1. “Anticipating and Gearing up Real Estate Sector in India” by Kr. Chaturvedi Dr.

Bhartendu and Mr. Ayush Sharma (May 2016) :

They have lighted on The Indian real estate market with plenty of room for growth,
Long-term demand drivers for real estate are strong in all sectors. India is a price-
sensitive and competitive market. Product investments that are more affordable have a
better chance of succeeding. An investor must have a long-term investment horizon while
investing in this country. As a result of enhanced market transparency and loosened
investment limitations, institutional investors have already invested over $25 billion in
India's real estate sector, with annual returns of 20-25 percent predicted. Investors should
be mindful, however, of the risks of investing in Indian real estate. Because of the opacity
of the market, unregulated speculation, and procedural and infrastructure issues.

2. “The Significance and Performance of Real Estate Markets in India” by Graeme

Newell & Rajeev Kamineni (June 2020) in their research they have enlighted at the
Indian real estate markets and analyses the risk-adjusted performance and portfolio
diversification benefits of the office, retail, and residential real estate sectors in New
Delhi and Mumbai (India's two biggest cities) from 1998 to 2005. In India, real estate
markets lagged the stock market from 1998 to 2005, with most markets rebounding in
recent years, albeit there was some loss of portfolio diversification benefits for
commercial and residential real estate when compared to equities. The deregulation of
India's capital markets and international investment is likely to have a significant impact
on future FDI levels and the expansion of real estate funds in the country.

3. “Consumer buying behavior in real estate sector in Punjab” by Jaideep Singh

research about the India is a developing country with a greater than 5% annual growth
rate, ranking sixth in terms of land area and second in terms of human resources (people).
Although the rural population still makes up the majority of the country's population, it is
rapidly changing as a result of industrialization and migration to cities in search of
education or employment. The real estate business has created enormous potential for all
of its participants. Despite the country's limited resources, the Real Estate Sector has
grown significantly in the last decade, garnering immense economic, technological, and
 social significance. The real estate sector provides opportunities for new or expanded
enterprises, as well as for existing businesses to expand.

4. From the research article “Real estate market to touch new heights in 2023” by Times
Property: Housing market in the top seven cities thus is likely to attain a new peak by
2023, when housing sales are estimated to cross 3.17 lakh units and new launches by 2.62
lakh units during the year. City-wise, MMR and Bengaluru are all set to lead from the
front with maximum housing sales and new launches in 2023, as per a report by Anarock.

5. “Real estate market to touch new heights in 2022” by Aditya kushwaha

He stated that India's real estate business is seeing strong demand in 2023, which is
expected to continue throughout the year. From commercial spaces to residential sectors,
the real estate industry's entire market prognosis is positive. Despite pandemic threats, the
sector remained resilient in 2021, growing steadily. India's first wave of Covid-19
temporarily halted the industry. However, by the fourth quarter of 2020, the market had
begun to accelerate, owing to growing demand for residential space. Covid-19's second
wave arrived just as the area was starting to recover. The second wave, unlike the first,
has far-reaching implications.

6. Meera Shankar in her research report on” Impact of COVID-19 pandemic on Real Estate
Industry with Reference to India” has mentions and given suggestions on the industry
must prepare for far worse consequences than previously anticipated. With the threat of
disease affecting human life, the R.E. department is seeing a drop in property visits and buyer
interest. However, the globe has faced similar flare-ups in the past, such as SARS illness,
bird flu, and so on, and has successfully recovered. Each calamity is an opportunity to reach
new heights.
The next few months, unfortunately, look bleak for the industry because of the demand
slump, poor market sentiment, and disruptions in the supply chain. Though the government
has introduced relief measures that are sure to be beneficial, unless the market sentiment
picks up andthepandemicsubsides.
7: Understanding the Role of Real Estate Agents in Consumer Purchase Decisions by Sandeep
singh and Jaideep singh (June 2016)
The study found that the “word of mouth” referral is critical for consumers incomparison to
advertising strategies adopted by Real Estate Agents to attract consumers. Theconsumers also
agreed that services of established, experienced and licensed real estate agentssignificantly
influence purchase decision. The consumers agreed that real estate agents are well-
networked, technology savvy and determine the best buy option after assessing variables
likespace requirements, affordability, down payment and community resources.