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Marketing Sample - Personalized Magazine
Marketing Sample - Personalized Magazine
issue 11
Bathroom
Lighting
Bright ideas for
improved illumination
PAGE 24
home upgrades | 01
2023 real estate
market trends | 40
11 53939 38570
Front of Tear Out Card 1
HOME UPGRADES
to simplify your life
Dear Bill and Judy, When winter arrives, you might want to rest and relax. These
The market has been exciting to watch. Since the time you purchased, you've noticed simple upgrades can make your home more comfortable.
visible gains in your home value just by nature of the rise in interest rates. You are one
of the few who have weathered the uber-competitive market through grit,
determination and resilience. The character you've developed has allowed you to boast
CREATE A MORE LET TECHNOLOGY
double-digit appreciation and record low-interest rates that continue to build
generational wealth and future stability. The CA Housing Crisis has ushered in laws like WELCOMING ENTRY WORK FOR YOU
SB9, that make it easier for homeowners to create income-producing properties, by These items can make your There are many ways to get
building an ADU, or four!
entryway a more functional things done at home while
All this to say, opportunities abound. My wish for this New Year is to bottle up that grit and pleasant space. barely moving a muscle.
you've displayed and share it with your friends and family to encourage their success.
As the market shifted to favor steadfast buyers, motivated sellers are still enjoying low
inventory which creates strength in pricing. The more clever negotiation styles win. Keyless lock Free your hands
With a keyless-entry lock, you can A simple tap can start the
Education is crucial. This is why this year and in 2023, I have committed to obtaining a
Green Realtor Certification and a Broker license. In addition, I am excited to help
quickly punch in a code to open water running with a touch-
homeowners navigate City Turf Removal Rebate Programs, ADU Grant Programs, ADU the door. Some models can be enabled kitchen faucet, and
Rental income forecasting and Electrifying your home as a means of
Becky LeBret, Realtor® controlled through an app on your motion-sensor lights can
supplementing/replacing Natural Gas.
phone and can be paired with a automatically light up dark
Office: (714) 485-9463
This magazine full of tips and tricks to hack your home since let's face
Email: becky.lebret@gmail.com smart-home system, like Amazon hallways for you. Instead of
it...Homeownership doesn't come with a manual. Let me know if you like it, and
especially, if you don't.
BeckySellsRealEstate.com Alexa or Google Nest, that you can getting up to turn on the lights
Instagram: @agentyogiplants activate through voice command. or close the blinds, you can
Best wishes for your prosperity and more opportunities that enrich your life and the
Some keyless locks will even lock use apps and a smart-home
lives of those around you.
Becky the door for you once you’re inside. hub to do it instead.
Instagram: @AgentYogiPlants.
YouTube: youtube.com/@BeckyTube A place to remove your shoes Automate tasks
Quarterly Newsletter "The Balanced Neighbor" - You are currently subscribed Winter shoes often get wet, so you’ll You can use your smart-home
Website: BeckySellsRealEstate.com
want to take them off promptly. You hub to create a schedule
Becky LeBret could add a bench with shoe storage so that in the morning, for
below by your front door and a example, your blinds will
plug-in shoe dryer so your footwear open, your coffee maker
will be dry when you need it. You will start, and your washing
might also want to add a place to machine will wash the clothes
hang coats, hats, and scarves. you put in the night before.
GOOD
goodtobehome.com
TO BE HOME | 1
24 table of household management
CONTENTS 01 Simple Home Upgrades
PUBLISHER 08 Tips for Hiring a Home Contractor
04
Chief Executive Officer Steven Acree
publisher@remindermedia.com 12 Create a Perfectly Organized Pantry
EXECUTIVE
President Luke Acree
Chief Marketing Officer Joshua Stike
Chief Operating Officer Michael Graziola
decor
MARKETING
Director of Marketing Dan Acree 24 Better Bathroom Lighting
Director of Creative Services Kristin Sweeney
Brand Content Manager Jessica Fitzpatrick
marketing@remindermedia.com
EDITORIAL
Editorial Manager Alexa Bricker
home improvement
Layout Designer Alicia Mastrian
Senior Editor Matthew Brady 30 Choosing a Home Generator
Content Writers Lauren Kim, Rachel Stevens, Bonnie Joffe
editorial@remindermedia.com 34 Creative Ways to Use a Spare Room
SALES AND CLIENT SUCCESS
Vice President of Client Success Ethan Acree
Vice President of Operations Nicholas Bianco
food
34
Vice President of Sales Michael Campanile
hello@remindermedia.com
OPERATIONS
Vice President of IT Thomas Setliff
18 Fast Food Done Right
Director of Projects Kelsie Schmall
Director of Business Intelligence Daniel Gallaway
Director of Manufacturing Shannon Mosser
Vice President of Finance Shana Lebofsky
Director of HR John Keogh
landscaping
hr@remindermedia.com
46 Frost-Resistant Plants
seasonal
please visit us at www.remindermedia.com, email us at
info@remindermedia.com, or call us at 866-458-4226.
All rights reserved.
40
This magazine is for information and entertainment
purposes only; it is not an attempt to solicit business. Real Estate Market Predictions
12
The contents of Good to Be Home are for editorial purposes only.
All photos in Good to Be Home are provided by Getty Images unless noted.
issue 11
CLEAN YOUR DRYER
According to a National Fire Protection
analysis, over 13,000 dryer fires are reported
each year on average, and the leading cause
of these fires is a failure to clean out the
dryer vent and lint screen. Make sure you
clean the lint screen after each use, and
Out with the old, and in have your dryer vent cleaned at least once
with the new! When you’re a year, if not twice a year if you have a
thinking through your goals larger household that uses the dryer a lot.
for the months ahead, make If you can’t remember the last time you or
your home a priority too. a professional cleaned the ductwork, then
home resolutions
The following ideas can make sure you clean it as soon as possible.
help you set resolutions to
improve your living space. INSPECT AND TEST YOUR DETECTORS
Checking your smoke detectors, carbon
monoxide detectors, radon detectors, and other
2
written by: safety devices is one of the best things you can
RACHEL STEVENS do to help prepare you and your household
for an emergency. Depending on the type of
devices you have, you may need to change their
batteries as often as every six months.
Home Contractor
If you are a new homeowner and
want to do a home face-lift, hiring the
right professional home contractor
can make the experience much more
pleasant and stress-free.
License and insurance: Check the Permits: If permits are required (usually
contractor’s license and insurance, and for electrical, plumbing, additions, or other
verify that they are valid and up to date. structural changes), the contractor should
This also goes for subcontractors working obtain them from the local government. When
on the job. the work is completed, the permits should be
closed out. Note that when you sell your home,
Recommendations/testimonials: Don’t be proof of permits will be required. You may have
shy! Ask for at least two recommendations to pay a hefty fine if this has not been done.
from previous clients, and read testimonials
about the contractor’s work cleanliness, Estimates: All estimates should be in writing
quality, and timeliness posted on sites such and include the cost of materials and labor, an
as Yelp and HomeAdvisor. You can also go to estimated date of completion, and a detailed
the Better Business Bureau’s website to read list of jobs being performed.
complaints and search the internet for any
lawsuits filed against the contractor. Deposits/payments: It’s customary to pay an
initial deposit—10 percent for smaller jobs and
Proof of work: When meeting the up to 50 percent for larger projects. Only make
contractor, request to see a portfolio of the final payment when you have inspected and
their completed jobs. approved all aspects of the job.
Clear it out
It’s helpful to start with a clean slate, so empty
everything from your pantry. Have boxes on hand
to store your goods, and remove only a few items at
a time to make this task less overwhelming. Check
expiration dates, toss expired items, and take inventory
of everything you are keeping. Once a shelf is cleared, Organize
wipe it with a cloth and an all-purpose cleaner. If you When organizing your pantry, group similar items,
have wire shelves, line them before returning food to such as canned goods, and supplies that are used
them to keep items from falling to the floor. together, such as baking ingredients, in one place.
Snacks for kids or heavier items are best kept on
low shelves. When restocking your pantry, put
newer items in the back and push older ones to the
front so you will use them first. If need be, label
your bins to easily identify what is stored in each.
Fast Food
Fast food is synonymous with the words unhealthy, deep-fried,
and convenient. And, while there are benefits to getting your food
quickly, you don’t have to sacrifice nutrition or flavor to do it.
These recipes from the Good Food Fast cookbook are packed with
delicious and wholesome ingredients, and they come together in
done right
no time—giving whole new meaning to the idea of fast food.
Ingredients: Instructions:
4 ounces fine rice noodles 1. Soak the noodles in a bowl of boiling hot water for 5-6 minutes,
2 medium carrots until just tender. Drain into a sieve, rinse with cold water and
2 medium courgettes set aside.
4 spring onions
1 garlic clove 2. Peel the carrots and coarsely grate, along with the
A small bunch of coriander courgettes. Trim and finely slice the spring onions. Peel and
4 sprigs of mint crush the garlic. Roughly chop the coriander and finely shred
2 tablespoons peanuts the mint leaves. Roughly chop the peanuts.
1 lime
2 tablespoons soy sauce 3. To make the dressing, juice the lime and mix with the garlic,
3 tablespoons peanut butter soy sauce, peanut butter and sweet chili sauce. Toss with the
2 tablespoons sweet chili sauce noodles, vegetables and herbs. Top with the peanuts and serve.
Ingredients: Instructions:
9 ounces brown rice (I like basmati) 1. Preheat the oven to 395°F.
7 ounces frozen edamame beans
1 head of broccoli 2. Rinse the rice in a sieve and add to a pan with 17 fluid ounces
1 tablespoon sunflower oil of water. Bring to a boil and simmer for 25 minutes, adding the
¾-inch piece of ginger edamame beans for the final 5 minutes. Cover and leave to stand.
4 spring onions
4 salmon fillets 3. Cut the broccoli into small florets and the stalk into slices 3/8-inch
1 tablespoon toasted sesame oil thick. Tip into a large roasting tin, toss with the sunflower oil and
3 tablespoons light soy or tamari roast for 5 minutes.
2 teaspoons shichimi togarashi
4 tablespoons tahini 4. Peel and finely grate the ginger. Finely slice the spring onions. Fold
Juice of 1 lime the ginger and half of the spring onions through the broccoli and
1½ teaspoons mirin make four spaces for the salmon fillets. Sprinkle over the sesame oil,
A pinch of sugar 2 tablespoons of the soy and the togarashi and return to the oven for
10-12 minutes, until the salmon is just cooked through (it will flake
easily to the touch when ready).
5. To make the dressing, combine the tahini, lime juice, mirin and sugar.
6. Drain the rice, if necessary, and top with the salmon and vegetables.
Drizzle over the dressing and sprinkle over the remaining spring
onions before serving.
Ingredients: Instructions:
1½ ounces butter 1. Melt the butter in a large sauté pan with a lid. Spoon
1¼ ounces fresh breadcrumbs off half and stir through the breadcrumbs and thyme.
4 sprigs of thyme, leaves stripped Season and set aside.
2 teaspoons olive oil
1 shallot, peeled and finely sliced 2. Add the oil to the pan and cook the shallots and celery
1 rib of celery, trimmed and finely chopped for 4-5 minutes, until just softened. Peel and crush the
2 cloves of garlic garlic. Trim and cut the leeks into 3/8-inch thick rounds.
1 pound 2 ounces leeks Drain and rinse the beans in a sieve. Add the garlic and
2 (14 ounce) cans of butter beans leeks to the pan, cook for 1 minute, then pour in the
19 fluid ounces vegetable stock stock, cover and simmer gently for 15 minutes.
7 ounces cavolo nero
1½ tablespoons wholegrain mustard 3. Meanwhile, strip the tough stalks from the cavolo nero and
4 tablespoons double cream finely shred the leaves. Add to the stew with the mustard
and cream and simmer for 2-3 minutes, until just wilted.
bathroom
kelvin (K). The lower the temperature
rating, the warmer, or redder, the light
appears. The higher the temperature,
the cooler, or bluer, the light appears.
lighting
For example, a candle flame has a
temperature of 1,800 K, and daylight
during a snowfall is around 6,500 K.
Most people find lighting between 2,700
K and 3,000 K comfortable and familiar.
SKIN TONE
When colors look unnatural, bathroom
tasks like applying makeup can be
difficult. It’s important to choose light
temperatures that complement your
skin tone. Some people have warmer,
B
pink undertones in their skin while
athroom lighting is not often at the others have cooler, olive undertones,
top of interior design priorities, for example. Buying an LED light with
but it is one of the most important changeable color for your vanity can
design elements in your home. help you balance the light and create
These are the lights that greet you peacefully in the perfect setting for you.
the morning and help you wind down at night.
Great bathroom lighting can make your bathroom COLOR COMPLEMENTING
feel larger, help you complete important tasks, In addition to balancing your skin
and highlight your bathroom’s best features. tone, it’s beneficial to choose a light
temperature that complements your
bathroom's color scheme. When in
doubt, consider warmer light to make
your space feel cozy instead of cold.
CENTRAL LIGHT
A flush-mount ceiling light can transform
the darkest bathroom into a bright oasis.
Place an overhead light in the center of the
bathroom for general illumination, and
make sure it’s equipped with a diffuser.
SHOWER/TUB
Adding recessed lighting above a shower
or tub can provide safety and a spa-like
ambience. Plus, you’ll have a much easier
time cleaning your shower. Just be sure
to use wet-location lighting that can
withstand direct moisture.
VANITY/TASK LIGHTS
Resist the urge to overlight your vanity.
To avoid overlighting, make sure the
lights are balanced. For example, mount
one light on each side of the mirror or
three lights spaced evenly above the
mirror. Placing lights both next to and
above the mirror can create glare and
uneven lighting and waste energy.
home
home generator
at some point, which can result in
generator
losing power. In fact, 2020 set record
highs for power outages according
to the Energy Information Association, with the
average American going eight hours without power
written by: MATTHEW BRADY that year. An outage can be a dicey situation, but
it can be exponentially worse if it lasts for days,
especially during times of disaster, deep freeze, or
sweltering heat. Case in point: Louisiana, which
was hit by Hurricane Laura in August 2020, topped
the states with sixty powerless hours that year.
10
remotely has become part of this
lifestyle change. Turning your
spare room into an office can
separate your workspace from
your personal space, promoting a
better work-life balance.
spare room
If you're looking for somewhere
to channel your artistic side, why
not turn your spare room into
T
a place for creativity? Bring in
rying to figure out what to do your drafting table, art materials,
with that spare room? Maybe you and craft supplies. Websites like
just want a change. Unused space Etsy can provide other innovative
does not have to go to waste! If ideas for setting one up.
you feel it’s time to repurpose your spare room,
check out these tips to help get you started.
7 real estate
have seen unprecedented changes For those who are footloose and
in recent years. What’s up next, fancy-free thanks to remote work,
and how will it affect your plans settling down in one place may not be
and finances in the years to come? in the cards. Home-sharing options
are becoming more popular, with
Pacaso leading the way in shared
ownership of second and vacation
PREDICTIONS FOR 2023 homes. It’s an idea that’s been around
for a while among digital nomads
and renters, and it allows people to
move from place to place without
giving up the comforts of home or the
advantages of homeownership.
Renting to own
Renting to own sounds like an old-
fashioned notion, but some property
technology companies are adding a more
modern twist to the concept. Investment
companies like Divvy Homes are
T
making some of their inventory available
he past several years have been as rent-to-own properties and then
filled with enough change and helping renters purchase those homes
upheaval for several lifetimes, by setting aside part of their rent
and the best-laid plans of both payments as down payment funds.
buyers and sellers have frequently fallen by the
wayside. That’s why predicting the future in With record-high home prices and
this market moment feels particularly fraught affordability struggles in every major
with peril and pitfalls. market, innovative solutions can
help buyers put together a financial
All of that said, there are some trends on the strategy that works for them. It’s not
horizon and a few safe bets about the housing just convenient—it’s good for families
market for 2023. While we’ll no doubt see plenty who may have had their savings
of continuing challenges, there are always impacted by the economic challenges
opportunities to be had if you know where to look. of the pandemic.
00
42 | GOOD
GOOD TO
TO BE
BE HOME
HOME goodtobehomemag.com | 43
Multigenerational living Fixer-uppers and additions Exceptional outdoor spaces
On the other side of the equation, some extended During the buyers’ market of the late 2000s and Outdoor spaces have been at a premium
families may have decided to blend their early 2010s, buyers came to expect that they throughout the pandemic, and there’s no sign
households. This offers a way of dealing with the would be able to demand turnkey homes in their of this slowing down. Whether you’re looking
challenge of affordability and allows older family neighborhoods of choice. They got used to having for a single-family home with a big backyard
members to retire in place. everything on their wish lists, including laundry lists or a balcony attached to a city condo,
of repairs following the home inspections. In most everyone wants a little spot for alfresco
Making a home suitable for multigenerational cases, those days are over, and buyers may now need living. Spending more than two years
living may mean making alterations to the home’s to put in some work to create their dream homes. indoors seems to have given everyone a new
interior to improve accessibility, adding space on appreciation for wide-open spaces, wherever
the main level, splitting up an open-concept home From adding space to doing their own repairs and they can be found.
into discrete spaces, or adding a dedicated exterior upgrades, buyers will find more to choose from
entrance. Work together to ensure the changes you in a low-inventory market if they’re willing to If you’re thinking ahead to your next move, a
make are agreeable for everyone and that everyone contribute some elbow grease. If you’re thinking real estate professional has the guidance and
has input on the transition. about buying a fixer-upper, talk to a trusted real insight you need to see what’s coming up on the
estate professional to find a reliable contractor or road ahead and can help you prepare for it.
reach out for a highly rated and well-reviewed gig
worker on platforms like TaskRabbit.
FLOWERS
Having the colors of spring around
during winter can help lift your
spirits if you’re wishing for a quick
return to the colorful outside blooms.
PRODUCE
Yes, you can still grow produce during the winter! You
may not be able to grow your summer favorites, but
there are a few winter veggies you can harvest and enjoy
in soups and stews.