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A business model canvas of a coffee shop which was an assignment for Strategic management course of BRAC university which directed by Dr. Sebastian
Groh. Coffeeholic house is a new coffee shop chain in Dhaka. Our main target is young coffee lover people for unique taste of coffee.
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Fozle Rabbi
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A business model canvas of a coffee shop which was an assignment for Strategic management course of BRAC university which directed by Dr. Sebastian
Groh. Coffeeholic house is a new coffee shop chain in Dhaka. Our main target is young coffee lover people for unique taste of coffee.
Read more
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10. 10.
Coffee shop: the shop will have a proper menu and the entrance will be attractive
enough so that people can easily notice it from the distance.
Customer Segment:
Young consumers are the main target as consumer segment of Coffeeholic house. Such as-
Casual coffee drinkers: specially on
the monsoon and winter season there are lots of
casual coffee drinkers visit lots of coffee shops and try new item .As this people visits
a lot of places
they know the taste very well so to attract them permanently may bring
more customers to the shop.
Students: students are choosing coffee shops for
their regular hanging spot. Attractive
packages will attract more students from school, college and universities.
Freelancer: freelancers need to work
long time in front of their laptops. So coffee will
be a best partner for them and also special easy carrying foods will be also available
for them. So they
can easily concentrate into their work without worrying about the
hunger.
Corporate: Corporate meeting and gathering is also a better choice for
segmentation.
The silent atmosphere with a great coffee will accompany the corporate into their
monotonous meetings.
11. 11.
Cost Structure:
Goods cost:
As we are buying goods from coffee beans, North end coffee, Kuddus, we have a cost. That will
depend on how much
we want to produce.
Marketing cost:
Advertising cost, Promotional activity related cost.
Facilities:
Customer care website development
Utilities:
Utility
expenses regarding to run the coffee shop.
12. 12.
Startup Cost:
Items Name Expense (Taka)
Express Machine: (4) 680000
Coffee Grinder: (4) 68000
Coffee Maker: (4) 68000
Dishwasher: (4)
140000
Blander: (4) 30000
Beverage Fridge: (4) 60000
Interior decoration: (For 4 outlets) 4000000
Rent for outlet: (4 outlets for 1
year)
400000
5446000
Trade License: 401000
Total: 5486100
13. 13.
Operating Cost:
Per Outlet
(Monthly)
Per Outlet (Yearly) Total 4 outlets
Utilities 10,000 120000 480000
Salaries of 4
person(15000*4)
60000
720000 2880000
Supply cost for each
outlet(Yearly)
800000
Advertising or
promotional cost
(Yearly)
100000
70000 840000 4260000
14. 14.
Revenue Streams:
Most business need at least one great revenue stream to earn money.
Sales of coffee and beverages:
Revenue will come by selling
coffee and beverages.
Selling secondary products:
Sweet, Donut, Toast etc.
Snacks will also be there like sandwich.
Reservation:
Small fees for
reservation of 10 or more people.
Price and Revenue Streams:
Coffee starts from (150tk to 350tk) according to flavor
Cookies starts from (80tk to
150tk) according to flavor
Bakery item starts from (100tk to 400tk) according to flavor
Coffee:
60 cup (150tk) = 9000
30 cup (250tk) = 7500
20 cup
(300tk) = 6000
15 cup (350tk) = 5250
125 cup = 27750
15. 15.
Cookies:
40 pieces (120tk) =4800tk
Bakery item:
40 pieces (250tk) = 10000tk
Per day revenue = 42550
Government Tax:
Sales tax upon revenue:
(15%)
42550*15% =6383
So, total monthly tax 6383tk.
Monthly Profit:
Monthly cost is 70000tk
So Monthly profit will be 1276500-70000-191475 =
1015025tk
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