being the most common, 2 the next most, and down successively to the number 9. Big Data (4) Datasets that are too large and complex for businesses’ existing systems to handle utilizing their traditional capabilities to capture, store, manage, and analyze these datasets. Cc causal modeling (133) A data approach similar to regression, but used to test for cause-and-effect relationships between multiple variables. classification (11, 133) A data approach that attempts to assign each unit in a population into a few categories potentially to help with predictions. clustering (11, 128) A data approach that attempts to divide individuals (like customers) into groups (or clusters) in a useful or meaningful way. co-occurrence grouping (11, 129) A data approach that attempts to discover associations between individuals based on transactions involving them. common data model (249) A tool used to map existing database tables and fields from various systems to a standardized set of tables and fields for use with analytics. common size financial statement (407) A type of financial statement that contains only basic accounts that are common across companies. composite primary key (58) A special case of a primary key that exists in linking tables. The composite primary key is