in the Business Barons TNS Mode opinion poll, 2004  Conferred The Entrepreneur of the Decade Award by the Bombay Management  Association, October 2002  Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001

 Selected by Asiaweek magazine for its list of Leaders of the Millennium in Business and Finance and was introduced as the only new hero in Business and Finance from India, June 1999.

PERSONNEL:
BOARD OF DIRECTORS
 SHRI ANIL D. AMBANI - CHAIRMAN  PROF. J RAMACHANDRAN  SHRI S.P. TALWAR  SHRI DEEPAK SHOURIE  SHRI A.K.PURWAR

OBJECTIVES:
   Strengths and enhances existing business roles. Drives greater empowerment, business focus, operational efficiencies and Takes another significant steps towards institutionalization and building a conglomerate of the future.

 customer value.

VISION:
We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.

VALUES:
 We will put customer first at all times, and built long term relationship with them.     We shall believe interpretation and keep every commitment that we make. We will operate with honesty and integrity interpretation all our dealings. We treat every individual with dignity and respect. We will approach every endeavor with zeal & an attitude towards excellence.

MISSION:
 To attain global best practices and become a world-class communication service providerguided\ by its purpose to move towards greater degree of sophistication and maturity.  To work with vigor, dedication and innovation to achieve excellence in service quality, reliability, safety and customer care as the ultimate goal.  To consistently achieve high growth with the highest levels of productivity.  To be a technology driven, efficient and financially sound organisation.  To contribute towards community development and nation building.

 To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all, the people.  To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenge and attain goals.   To encourage ideas, talents and value systems. To uphold the guiding principle of trust, integrity and transparency in all aspects of interpretation and dealings.

ORGANIZATIONAL STRUCTURE
Reliance Communication Limited

CHAIRMAN

PRESIDENT (PERSONAL BUSINESS)

PRESIDENT ( ENTERPRISE BUSINESS)

PRESIDENT ( HOME BUSINESS)

SENIOR VICE PRESIDENT

VICE PRESIDENT

GENERAL MANAGER

DEPUTY GENERAL MANAGER

ASSISTANT GENERAL MANAGER

SENIOR MANAGER

MANAGER

DEPUTY MANAGER

ASST.MANAGER

MANAGEMENT TRAINING

CHAPTER 2: MAIN STUDIES

o INTRODUCTION OF THE TOPIC o THE PROBLEMS BEING FACED o WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM o STRATEGIC WEAPON OF RELIANCE

INTRODUCTION OF THE TOPIC

What is SWOT Analysis? SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), SWOT analysis is a general technique which can be applied across diverse functions and activities, but it is particularly appropriate to the early stages of planning for a TIPD visit. Performing SWOT analysis involves generating and recording the strengths, weaknesses, opportunities, and threats relating to a given task. It is customary for the analysis to take account of internal resources and capabilities (strengths and weaknesses) and factors external to the organization (opportunities and threats). SWOT analysis can provide: A framework for identifying and analyzing strengths, weaknesses, opportunities and threats. This checklist is for those carrying out, or participating in, SWOT analysis. It is a simple,popular technique which can be used in preparing or amending plans, in problem solving and decision making. Illustrative diagram of SWOT analysis If SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An

example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research. Strengths: attributes of the organization those are helpful to achieving the objective. Weaknesses: attributes of the organization those are harmful to achieving the objective. Opportunities: external conditions those are helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objective. SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions. The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The free SWOT template below includes sample questions, whose answers are inserted into the relevant section of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis. Note that many of the SWOT questions are also talking points for other headings - use them as you find most helpful, and make up your own to suit the issue being analyzed. It is important to clearly identify the subject of a SWOT analysis, because a SWOT analysis is a perspective of one thing, be it a company, a product, a proposition, and idea, a method, or option, etc. Here are some examples of what a SWOT analysis can be used to assess:
ya company (its position in the market, commercial viability, etc) ya method of sales distribution ya product or brand ya business idea

ya strategic option, such as entering a new market or launching a new product ya opportunity to make an acquisition ya potential partnership ychanging a supplier youtsourcing a service, activity or resource yan investment opportunity

(2) PROBLEM BEING FACED Lack of communication between retailers and distributor Lack of improper distribution channel Competitors Not regular visit of DSE and Runner All retailers are not aware of new scheme of RCOM Lack of sales promotion and advertisement Retailer doesnt get claim at proper time\\

RELIANCE COMMUNICATION LIMITED

Strength
yLow Entry Cost yFast Activation Process yNetwork yConnectivity

Weakness
yBranding Image yDistribution problem yLimited product portfolio- Only Mobile yLack of Competitive Strength

yData GPRS yLimited Budget

Opportunity
yNew Specialist application

Threat
yPolitical destabilization.

yRural Telephony yNew Entrants yCompetitors` Vulnerabilities y New technology yIT Development yMarket Demand

(3) WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM

Customer Satisfaction Retailer Satisfaction Increase in Sale Sales Promotion Proper Distribution Channel

(4)-STRATEGIC WEAPONS OF RELIANCE

The sharpest weapon that a corporation can develop to survive and thrive, in the globalized market place is competitiveness. Its cornerstone, as articulated by strategy Guru Michael Porters is. Its ability to create more value, on a sustainable basis, for the customer than its rivels can. The competitiveness of a corp. flow froms a clearly defined strategy, devised after analysis the different forces in the industry impacting on the company, According to Porterian three generic alternatives: Cost leadership, differentiation, or strategic focus. Applying these principles along with the related ones of building entry barriers, erecting economics of scale, developing marketing competitors Reliance has attained global levels of competitiveness adopting a single unique route to attain competitive status (their competitive weapon is the scale of operations).

A Reliance Official Told An Economic Daily Recently: Dont Forget That Our Company May Seem To Be Diversified, But It Has Built A Core Competence In Terrific Project Management And Government Liaison Skills Which Are A Must Core Sector Ventures. That, More Than Anything Else Sums up the Behemoths Foray into the Telecom Sector and the Regulations That Govern It

TECHNOLOGY Reliances led achievement in manufacturing is, of course, its comment once process technology since its products do not need cutting edge. Not only has Reliance pushed its production capacity beyond normal levels, its has develop supervisor processes to increase the utilisation and cost efficiency levels. The company has technical collaborations with Du-Pont Canada, Unipol/sheel technology Japan, and Sinco technology Japan which name enhanced their capabilities in the areas of production efficiency and quality improvements - this helping Reliance to supply to its customers the best of quality at the right price. Communication is the synergy of information and communication services brought about by the digitalisation and convergence. In the fast moving and competitive knowledge era, Communication is not only a driver of growth but also competitiveness. Reliance Communication is revolutionizing telecommunication in India by provisioning services that would match with the leading operators of the most developed countries. These services are the outcome of state-of-the-art network technologies that have been inducted in the Reliance Communication network. Our network consists of the latest switching, transmission and access technologies. The core of the network consists of fiber deployed throughout the country. Besides circuit switched technologies, the backbone also has an IP architecture and uses

MPLS technology to carry data on an overlay network. In addition gigabit ethernet provide broadband services on wireline access

CHAPTER3:RESEARCH OBJECTIVES &METHODOLOGIES

o RESEARCH PROBLEM o RESEARCH OBJECTIVE & SUBJECT OBJECTIVE o INFORMATION REQUIREMENT o CHOICE OF RESEARCH DESIGN o RESEARCH INSTRUMENT USED

(1) RESEARCH PROBLEM

Collection of Data of other companies Tata Indicom, Airtel & BSNL Retailers some time gives wrong data Limitation of time and money

(2) RESEARCH OBJECTIVE  To help in development and introduction of new product.  To identify the company position among competitors.  To find out which type of schemes retailers prefer and why?  To study the effect of irregular supply on the sale of the product.  To find out the problem of effective distribution among retalers. (3) SUBJECT OBJECTIVE o To identify the Market share of RCOM o To find out the basic problems of retailers o To find out the performance of Distributor o To find out the basic problems of Channel of Distributor o To find out the Claims pending of Retailers (4) SOURCES OF INFORMATION Data collected from the Company Secondary Data Internet Retailers Distributor Sales Executives

RESEARCH METHODOLOGY

Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy.

Research Type - Descriptive Research

Data Source - Primary Data & Secondary Data

Research Instrument Questionnaires

Type of Questionnaire Structured

Contact Method - Personal Interview

CHAPTER 4
DATA ANALYSIS & INTERPRETATION

1.Do you have any Landline Connection in your office? 0- No 1-Yes

Above figure shows that researcher having surveyed 20 respondents,98% people have landline connection his office.\

2.How many connections do you have? 0-Four 1-Six 2-Eight 3-More than Eight

The above analysis shows that 10% people have four landline connection,45% people six,25% people have eight landline connection and 20% people more than 20% connection.

3-What is your average monthly Bill?

0-10000-15000 1-15000-20000 2-20000-25000 3-25000& above

In above figure show that 25% of people have average bill under 10000-15000 Rs, 24% people 15000-20000 Rs. 40% people whose average bill under 20000-25000 Rs and only 10% people who average bill above 25000rs.

4.Percentages of customer who are prospective take of a particular service

company

Percentage (%)

AirTel Vodafone RIM Tata Indicom

30 25 20

13

MTNL Aircel

10 2

It was found in the survey that 55% of the respondents intended to purchase either AirTel or Rim services in the future. Out of this 55% more than (that is 30% of the whole sample size) intended to purchase AirTel and 25% intended to purchase RIM

5.Are you aware about reliance telecom?

0-No 1-Yes

In above figure 10% people are not aware but 90% people are aware about reliance telecom.

6. Is there a major difference between the services of RIM and other service providers? 0-No 1-Yes

This figure show that 25% people are says that there is no deferent service with other but 75% people are favoring in deferent with other.

7. What you consider most while purchase a connection?

1) For better services 2) Better Tariff plans 3) Value added services 4) Easily available connections

This figure shows that people in most prefer to better tariff plan and better services.

8.Who is the competitor of RIM 1-Airtel 2-connect 3-vodaphone

4-idea

In 20 respondent 35% people favor in airtel,20% in connect, 20% in idea and 25% favor in vodaphone.

9.Are you ready to pay more for Value Added Services? 0-No

1-Yes

In this figure show that 45% people are not pay for value added service and 55% people are ready to pay for value added services.

CHAPTER 6 o Suggestions

o Appendixes o Bibliography o Questionnaire

Suggestions

On the basis of extensive study and research, here are some recommendation and suggestion which may help the company to market the product and service more profitability and increase its share in the Telecom market.

1. PROMOTIONAL ACTIVITIES The company expands the budget allocation for promotional campaign in center DELHI & NCR. It has affected the sale service brand image of Reliance especially in DELHI. Low supports in promotion have lead to fluctuation in sale There may be some useful tools which can be summrized as follows:(1) Advertising advertising should have a clear objective and message, which has not been found in recent ads. Reliance is a faster growing provider service in each state .every offers and schemes they should show with proper message for benefit to the customer. In busy life customer do not remembered any offers and which service we can provided for the customer therefore they should by force showing advertisement in growing market and among customer .customers wants continuously exposure in Cable and Local newspapers. (2) Persuasive Advertising :Now there is a need of persuasive advertising for Reliance service which can be moved into the category of comparative advertising. It will help the company to establish the superiority of its brand service through specific comparison of one or more attributes and features. (3)Technical Expertise:The advertisement should show the companies expertise, experience and pride in market the product service sale. Media A combination of print ads and TV commercial do a better job. Local ads and publicity should be giving more stress. Hoardings,

banners, wall painting should be promoted, as some expenses are also beard by dealers. Ads on Cable network result greater audience attention. Schemes, gift offers etc. must be highlighted through Radio and Local newspapers. 2. SALES PROMOTION Cash discount Premiums Appointment of sale promoter Financial schemes 3. OCCASIONAL DISCOUNT The company may go for occasional discount offers or price off from time to time specially during any festival. Off season discount may also prove helpful to check fluctuating sales. 4. PRODUCT QUALITY AND TECHNICAL FEATURES As for as some hand set mobile product quality is concerned, there is an urgent need of technical up gradation of Reliance mobile product line. It would be beneficial for company to launch some colors mobile hand set with the some added feature and minimum price.

ANNEXURE 1 SAMPLE QUESTIONNAIRE

(FOR FINDING RIM INDICOM CUSTOMERS)

Name: Occupation: 1.Do you have any Landline Connection in your office? 0- No 1-Yes 2.How many connections do you have? 0-Four 1-Six 2-Eight 3-More than Eight 3-What is your average monthly Bill? 0-10000-15000 1-15000-20000 2-20000-25000 3-25000& above

4.Are you aware about reliance telecom?

0-No 1-Yes

5. Is there a major difference between the services of RIM and other service providers? 0-No 1-Yes

6-.Are you satisfied with the services and facilities of RIM? 0-No 1-Yes

7. What you consider most while purchase a connection? 1) For better services 2) Better Tariff plans 3) Value added services 4) Easily available connections

8.Are you ready to pay more for Value Added Services? 0-No 1-Yes

BIBLIOGRAPHY
BOOKS Marketing Management - Phillip Kotler

MAGAZINE

Business Today NEWSPAPERS Economic Times Hindustan Times Business standard WEBSITE www.google.com www.auspi .in www.rcom.co.in www.reliancemobile.com THE RELEVANT INFORMATION FROM THE INTERNAL SOURCE OF THE ORGANIZATION.

CHAPTER 6: CONCLUSIONS

CONCLUSIONS
Indian economy is an emerging one and is growing very fast at the average GDP rate 7.8% so in this emerging market competition level among telecommunication services provides new players are coming who will necessarily intensify the competition. New products and new schemes are

being offered by the telecom service providers. The need for large information capacity has grown tremendously due to the demand of real time information. Telecommunication has now become a major information transmission system and telecom has undoubtedly emerged as the most important industry in India. Indian telecom companies are putting in their best offer to rope in major telecom operators of the world e.g. Vodafone, Aircel and MTN etc. are playing their role in synergy with the operation of the Indian companies. Process of acquisition and merger are in process and future will be only for those companies who have an edge over others in the field. Service provided and the better quality of network etc. is provided at affordable cost. In this process of competition it is assumed that only those companies will survive who adopt suitable market strategy and technology innovation and up gradation to suit the aspiration and demand of the consumer.RCOMM cellular ltd. An Anil D.Ambani Group of cos. Is very fast catching up with the market by providing cheaper calling rates. The market strategies adopted by its executives are bearing fruits and the company although being the Second one to enter the market of DELHI & NCR has found a suitable niche and recognition in the consumer. But this is not a thing for self contentment as the survey reveals that in network, service and distributor, its place is very far behind to other competitors viz. Airtel, BSNL, and Tata indicom etc. so to withstand the competition resources mobilization and technological innovation on the part of cos. To upgrade its quality of network and services is urgently called for. Market access and growth is alright but the improvement of quality on the above counts is necessity of the time.