Values

Every business has its own set of values that it adheres to. A solid set of principles promotes
workplace culture and fosters a more welcoming atmosphere in which employees may grow
together. Starbucks' guiding values are as follows:
 Creating a culture of warmth and belonging, where everyone is welcome.
 Being present, connecting with transparency, dignity and respect.
 Delivering our very best in all we do, holding ourselves accountable for results.
 Acting with courage, challenging the status quo.
 We are performance driven, through the lens of humanity.
Alternative Strategies

• The first alternative is for the firm to focus on about doubling the average number of Company
owned Stores in 10 years, i.e. by FY 2028.
• Starbucks believe China and the Asia Pacific area will be critical in this regard, as the market
has significant untapped potential.
• Furthermore, all of the stores in China are corporate owned, and we anticipate that the future
ones will be as well.
• EMEA is another market where the company can focus as its contribution Total Company
owned Stores is minuscule (2.5%).
• The firm will need to add stores at a 7% CAGR to reach an average store count of 28,146 by
the end of fiscal year 2028.
• The second option is for the corporation to focus on about doubling the average number of
Licensed Stores in 10 years, i.e. by FY 2028.
• Starbucks anticipate that the Asia Pacific (excluding China) and EMEA regions will be critical
for the growth of Licensed shops. Both areas now contribute 45.3% of Total Licensed Stores,
which is somewhat greater than the contribution of the United States (42.3%) to Total Licensed
Stores.
• To reach an average store count of 28,156 by the end of fiscal 2028, the firm will need to add
shops at a CAGR of 7.25%.

https://www.trefis.com/no-login-required/nyl8i9Rm/What-Could-Be-The-Strategic-

Alternatives-Of-Starbucks-For-Next-10-Years-
Organizational Structure

The organization is one of several huge multi-national businesses that has successfully used a
matrix structure. A matrix structure, in general, is made up of functional and product-based
divisions with various lines of command. It is also well suited to businesses that offer a wide
range of products or services. Starbucks is governed by a board of directors based in the
company's headquarters in Seattle, Washington. In the United States, the corporation is divided
into regional jurisdictions, each of which is led by a district manager who oversees a group of
stores. A store manager and shift supervisor handle a group of employees at each location.
Importantly, Starbucks encourages an inclusive atmosphere among its employees. Regardless of
title or wage bracket, the organization aims to acknowledge excellent employee performance and
encourages them to improve hard and soft skills. Starbucks gives employees the freedom to serve
customers in the way they see fit. Because low-level employees are given authority and
empowerment, the company can be said to have aspects of a flat organizational structure.

https://fourweekmba.com/starbucks-organizational-structure/
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