Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble.

Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the United States by dollar sales.
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Contents
[hide] 1 History 2 Ingredients 3 In popular culture 4 References

5 External links

[edit] History
Matt Elliott[who?] got Procter & Gamble researchers to start making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced the product pyrithione zinc into a shampoo.[citation needed] Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula. The brand's "Extra Strength" product had a cameo role in the 2001 film Evolution, where its startling copper orange color was shown. It should be noted that the active ingredient in Extra Strength Head & Shoulders is selenium sulfide, not pyrithione zinc. Endorsers of Head and Shoulders Shampoo are NFL Superstar Troy Polamalu, who plays for the Pittsburgh Steelers and MLB Superstar Joe Mauer, who plays for the Minnesota Twins. In 2010 an online banner campaign for Head & Shoulders shampoo called "It's Showertime Joy!" featured as a web banner and on Youtube. In the video a man dances with four sexy nurses in a shower to the track "High Voltage" by the Eagles of Death Metal.

[edit] Ingredients
Active ingredient: Pyrithione zinc 1% Inactive ingredients: water, sodium laureth sulfate, sodium lauryl sulfate, cocamide MEA, zinc carbonate, glycol distearate, dimethicone, fragrance, cetyl alcohol, guar hydroxypropyltrimonium chloride, magnesium sulfate, sodium benzoate, magnesium carbonate hydroxide, ammonium laureth sulfate, benzyl alcohol, sodium chloride, methylchloroisothiazolinone, methylisothiazolinone, sodium xylenesulfonate, blue 1, red 4

[edit] In popular culture

In the movie Evolution (2001), Head & Shoulders was used as a weapon to destroy the alien menace. Donald Trump uses Head & Shoulders on his famous (or infamous) hair.[1]

[edit] References
1. ^ "Donald Trump Lets His Hair Down". Rolling Stone. http://www.rollingstone.com/culture/news/donald-trump-lets-his-hair-down-20110511?page=2.

[edit] External links

Official website [hide]v d eProcter & Gamble Co. Norman Augustine Bruce Byrnes R. Kerry Clark Scott D. Cook Joseph T. Gorman A. G. Lafley Charles R. Lee Lynn M. Martin W. James McNerney, Jr. Jonathan Rodgers John F. Smith, Jr. Ralph Snyderman Robert Storey Margaret Whitman Ernesto Zedillo

Corporate directors

Always Ambi Pur Ariel Aussie Bold Bounty Braun Camay Charmin Cheer Clairol CoverGirl Crest Dawn DayQuil Downy Dreft Duracell Eukanuba Fairy Febreze Gain Gillette Brands Head & Shoulders Herbal Essences Iams Ivory Joy Luvs Max Factor Metamucil Mr. Clean Nice 'n Easy NyQuil Olay Old Spice Oral-B Pampers Pantene Pepto-Bismol Puffs Pur Secret SK-II Scope Swiffer Tampax Tide Vicks Wella Annual revenue: US$79.03 billion ( 10% FY 2009) Employees: 127,000 Stock symbol: NYSE: PG Website: pg.com Retrieved from "http://en.wikipedia.org/wiki/Head_%26_Shoulders" View page ratings

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Saved successfully Your ratings have not been submitted yet Categories: Shampoos | Skin care | Procter & Gamble brands | 1961 introductions Hidden categories: Articles lacking sources from August 2010 | All articles lacking sources | All articles with unsourced statements | Articles with unsourced statements from April 2011 | All articles with specifically marked weasel-worded phrases | Articles with specifically marked weasel-worded phrases from April 2011 | Articles with unsourced statements from March 2009 benefits
The biggest benefit is no more dandruff*! Dermatologists recognise that regular use of head & shoulders is one of the most effective ways to help eliminate dandruff* and its signs, including a tight, itchy scalp. However, head & shoulders doesnt feel, or smell, like what you might expect from an anti-dandruff shampoo. Instead of an unpleasant medicated aroma, there are fresh, zingy scents and the rich formula leaves hair manageable and feeling soft. head & shoulders is gentle enough for daily use even on hair thats coloured leaving hair fresh and deeply cleansed and your scalp nourished and in good condition. Our shampoos are complemented by a range of conditioners that are rich in intensive moisturisers. And there are enough products to cater to your hair and scalp needs

our formula
Weve developed head & shoulders so it doesnt smell or feel like what you might expect from an antidandruff, scalp care shampoo. Our patent-pending formula is gentle and kind to hair, leaving it feeling soft and smelling fresh thanks to a range of fresh, zingy aromas. No wonder its used by leading celebrity hairdressers like Ben Skervin. As for dandruff? What dandruff? head & shoulders is rich in Zinc Pyrithione (ZPT) which is highly effective at fighting and preventing dandruff*. We even went as far as developing a particle shape to increase ZPTs effectiveness. And we discovered that a zinc carbonate-containing formula with ZPT is even more effective than a ZPT formula alone. This helped us create HydraZinc complex, available in all head & shoulders products. The formula with HydraZinc works so well because it delivers the active dandruff fighting ingredients where theyre needed most- meaning it acts on the dandruff-causing fungus very effectively. And that means you say goodbye to flakes* and itchy, dry scalps quickly, too. Now, head & shoulders scientists are taking dandruff and scalp research to the next level with the Malassezia Genome Project. Together with leading collaborators, theyve sequenced the genome of Malassezia globosa. This should create more opportunities for even more effective future dandruff treatments. We need to consider three factors when defining dandruff: our hormones, sebum (a substance found on our scalps) and a micro-organism called Malassezia. For the majority of us, dandruff problems begin with the onset of puberty. (If there are flakes visible in a childs hair before puberty its worth consulting your doctor as it may indicate a more serious condition.) During puberty, our bodies start producing much more testosterone. This hormone not only affects hair growth, but also the rate at which we shed dead skin something we do all the time. Testosterone can also have a dramatic effect upon the production of sebum, an entirely natural substance linked to hair growth. Sebum is a greasy substance that protects our scalps and makes it difficult for micro-organisms to live there.

However, one organism, called Malassezia, has adapted to live off sebum. Now, theres no easy way to say this, but Malassezia is a fungus. Its entirely natural and benign, but its still a fungus one that lives on the areas of our bodies where our skin contains more grease, like the scalp. Malassezia produces oleic acid which it deposits on our scalps. The way our immune systems respond to this causes inflammation of the top layer of skin and this leads to an increased turnover of skin cells. They also clump together so we see them as flakes of dandruff. So thats basically what dandruff is: the scalps reaction to Malassezia that leads to a speeding up of your natural cycle of skin replenishment.

Dandruff myths debunked by Head & Shoulders Anti-Dandruff Shampoo

Dandruff myths debunked!

Head & Shoulders launches NEW Intensive Solutions A recent Newspoll study shows that many of the myths surrounding dandruff are still hovering in the back of the minds of many Australians1. It was revealed that 1 in 2 Australians think that if you have dry skin you will get dandruff, while over 2 million Australians would not date someone with dandruff. No wonder there are so many singles out there considering that around half the population suffers from dandruff and its related symptoms at some stage in their lives! Head & Shoulders have introduced a new era in Anti-Dandruff solutions that can help to ensure there are more healthy scalps across the nation who can now be moved into the eligible stakes. The new Intensive Solutions range contains 2% of the active ingredient Zinc Pyrithione (ZPT), and the new formulation provides efficacy not seen before in Head &

Shoulders Shampoo. Celebrity stylist, Sophie Roberts says, "Its amazing how many of my clients experience dandruff from time to time, and theyre all quite self conscious about it. I always recommend Head & Shoulders, as it not only keeps the signs of dandruff under control but also gives the benefits of a regular shampoo, delivering beautiful, conditioned hair." "Although it may sound like a harsh shampoo, the new Intensive Solutions range actually has a great conditioning formula and when used with one of the regular Head & Shoulders conditioners, will give you great results - plus help get your confidence back!" said Sophie. An additional survey conducted amongst dermatologists following the preview of Intensive Solutions at the International Academy of Cosmetic Dermatology Congress in 2006, found that 8 out of 10 dermatologists surveyed would recommend Head & Shoulders Intensive Solutions to their patients2. In clinical studies of new Intensive Solutions, it was found that of subjects with the most severe form of dandruff, 87% showed a significant reduction in flaking in three weeks3. Further consumer insights from the Newspoll study also included: 2.4 million Australians believe dandruff contributes to hair loss 1 in 3 Australians think that people who dont wash their hair regularly have a higher chance of getting dandruff 1 in 5 Australians think that dandruff shampoos are too harsh and wont leave their hair smooth and shiny like a regular shampoo The truth of the matter is, as supported by researchers from the Australian Hair & Scalp Foundation, the source of dandruff, Malassezia, is a fungus which lives on everyones scalp. Over activity speeds up the bodys normal shedding of dead skin cells as well as the production of new ones. This results in the five signs of dandruff: 1. Dry scalp 2. Flakes 3. Oiliness 4. Itchiness 5. Irritation The launch of new Intensive Solutions shampoos continues to place Head & Shoulders at the forefront of anti dandruff technology. Intensive Solutions will be available in two variants; for normal hair and for dry/damaged hair. The new range not only offers excellent dandruff control but also gives you the benefits of a regular shampoo with the best ever H&S hair and scalp conditioning and moisturising formulation, invigorating fragrance and great new

look pack. The new Head & Shoulders Intensive Solutions range is now available from supermarkets and selected pharmacies. Head & Shoulders Intensive Solutions - Normal hair 70mL RRP $2.99 220mL RRP $8.99 Head & Shoulders Intensive Solutions - Dry/damaged hair 70mL RRP $2.99 220mL RRP $8.99 New Head & Shoulders Intensive Solutions = Superior Dandruff Control