Page Analytics

Understanding your audience

Page Analytics help you understand the

professional traits of your Page visitors and
Followers and the types of content they
engage with.

You can review this data over a

custom period of time to see how
a specific campaign performed.

How to find Page Analytics

Click Manage page on your Page’s feed.

Next, select Analytics in the header.

Here you will find three

marketing-focused options:

Visitor analytics
The number of unique LinkedIn members
who visited your Page within the last 30 days.

Update analytics
Engagement metrics for your organic
and Sponsored Content over time.

Follower analytics
All-time Followers and new Followers
of your Page in the last 30 Days.

How to go from metrics to insights

using Page Analytics

Who is coming to your Page?

Visitor Analytics can quickly show you the number

of visitors to your Page, and the change in visitation
over a selected timeframe. While this is a helpful
data point to understand the interest in your Page,
you can gain a deeper understanding of this
interest by filtering to the section of your Page
these visitors are going to.

For example, are people interested in:

Job openings?

The content you post?

Learning more about

your company?

Knowing what attracts visitors to your Page informs where you

should spend time updating and uploading content in the future.

How is the community engaging

with your updates?

Update Analytics for both organic and

Sponsored Content gives you a holistic
look at your performance over time.

See what performed well with your Followers,

then amplify it through Sponsored Content
to a broader audience.

When it comes time for a content audit,

it can be cumbersome to collate your
best performing content.

Now, you can filter content by date,

performance and post type (organic or paid)
and export the data for easy analysis.

What’s more, you can jump straight in

and view the content.

Am I building the right

Follower community?
When building a community,
it’s important to get not only a lot of
Followers but the right kind of Followers.

Follower Analytics help you do this

by analysing the demographic makeup
of your Followers by their:

Location Job function Seniority Company size Industry

If you’re an SMB, but your On the other hand, you may

Followers are mostly from believe your audience to
enterprise organisations, be a specific demographic.
you should reconsider your But when you look to your
brand awareness strategy. Follower demographics,
you may discover a new
audience to engage.

For more information,

visit https://business.linkedin.com/marketing-solutions/linkedin-pages