8131122, 11:28 AME NPTEL (https://swayam.gov.inlexplorer?ncCod. Course outline How does an NPTEL online course work? 0 Week 0() Week 4 () @ Lecture Inteoduetion to Marketing Research (unit? unit=178lesson=18) Lecture-2 Defining Research Lectures Developing Research Approach & Marketing research and analysis ---Unit3 - Week 1 Swayam ) (https://swayam.gov.in) @ (ipetneayan gine detalunTEL) jacob120802@gmail.com » PTEL) » Marketing research and analysis -| (course) Week.1; Assignment 1 Assignment not submitted Due date: 2022-08-31, 23:59 IST. DA consists of selecting a segment of the market as the company's target 1 point ‘market and designing the proper “mix” of the product/service, price, promotion, and distribution system to meet the wants and needs of the consumers within the target market O Marketing Strategy On strategy OnResearch strategy O Market evaluation 2) The role of marketing research is to- 1 point i. Identify marketing opportunities and problems il, Generate, refine, and evaluate potential marketing actions ili, Monitor marketing performance iv. Improve marketing as a process Oisiionly | 18 i only Oi}, ji ii &iv Onone of the above 3) Promotion research is a type of research. 1 point O Problem Definition O Problem Solving O Problem Identification 8 O Problem Developing htpsiontinecourses.nptl ac ininoc22_mg70\unt7unt=17Bassessment=92 188131122, 11:28 AME Marketing research and analysis ---Unit3 - Week 1 Developing 4) Forecasting research isa type of research 1 point Research Design: Non- © Problem Definition Concise © Problem Solving (unit? Oo iar Télenson-2) © Problem ldentifeaton O Prabiem Develop Lecture-4 png Research 5) A is concemed with developing a hypothesis (or hypotheses) 4 point Design: based on existing theory, and then designing a research strategy to test the hypothesis" Conctsive (anit © eduective approach units 7alesson=21) © bductive Approach Lectue-5 inductive approach Quaitaive ° Qual O Mixed approach Nature and OA isa framework or blueprint for conducting the marketing esearch 1 point Approaches Project. It details the procedures necessary fo obtaining the information needed to structure or (unit? solve marketing research problems. unit=178lesson=22) " keting h probe Quiz: Week 1 . ‘Assignment 1 O Research Approach (assessment? O Research Pan name=2) =) Onesearch classification Week 2() O Research Design 7) Ateam research process, facilitated by a professional researcher(s), linking with 4 point Text decision-makers and other stakeholders who together wish to improve particular situations. Transcripts () O Ethnography research O Action research O Applied research O Case study research 8) helps in discovering new ideas and insights and an understanding of, the 1 point problem confronting the researcher. O exploratory research conclusive research O causal research descriptive research 9) ___ isa cross-sectional design in which one sample of respondents is drawn from point the target population and information is obtained from this sample once, © Mutiple cross-sectional design O single cross-sectional design O Cohort analysis None of the above hitpsiiontinecourses.nptl ac ininoc22_mg70unt7unt=17Bassessment=92 208131122, 11:28 AME Marketing research and analysis ---Unit3 - Week 1 10)Projective techniques offer the following benefi(s)- 1 point O Statistical analysis and quantification of the result is easy O The respondent reveals crucial aspects of his behavior and personality without knowing O These techniques can be easily administered Oallof these You may submit any number of times before the due date. The final submission will be considered for grading ‘Submit Answers htpsiiontinecourses.nptl ac ininoc22_mg70unt7unt=17Bassessment=92 ag