FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC BUSINESS PLANNING

PRINCIPLES OF ENTREPRENEURSHIP
ENT530

BY
RASLAN BIN NORDIN
RESOURCE PERSON
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

BUSINESS PLANNING RUBRICS

Course Name: Principles of Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT530 Student’s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Preliminary
Materials:
 Cover & title
page Good
10 Poor understanding Moderate understand Satisfactory Excellent A3
understanding on
 Cover letter on the preliminary on the preliminary understanding on the understanding on the
the preliminary
 Executive materials. materials preliminary materials. preliminary materials.
materials.
summary
 Table of contents

0 – 10 marks 11 – 20 marks 21 – 30 marks 31 – 40 marks 41 – 50 marks

Main Body of the
Business Plan:
 Company Profile  The main body
 Environmental and  The main body  The main body of  The main body of of the Business  The main body of
Industry Analysis of the Business the Business plan the Business Plan Plant is highly the Business Plan
 Description of plan is poorly is moderately is satisfactorily
50 satisfactorily is excellently A3
Venture presented. presented. presented. presented. presented.
 Production Plan
 Operations Plan  Many key  Few key
 Fairly highlight  Good in  Key elements are
 Marketing Plan elements are not elements are
key elements highlighting key excellently
 Organizational Plan highlighted highlighted
elements highlighted.
 Financial Plan

0 – 3 marks 4 – 6 marks 7 – 9 marks 10 – 12 marks 13 – 15 marks

Unclear conclusion Moderate Satisfactory
Good conclusion Excellent
Conclusion 15 on the Business conclusion on the conclusion on the A3
on the Business conclusion on the
plan Business plan Business plan
plan Business plan
Criteria Marks Poor Moderate Satisfactory Good Excellent C P A Weighted
 Allocated Marks
Obtained
(%)
0 – 3 marks 4 – 6 marks 7 – 9 marks 10 – 12 marks 13 – 15 marks
Sentences were
Writing Style, Spelling & Writing lacks somewhat varied, Sentences were
Sentences were
Grammar 15 sentence variety and inappropriate Sentences were correctly A3
well written and
and few with minimal correctly constructed constructed and
expressed
grammatical errors grammatical errors well-articulated

0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

Never contribute Rarely Occasionally Usually Routinely contribute
Teamwork
ideas and contribute ideas contribute contribute ideas, constructive ideas,
(Group Work) 10 A3
perform tasks and perform ideas and perform tasks, perform all tasks, high
tasks perform task tolerant and fair tolerance and
decision outstanding decision

Total: 100 /100