Professional Documents
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FNS40815 - FNSSAM403 - Assessment 1 - Knowledge - Mohamed Husain
FNS40815 - FNSSAM403 - Assessment 1 - Knowledge - Mohamed Husain
Assessment 1 - Knowledge
Activity 1
Analyse and discuss the term ‘buyer motivation’, in relation to innovative banking products and
services.
Activity 1 Answer
Activity 2
Activity 2 Answer
Activity 3
(Discuss the key features of conflict resolution and persuasion techniques, including how to
overcome buyer resistance).
Activity 3 Answer
Activity 4
Identify and describe some recent major disruptors to traditional consumer banking services.
Activity 4 Answer
Activity 5
Outline some of the changes organisations may need to make to their sales process procedures to
take into account the trend to ‘consultative selling’ (which places the emphasis on the salesperson
becoming a “trusted advisor” to the customer).
(Outline the key features of organisational requirements, including policy and procedures relevant to
prospecting for new clients).
Activity 5 Answer
Activity 6
The average marketing/prospecting email open rate is now around 5%. Assume your management
wants you to continue this prospecting method, identify some of the downsides of this strategy, and
some alternative prospecting methods which may have a better success rate.
Activity 6 Answer
Activity 7
Analyses a range of low interest personal loans, and identify any strengths and weaknesses.
(Analyse a range of relevant financial products and services, including their strengths and
weaknesses).
Activity 7 Answer
Activity 8
Activity 8 Answer