ACLC College Tacloban

Real St., Tacloban City

Philippines

In Partial Fulfilment of BENS2122

CROWN DOG: A Business Plan

Presented by:

Shaira Mae Saranza

Stephanie Francisco
Rizah Jean Alejandre
Desiree Mae Fua
Ernilo Kempis
Block 4 Fayol

Presented for:

Sherwin A. Hidalgo
Instructor/Mentor
 ACKNOWLEDGEMENT

This business plan would have not been possible without the exceptional support of
our BENS instructor Sir Sherwin Hidalgo. His knowledge and attention to every small detail
have been a great help to us in keeping our work on track, from the first part of the business plan
up to this final draft.

We would also thank our family who supported and aided us with financial support
this wouldn’t been possible without them. To the people who gave us valuable and constructive
suggestions during the planning and development of this business. Their willingness to give their
time so generously has been very much appreciated.

To the YouTube content creators, we also have watched that greatly helped us in
understanding things we are struggling to understand thank you, it was a big help we could have
had less time to make this final draft of our business plan without your guidance.

Lastly we are giving our utmost gratitude to our school for giving us an amazing
learning foundation, without their best instructors we wouldn’t been able to understand those
hard subjects we are taking.

i
 TABLE OF CONTENTS

ACKNOWLEDGEMENT...................................................................................................i
TABLE OF CONTENTS....................................................................................................ii

Chapter I: Executive Summary

1.1 Executive Summary ……………………………………………… 1
1.2 Goal Statement …………………………………………………… 1
1.3 Objectives Statement …………………………………………….. 2

Chapter II: Company Description

2.1 Introduction of the Company …………………………………….. 3
2.2 History of the Company ………………………………………….. 3
2.3 Industry the Business is involved with …………………………… 4

Chapter III: Environment Analysis

3.1 Market Segmentation, Targeting and Differentiation ……………. 6
3.2 PEST Analysis …………………………………………………… 7
3.3 Product Selection ………………………………………………… 7

Chapter IV: Market Analysis

4.1 Marketing Research ……………………………………………… 9
4.2 SWOT Analysis ………………………………………………….. 13

Chapter V: Strategy and Implementation

5.1 Marketing Plan ………………………………………………….. 15
5.2 Operational Plan ………………………………………………… 17
5.3 Financial Plan …………………………………………………… 21

Chapter VI: Organization and Management Team

6.1 Organization and Management Team …………………………… 25

ii
ANNEX “A”: REFERENCES............................................................................................iv
ANNEX “B”: DOCUMENTATION..................................................................................v

iii
 Chapter I
EXECUTIVE SUMMARY

Corn dogs (also known as "hot dogs" in Korea) are said to have first appeared in the
1980s. Despite their lengthy history as a street dish, corn dogs have made a comeback in the
country because of distinctive designs and combinations. Corn dogs may also become the next
major K- food export due to their growing international popularity.

Our company strives to compete in an everlasting competition in the market. We have

come up with the Crown Dog. It says it all. We crown our company as the best-selling corn dog
company among our competitors. As we continue to make our corndogs the best, we also don’t
let our customers get away without having to greet them with a whole-hearted smile. It's not that
extravagant, but it improves the mood. A smile is contagious, so a good attitude on our part can
benefit our customers as well.

CROWN DOG is a street food that is homemade and will offer you tasty corn dogs, and
will be located at Lolita Heights, Apitong, Tacloban City, Leyte.

CROWN DOG expects to catch the interests of a regular customer who wants to satisfy
their cravings with a good and high quality product.

CROWN DOG features a new option to Filipinos snacks with its reasonable and
affordable price that people can surely afford.

The allocation is along a crowded street, and it is also situated near a basketball court for
people to gain easy accessibility.

Part 1: Goal Statement

Our goal is to bring people together by giving a satisfying taste experience through our food.

1
Part 2: Objectives Statement

We aim to have a successful business and have much more customers to high up our sales income.

2
 Chapter II
COMPANY DESCRIPTION

Part 1: Introduction of the Company

Our company started with the aim purpose of making a profit, we came up with a
trendy treat that people would surely love to try out. Corndog is one of the best trendy foods in
the food industry today. As we start our business we made a cool yet catchy name to best
represent our company. Crown dog, indeed it do sounds cute but don’t let the cuteness fool you
since it also one of the competitive companies that will surely surprise as it ranks as one of the
best-selling corndogs soon.

After a few tweaks and brain storming we have finalized our logo that will best
represent our company. The Crown Dog. It says it all. We crown our company as the best-selling
corn dog company among our competitors.

Part 2: History of the Company

We the team entrepreneur’s started not too long ago as to make business and collaborate
in making a successful company. That started the Crown dog. As we spent time together we

3
became much more enthusiastic in making a successful product. Our unique ideas are the ones
that makes our company competitive in the industry. As we continue to grow we aim to attract a
much higher count of customers, higher profit, higher sales margin and of course a much better
relationship among our team and the customers.

Part 3: Industry the Business is involved with

Our company strives to compete in the food industry mainly the street dishes/ fast food.
Urban population growth has stimulated a rise in the number of street food vendors1 in many
cities throughout the world. Migration from rural areas to urban centers has created a daily need
among many working people to eat outside the home. Demand for relatively inexpensive, ready-
to-eat food has increased as people, especially women, have less time to prepare meals.

The term "street foods" describes a wide range of ready-to-eat foods and beverages sold
and sometimes prepared in public places, notably streets. 2 Like fast foods, the final preparation of
street foods occurs when the customer orders the meal which can be consumed where it is
purchased or taken away. Street foods and fast foods are low in cost compared with restaurant
meals and offer an attractive alternative to home-cooked food. In spite of these similarities, street
food and fast food enterprises differ in variety, environment, marketing techniques and
ownership.

Each street food enterprise is generally small in size, requires relatively simple skills,
basic facilities and small amounts of capital, yet they are very numerous and have considerable
potential for generating income and employment. The relatively low capital expenditures of
street food businesses are also attractive for certain types of sellers. Furthermore, vendors can
choose their work hours, they have few constraints on their movements and are self-employed.
In spite of the benefits of street food trade, vendors may have to work long hours under adverse
conditions and the risks are borne exclusively by the seller. Vendors can face problems with
local officials and may also have to deal with criminals who try to extort "protection money"
from them. In. addition, their profession is often considered to be of low status.

4
 Customers from various economic strata benefit from nutritious, low-cost meals. In
Africa and Asia, urban households spend 15 to 50 percent of their food budgets on street foods
(Cohen, 1986). Many people in Asia prefer to make frequent small purchases at convenient
locations. Those with little or no income depend almost exclusively on food supplied by street
food vendors. Street foods are a bargain for customers when the demands of time and costs of
food, fuel, cooking equipment and transportation are taken into account (Barth, 1983; Allain,
1988).

The consumer's limited purchasing power and competition by fellow hawkers lead to
relatively low mark-ups (averaging 40 percent) on street foods (Barth, 1983). Vendors can often
provide items at lower prices than other retailers since they have lower rent and capital
equipment expenses. Because ingredients are bought in large quantities and at the cheapest
markets, the cost of a single serving is quite competitive with home cooking and often less
expensive because vendors cater for numerous consumers. Street foods can be an excellent value
for consumers if they have easy access to stalls; there is fair competition; overheads are kept low;
sanitary conditions are acceptable; and the nutritional value of meals is high.

5
 Chapter III
ENVIRONMENT ANALYSIS

Part 1: Market Segmentation, Targeting and Differentiation

Market Segmentation

Geographic Demographic Behavioral Psychographic

Customers near Teenagers, adults, no
Apitong, the local preferred gender,
residents specifically professionals,
students, citizens who
have income.
Customers who loves Customers who loves
to spend more on street dishes/ fast
street dishes. food, people who
loves to try out new
dishes.

Targeting, Positioning and Differentiation

Our target market includes teenagers, adults with no specific gender, who loves street
foods and those who love trying new unique products. Our products position itself as an
affordable yet tasty street food, not to cheap but worth it. Has the ability to balance between
tender and light chewiness flavor that makes it appetitive. Different from other competitors who
has cheaper products we offer a much expensive yet every cent is well spent.

6
Part 2: PEST Analysis

P E S T
Political Economic Social Technological

-Corndog is a good -Corn Dog is a good -Young generations -Corndog can also be
starting business business because it is are highly driven sold online.
because it is a popular made naturally and towards food trends. -Using social media
snack. affordable. effectively for
promotion

Part 3: Product Selection

In terms of market, operation, and financial viability, these are the five goods that are
feasible:

 Siomai
 Corn Dog
 Footlong
 Cheesy bread rolls
 Pancake

7
 We he decided on Corndog as our final product. In terms of the market’s financial
viability, adults and teenagers around the place will definitely be able to buy our product since
we made it affordable for them to try out.

In terms of operational viability, we entrepreneurs are able to run the overall business
since the equipment and resources needed for our firm are already accessible to us.

While in terms of the financial capability of the entrepreneurs, we are able to handle the
costs needed for our business as we have agreed to split the needed budget for it to not be harsh
on our pockets.

Corndog is the most unique and trendy dish in this case it would likely can attract a lot
more customers.
 Chapter IV
MARKET ANALYSIS

Part 1: Marketing Research

Purpose of the Analysis

Great help in understanding our customers

Market analysis is a strategy for gathering a full profile of a potential customer for our
business. It can assist us in determining the size of our company's market. It will also assist in
gaining information about their location, age, income, and gender, which can be used to create
targeted marketing campaigns.

Understanding our competitors

One of the most important things that this study helps to detect is competitors' strategy flaws.
When we release a new product or service, it also aids in assessing the reaction of competitors.

Before moving ahead, make sure everything is working properly

When our product reaches its final stage, don't go right into promoting it. Instead, test the
product or service before launching it, and then do a market research to determine the best
marketing strategy.

Background of the Industry

Food plays a significant role in our lives. The food industry is one of the most important
function in every nation. It plays an important role in public health, food safety, food security,
social development, and nutrition (Sadiku, Musa & Ashaolu, 2019). Product quality, health, and
hygiene issues are major concerns in the food industry. The food industry is an intricate,
worldwide

9
collective of diverse trades that supplies most of the food consumed by the world's population.
According to Global Edge, Food is mostly processed as long as it is used. In the past, people
have dried or smoked meat and other foods to make them last longer. This industry includes
fresh food, packaged food, and beverages (both alcoholic and non-alcoholic). From food sold at
the grocery store to cooked meals served at restaurants, institutions, and events, this industry
serves a huge variety of retail outlets.

Food processing remained essentially unchanged until the 19th century with the
invention of canning by Nicolas Appert and pasteurization by Louis Pasteur. These two
innovations have transformed the way foods are processed into canned or bottled, more durable
foods.

During the war, the food and beverage industry changed because food was often a
valuable commodity. Pricing was determined by attainability and regulation. Most countries
involved in World War II distributed food and regulated prices to maintain their economies. This
led to the invention of more advanced preservatives such as food colors, concentrated juices,
artificial sweeteners and sodium benzoate, fueling innovation in the food processing sector.
These innovations have led to today's convenience food processing markets, including frozen TV
dinners, cooked meals, cooked snacks, and other ready-to-eat foods.

The food distribution segment of this industry is quite modern. Prior to the Industrial
Revolution, consumers usually ate all the food available in the local market. Food was processed
from these markets and used for travel from there. The increase in transportation means of the
Industrial Revolution such as railroads and barges, and the accompanying rise of technologies
such as canning, have made it possible to transport and sell food from one local market to
another. Today, the industrial field has been further developed due to the breakthrough of
transportation technology such as aircraft.

There is a growing demand for health foods and more beneficial nutrition labels. Both
trends give businesses more control over how their brands are perceived as they launch low-
calorie foods. Increased costs of production factors are also an important factor for the industry.
As raw material prices have risen over the past year, food companies have also had to raise

1
prices for their

1
final products. With the collapse of the economy, they were double-affected as consumers were
less likely to want or have money to pay higher prices. Fortunately, raw material costs have
decayed in the last few months. This is expected to lower the final price of products in this
industry. The industry also needs to address its reputation, as there have been incidents of unsafe
food releases in the past. These outbreaks have two main potential consequences: loss of
consumer confidence and increased regulation. Studies show that consumers don't trust food
suppliers as much as they used to, and nearly half of them brand in the past year to save money
or believe that new foods are safer. Was switched. With the enactment of the new legislation,
government control over food processing has also been strengthened.

In addition, the reputation of businesses and brands is expected to become increasingly

important as consumers seek to grow their wallets and competition intensifies. As competition
intensifies, companies can only differentiate themselves from others through brand awareness.
Consumers today are very interested in a company's reputation and brand image regarding
product safety and quality. Increased innovation in the industry will bring newer, healthier
products and lower production costs, both of which should increase profitability.

Data Gathering

Target Customers

 Age – teenagers, adults are our preferred customers

 Gender – we don’t have a preferred gender, but we'd love to see people of all genders
enjoy our food.
 Location – local residents are our main target customers since tourists don’t usually
roam to the location we are about to sell our goods.
 Occupation – individuals who have a job or can afford our food.
 Needs Interests – people who enjoy street food or those who just love to check out
new foods would be our highly targeted customers.

Understanding Competition

1
  Affordable – being not that pricey will undoubtedly makes us on top of the market
rivalry.
 Accessible – We have made our company visible on social media. Having that said,
we are much more likely to be recognized by customers and they can contact us
easily at anytime and anywhere around our location.
 Customer Relationship – We don’t just make the best corn dogs here, we also strive
to communicate with them and have interactions with them, making their day much
better.

Data Analysis

In conducting data for data analysis, the respondents include teenagers, adults with no
specific gender, and those who can afford to purchase the offered commodity. In line with this,
social media platforms were also used to attract customers by posting the products online and
letting the public know what they were. With the help of the SWOT analysis we are able to better
understand how to improve our business and achieve our goals.

With all the data we have gathered, we would be able to sell our goods to our target
market easily. All that’s left for us to do now is to start our business and get those customers we
are aiming for.

Conclusions and Recommendation

The inference is that our organization aims to complete in a market that is always
changing. Our Business Crown Dog is what we’ve come up with. It is self-explanatorily. Among
our competitors, we claim to be the best-selling company. While we work hard to make the best
tasting corn dog possible, we also make it a point to welcome our customers with a genuine grin.
It isn’t particularly lavish, but it does help to lift one’s spirits. Because a smile is contagious,
having a positive attitude can benefit our customers as well.

Our company was undertaken in order to come up with responses while gathering data.
As a result, social media platforms were used to attract buyers by publishing products online and

1
letting the general public know what the products were. This study will help generate money while
also evaluating the target needed to see how things work.

Part 2: SWOT Analysis

Strengths

- Corndogs are popular nowadays.

- The quality and uniqueness of our products.

Weaknesses

- The availability & transportation of the entrepreneurs, since we are all still students
our time in studies might affect our business
- Transportation of the entrepreneurs, we all need to travel every time we sell our
products since we are all not in the same address.

Opportunities

- Our business is located in a place where there are a lot of potential buyers.
- Our food is affordable, so it can attract a lot more customers.

Threats

- There are other competitors in our location. It is usually 1-5 competitors.

- We may encounter bad weather conditions.

Matching Strengths to Opportunity/Converting Weaknesses and Threats

Strength – Opportunity Match

1
 Corndogs are popular nowadays. We have high quality and unique products. Our
business is located in a place where there are a lot of potential buyers. Our food is affordable, so
it can attract a lot more customers. Thus, our sales are likely to be high.

Strength – Threat Match

The popularity, quality and uniqueness of our product will surely beat other competitors
in our location. Having bad weather conditions might be stressful but it is less likely to happen.

Opportunity – Weakness Conversion

Our food is affordable, so it can attract a lot more customers and our business is located
in a place where there are a lot of potential buyers so traveling everyday would be worth it since
we will earn twice our travel expenses and our time spent would be worth a lot. Having an
affordable product and a lot of potential customers in the area can help us in competing with the
other competitors in our location.

Weaknesses – Threats Conversion

Transportation of the entrepreneurs, we all need to travel every time we sell our products
since we are all not in the same address. We may encounter bad weather conditions. The
availability of students can be less of a problem since we will manage our time, attending classes
while selling can also be an option, and answering our modules at night. The transportation will
be worth it since we will earn a lot in selling rather than just staying at home not earning
anything.

1
 Chapter V
STRATEGY AND IMPLEMENTATION

Part 1: Marketing Plan

Product Offering

The Crown dog began in the year 2022, built by 5 different personalities but has the same
interest in developing a different twist of "Corndog", located at Lolita Heights, Apitong,
Tacloban City. A shop that offers a unique and tasty corndog with a good ambiance. Our
business introduces and serves its target market a corndog that is delicious with its simplicity and
the ability to balance between tender and light chewiness flavor that makes it appetitive.

Value to Customers

Maintaining customer’s satisfaction and sustaining a long-lasting relationship with

loyalty. Crown dog businesses are chosen based on people's needs, the flavor of filling which is
locally made. It aims to linger the interest of the consumers to its version of a corndog. Crown
dog offers a new unique taste that would give satisfaction to corndog lovers and to those who are
thriving for something new.

4Ps Analysis

Place

Lolita Heights, Apitong, Tacloban City. It is located near a basketball court where there
are potential buyers.

Our method of providing service is by a food cart. Starting a new business with a food
cart is less expensive. It’s the most profitable ad cost-effective option in a limited-service
business. A

1
food cart business can easily obtain a location because it only requires a small area that can easily
capture target customers.

Product

Corndogs with a tasty unique one.

Price

We are planning to sell about 96 corndogs in a month and increase in time, at the price
amount of 25php. Our costs in every piece of corndog is actually 21php as we need profits we
priced it as 25php, we didn’t price it high since we want to attract a lot more customers to
increase our sales and avoid losses.

Promotion

Crown dog strategically use social media to reach customers by posting the business
offerings and the details of the business for potential customers to easily know that showcase the
detailed information about the business and its offering.

Sales Forecast

Sales Forecast
Business & Personal Financial Support – Good for 2 months
Month Sales Cost per good Sell Price Revenue Gross Profit Gross
sold Profit %
April 96 Php2,000.00 Php25.00 Php2,400.00 Php400.00 17%
May 96 Php2,000.00 Php25.00 Php2,400.00 Php400.00 17%

The 17% gross profit is an indication of an increase in profits.

1
 Business & Personal Financial Support - Prepared March
2022
Month Gross Profit %
April 17%
May 17%

Gross Profit %
17% 17%

Part 2: Operating Plan

OPERATIONAL PLAN

Operating
Tasks Tactics Responsibility Timeline Time
Start preparing and
A day ahead
Prepare the stall, the arranging the stall making
Our team before
tables and chair. sure everything will be in
opening
place before the opening.
Change your clothes to The day of the
apron, hairnet and gloves. opening (early
Wear your PPE. Our team
Don’t remove your mask at in the
all times. morning)
Start by setting up the stall,
equipment’s and utensils, The day of the
Prepare and set up prepare the needed opening (early
Our team 7am – 8am
everything. ingredients then place them in the
properly. Make sure morning)
everything’s set.

1
 Greet all customers, Quickly position to where During the
8am –
cook and sell those you’re assigned to and start Our team working
11:45am
corndogs. making business. hours.

Break time for lunch 11:46 – 1pm

Every one’s in a while

Clean up everything, sanitize the area to avoid
During the
pack everything and messing the workspace. Our team 7am – 4pm
working hours
wash everything Wash the dishes
used. immediately.
Clean up everything,
including yourselves, store
After working
Go home. the food and equipment’s Our team 4pm – 5pm
hours.
properly. Go home and have
some rest.
We will be selling our corndogs from 8am – 4pm

Materials and Ingredients to be used

wooden skewers fresh milk Potato

hotdog black pepper ketchup
vegetable oil salt mayonnaise
cheese all-purpose flour sugar
egg bread crumbs

Step-by-step Process of Production

 In a medium bowl, mix all dry ingredients first. Put the all-purpose flour, bread crumbs,
baking powder, salt, black pepper, and sugar. Mix using a whisk combined.
 Add milk and egg to the mixture. Continue mixing using the whisk until the batter
becomes smooth.

1
  Transfer the batter into a container.
 Skewer the hotdogs in the middle. Then dip each of them in the batter. Make sure
they get completely covered. Use a spoon to help distribute the mixture evenly. Then
roll them over into the breadcrumbs and sliced potatoes.
 Get a deep-frying pan and fill it with vegetable oil. Put into medium heat.
 Once the oil gets to the right temperature, fry the corn dogs a few at a time. Fry them
in medium heat until they become golden brown in color.
 Place each fried corn dog on a cooling rack to get rid of excess oil.

Cost Budget

COST OF MATERIALS
UNIT QUANTITY UNIT COST TOTAL
AMOUNT
Wooden Skewers pack 1 Php50.00 Php50.00
Tongs pc 1 Php52.50
(already accessible)
Wire whisk pc 1 Php25.00
(already accessible)
Sauce Container pcs 2 Php35.00 Php70.00
Meal Box pc 1 Php40.00 Php40.00
Cater Tray pc 1 Php175.00
(already accessible)
Total Amount Php160.00

2
 COST OF INVENTORY
Brand UNIT QUANTITY UNIT COST TOTAL
AMOUNT
Tender juicy Jumbo Hotdog kg 2 Php190.00 Php380.00
None (Market) Bread Crumbs pc 1 Php100.00 Php100.00
Mozzarella Cheese grams 500 Php260.00 Php260.00
None (Market) Vegetable Oil gallon 1/2 Php200.00 Php200.00
None (Market) Egg pcs 4 Php10.00 Php40.00
None (Market) Potato pcs 11 Php20.00 Php220.00
None (Market) All-purpose flour kg 2 Php55.00 Php110.00
Nestle Fresh Milk liter 1 Php80.00 Php80.00
None (Market) Sugar 1/4 1 Php20.00 Php20.00
None (Market) Salt pc 5 Php1.00 Php5.00
None (Market) Black Pepper pack 4 Php20.00 Php20.00.
Del Monte Ketchup bottle 2 Php60.00 Php120.00
Lady’s Choice Mayonnaise pouch(220ml) 1 Php85.00 Php85.00
Butane Gas can 8 Php25.00 Php200.00
Total Amount Php1,840.00
96 servings will be made with these materials and ingredients.

EQUIPMENT COSTS
QUANTITY UNIT COST TOTAL AMOUNT
Php1,000.00
Deep Fryer 1
(already accessible)
Php1,100.00
Food Cart 1
(already accessible)
We have included the book value of the already accessible items in the unit cost.
Overall Costs for April
Cost of Materials Php160.00

2
 Cost of Inventory Php1,840.00
Others:
TOTAL AMOUNT Php2,000.00
The overall cost will be enough for a one whole month operating budget.

In the second month we will have the same operating costs but the Sauce container
(70php) will no longer be included. That means our operating costs on the materials for the
second month would be decreased by 70php.

Overall Costs for May

Cost of Materials Php90.00
Cost of Inventory Php1,840.00
Others:
TOTAL AMOUNT Php1,930.00

Part 3: Financial Plan

Cash flow Forecast for 2 months

Crown dog
Month 1 Month 2
April May
Opening Balance Php - Php2,900.00

INCOME (INFLOWS)

Owner's Capital Php2,500.00

Sales Php2,400.00 Php2,400.00
Other
Total Cash Receipts Php4,900.00 Php5,300.00

2
EXPENDITURES
(OUTFLOWS)

Cost of materials Php160.00 Php90.00

Variable Costs Php1,840.00 Php1,840.00
Other
Total Cash Outflows Php2,000.00 Php1,930.00

Closing Balance Php2,900.00 Php3,370.00

Income Statement for 2 months

Month 1 Month 2
Sales Volume 96 96
Selling Price Php25.00 Php25.00
Total Sales Revenue Php2,400.00 Php2,400.00
Net Sales Revenue Php2,400.00 Php2,400.00
Less: Cost of Goods Php2,000.00 Php2,000.00
Sold
Gross Profit Php400.00 Php400.00

2
 Budgeted Statement of Financial Position (Partnership)
Statement of Financial Position
As of April As of May
Assets:
Current Assets
Cash Php2,500.00 Php900.00
Inventories Php2,000.00
Kitchen Supplies Php425.00 Php495.00
Non-Current Assets
Equipment Php4,050 Php4,050
Less: Accumulated depreciation Php875.00 Php875.00
Total Assets Php6,100.00 Php6,570.00

Liabilities:
Total Liabilities 0

Partner’s Equity
Saranza, Capital Php800.00 Php800.00
Kempis, Capital Php525.00 Php525.00
Alejandre, Capital Php600.00 Php600.00
Francisco, Capital Php950.00 Php950.00
Fua, Capital Php3,225.00 Php3,225.00
Total Partner’s Equity Php6,100.00 Php6,100.00

TOTAL NET ASSETS Php6,100.00 Php6,570.00

2
Targeted Financial Goals

Increase in revenue

Revenue is the amount of money that a company earns. Increases in revenue will
likely increase profitability as well. It also enables a company to move past its break-even point.

Decrease Cost

Increasing profits through lowering costs.

Improve Profit Margins

It fully reflects a company's long-term profitability as well as its vulnerability to fixed-cost

rises.

Other Plans

Improving inventory management to make better purchasing, sales, and marketing

decisions, allowing us to sell more products and eliminate the need for markdowns.

Training our team to make more sales at higher unit pricing, which will help to boost
productivity and profitability.

Identifying a problem immediately in the expense area and lowering that cost in order to
boost profit.’

2
 Chapter VI
ORGANIZATION AND MANAGEMENT TEAM

Leader
Fua, Desiree Mae Y.
Budgeting, bookkeeping, and helps the team.

Organization Team

Francisco, Stephanie
Operates the business, and cooks the product.

Alejandre, Rizah Jean

Operates the business, and cooks the product.

Management Team

Saranza, Shaira Mae

Marketing, and assigned for the sales marketing/ gathers
customers.

Kempis, Ernilo
Marketing, and assigned for the sales marketing/ gathers
customers.

Mentor

Sherwin Hidalgo
Guides the students and helps them make their business successful.

2
 ANNEX “A”
REFERENCES

F.G. Winarno and A. Allain. (n.d.). Street foods in developing countries: lessons from Asia.
Https://Www.Fao.Org/. Retrieved March 21, 2022, from
https://www.fao.org/3/u3550t/u3550t08.htm

FORBES, J. R. (2021, January 2). CORN DOG. Pagkaing Pinoy TV.

https://www.pagkaingpinoytv.com/corn-dog/?fbclid=IwAR0u12Pu8dBj3FYIZgtky034-
NUdZB31Sc2Zh6rGNW-i17THVM4-BjUDVGE
 ANNEX “B”
DOCUMENTATION

Learning about our competitors

Knowing the Prices of our Inventory