Professional Documents
Culture Documents
CONTENTS
4 Appendices
3 Our Strategic 82 Financial Summary
Corridors
84 Management’s Discussion
and Analysis
88 Capital & Company Engagement
30 Develop a Winning Consumer-
89 Comprehensive Risk Management
Centric Portfolio
92 Corporate Governance
40 Build out an Open Omnichannel
94 Integral Ethical System
Platform
95 Turnover
46 Place Sustainability at the Heart
96 Recognitions
of our Organization
97 Independent Verification
70 Foster an Agile, Digital Savvy, and
99 Shareholder and Analyst
People-Centric Culture
Information
100 About Our Integrated Report
Overview Our Framework Our Strategic Corridors Appendices 4
OVERVIEW
Overview Our Framework Our Strategic Corridors Appendices 5
DEAR FELLOW
STAKEHOLDERS
This year highlighted our business’s resilience, adaptability,
and agility. In these unprecedented times, our resilience was
evident in our company’s ability to protect the safety and
wellbeing of our people, while delivering accelerated results
across all of our strategic fronts—from portfolio management
and digital transformation to milestones in sustainable
development—highlighted by our issuance of the first ever
sustainability-linked bonds in the Mexican market.
Consistent with our strategy, we are further adapting and reshap- Savvy, People-Centric Culture; Place Sustainability at the Heart of
ing our company to thrive in the new global business environ- our Organization; Digitize Our Core; and Actively pursue Value-En-
ment. Together with The Coca-Cola Company and the Coca-Cola hancing Acquisitions.
System in Brazil, we redesigned our distribution partnership with
Heineken. This agreement enables us to continue our relationship To this end, we’re developing a winning consumer-centric portfolio that
with Heineken as a key partner, allowing us to serve the Brazilian is allowing us to consolidate our industry leadership within the non-al-
market with a customer-centric portfolio of premium, mainstream, coholic ready-to-drink (NARTD) space. Underscored by the success of
and economy brands and affording us the flexibility to further the new formula and visual identity of Coca-Cola Zero Sugar, our spar-
complement our portfolio. To this end, we acquired Brazilian craft kling beverage category posted solid volume and share growth, while
beer brand Therezópolis, and we agreed to distribute Estrella our still beverage and personal water categories achieved double-digit
Galicia’s beer portfolio in Brazil. growth and share gains across most of our territories.
Importantly, we worked with The Coca-Cola Company to bolster On the omnichannel front, we accelerated the expansion of our B2B
our successful, longstanding relationship. Our enhanced coopera- customer-centric omnichannel commercial platform. To give you We substantially increased
tion framework ensures the long-term alignment of our partner- a sense, we now have approximately 300 thousand active monthly the number of home delivery
ship, growth plans, and strategies—enabling us to not only continue purchasers, up over twofold from a year ago. Notably, digital pur-
building a winning consumer-centric portfolio, but also explore new chases now represent over 6% of our total orders, generating close
routes—from almost 800
multi-category opportunities across our markets while we develop to US$360 million in sales. This marks triple-digit growth in our digi- routes to over 1,200 routes,
new strategic digital initiatives. tal orders and revenues compared with 2020. allowing us to reach close
to 600 thousand Mexican
Consistent with this framework, we’ve already rolled out pilot pro- Additionally, in the direct to home channel, we substantially in-
grams to test the distribution of complementary categories such creased the number of home delivery routes—from almost 800
households.
as spirits, other alcoholic beverages, and consumer brands in cer- routes to over 1,200 routes, allowing us to reach close to 600 thou-
tain markets—working together to improve distribution economics sand Mexican households.
and open new revenue streams by providing other leading brands
access to our company’s deep customer relationships, distribution We’ve further deepened our company’s commitment to sustainable
network, and rapidly evolving omnichannel commercial platform. development, placing sustainability at the heart of our organiza-
tion. As a result of our Climate Action Strategy, 85% of our bottling
Re-Evolving Business, Vision & Strategy operations’ power came from clean energy sources, up more than
Aligned with our purpose and our vision, we are working across six fourfold from 2015. We increased the use of recycled materials in our
strategic corridors: Build out an Open Omnichannel Platform; De- PET packaging to 31%, while increasing the collection of bottles that
velop a Winning Consumer-Centric Portfolio; Foster an Agile, Digital we put into our markets, thus accelerating the transition to a circu-
lar economy. Through our water stewardship, we improved our wa-
ter use ratio to an average of 1.47 liters of water per liter of beverage
produced, an industry benchmark. Furthermore, we issued the first
sustainability-linked bonds in the Mexican market, enabling us to
We worked with The Coca-Cola Company align our financial strategy with the achievement of ambitious wa-
to bolster our successful, longstanding ter efficiency targets that are now public commitments. Indeed, for
relationship. the second consecutive year, our sustainability (ESG) performance
Overview Our Framework Our Strategic Corridors Appendices 7
enabled us to be the only Mexican company in our sector included in Notably, our return on invested capital improved for the fifth consec-
the S&P Global Sustainability Yearbook 2022. utive year, closing out the year in the double digits. Moreover, our net-
debt-to-EBITDA ratio ended the year at 0.9 times—while our cash posi-
Aligned with our commitment to ESG, we acknowledge the importance tion was more than Ps. 47 billion—reflecting our strong balance sheet,
of evolving towards a more balanced governance model to enrich our while putting us in a great position to grow.
corporate governance profile. We are working to ensure our board’s
composition includes the skills, experiences, diversity, and capabilities As we move forward, one of our key strengths is our business relation-
required to provide effective oversight into the future. ship with The Coca-Cola Company. Working together, we’re able to
successfully navigate ever changing macroeconomic and industry dy-
To win in the market and our industry, we are re-evolving the way we namics, driving a consumer-centric approach and fundamental trans-
work, creating an agile, digital savvy, culture while we continue to fos- formation in the way we operate and collectively go to market.
ter a diverse, inclusive, and people-centric culture. To improve gender
diversity, we’re systematically working to recruit, develop, and retain Building on this longstanding relationship, our overarching strategic
female talent at all levels of the organization. Indeed, this is the fourth priorities are to accelerate the build out of our open omnichannel com-
consecutive year that Coca-Cola FEMSA is part of the Bloomberg Gen- mercial platform; and ensure the necessary investment behind our ca-
der-Equality Index. pabilities to escalate our business growth.
Looking ahead, we plan to actively pursue value-enhancing acquisi- When we reflect on our vision for Coca-Cola FEMSA and the actions
tions. We’re not only exploring traditional opportunities to shape our we’re taking, we are confident that we are building the right set of ca-
company’s future NARTD footprint, but also prioritizing adjacent cat- pabilities to expedite our company’s growth and value creation for
egories for portfolio expansion. To this end, we acquired Brazilian craft many years to come.
Our focus on affordability beer brand Therezópolis, our first ever acquisition in the beer segment.
We also acquired Brazilian Coca-Cola bottler CVI Refrigerantes Ltda., On behalf of our employees, we thank you for your continued confi-
and execution enabled us to bolstering our NARTD leadership position in the region. dence in our ability to deliver economic value and to generate social
deliver 5.3% year-over-year and environmental wellbeing for you all.
volume growth—2.6% ahead Performance
of our 2019-baseline year. As we navigated a dynamic environment, our focus on affordabili-
ty and execution enabled us to deliver 5.3% year-over-year volume
growth—2.6% ahead of our 2019-baseline year. For the year, total rev- José Antonio Fernández Carbajal
enues increased 6.1% to Ps. 194.8 billion. Operating income improved Chairman of the Board
8.6% to Ps. 27.4 billion. Operating cash flow increased 4.0% to Ps. 38.8
billion. Controlling net income rose 52.4% to Ps. 15.7 billion to achieve John Santa Maria Otazua
earnings per share of Ps. 0.93 and per unit of Ps. 7.48 (Ps. 74.77 per ADS). Chief Executive Officer
Overview Our Framework Our Strategic Corridors Appendices 8
INTERVIEW
Constantino Spas, our company’s
Chief Financial Officer, reflects on
our company’s ability to navigate a
OUR CFO
our strategic fronts. He discusses the
strategic importance of our enhanced
cooperation framework with The
Coca‑Cola Company, redesigned
distribution partnership with Heineken,
approach to value-enhancing
acquisitions, first ever sustainability-
linked bonds in the Mexican market,
and disciplined capital allocation.
Constantino Spas
Chief Financial Officer
Overview Our Framework Our Strategic Corridors Appendices 9
Q) Constantino, how would you reflect on the company’s perfor- Q) Given its strategic importance, could you elaborate further on the company’s This year, we
mance for the year? enhanced cooperation framework with The Coca-Cola Company?
successfully navigated
A) This year, we successfully navigated a dynamic market environment A) Our enhanced cooperation framework is great news for both of our companies. It a dynamic market
to deliver accelerated results across all of our strategic fronts. We further strengthens our relationship, ensuring long-term alignment and certainty, environment to
strengthened key longstanding partnerships, accelerated the build positioning us to accelerate further towards our shared purpose of refreshing the deliver accelerated
out of our customer-centric B2B and D2C omnichannel commercial world. Specifically, this enhancement will ensure long-term alignment in the fol-
platforms, achieved key milestones in our sustainable development, lowing key areas:
results across all of our
capitalized on value-enhancing acquisition opportunities, and strategic fronts.
emerged even stronger from the pandemic—closing the year with 1) Growth plans. We have agreed to build and align long-term strategies and
escalating momentum by delivering solid top- and bottom-line business plans to ensure coordinated execution. These growth plans aim to in-
growth, coupled with share gains across our territories. crease our operating income via top-line growth, volume expansion, cost and ex-
pense efficiencies, and the implementation of marketing and commercial strate-
Thanks to our consistent strategic execution, we achieved con- gies and productivity programs.
solidated volume growth of 5.3% year over year, improving 2.6%
compared to our 2019 baseline. Consolidated revenues rose 6.1%, 2) Relationship economics. We have agreed to ensure that the economics of our
surpassing our 2019 baseline, and operating income grew 8.6%, in- business and management incentives are fully aligned towards long-term system
creasing 7.8% compared with 2019. This enabled us to finish the year value creation, always considering investment and profitability levels that are ben-
with a very solid financial foundation while continuing to improve eficial to both The Coca-Cola Company and Coca-Cola FEMSA.
our return on invested capital (ROIC). We further increased our an-
nual dividend, delivering on our commitment to our shareholders. 3) Potential new businesses and ventures. As the system continues to evolve, we
agree to explore potential new businesses and ventures, such as the distribution
Perhaps most importantly, based on our enhanced coopera- of beer, spirits, and other consumer goods. Indeed, we’ve already rolled out pilot
tion framework with The Coca-Cola Company, we’re reshaping programs to test the distribution of complementary categories in certain mar-
our company to thrive in the new global business environment. kets—thereby working together to improve distribution economics and open new
Aligned with our purpose to refresh the world anytime, anywhere, revenue streams by providing other CPG brands access to our deep customer re-
we are working seamlessly and collaboratively across six strate- lationships and robust distribution network.
gic corridors: Build out an Open Omnichannel Platform; Develop a
Consumer-Centric Winning Portfolio; Foster an Agile, Digital Savvy, 4) Lastly, through a joint general framework for digital initiatives, we acknowledge
and People-Centric Culture; Place Sustainability at the Heart of our the great opportunity to develop a joint digital strategy across strategic corridors.
Organization; Digitize the Core; and Actively pursue Value-Enhanc-
ing Acquisitions. Crucially, through our enhanced cooperation framework, we have not only
renewed and reinforced our successful longstanding relationship with
The Coca-Cola Company—which remains one of our key strengths—but also
empowered our business’s re-evolution.
Overview Our Framework Our Strategic Corridors Appendices 10
Q) Could you brief us on the company’s redesigned distribution Q) Could you also expand on the company’s strategic approach to
partnership with Heineken, as well as the company’s steps to value-enhancing acquisitions, particularly in light of its two re-
further complement its beer portfolio in Brazil? cent acquisitions in Brazil?
A) As part of our key strategic priorities, together with the Coca-Cola A) Aligned with our strategy, we are not only exploring global
System, we successfully redesigned our distribution partnership opportunities to shape our company’s non-alcoholic ready-to-
with Heineken. This represents a win-win for the Coca-Cola System, drink (NARTD) footprint of the future, but also prioritizing adjacent
Heineken, and most importantly, our customers and consumers in categories and capabilities that enhance our value proposition and
Brazil, who will benefit from a wider array of options. foster our multi-category portfolio expansion, reaching customers
and consumers across multiple channels with a wide array of
In particular, this agreement allows our company to: products and services.
i) Strengthen our beer portfolio with solid premium, mainstream, As exemplified by our two recent acquisitions, any future invest-
and economy brands from Heineken’s portfolio. ment must be completely aligned with our vision and strategy, be
value accretive for our shareholders, and be consistent with our ex-
ii) Align our interests and provide flexibility: The Coca-Cola Sys- tremely disciplined approach to capital allocation.
tem will be able to produce and distribute other beers and alco-
holic beverages, subject to certain mutually agreed upon terms. With these criteria in mind, we recently closed our acquisition of
CVI, a Coca-Cola franchise bottler with operations in southern Bra-
iii) Capture distribution synergies within the system, allowing for zil. This bolt-on acquisition bolsters our leadership position in the
stronger economics. region—to reach 52% of the Coca-Cola System’s volume in Brazil—
We furthered capitalized on adding to our operation one bottling facility and three distribution
As part of this new agreement—which became effective mid- centers that serve more than 13 thousand points of sale and more
an excellent opportunity to 2021—we completed the transition of the Heineken and Amstel than 2.8 million consumers in a territory that is full of synergies and
complement our portfolio by brands to Heineken Brazil’s distribution network. We also lever- market opportunities. We also acquired Brazilian craft beer brand
acquiring Brazilian craft beer aged our continuing relationship with Heineken as a key partner Therezópolis, together with Coca-Cola Andina. Marking our first ever
brand Therezópolis. to complement our existing beer portfolio, including the Kaiser, acquisition of a beer brand, this acquisition advances our long-term
Bavaria, and Sol brands, with Eisenbahn, a premium brand, and Ti- strategy to complement our beer portfolio in the region.
ger, a pure malt mainstream brand, from Heineken’s portfolio. We
furthered capitalized on an excellent opportunity to complement
our portfolio by acquiring Brazilian craft beer brand Therezópolis,
together with Coca-Cola Andina, and by entering into a distribu-
tion agreement with leading Spanish brewer Estrella Galicia, to-
gether with the Coca-Cola System in Brazil.
Q) Could you briefly discuss the proactive initiatives taken to Building on last year’s issuance of what was the largest ever green
strengthen the company’s balance sheet and financial position bond for a Latin American corporation, we are very proud to con-
in what was still a very dynamic environment? tinue making history in terms of our sustainable financing, and we
are confident that these efforts will not only have a positive environ-
A) Consistent with our financial discipline, we continued to take ad- mental impact, but also bolster the commitment to sustainability
vantage of favorable capital market conditions with our issuance of across our industry.
We are very proud to continue
the first ever sustainability-linked bonds in the Mexican market. making history in sustainable
Q) Finally, could you briefly review Coca-Cola FEMSA’s disciplined financing as exemplified by
Through this milestone transaction, we further extended the aver- approach to capital allocation? our issuance of the first ever
age life of our debt from 7 to approximately 9 years, while reducing
our average interest expense. We also continued to adhere to our A) At this point, we are well positioned financially and operationally to
sustainability-linked bonds in
policy of zero net debt exposure to U.S. dollars. take advantage of any compelling inorganic growth opportunities the Mexican market.
that may arise. As of December 31, 2021, our net debt-to-EBITDA ratio
Today, we enjoy a comfortable and conservative debt profile, with closed below 1.0 time, compared to 1.13 times at the end of 2020, and
more than 85% of our debt maturing beyond 2025. we finished the year with a cash position of more than Ps. 47 billion.
Q) In light of its strategic significance, could you elaborate further With that in mind, we will leverage our disciplined approach to cap-
on the company’s issuance of the first ever sustainability-linked ital allocation as we evaluate inorganic growth opportunities from
bonds in the Mexican market? both a strategic and value standpoint. Aligned with a clear frame-
work for value-enhancing acquisitions—as exemplified by our re-
A) Certainly, consistent with our financial discipline, strong credit pro- cent Brazilian transactions—we look to pay a correct valuation,
file, and commitment to sustainability, we issued the first ever sus- including clearly identifiable synergies; to create value for our share-
tainability-linked bonds in the Mexican market for Ps. $9.4 billion. holders; to diversify our operations across geographies, categories,
These bonds were priced in two tranches: (i) Ps. 6.9 billion at a fixed and currencies; and to expand our multi-category portfolio, prioritiz-
rate of 7.36% due in 7 years, and (ii) Ps. 2.4 billion at a variable rate ing promising adjacent categories and capabilities for expansion.
of TIIE + 5 basis points due in five years. This transaction received
broad participation from investment-grade dedicated investors, With regards to CAPEX, we will continue to take a very disciplined
confirming Coca-Cola FEMSA’s financial strength and position as a approach to capital allocation, using our cash control tower meth-
sustainable financing leader. odology to ensure that we maintain solid cash flow generation.
Guided by a CAPEX-to-revenue ratio of from 7% to 8%, we expect
As part of this transaction—and aligned with our commitment to that these investments will primarily focus on strengthening our
place sustainability at the heart of our organization—we are public- infrastructure—especially our affordability capacity—and investing
ly committed to achieve a water use ratio of 1.36 liters of water used behind assets that increase our market presence in order to ensure
per liter of beverage produced by 2024, and a water use ratio of 1.26 our long-term growth and re-evolution.
by 2026. Today, our water use ratio is 1.47 liters, a benchmark of wa-
ter efficiency for the Coca-Cola System.
Overview Our Framework Our Strategic Corridors Appendices 12
CAO’S LETTER TO
STAKEHOLDERS
In Coca-Cola FEMSA, we are placing sustainability
at the heart of our organization. Throughout
our operating structures and geographies, it
represents the strategic pillar that guides our
business decisions. Working together, we are
tackling sustainability challenges in a holistic way
with focus on the our people, our community and
our planet pillars.
Notably, on September We recognize the great responsibility that our company strengthen water funds and conserve water basins through
21st, 2021, we placed the has as part of a global ecosystem, and we reinforce our sustainable initiatives involving partnerships with several
commitment to positively contribute to the development key stakeholders.
first sustainability-linked of the communities where we operate. We view sustain-
bonds in the Mexican ability as an interrelated system in which every action that Notably, on September 2021, we placed the first sustain-
market for Ps. 9.4 billion our company undertakes directly impacts our society and ability-linked bonds in the Mexican market for Ps. 9.4 bil-
(US$470 million). our environment. lion (US$470 million). For this first issuance, we’re focusing
on the sustainable and efficient use of water, committing
We’re committed to create social, environmental, and eco- to the achievement of a water use ratio of 1.26 liters of wa-
nomic value by encouraging dialogue and continuous in- ter per liter of beverage produced by 2026. This milestone
teraction with our interest groups in order to develop and transaction was made possible by the collaboration of our
deploy programs and initiatives that address their particu- tremendous multidisciplinary team of executives, who rep-
lar needs and ensuring the construction of responsible en- resented all engaged areas of our company. This reinforces
vironments throughout our value chain. our commitment to a comprehensive water management
strategy, guaranteeing efficient use, promoting conserva-
Now, we’ve set our sights on new ambitions and a new re- tion and replenishment, and facilitating access to safe wa-
cap, recognizing that we can only address the challenges ter in the communities where we operate.
we face both internally and externally through cooperative,
equitable, and solid alliances, mainly focused on interest Looking ahead, our communication strategy will become
groups with an inclusion and diversity scope. an important component of our business strategy. Our
goal is to reposition our corporate brand and identity to en-
Consistent with our commitment to our social footprint, hance our company’s reputation among different external
in collaboration with The Coca-Cola Company, The audiences, providing powerful messages.
Coca‑Cola Foundation, and FEMSA Foundation, together
we carry out projects designed to improve communities’ Coca-Cola FEMSA is in the process of updating and strength-
standard of living by helping them with digital training ening its ESG (environmental, social, and governance) strat-
and economic empowerment, and community wellbeing, egy. This way, we will boost our business's ability to manage
while working to provide them with safe water, improved operational risks and reinforce our company’s ability to rec-
sanitation, and hygiene education. Additionally, we work to ognize and take advantage of potential opportunities.
Overview Our Framework Our Strategic Corridors Appendices 14
Aligned with our purpose to refresh the world anytime, anywhere, our
OUR EXPERIENCED
experienced management team is inspiring a business re-evolution.
John Anthony Constantino Spas Karina Paola Bruno Juanes María del Carmen
Santa Maria Montesinos Awad Pérez Gárate Alanis Figueroa
Otazua Chief Financial Human Commercial Corporate
Chief Executive Officer Resources Officer Development Affairs Officer
Officer Officer
Mr. Santa Maria joined Coca-Cola FEMSA in Mr. Spas joined Coca-Cola FEMSA in 2018 Ms. Awad joined Coca-Cola FEMSA in Mr. Juanes joined Coca-Cola FEMSA in 2021 Ms. Alanis joined Coca-Cola FEMSA in 2021
1995 and was appointed to his current po- as Strategic Planning Officer and was 2018 and was appointed to her current and was appointed to his current position and was appointed to her current posi-
sition in 2014. With 39 years of experience appointed to his current position in 2019. position in the same year. With almost in the same year. With over 30 years of ex- tion in the same year. With more than 30
in the beverage industry, he previously He has over 26 years of experience in the 30 years of experience in the human re- perience in digital transformation, innova- years of experience in the public sector,
served in several senior management food and beverage sector in Latin Amer- sources field, she previously served as Se- tion, business model design, and manage- she previously served as Executive Director
positions in our organization, including ica with a demonstrated track record in nior Vice President of Human Resources ment consulting, he previously served as of Electoral Training and Civic Education,
Chief Operating Officer of the South companies such as Bacardi, Kraft Foods, for Walmart Mexico and Central America, LATAM Region CEO of the Management Executive Secretary of the Federal Elector-
America Division, the Mexico Division, SAB Miller, Grupo Mavesa, and Empre- and Vice President of Human Resources Consulting Division within NTTData, Chief al Institute, and President of the Federal
and other C-suite roles such as Strategic sas Polar. Mr. Spas earned a Bachelor’s for Walmart Chile. Ms. Awad is a member Digital Innovation Officer, Core Business Electoral Court of Mexico (TEPJF). She also
Planning, Commercial Development, and degree in Business Administration from of the International Women’s Forum in Operations Portfolio Leader, and mem- served as Mexico’s representative before
Mergers & Acquisitions. He is a member of Universidad Metropolitana in Caracas, Mexico, and she has received numerous ber of the executive committee at Deloitte the Venice Commission of the Council of
the Boards of Compartamos Banco, Venezuela, and an MBA from Emory Uni- recognitions for her female leadership Consulting Mexico, and Chief Digital and Europe, Mexico’s representative before the
Coca‑Cola FEMSA, and FEMSA Foundation. versity Goizueta Business School in Atlan- role and human resources influence in Innovation Officer for Grupo Xignux. Mr. Follow-up Mechanism of the Belém do
Mr. Santa Maria earned a Bachelor’s degree ta, Georgia. Latin America. Ms. Awad earned a Bache- Juanes earned a Bachelor’s degree in Or- Pará Convention, and Consultant for Latin
and an MBA with a major in Finance from lor’s degree in Psychology from Pontifical ganic Chemistry from Universidad Autóno- America at the Kofi Annan Foundation. Ms.
Southern Methodist University. Catholic University of Chile and an MBA ma de Madrid, a degree in Molecular Biol- Alanis earned a Master’s degree in Compar-
from the Adolfo Ibáñez School of Man- ogy from University of California, Berkeley, ative Government from the London School
agement in Miami. She is also a Newfield and completed a General Management of Economics and a PhD in Law from the
Network Certified Executive Coach. Program at IESE in Madrid. National Autonomous University of Mexico.
Overview Our Framework Our Strategic Corridors Appendices 15
Mr. Ramos joined Coca-Cola FEMSA in 1999 Mr. Echevarría joined Coca-Cola FEMSA Mr. Ponce joined Coca-Cola FEMSA in 1998 Mr. Craig joined Coca-Cola FEMSA in 2003 Mr. Hernández joined Coca-Cola FEMSA
and was appointed to his current position in 2018 and was appointed to his current and was appointed to his current position and was appointed to his current position in 2015 and was appointed to his current
in 2018. With over 31 years of experience in position in 2021. With over 25 years of ex- in 2019. With over 23 years of experience in in 2016. With over 27 years of experience in position in 2018. With over 32 years of
the beverage industry, he previously served perience in the IT industry, he previously the beverage industry, he previously served the beverage industry, he previously served experience in the beverage industry,
in several senior management positions, in- held IT management positions within the in several senior management positions, in several senior management positions, he previously served in several senior
cluding Manufacturing Director for South- Coca-Cola System, where he led various including Chief Operating Officer of the including Chief Operating Officer of Argen- management positions, including Strategic
east Mexico, Manufacturing and Logistics IT strategy and digital transformation Philippines, Managing Director of Central tina, CFO and Strategic Planning Director Planning Director and New Business
Director, Supply Chain Director for Mexico projects developing and implementing America, Argentina, and Colombia, and of South America Division, CFO, Planning Director of Coca-Cola FEMSA. Before
and Central America, and Supply Chain solutions in Spain (Cobega), Africa (Equa- Director of Planning for Latin America and Corporate Affairs Director of Mercosur joining Coca-Cola FEMSA, he served as
Director of FEMSA Comercio. Mr. Ramos torial Bottler Company) and Europe Region. Before joining Coca-Cola FEMSA, Region, and Corporate Finance and Trea- CEO of Gloria Alimentos and Beer Business
earned a Bachelor’s degree in Biochemical (Coca-Cola Europacific Partners). He also he served as Managing Director for sury Director of Coca-Cola FEMSA. Mr. Craig Director of Empresas Polar in Venezuela. Mr.
Engineering and an MBA in Agribusiness served as a member of Telynet Group’s Heineken in Brazil and Senior Consultant in earned a Bachelor’s degree in Industrial Hernandez earned a Bachelor’s degree in
from the EGADE Business School of ITESM. board of directors, a multi-platform and Bain & Company. An agricultural engineer, Engineering from ITESM, an MBA from the Business Administration from Universidad
multi-category omnichannel business Mr. Ponce earned a Master’s degree in University of Chicago Booth School of Busi- Metropilitana in Caracas, Venezuela,
solutions development company with Economics from INCAE Business School in ness, and a Master’s degree in International and an MBA from the Kellogg School of
operations in the Americas, Europe, and Costa Rica. Commercial Law from ITESM. Management at Northwestern University.
Africa. Mr. Echevarría earned a degree in
Industrial Engineering with a minor in
Industrial Organization and an MBA from
Instituto de Empresa in Madrid.
Overview Our Framework Our Strategic Corridors Appendices 16
VENEZUELA1
266
million
people
MEXICO BRAZIL2
74.3 million people served served
90.7 million people served
833K points of sale 443K points of sale
22 plants 10 plants
132 distribution centers 43 distribution centers
CENTRAL AMERICA
2
(Guatemala, Nicaragua,
Costa Rica and Panama) million
32.7 million people served points
228K points of sale of sale
7 plants
55 distribution centers
OUR COLOMBIA
51 million people served
FOOTPRINT
454K points of sale
49
7 plants
22 distribution centers
plants
260
1 plants
5 distribution centers
wide portfolio of leading brands. distribution
centers
ARGENTINA
13.4 million people served
63K points of sale
2 plants
1) As of December 31, 2017, Venezuela is reported as an investment in shares, as a non-consolidated operation. 3 distribution centers
2) Figures do not include CVI. In January 2022, our Brazilian subsidiary acquired CVI, a Brazilian bottler of Coca-Cola trademark products with
operations in the state of Rio Grande do Sul in Brazil. CVI serves more than 13 thousand points of sale and more than 2.8 million consumers.
Overview Our Framework Our Strategic Corridors Appendices 17
55%
65%
84%
80%
81%
80%
71%
58%
70%
67%
82%
84%
SPARKLING
Brazil Mexico
BEVERAGES 5,866.6 8,569.5
2,721 Volume TRANSACTIONS
15,956 Transactions million
19,490.9
45%
42%
Central America
Central America
35%
33%
29%
30%
Argentina
Argentina
Colombia
Colombia
Uruguay
Uruguay
20%
20%
19%
18%
16%
Mexico
Mexico
16%
Brazil
Brazil
Colombia
2,046.2
CAM Guatemala
South 1,035.2
■ Returnable ■ Non-returnable ■ Single serve ■ Multi-serve
WATER AND 1,005.3
BULK WATER
495 Volume
1,485 Transactions Argentina Uruguay PRODUCT MIX BY CATEGORY
155.4 43.4
Brazil Mexico
903.3 1,790.0
TOTAL
VOLUME
% of volume of total beverages Sparkling Water1 Bulk Water2 Still
million unit
STILL cases1
Mexico 72.8% 4.6% 15.7% 6.8%
BEVERAGES 3,457.9
Central America 87.3% 3.8% 0.2% 8.7%
Colombia 78.7% 9.0% 5.1% 7.2%
242 Volume Colombia
Brazil 87.0% 5.4% 0.9% 6.7%
2,050 Transactions 297.9
Argentina 80.5% 7.6% 3.5% 8.5%
CAM
South Guatemala Uruguay 86.9% 11.2% — 1.9%
136.6 131.3
1) Excludes still bottled water in presentations of 5.0 Lt. or larger. Includes flavored water.
1) Volume is measured in million unit cases 1) Unit case is a unit of measurement that equals 24 eight-ounce servings of finished beverage. 2) Bulk water - still water in presentations of 5.0 Lt. or larger. Includes flavored water.
Overview Our Framework Our Strategic Corridors Appendices 18
FINANCIAL
2021 2021 2020 % Change
USD 1
MXN MXN
HIGHLIGHTS
Total Revenues 9,496 194,804 183,615 6.1%
Operating Income 1,336 27,402 25,243 8.6%
Controlling Interest Net Income 766 15,708 10,307 52.4%
Total Assets 13,238 271,567 263,066 3.2%
Long-Term Bank Loans and Notes Payable 4,062 83,329 82,461 1.1%
In a year of operational and strategic milestones, Controlling Interest 5,925 121,550 116,874 4.0%
Coca‑Cola FEMSA was able to deliver solid performance Capital Expenditures 676 13,865 10,354 33.9%
and volume recovery ahead of pre-pandemic levels. Book value per share2 0.35 7.23 6.95 4.0%
Millions of Mexican pesos and U.S. dollars as of December 31, 2021 (except volume and per share data). Results under International
Despite supply chain disruptions and higher raw material Financial Reporting Standards.
1. U.S. dollar figures are converted from Mexican pesos using the exchange rate for Mexican pesos published by the U.S. Federal Reserve
costs, Coca‑Cola FEMSA delivered another year of Board on December 31, 2021, which exchange rate was Ps. 20.51 to U.S.$1.00.
2. Based on 16,806.7 million outstanding ordinary shares as of December 31, 2021 and 2020.
5.04
3,458
194.8
27.4
194.5
3,369
3,322
4.86
183.6
3,284
182.3
25.4
25.2
24.7
3.54
3.35
1. Unit case is a unit of measurement that equals 24
2018 2019 2020 2021 2018 2019 2020 2021 2018 2019 2020 2021 2018 2019 2020 2021 eight-ounce servings of finished beverage.
Overview Our Framework Our Strategic Corridors Appendices 19
2 3
At Coca-Cola FEMSA, we are tackling
sustainability challenges in a holistic way—
including our people, communities, and +2K activities US$114.6 million
of volunteering, impacting more invested in projects in the Our Planet pillar,
transforming operations—on issues such as than 300 thousand people. prioritizing activities in the areas of circular
climate change, water stewardship, circular economy, water stewardship, and climate action.
4 5 6
7 8 9 10
11 12 13 14
15 16 17 18
OUR
FRAMEWORK
Overview
Overview Our
Our Framework
Framework Our Strategic Corridors Appendices 23
Strategy
More than an evolution, we’re inspiring a business
re-evolution, working seamlessly, collaboratively, and agilely
across six strategic corridors:
SU
Value-
E
• Actively pursue Value-Enhancing Acquisitions
enhancing Omnichannel
TAINABL
acquisitions Platform
STAI
Our strategic growth and industry leadership is driven by
our purpose to refresh the world anytime, anywhere—always
finding the most efficient and sustainable way to put our
consumers’ choice in their hands whenever and wherever
they want it. ECOSYSTEM
NAB
S
Digitize Agile, digital
L
U
our core savvy, people
E
S
operation centric
culture
Sustainability
Overview
Overview Our
Our Framework
Framework Our Strategic Corridors Appendices 24
Stakeholder Relevance
18 6
ness needs to thrive over the coming years. 26 14 12 10 WASH (Water Access, Cybersecurity
28 21 5 Sanitation, and Hygiene) 28 GMOs / Traceability of
11
Through this analysis, we developed an updat- 19 11 Context-Based Hydrological Ingredients
31 22
ed set of priorities that: 29 27 23 Safety 29 Digitalization in Customers
37 20
34 17 Water Efficiency 31 Promotion of Healthy Habits
38 36 25
• Clarify our company’s position as part of our 24 26 Industrial Waste Circular 34 Customer Engagement for
overall value chain Economy Circular Economy
45 35
• Position our company’s value chain within 41 43 Environmentally Responsible 36 Support of Local Supply Chains
42 30
the context of society’s expectations 43
44 Dairy Farming 37 Road Safety
33
• Allow us to understand the role that we 38 Information & Quality of
39
and our society play with respect to envi- 32 Our Community Products
ronmental care and respect for planetary 40 13 Human and Labor Rights 39 Customer Satisfaction
boundaries 15 Diversity and Inclusion Measurement
16 Safety, Health, and Wellness 40 Quality of Service for
As a result of this study, we identified 45 materi- 20 Culture, Ethics, and Values Customers
al topics and 17 priorities that will drive strategic 21 Labor Relations 41 Supplier Relationship T&Cs
lines of action across our value chain to ensure 23 Standards for Contractors Management
the sustainability of our business, our business 32 Talent Attraction 42 Mechanism for Consumers to
partners, and the communities in which we Business Success 33 Compensation and Benefits Raise Concerns
operate. Using the results of our study, we gen- 44 Training and Development 45 Opportunities for Youth
erated an updated materiality matrix, mapping
the 17 identified priorities across the three pilars Our People Corporate Governance
of our sustainability strategy. 2 Nutritional Attributes of 3 Global Integrity & Compliance
Our materiality matrix maps 17 identified Product Portfolio 24 Best-in-Class Board Practices
7 Product Portfolio 27 Partnerships for Sustainability
priorities across the three pillars of our Diversification 30 Comprehensive Risk
sustainability strategy. 8 Relationship with Government Management
12 Consumer Engagement for 35 Code of Conduct
Circular Economy
Overview
Overview Our
Our Framework
Framework Our Strategic Corridors Appendices 25
Consumers/
Sustainability Framework
Suppliers KOF Operations Customers Our sustainability framework is based on three over-
Communities
Consistent with our sustainability frame- Packaging Circular Economy
arching pillars: Our People, Our Community, and Our
work, we maintained the three pillars—Our Planet. This strategic framework provides us with
Circular Economy Customer Consumer
People, Our Planet, and Our Community— Industrial Waste
Engagement for Engagement for
the direction to accomplish our mission to positively
that have guided us since the inception of Circular Economy transform the communities where we operate, sup-
Circular Economy Circular Economy
our strategy, while reinvigorating these pil- GHG Emissions Reduction
ported by our ethics, values, and collaboration.
lars with a differentiated approach to sus-
Sustainable Mobility
tainability focusing on 10 strategic priorities Climate Action Our People
throughout our value chain. Climate Change Adaptation Our people and the way they work together are our
Energy Management: Renewables & Efficiency company’s most valuable assets. We promote their
Context-Based Wash (Water integral development and quality of life through our
Water Hydrological Access, Sanitation, comprehensive wellbeing model. Through this mod-
Safety And Hygiene)
Our differentiated approach Stewardship el, we positively influence their workplace environ-
Water Efficiency ment, enabling them to work toward shared goals,
to sustainability focuses
Nutritional Information achieve our expected business results, enhance and
on 10 strategic priorities Gmo's/ Traceability
Attributes of & Quality of improve our leading position, and live our core be-
of Ingredients
throughout our company’s Product Portfolio Product Portfolio Products liefs and behaviors every day.
value chain. Product Portfolio
Diversification Our Community
Relationship with Relationship with Our communities are key enablers of business suc-
Government Governments cess. We reinforce positive relationships with the
Aligned with societal expectations, stake- Marketing & communities with which we continuously interact,
Advertising & Commercial Practices
holder engagement, and respect for en- Advertising fostering our ability to serve the market and main-
vironmental boundaries, our refreshed Supporting Small Development of tain our social license to operate. Above all, these
approach to sustainability aims to simulta- Businesses Capabilities efforts enable us to create a stronger, more flexible
neously create economic and social value Fundamental Human & Labor Rights organization, with the agility to adapt to ever-chang-
across our value chain in collaboration with Working Safety, Health & ing environments while generating sustainable
all of our stakeholders. Conditions Wellness growth.
Enhanced Diversity &
Cultural Elements Inclusion Our Planet
Corporate We ensure that we fully understand the role that
Global Integrity & Compliance
Governance we play with respect to environmental care and
planetary boundaries by embedding environmen-
tal consciousness throughout our day-to-day de-
Our Planet Our Community Our People Corporate Governance cision-making processes and business operations.
Thus, we strategically, efficiently, and responsibly
address environmental challenges across our value
chain—from climate action to water stewardship
and a circular economy.
Overview
Overview Our
Our Framework
Framework Our Strategic Corridors Appendices 26
We are working with FEMSA We strive for energy efficiency across We look to provide tools that allow We currently replenish to more
Foundation on initiatives and social our value chain. We further integrate for the sustainable growth and than 100% of the water we use in
programs in our communities, focused clean and renewable sources of development of the communities the production of our beverages
on early childhood and healthy energy and technologies to reduce within our social and operational in Argentina, Brazil, Costa Rica,
lifestyles. our GHG emissions—thus contributing footprint. At the same time, we Guatemala, Panama, Colombia,
to climate change mitigation. Our strive to protect and promote the and Mexico through conservation
Aligned with our comprehensive operations’ energy consumption prosperity of all of the people in these projects like “Agua para el Futuro” and
management framework, we focuses on a comprehensive strategy communities and to continue to build protection of biodiversity.
continued to prioritize the safety that encompasses our value chain. socially responsible environments
and wellbeing of our employees, throughout our whole value chain. Our corporate governance and the
customers, consumers, and We aim to achieve sustainable way we conduct our business is
communities throughout the economic growth through efficient We communicate our sustainability in full compliance with applicable
COVID-19 pandemic. By prioritizing resource utilization, promote a results annually through our regulations in all of our countries of
their health and safety, we reinforce work environment that offers Integrated Report. We are confident operation, with our Code of Ethics as
our company’s commitment to comprehensive professional that, with the support and co- our compass. With our suppliers, we
delivering economic value, while development, create jobs in responsibility of all of the actors across further apply guiding principles that
generating social and environmental emerging markets, and apply the value chain, we will fulfill our focus on strategic input categories,
wellbeing. In addition, we offer a total sustainable procurement principles. 2030 goal of collecting 100% of the including areas such as human rights,
beverage portfolio, and we carry out In addition, we developed initiatives PET bottles we place in the market environmental protection, and labor
responsible marketing strategies for in our communities focused on through a concerted market-based rights.
our products. empowerment training to generate approach to the circular economy.
resilience and reactivation of local We recognize that complex, ever-
Aligned with our commitment to economies. We recognize that climate change is a changing challenges require
improve gender diversity at all levels real, imminent threat to the way that innovative solutions that can only
of the organization, our operations are We continually work to improve our we are accustomed to live, and we are be achieved and put into action
developing and deploying initiatives environmental performance and convinced that a science-based, multi- together. We embrace this reality, and
to increase women’s representation foster industry innovation, mainly in stakeholder effort is required to address we partner with other companies,
within their operations. In addition, we water stewardship, circular economy this urgent matter that concerns us governments, NGOs, and institutions
carry out projects to foster women’s and energy efficiency, while reducing all. Aligned with the goal of the Paris to maximize our impact.
empowerment in the traditional trade. our carbon footprint across our Agreement to limit global warming
value chain. We complement these to well below 2°C above pre-industrial
We are committed to ensuring the programs with digital and innovation levels, our Climate Action Strategy is
efficient use of this natural resource in training to develop local suppliers. designed to drive an absolute reduction
our bottling operations and returning of our carbon footprint throughout
to the environment more water than We carry out projects designed to the entire value chain—from suppliers
we take to produce our beverages, improve communities’ quality of to our operations, customers, and
while safeguarding this resource not life and wellbeing by helping them consumers.
only for the benefit of our company, with digital training and economic
but also for the enjoyment of our empowerment, while working
communities and planet now and to provide them with safe water,
into the future. In alliance with FEMSA improved sanitation, and hygiene
Foundation, we also develop water education.
access, sanitation, and hygience
(WASH) programs.
Overview
Overview Our
Our Framework
Framework Our Strategic Corridors Appendices 27
31%
29%
finance strategy with the achievement of our environ- we allocated US$235.48 million in net proceeds from
mental targets, while contributing to the United Na- the issuance of our first green bond to eligible green
23%
21%
20%
tions Sustainable Development Goals. projects from 2018 through 2020, representing 33.4% of
the net proceeds.
16%
Green Bond Progress Report Use at least 50%
Aligned with this approach and our sustainability As of December 31, 2021, we had allocated US$350.12 recycled resin (rPET)
strategy, we issued our first-ever green bond in million of green bond net proceeds to eligible green in our PET bottles by
2030
September 2020, valued at US$705 million, at the time projects—including a further US$114.64 million during 2016 2017 2018 2019 2020 2021
the largest for a Latin American corporation and a first 2021—leaving US$354.88 million of net proceeds unal-
for the Coca-Cola System. Subsequently, in June 2021, located at the end of 2021. The total investment so far
we released our first Green Bond Report, providing represents 49.7% of the net proceeds and includes in-
an update on the allocation of the net proceeds vestments in all of the three main categories of climate Water efficiency
Liters of water per liter of
from this bond to finance or refinance eligible green action, water stewardship, and circular economy. beverage produced
projects in three main categories—climate action, water Goal Performance (less is better)
1.72
1.65
green bond help to deliv-
1.58
1.52
1.49
1.47
er on our company’s sus-
Green Bond Allocation
tainability goals, includ-
As of December 31, 2021, Coca-Cola FEMSA had allocated US$350.12 million of green bond net ing our commitments to
proceeds to projects supporting climate action, water stewardship, and a circular economy. increase recycled content Achieve a water use
in our PET packaging, ratio of 1.26 liters of
improve water efficiency, water per liter of
and reduce CO2 emis- beverage produced
US$705 Million
Spend by Year Spend by Category 2018-2021 by 2026
US$ million sions. From 2018 through 2016 2017 2018 2019 2020 2021
2021, we made progress
Green Bond against these goals, as il-
114.64
73.95
85%
90.9% 3.9% 5.2%
80%
70.7%
US$318.29 US$13.6 US$18.23
million million million As part of our
51.6%
commitment to the
2018 2019 2020 2021 Science Based Targets
38%
initiative (SBTi), we
29%
commit to achieve
100% renewable
energy from our
2016 2017 2018 2019 2020 2021 operations by 2030.
Overview
Overview Our
Our Framework
Framework Our Strategic Corridors Appendices 28
1.49
1.47
1.26
OUR
STRATEGIC
CORRIDORS
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 30
SUCCESS STORIES
MEXICO MEXICO: DEVELOPING COMPLEMENTARY
INDIRECT DISTRIBUTION MODELS
We are developing and customizing comple-
mentary indirect distribution models to in-
crease customer service levels to our small
mom-and-pop clients. This is reflected in dou-
ble-digit growth in emerging indirect channels
such as wholesalers and distributors. Through
a clear segmentation and category manage-
ment strategy, the wholesalers channel gained
double-digit volume growth year over year.
We also moved forward with our distributors’
transformation process, covering nearly 30% of
this channel’s total volume during 2021.
SUCCESS STORIES
BRAZIL
GUATEMALA
channel, from pure players to grocery and food ag-
gregators to e-retailers. In Brazil, we have scaled our
digital consumer experience to achieve an incidence
rate of 17% in food aggregators—a benchmark for the
Coca-Cola system globally—and a more than 70% AWARD-WINNING EXCELLENCE
share of the country’s e-retailers. Consequently, our By focusing on our fundamentals—delivering op-
sales volume across the increasingly important digi- erational excellence, developing a winning con-
tal sales channel grew by almost 50% year over year. sumer-centric portfolio, driving affordability to
better serve consumers’ demands, and facilitating
route-to-market transformation—Guatemala has
increased its score on The Coca-Cola Company’s
execution index, expanded our share of sales, and
generated a compound annual volume growth rate
of more than 11% over the last four years. Conse-
quently, Guatemala now represents our fourth larg-
est market in terms of revenues.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 33
SUCCESS STORIES
MEXICO
ARGENTINA
Universal Bottle in certain cities. Indeed, our focus on increasing the
coverage of our Universal Bottle continues to provide share gains. Notably,
our 2.5-liter refillable PET Universal Bottle contributed to a share of sales
gain in the cities where it was launched. Similarly, our Universal Bottle is
proving successful in Colombia, with volumes and share of sales increases in
the cities where it was launched. By expanding our returnable reach beyond IMPROVING HOUSEHOLD PENETRATION
Coca-Cola, this transformational bottling technology enables us to launch Under our affordability strategy, we continued
affordable returnable PET presentations of our flavored sparkling and still to regain share and expand our consumer base
beverage brands to compete more effectively in the market. in the face of Argentina’s dynamic competitive
and economic environment. Thanks to our mar-
ket segmentation strategy, we were able to offer
the right product at the right price across di-
verse socioeconomic segments of our franchise
territory, enabling us to improve our household
penetration while preserving our profitability.
We further increased our volume versus our
baseline year of 2019.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 35
SUCCESS STORIES
Capture New Consumption Occasions
Through Portfolio Innovation
Through ongoing portfolio innovation,
we continue to focus on improving our
competitive position and capturing the
most value from our beverage brands
by closely aligning our portfolio with
MEXICO
consumers’ tastes and preferences.
Among our initiatives, we continue to
drive the growth of our no- and low-sugar
portfolio of sparkling beverages to satisfy
SUCCESSFULLY LAUNCHING NEW FORMULA OF GROWING PREMIUM TOPO CHICO
and stimulate demand for our products,
while adapting our portfolio to evolving COCA-COLA SIN AZÚCAR (ZERO SUGAR) SPARKLING MINERAL WATER
consumer behavior. This year, we successfully launched the new formula The power of portfolio innovation and
and visual identity of Coca-Cola Sin Azúcar (Zero Sugar) expansion is exemplified by the successful
with a great reception from our consumers. Notably, our launch and popularity of our Topo Chico
focus on increasing consumer contact and transactions brand of sparkling mineral water. With
enabled us to achieve double-digit volume growth year volume growth of over 60%, this naturally
over year, mainly focused on the single-serve format. sourced mineral water complements our
portfolio, offering consumers a superb
premium offering. After its launch last year,
we expanded Topo Chico’s mineral water
coverage across the country’s modern
and traditional trade channels, achieving
consistent share growth in the sparkling
water category. Also, our dual Topo Chico and
Ciel mineral water strategy drove us to reach
a leading share of the mineral water category
in the modern trade channel. Furthermore,
we continued to innovate in the flavored
sparkling water segment with new flavors of
both Topo Chico and Ciel mineral water.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 36
SUCCESS STORIES
ARGENTINA
BRAZIL
& URUGUAY
INCREASING COVERAGE, VOLUME, AND
SHARE OF COCA-COLA SEM AÇÚCAR
(ZERO SUGAR)
This year, we continued to increase the cov-
erage of Coca-Cola Sem Açúcar (Zero Sugar)
across our franchise territories, gaining sig-
nificant share of sales growth while gener- EXPANDING ZERO-SUGAR CATEGORY GROWTH
ating double-digit volume growth year over Harnessing the successful new formula of
year. Consequently, we managed to build Coca-Cola Sin Azúcar (Zero Sugar), we success-
on the popularity of Coca-Cola Sem Açúcar fully expanded the no-sugar beverage category
(Zero Sugar) to not only drive volume growth across our Argentina and Uruguay franchise terri-
of over 14% and 10% versus 2020 and 2019, re- tories. Thanks to the popularity of this refreshing
spectively, but also contribute to our record sugar-free alternative, coupled with our superi-
share of sales across the sparkling beverage or market execution, we achieved double-dig-
category. it growth in per capita consumption across our
no-sugar sparkling beverage category in Argenti-
na, while we expanded our market leadership in
INNOVATIVE MULTIPACKS SPUR SINGLE- Uruguay’s no-sugar beverage category—spurred
SERVE RECOVERY by Coca-Cola Sin Azúcar (Zero Sugar) reaching
This year, our single-serve multipacks, in- more than 32% volume growth year over year.
cluding our convenient 24-pack of 200-ml
bottles and six-pack of 350-ml cans, contrib-
uted to a more than 13 pp recovery in our sin-
gle-serve sparkling beverage mix. Moreover,
the volume of these popular mixed multi-
packs of our Coke and core Fanta brands
grew more than 30% year over year.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 37
SUCCESS STORIES
MEXICO MEXICO & BRAZIL
COLOMBIA
Categories & New Multi- increasing our sales volume by more than 80% year over
Category Opportunities year in this segment. Notably, Monster not only achieved
This year, we continued to record share of sales, but also share of sales leadership in
capture market share across Brazil’s fast-growing energy drink segment.
emerging still beverage LAUNCHING REFRESHING BRISA SPARKLING
categories—from hydration FLAVORED WATER
to nutrition, energy, tea, and In Colombia, we took portfolio innovation to a new
sport drinks—while identifying, level with the launch of refreshing Brisa sparkling
defining, and exploring multi- water in enticing Colombian Apple and Lemon-Lime
category opportunities across flavors. By year-end, we essentially doubled our volume
our markets. and achieved higher share of sales in the country’s
competitive flavored sparkling water segment.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 38
SUCCESS STORIES
BRAZIL BRAZIL & COSTA RICA
BUILDING A WINNING CONSUMER-CENTRIC TANTALIZING TEA AND SPORT DRINKS GROWTH
BEER PORTFOLIO We continued to capitalize on our reformulated portfolio to cater to our Brazilian con-
This year, together with Heineken, sumers’ growing demand for refreshing teas. Strategically, the combination of our new
The Coca-Cola Company, and the rest of the cold-fill formula together with the rollout of our Leão brand teas enabled us to increase
Coca-Cola System in Brazil, we successfully our sales volume by almost 20% for the year, while expanding our sales to a record share
redesigned our beer distribution partnership of this fast-growing beverage category. We further achieved significant share of sales and
in the country. As a result, during the year, we almost 50% volume growth in the profitable sport drinks category year over year. More-
completed the transition of the Heineken and over, in Costa Rica, we successfully launched a fusion of Hi-C and Fuze Tea in the main-
Amstel brands to Heineken’s distribution net- stream tea segment, expanding our share of sales year over year.
work, and we proactively evaluated and rolled
out promising new brands to complement our
beer portfolio. Leveraging our continued rela-
tionship with Heineken, we incorporated and
launched two brands from Heineken’s port-
folio: Eisenbahn, a premium brand, and Tiger,
a pure malt mainstream brand. We furthered
MEXICO & BRAZIL
capitalized on market opportunities to acquire
Brazilian craft beer brand Therezópolis, togeth-
er with Coca-Cola Andina, and announced a EMERGING OPPORTUNITIES IN FLAVORED ALCOHOLIC READY-TO-DRINK BEVERAGES
new agreement to distribute leading Span- Consistent with our journey to complement our portfolio with options for all
ish brewer Estrella Galicia’s portfolio, together consumption occasions, we are identifying and defining a broader multi-category
with the Coca-Cola System in Brazil. portfolio beyond our traditional non-alcoholic ready-to-drink beverages. Our experience
with Topo Chico Hard Seltzer shows consumers are excited to see recognizable beverage
brands that they already enjoy enter the flavored alcoholic ready-to-drink alcohol space.
With the combination of a familiar, beloved brand and a strong distribution and market
position, we are confident that consumers will enjoy our emerging portfolio of flavored
alcoholic ready-to-drink beverages, including Topo Chico Hard Seltzer. Additionally, we
further continue to rollout pilot programs to test the distribution of complementary
categories such as leading spirit brands, other alcoholic beverages, and leading
consumer products in certain markets.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 39
RESPONSIBLE MARKETING
At Coca-Cola FEMSA, our consumers are at the center of everything we do. Therefore, transparency, fact-based information, an analytical
culture, and a high sense of responsibility are the guiding principles for our marketing practices.
BUILD OUT
AN OPEN
OMNICHANNEL
PLATFORM
To enable the digital re-evolution
During the year, we
of our business, we’re expanding
markedly accelerated an omnichannel multi-category
the evolution of our commercial platform that will
customer-centric B2B seamlessly interact with other
interconnected platforms and
omnichannel multi-category encompass our business-to-business
commercial platform. (B2B), direct-to-consumer (D2C),
indirect, and digital trade channels.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 41
B2B TRADITIONAL
OMNICHANNEL
COMMERCIAL 2 4 6 8
PLATFORM
Hours later, Juan real- Mario decides to call Next, he confirms The delivery truck ar-
izes that he forgot to Juan to confirm his that his most recent rives, and Juan receives
order a specific prod- new request. orders will be deliv- both of his orders. He
uct, but it is too late. ered in the afternoon, uses the built-in e-pay-
Mario will visit him using the order track- ment system in KOF’s
10:00 AM again in a few days. 03:35 PM 08:00 PM ing functionality. 12:55 PM mobile app to create a
NEXT DAY QR Code.
Our goal is to Juan then uses KOF’s
build a profitable, chatbot to place an Juan validates his pay-
customer-centric additional order, in- ment was successful
omnichannel cluding the specific and verifies his total
product he had for- balance. Juan is a satis-
B2B platform gotten. fied customer.
across our multi-category product offerings,
with a differentiated end-to-end customer
experience.
Our platform puts the customer Our large base of traditional trade
front and center. With that in mind, customers is rapidly embracing the
we’re building out our omnichan- digital options available on our B2B
nel platform around them, offering omnichannel platform. Notably, We are serving over 500
a growing array of customer-centric we are serving over 500 thousand thousand registered clients, Digital channels
We processed more than
options and features to serve them registered clients, including almost including almost 300 represent approximately
5.5 million orders on
better across multiple points of con- 300 thousand active purcharsers thousand active 6% of our company's
digital channels in 2021.
tact. For example, to build upon the monthly, on our B2B platform— purchasers monthly, total orders.
personal customer experience our which enables seamless order tak- on our B2B platform.
clients enjoy, we’re offering them ing with an enhanced customer ex-
1 2 3
pre-seller visits, plus a mobile app— perience and lower cost to serve—in
which we’re scaling up company- Argentina, Brazil, Central America,
wide. The app’s latest version pro- Colombia, and Mexico. Indeed, cus-
vides clients with a wider selection tomers’ preference for our robust BRAZIL: ALMOST 270,000 ACTIVE CUSTOMERS EMBRACE OUR B2B OMNICHANNEL PLATFORM
of features, including digital order omnichannel platform is clearly re- During 2021, our Brazilian operation reached ap- tures—from digital order tracking to product pro-
tracking, promotions, and a devel- flected in their growing acceptance proximately 270,000 active users —including over motions, and a customer loyalty program.
oping loyalty program. and rising orders, while amplifying 130,000 monthly buyers— on our B2B omnichan-
the performance of new categories nel multi-category commercial platform. Appeal- For the year, our Brazilian traditional trade cus-
across our product portfolio. ing to customer demand for a one-stop solution, tomers generated over US$280 million on our
our platform enables our large base of traditional B2B omnichannel platform. Notably, digital pur-
Overall, we processed more than 5.5 trade clients to not only place an order for their chases represented over 30% of our Brazilian
This year, we million orders on digital channels, favorite brands/categories whenever, wherever, clients’ total orders or approximately 9% of total
reached an generating close to US$360 million and whichever way they choose, but also take revenues by year-end 2021.
inflection point— in sales, representing roughly 6% advantage of a constantly evolving array of fea-
with digital of our company's total orders and
a triple digit increase in orders and
purchases revenues as compared to 2020.
Pre Seller Chatbot App Website
accounting for
over 6% of our total
orders or almost
US$360 million.
DIRECT TO CONSUMER
Our goal is to develop a profitable and scalable D2C business model to Building on the year’s historical expansion of our D2C home
market our company’s products and services directly to our consumers’ delivery routes—from almost 800 routes to more than 1,200
homes, acting as a benchmark in the market. Aligned with this goal, our routes serving almost 600 thousand households in Mexico—
mission is to become households’ favorite D2C platform throughout our we recently began the deployment of our consumer-centric
operations, offering top-class service. D2C omnichannel platform in those routes, including the
home order-entry platform and Coca-Cola en tu Hogar web-
site, supported by our digital (ERP) order fulfillment system.
At the end of 2021, our D2C omnichannel platform was in-
tegrated and tested to serve home delivery routes in major
Mexican cities.
Vision Web
Develop a profitable and scalable standardized As a fundamental component of our omnichannel multi-cat-
model to sell products directly to the consumer at egory platform, we look to expand and consolidate our in-
home, being a reference in the market tegrated D2C omnichannel platform in Mexico during 2022.
Also, we will carry on the development of new functionalities
to increase our household penetration while continuing to
evolve with a focus on the consumer.
Mission
Be the favorite B2C platform for consumers in
KOF’s operations offering top class service Sales
SFA device and delivery
route
RE-EVOLUTION across all channels. Thus far, we’ve rolled out the digital
credit card payment feature to almost 600 thousand
households throughout our over 1,200 D2C home deliv-
ery routes in Mexico. We’ve also enabled 1,200 custom-
Our omnichannel multi-catego- Aligned with our omnichannel multi-category strategy, ers to make digital QR code payments, along with over
ry strategy leverages our lead- we further deployed our order-tracking platform to enable 6,600 customers who pay digitally through our B2B
ing-edge supply chain enablers customers to track their orders—created on any commer- web portal in our Argentine franchise territories.
to enhance our customers’ expe- cial channel—from the moment of shipment to delivery.
rience when they interact with us, Already deployed in Argentina, Brazil, and Mexico, we plan
while re-evolving our capabilities to win in the market and to develop this digital tool for our other operations while
the industry. accelerating our digital distribution journey.
PLACE
Consistent with our
strategic corridors, we SUSTAINABILITY
AT THE HEART
are placing sustainability
at the heart of our
organization.
OF OUR
ORGANIZATION
Starting from within
by setting an example
and involving our whole
organization—across all
of the different areas—we
integrate sustainability as a
strategic pillar that guides
our business decisions
to continuously create
economic, social, and
environmental value for our
stakeholders.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 47
Working together, we are tackling sustainability chal- We recognize that we can only deal with the internal
lenges in a holistic way—including our people, com- and external challenges we face through cooperative,
munities, and transforming operations—on issues equitable, and solid local and international alliances,
such as climate change, water stewardship, circular like UN Women, Inter-American Development Bank
economy, safety, and community development. and The Global Compact, among others. In this way,
our extensive footprint gives us the power to improve
Today, Coca-Cola FEMSA is the largest bottler in terms socioeconomic and environmental conditions for cur-
of sales volume in the entire Coca-Cola System. With- rent and future generations.
out a doubt, this is reflected in the great operational,
economic, social, and environmental footprint that Aligned with our company’s strategy, our senior lead-
we have created from operating throughout nine ership team recently defined six strategic corridors.
countries across Latin America. One of these strategic corridors is to place sustainabil-
ity at the heart of our organization. Across this strate-
At Coca-Cola FEMSA, we recognize the great respon- gic corridor, our renewed focus on sustainability seeks
sibility that comes from the role we play within this to tackle issues that the company depends on in a
ecosystem. That is why we view sustainability as an holistic way, starting from within by setting an exam-
interrelated system in which every action directly im- ple and involving our entire value chain.
pacts the environment and our society.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 48
Manufacturing CO₂e emissions Consistent with our Climate Action Strategy, we have defined sever- At the end of 2021, we supplied 85% of the electricity used in our bot-
al initiatives to meet our emissions reduction goals. Among the most tling plants with energy from clean sources. We used clean sources of
Scope 2:
important initiatives, we worked along with our primary goods and energy for our manufacturing operations in Argentina, Brazil, Colombia,
41,853
ton CO₂e packaging suppliers to reduce their emissions. We will also continue to Costa Rica, Guatemala, Mexico, and Panama.
lighten the weight of our packages and utilize a greater percentage of
recycled resin (rPET); increase the energy efficiency of our plants and We further aim to improve the energy efficiency of our manufacturing
distribution centers; move our operations to renewable energy sources; operations, while simultaneously reducing our GHG emissions. To im-
127,901
ton CO₂e focus on sustainable mobility, replacing our secondary trucks and utility prove our plants’ energy efficiency, we have implemented multiple stra-
vehicles with electric vehicles; and improve the management of refrig- tegic initiatives:
erant gases in our sales equipment.
Scope 1: • Energy Training – We provide annual training to all of our energy
86,048 Energy Efficiency, Clean Energy & Emissions Reduction managers in every division, as well as all of the operators of each of
ton CO₂e We strive for energy efficiency across our value chain. We further in- our work centers.
tegrate clean sources of energy and technologies to reduce our GHG • Energy Assessments – We conduct annual energy assessments to
emissions—thus contributing to climate change mitigation. Our oper- support our operations in Argentina, Brazil, Central America, Colom-
ations’ energy consumption focuses on a comprehensive strategy that bia, and Mexico.
Value chain CO₂e emissions encompasses our value chain. • Steam Standard – We focus on the utilization of steam produced in
Cold drink our plants to reduce consumption, ensure safe use, recover steam
Equipment Ingredients condensate, and increase the life of our assets.
31.1% 29.9% • Top 20 Energy Efficiency Strategies – We implement key energy effi-
ciency strategies to minimize each of our plants’ energy consumption.
Clean Energy in Manufacturing
3,841,932
85%
ton CO₂e
80%
Liters of beverage
71%
From 2015 to 2021, we increased our produced per MJ
Distribution
52%
13.6% Packaging energy efficiency by 1.35 times. We also
5.66
22.2% reduced our energy consumption by
38%
Manufacturing 29% 44 million MJ year over year, and we
3.3% have invested US$16.8 million in energy
4.17
efficiency.
2016 2017 2018 2019 2020 2021
2015 2021
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 50
SUSTAINABLE MOBILITY
Through our Sustain- telemetry systems on 80% of our primary and
able Mobility Strategy, secondary distribution fleet. Thanks to each EXPANDING ELECTRIC VEHICLE FLEET
we aim to reduce the truck’s telemetry data—together with the This year, we expanded our fleet of electric vehicles by over 30% to 421 vehicles. We also sig-
impact of our fleet on functionality of our mobile delivery devices— nificantly expanded our supplier base for electric vehicles in the Latin America region to
the CO2 emissions of we enjoy the ability to identify and correct de- eight leading global suppliers, working with them to develop electric units that meet the
our supply chain (including primary and sec- viations in distribution route execution versus bottling industry’s specifications.
ondary distribution trucks), and to position our route plan. This equipment also enables us
ourselves as an industry leader in Latin Ameri- to analyze route execution patterns in order to Through our sustainable mobility community, we’re working to align the electric vehicle
ca in terms of vehicle efficiency, environmental identify an optimal combination of variables to strategy followed across our operations. Within this community, we developed and de-
stewardship, and safety. improve our route planning process. As a re- ployed a total cost of ownership (TCO) and scenarios analysis tool. Moreover, to further align
sult, we optimize our fleet’s usage and improve our operations, we developed a standardized protocol to test new electric vehicle technol-
Aligned with this strategy, our 2030 projects key road safety indicators, while reducing ogies—with a standard fuel efficiency KPI to measure fuel consumption by country—to re-
are to: fuel consumption and CO₂ emissions. Indeed, inforce and improve our migration to electric vehicles. Thanks to these and other initiatives,
we’ve developed a standardized KPI for fuel we’re confident that we will transition our fleet to 45% of electric vehicles by 2030.
• Integrate 45% commercial electric vehicles use efficiency that will enable us to perform
in our fleet internal benchmarks to improve this indicator
• Achieve a 25% increase in efficiency in fuel moving forward.
consumption (MJ)/kilometers of distance
covered (Km) Moreover, with the deployment of dynamic
routing across our secondary distribution fleet
During the year, we continued to execute in Brazil, Colombia, and Mexico, we enjoy the
route optimization strategies to maximize flexibility to plan vehicles’ routes on a daily,
overall vehicle efficiency. With the deploy- weekly, and monthly basis, thereby optimizing
ment of KOF Digital Distribution 1.0 platform available fleet resources and distances traveled
in Argentina, Brazil, Colombia, Central Ameri- to serve our customers.
ca, Mexico, and Uruguay, we installed vehicle
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 51
80%
livery trucks. This year, we invested in 100 new electric vehicles to reach a
total of 421 vehicles. Additionally, through our sustainable mobility commu-
nity, we have been working to align the strategy followed across the differ-
ent countries. Within this community, we developed an economic-opera-
tional feasibility analysis, as well as an analysis of the market conditions and of our Brazilian operation’s
availability of electric vehicles in Latin America. utility vehicles use cleaner,
lower emission ethanol
Over the past five years, we’ve substituted our fleet with new vehicles that
meet higher emissions reduction standards. Currently, we’ve 2,934 trucks
biofuel.
throughout these operations’ secondary and primary fleet with EPA and
Euro V Certification. Thanks to this program, we reduced our fuel con-
sumption, emissions, and maintenance costs, and we reinforced our com-
mitment to eco-efficiency with local environmental authorities.
1.72
Consistent with this commitment, we have established a Water Efficiency
1.65
1.58
1.52
comprehensive water strategy, founded on three pillars:
1.49
At the end of 2021, we averaged 1.47 liters of water
1.47
1. Efficiency in water use at our plants per liter of beverage produced and used 28 million
2. Facilitating access to water and sanitation in our liters of water. To this end, we have invested US$4.5
communities million in 2021.
Water is an essential 3. Replenishment and water funds.
ingredient in the Aligned with our goal to achieve a water use ra-
production of our Aligned with this strategy, our goals and key performance
tio of 1.26 liters by 2026, we are making all of our
beverages. Therefore, indicators are to:
operations more efficient. Through our continu-
we are committed • Achieve a water use ratio of 1.26 liters of water per liter of 2016 2017 2018 2019 2020 2021
ously improving Top 20 Water Saving Initiatives
to ensuring the efficient use of this natural beverage produced by 2026 (total Coca-Cola FEMSA)
program, we foster efficient water consumption
resource in our bottling operations and • Replenish more than 100% of the water utilized to pro-
across all of our plants. To this end, we registered
returning to the environment more water duce beverages across our bottling operations, focusing
15%
significant progress across our operations, focus-
than we take to produce our beverages, while on those determined to have high hydrological stress
ing on 20 key measures—from our detection and
safeguarding this resource not only for the • Conduct a yearly water risk analysis in each plant, in-
elimination of leaks to optimal water use in our
benefit of our company, but also for the access cluding identifying the social risks associated with water improvement in
plants to our water recovery systems.
and the enjoyment of our communities and • Create mitigation and adaption plans in each operation, water use ratio over
planet now and into the future. community or watershed in which we identify some risk
the last five years
Efficiency
COCA-COLA FEMSA PLACES FIRST • Reduce, reuse, and track the water used in the
SUSTAINABILITY-LINKED BONDS IN operation (lt water/lt beverage). 2026 Liters of Liters of Liters of Liters of Total water
MEXICO municipal water rainwater well water river water consumption (L)
1.47 1.26
In September, 2021, we placed the first Total
sustainability-linked bonds in the Mexi- General
8,434,437,506.30 5,424,000.00 18,071,077,948.96 1,487,958,647.00 27,998,898,102.26
109%
through our “Agua para el Futuro” (Water for strengthen water funds and conserve
the Future) conservation projects. water basins through sustainable To date, the Partnership has developed
initiatives involving partnerships with 26 water funds. Of these funds, eight
multiple stakeholders. Through the Latin are in countries where we operate— of the water we used and had an
American Water Funds Partnership— Brazil, Colombia, Costa Rica, Guatemala, average water use ratio of 1.41 liters
comprised of The Nature Conservancy and Mexico. As a result, through 2021,
for our 17 Brazilian, Mexican, and
(TNC), FEMSA Foundation, the Inter- the Partnership has worked to directly
American Development Bank (IDB), benefit approximately 100 thousand Guatemalan plants located in high
and the Global Environment Facility people in neighboring communities water stress areas.
(GEF)—we jointly seek to achieve and around the water basins, creating jobs
sustain water security in the region, and capabilities training since the
ensuring sustainable access to a projects began.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 54
CIRCULAR ECONOMY
At Coca-Cola FEMSA, we are con-
fident that, with the support and
co-responsibility of all the actors
involved in the value chain, we will
fulfill our 2030 goal of collecting
100% of the PET bottles we place in the market
through a concerted market-based approach 1 Waste
to the circular economy. To accelerate the tran-
sition to a circular economy for PET plastic bot-
2
tles, our focus is on ensuring both a steady and
secure supply of recycled resin through the
joint development of bottle-to-bottle recycling 11 Consumers Transport
facilities and closed-loop systems through
the development of our own infrastructure or 3
through partnerships with other stakeholders.
PET Bottles
8 5
with Recycled Sorting Transport
Producers Recyclers Bales
Content Centers
Consistent with our long-term commitment to waste management and aligned with
The Coca‑Cola Company’s commitment to a “World Without Waste,” our goals are to:
To achieve these goals, we strive to mitigate the environmental impact of our In 2021, we used an average of 31% recycled PET resin (rPET) in our plas-
operations’ processes, leading the way in the promotion of a culture of waste tic bottles, an increase of more than five times in rPET volume over the
management throughout all of our operations and value chain. past eight years. Recycled PET is part of a closed loop recycling solution
for plastic bottles, offering a 60% greenhouse gas reduction and a 75%
lower total energy demand over virgin PET.3
2. The Coca-Cola Company, 2020 World Without Waste Report (June 2021), p. 5.
3. According to an updated Cradle-To-Resin Life Cycle Analysis of Polyethylene Resin by the National
Association for PET Container Resources (NAPCOR), a 60% reduction in greenhouse gas emissions and a
75% lower total energy demand may be achieved by replacing a unit of virgin PET with recycled PET.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 56
Moving forward, our goal is to use at least 50% Consistent with our efficient resource man-
rPET in our plastic bottles by 2030. Notably, we agement and optimization of packaging ma-
now offer beverages packaged in 100% rPET terials, we continued to deploy a wide-ranging
across our markets, including all one-way pre- light-weighting strategy for our operations’
sentations of Crystal brand water in Brazil, Bri- PET presentations and caps. Thanks to our ef-
sa brand water in Colombia, Ciel brand water ficient resource management and packaging
in Mexico, KIN brand water in Argentina, Vi- optimization, we generated savings of approxi-
tale brand water in Uruguay, and Alpina and mately US$6.4 million in 2021.
Dasani brand water in Central America. We
are also transitioning Sprite’s packaging from
green to clear in order to make it easier to re- UPSTREAM INNOVATION: RETURNABLE/REFILLABLE PACKAGING MODEL
cycle; in the meantime, all of our Sprite bottles Through upstream innovation, we not only avoid the production of billions of new PET plas-
in Mexico are made of 100% rPET. We further tic bottles every year through our expanding portfolio of refillable PET presentations, but
built on the successful launch of our Univer- also make our packaging more sustainable while minimizing our use of virgin PET plastic,
sal returnable bottle in Argentina, Colombia, as exemplified by the growth of our reusable Universal bottle that can be used across mul-
Mexico, and Uruguay, significantly expanding tiple beverage categories and brands.
coverage and increasing production capacity
throughout key franchise territories. Universal Bottle – Circular System
In this circular system, consumers pay an indirect deposit when purchasing our beverag-
es in a refillable Universal bottle by receiving a discount on their next purchase when they
% Recycled content return the empty bottle to the store—a reward feature that ensures a return rate of above
90%. Our retail customers store them and then give them back upon delivery of a new or-
der. We take the multi-branded mix of Universal bottles back to our bottling facility where
31%
29%
we wash off the paper labels and clean, refill, and rebrand the bottles with a fresh label be-
fore redistributing them.
24%
21%
21%
2016 2017 2018 2019 2020 2021 Water Use Reduction: Even factoring in washing, the reuse model reduces water use by
45% compared to single-use PET bottles.3
3. According to an updated Cradle-To-Resin Life Cycle Analysis of Polyethylene Resin by the National Association for PET Container Resources
(NAPCOR), a 60% reduction in greenhouse gas emissions and a 75% lower total energy demand may be achieved by replacing a unit of virgin
PET with recycled PET.
4. Ellen MacArthur Foundation, Upstream Innovation, A guide to packaging solutions (November 2020), p. 106.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 57
By joining efforts, we multiply the effects of Costa Rica – We use green trucks along our
our actions. Accordingly, we partner with com- home delivery routes to collect PET from the
munities, authorities, industry allies, and NGOs households to whom we deliver our products.
Collection & Recycling on different initiatives to raise awareness of Also, through our Geocycle, Misión Planeta, and
We strive to make our beverage packaging post-consumer waste management, carry out industry alliances.
part of the circular economy. To this end, we collection and recycling programs within our
are creating circular solutions for collection communities, and inform consumers about the Guatemala – Through our alliances with
throughout our markets, working with key proper disposal and handling of the waste gen- other developers, we can start the separation
partners across different collection and recy- erated from our products. and collection process from homes. We also
cling infrastructures. Through locally appropri- formed an alliance with INGRUP, a local recy-
ate collection and recycling solutions, we can Across Latin America, we continued to cled resin provider.
effectively turn old packages into new ones, strengthen our sustainable collection capabili-
reduce our carbon footprint, and keep plastic ties, including the following collaborative initia- Mexico – We opened five new collec-
out of the environment. tives in our countries of operation: tion centers, so we can increase recycling in
the southeast region of the country. We also
Argentina – We are focused on reinforc- aligned with small customers, as well as with
ing our recycling capabilities in municipalities larger chains, to collect waste at their stores
through programs such as Ruta Verde, Latitud through “mi tienda sin residuos” (“my zero
R, Iguazú, and Red de Innovación Local (RIL). waste stop”) program.
100%
out Waste,” in the main markets where we operate or have
strong alliances with packaging collection and recycling Through a joint venture with ALPLA, we recently broke ground on
mechanisms, we have collected more than 122 thousand a new food-grade PET recycling facility in Cunduacán, Tabasco,
tons of PET, putting us well on track to our 2030 goal of col- México known as PLANETA (Planta Nueva Ecologia de Tabasco),
lecting 100% of the PET bottles we place in the market. which is projected to begin operation during the third quarter of of our seven bottling
2023. This facility will have the capacity to process approximately plants as zero waste
Since 2002, we have collaborated with other food and bever- 50,000 tons of post-consumer PET bottles annually—resulting in facilities this year.
age companies through ECOCE, a Mexican civil association 35,000 tons of rPET pellets—which we plan to supply from 18 col-
that promotes collection of waste, creation of a national mar- lection centers in the southeast region. This new plant, together
ket for recycling, and development of recycling programs. with the accompanying collect centers, will help us to achieve our 2.8 K
With an impressive national collection rate of 59% in Mexico goal of using at least 50% rPET in our plastic bottles by 2030, gain tons
under the ECOCE model, we are at the top of collection and greater control of the PET collection and rPET production cycle, landfilled
recycling practices in Latin America through this collabora- expand collection and recycling to states with low activity, and
tion, with levels equivalent to the European Union. generate approximately 20 thousand direct and indirect jobs.
Total
To close the PET plastic recycling loop, we are leaders in PET waste
bottle-to-bottle recycling in Latin America. In 2005, we joined generated
forces to operate the first food-grade PET recycling plant in Industrial Waste Management 119.6 K
Latin America, called IMER (Industria Mexicana de Reciclaje In 2021, 22 of our bottling plants earned Zero Waste to landfill certifica- tons
or Mexican Recycling Industry), which recycled 19,252 tons of tion. Originally designed for our Mexico operations, this initiative estab-
PET during 2021. Overall, we now have a total of nine recycled lishes specific measures to improve waste management, disposal, and
food-grade resin suppliers across our operations network. repurposing—resulting in improved waste efficiency per liter of bever-
age produced. We also extended this program to our distribution cen- 116.8 K
In 2021, we utilized a total of 83,085 tons of recycled mate- ters, with 78% of our Brazilian distribution centers became zero waste tons recycled
rials in our operations in Argentina, Brazil, Central America, to landfill during the year. At the end of 2021, our bottling plants recy-
Colombia, Mexico, and Uruguay. As a result of these efforts, cled 98% or approximately 116.8 thousand tons of manufacturing waste
we avoided the use of more than 460 thousand tons of virgin generated. Waste efficiency
grams of waste per liter
PET resin since 2010. of beverage produced
To this end, we diligently work to ensure our processes comply with the (less is better)
8.3
laws, avoiding sanctions and fines pertaining to environmental issues,
7.5
6.9
while reaffirming our commitment to efficient operational processes,
6.4
6.3
6.2
environmental performance, and competitiveness.
SAFETY
Safety is a key priority, a OUR 2020-2025 SAFETY GOALS Notably, our manufacturing operations achieved
basic principle of action, Aligned with our safety strategy, our 2020-2025 an LTIR of 0.32, below the 2025 goal that we set
and a fundamental val- goals are to reach: as an organization. We also reduced our Total
ue for our company. It is Incident Rate (TIR) by 22% year over year to 1.04,
of utmost importance to • Zero fatalities (avoidable or within the remaining on track to achieve our 2025 goal of
fulfill our purpose as an organiza- company’s control) 0.8. We also formally integrated KPIs for our own
tion. That is why we are committed • Lost Time Incident Rate (LTIR) of 0.4 employees and third parties:
to continuously improve our opera- • Total Incident Rate (TIR) of 0.8
tions by doing everything necessary • Crash Rate of 6.5 • Lost Time Incident Rate (LTIR) of 0.66 for
to prevent workplace injuries and • Major Crash Rate of 0.5 employees and third parties
illnesses to safeguard the safety of • Total Incident Rate (TIR) of 1.06 for
our employees, strategic partners, Safety Performance employees and third parties
and communities. This year, we achieved an accelerated reduction
of both industrial and road incidents. Like the We further achieved 12% and 55% year-over-year
past five years, we again registered our safest reductions in Crash Rate and Major Crash Rate
year at the company level. to 9.76 and 0.83, respectively. During 2021, we
integrated a new metric tracking the frequency
During 2021, we reported a Lost Time Incident of serious incidents and fatalities (SIF Exposure
Rate (LTIR) of 0.58, a 20% year-over-year reduc- Rate), effective 2022.
tion that puts us closer to our 2025 goal of 0.4.
3.06
TIR 3.06 2.69 1.99 1.89 1.33 1.04
1.8
2.69
deconsolidated operation.
The numbers in this table reflect rates only for KOF employees and not third
1.33
1.99
1.18
1.10
1.89
1.33
0.73
0.58
1.04
2016 2017 2018 2019 2020 2021 2016 2017 2018 2019 2020 2021
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 60
SAFETY VISION
Safety is a key priority, a basic principle of action, and a fundamental value for our company. It is of utmost
importance to fulfilling our purpose of always finding the most efficient and sustainable way to put the drink
of choice in our consumers’ hands anytime, anywhere.
Goals • Zero Fatalities & Serious Incidents
• Best In Class KPIs
• ZERO External Audit Findings
Strategic Key Risks Talent and Infrastructure, Performance QSE Culture
Corridors and Systems Capability Technology, Management,
Management Development Digitalization of Improvement,
Processes and and Innovation
Basics
Key Safety Serious Incidents Life Saving Rules Road Safety Safety Model for Safety Culture &
Initiatives and Fatalities and Critical Program Third Parties Accountability
Prevention Safety Standards Program
Model (SIF)
Overview
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Our Strategic Corridors
Strategic Corridors Appendices 61
These principles reflect the standards that guide our daily activities to The Coca-Cola Company
ensure we provide responsible workplaces that protect human rights Country 2016 2017 2018 2019 2020 2021
and comply with environmental laws. Founded on these principles, we Mexico 52 40 59 37 27 130
follow a comprehensive five-step Sustainable Procurement Strategy: Costa Rica 3 7 0 1 7 0
Guatemala 5 8 7 8 7 7
Prioritization of categories Nicaragua 1 0 0 1 1 0
At Coca-Cola FEMSA, we use a proprietary tool to identify which suppli- Panama 0 3 3 2 1 1
ers are candidates for a development process. Suppliers are prioritized Argentina 11 19 10 10 10 25
considering factors such as expenditure, environmental, social, and eth- Brazil 47 102 51 42 57 65
ical impacts for each product category, dependability, brand associa- Colombia 7 18 11 4 10 25
tion, and operational criticality. Total 126 197 141 105 120 253
Capabilities development
To strengthen our suppliers’ business capabilities, we provide them
with access to training and growth initiatives on topics such as finance,
SUSTAINABLE COMMUNITY
marketing, and human resources, among others. We also support their
growth and build their business skills, improve their companies, and de-
velop high quality products aligned with our principles and values.
DEVELOPMENT
In collaboration with GDS Resources, we carry out a Comprehensive
Supplier Development Program for strategically selected small- and
medium-sized enterprises (SMEs) to improve their business capabili-
ties. Through this program, we collaborate with suppliers to not only
improve their sustainable competitiveness, but also forge stronger re-
lationships with our company and other large companies. In 2021, eight
suppliers participated in the program, training a total of 263 suppliers
from Mexico. At Coca-Cola FEMSA, we look to provide tools that allow for the sus- 1.3 million benefited in neighboring
tainable growth and development of the communities within our so-
communities that contributed to the
Recognition cial and operational footprint. At the same time, we work to develop
The good performance of our suppliers on sustainability issues is very standardized activities through all of our countries with high social achievement of the UN Sustainable
important. Accordingly, we recognize all those suppliers that incorpo- impact to protect and promote the prosperity of all of the people in Development Goals.
rate sustainability into their own business’s DNA not only as a require- these communities and to continue to build socially responsible envi-
ment for doing business with Coca-Cola FEMSA, but also as a compet- ronments throughout our value chain.
itive advantage and a means to become socially responsible. During
2021, we conducted virtual recognition forums for suppliers to our Brazil, Throughout the year, we developed strategies with our communi-
Costa Rica, Guatemala, Mexico, and Panama operations, where we rec- ties, prioritizing activities focused on our sustainability pillars—Our
ognized 64 suppliers from over 374 participating companies for their Planet, Our Community, and Our People—that benefitted approx-
remarkable practices. imately 1.3 million people during 2021. Thanks to our alliances with
The Coca-Cola Company, The Coca-Cola Foundation, and FEMSA
Foundation, we implemented more than 120 initiatives that contrib-
uted to the achievement of the UN Sustainable Development Goals.
Improve HR data,
Enable key
processes &
organizational
service
capabilities
Transform KOF Promote standard,
Adapt cultural,
through talent data-driven,
structural and
Ensure that our Talent automated
leadership
becomes the competitive and digital HR
capabilities to
advantage to reach KOFʼs processes to
meet evolving
strategic goals deliver faster and
business needs
better services
Overview
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Our Strategic Corridors
Strategic Corridors Appendices 71
CULTURAL &
ORGANIZATIONAL +5,500
TRANSFORMATION leaders trained through our
Agile & Digital Academy.
Our cultural transformation journey, coupled with the complex business outlook In 2018, we launched our DNA to ensure that
brought on by the COVID-19 pandemic, required the continuity of relevant cultural our customers and consumers were priori-
changes throughout the organization. Our HR function became an active strategic tized to our activities. This year, we reinforced
business partner, efficiently facing the company’s business needs and adding val- our DNA—establishing that our people are at
ue to the overall strategy. the center of everything we do. To this end, we To support our transformation, we made or-
continued to create mechanisms and practic- ganizational changes based on our refreshed
es to live and refresh our DNA throughout our corporate strategy, including the creation of
Deployment of DNA KOF COVID-19
In 2018, we began our “The 2020/21 global pandemic has organization. For example, we developed and commercial platforms to ensure our business
cultural transformation with elevated the role of the CHRO and the implemented a recognition program known transformation, the reorganization of the HR
the launch of KOF DNA. One HR function.” as “Estrella KOF” or “KOF Star” in all of our op- and Finance functions to offer greater strate-
of the elements of our DNA is —Gartner erations, where our employes nominate and gic contributions to our business from these
to be agile decision-makers, The pandemic brought a series of HR recognize their colleagues for showing extraor- central areas, and the integration of the RTM
which is why we promote challenges, enabling it to become a
action oriented decisions. dinary commitment to our DNA. Center of Excellence to unify our processes
strategic partner for the business. This
and practices to better serve our customers.
required HR to reconfigure its model
and ways of working to support all of We further focused on our digital and agile
the company’s needs. transformation, enabling our organizational To this end, we designed robust HR, Finance,
capabilities, transforming KOF through talent, IT, Compliance, and Corporate Affairs models
and improving our data processes and ser- from our corporate areas to our countries of
vices. Among our strategic initiatives, we de- operation. These upgraded operating models
veloped our Agile & Digital Academy, which of- focus on supporting our refreshed corporate
fered digital capabilities training to more than strategy: on the one hand, they exploit our
5,500 leaders throughout the organization. We current capabilities through their focus on the
also adopted agile ways of working like digital transactional aspects of our business; on the
communities and cells. Moreover, we are an- other hand, they explore future opportunities
alyzing the world’s trends and defining new through their focus on the strategic elements
Functionalization ways of working in the post-pandemic envi- of our business.
In 2019, we began a
functionalization process to
ronment, taking into account radical flexibility
achieve greater alignment of our and making hybrid work a reality.
corporate areas and countries
where we operate, ensuring more
agile and better services.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 72
Functional
Upgraded HR Operating Model
Distribution 1.0
HR Talent Leaders HR Transformation HR Talent
CentersLeaders
of HR Operations
HR Talent Leaders HR Transformation HR Operations
34
Excellence (CoEs)
• Lead HR at country
level HR at country
• Lead
level local decisions
• Make
• Focus on the
future on
• Focus (innovation,
the
benchmarks, best
future (innovation,
• Subject matter
experts in
• Subject
main
experts
each of HR’s
matter
functions:
in each of HR’s
• Execute transactional
operations
• Execute transactional
operations
• Identify and develop
Academies Courses:
and execution
• Make local decisions
practices)
benchmarks, best - main
Talentfunctions:
Management shared services
• Identify and develop
Warehouses
practices)
15
and execution • Drive cultural - T
Training
alent Management opportunities
shared services This year, we completed eight functional acad-
• Respond in an agile - and
transformation
• Drive cultural opportunities emies to further develop the core capabilities of Courses:
manner in an agile
• Respond - Development
Training and • Drive automation and
transformation
• Lead inclusion and digitalization our business. Comprised of 80% virtual and 20%
manner
• Build internal client - Development
Total Rewards • Drive automation and
diversity
• Lead agenda
inclusion and digitalization face-to-face instruction, these academies cur-
relationships
• Build internal client
diversity internal
agenda
- L
- Total
aborRewards
Development • Generate insights
Logistics
relationships
• Build labor
• Manage
- H
Labor
based on HR
• Generate insights rently cover over 49,000 employees.
ealthDevelopment
45
communications
• Manage internal - and Social information
based on HRand
relationships
• Build labor
relationships
communications
• Guard change
- Development
Health and Social analytics
information and Courses:
• Reduce focus - Development
Security analytics
management
• Guard change • Deliver employee
on operational
• Reduce focus
management - Security experience
• Deliver employee
management
on operational • Govern lean and agile
experience
Asset Management
management methodologies
• Govern lean and agile
36
• Harmonize new
business and methodologies
• Harmonize new Courses:
categories
business and
categories
Commercial Basics
People partners People of the future People products People services
Courses: 55
People partners People of the future People products People services
Manufacturing
We conducted our biannual employee en-
gagement survey throughout our operations.
our countries of operation to identify gaps in
our operational basics, people needs, and feel- Courses: 63
This year’s survey showed significantly im- ings. This assessment enables us to gather rel-
proved employee engagement and commu- evant information regarding our operations, Property Protection
nication with leaders through various cultural prevent possible labor impacts, and develop
and communication efforts such as KOFFEE
Talks, which are spaces where leaders enjoy
plans to address identified needs. Courses: 14
the opportunity to interact with our people to Finally, we are integrating the core capabilities
discuss topics of interest. of our business, developing different function- Leadership & Culture
22
al academies focusing on areas such as logis-
We further implemented our labor risk meth- tics, commercial, warehouses, and manufac- Courses:
odology assessment remotely across nine of turing, among others.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 73
TALENT MANAGEMENT
AND DEVELOPMENT
Our people and the way they work together are our company’s most We further kept on improving our talent
valuable assets. Accordingly, we comprehensively manage, attract, de- Lab Leadership Program management processes, proactively ensuring
velop, and motivate our people effectively, preparing the next genera- Our Lab Leadership program aims to facilitate accelerated devel- that we offer the best user experience.
tion of leaders today. opment of talent at the Supply Chain & Engineering talent to de- Moreover, we deployed our annual 9-Box Talent
velop, expose, and generate international mobility Assessment and 360º evaluations for leaders,
This year, we designed and implemented programs to ensure we have enhancing our talent quality, succession,
the right talent for the right position. Recognizing that we have many Program Features mobility, and execution metrics, while focusing
talented people across the company, we constantly reinvent ourselves on our high potential talent.
and mobilize the entire organization to get the best out of our talent, • Duration of the program: 4 semesters - 2 for local experiences
unleash its full potential, and inject new capabilities. This year we won and 2 for international experiences.
the LinkedIn Talent Award, recognizing us as a company that excelled • A biannual mentoring meeting with Rafael Ramos.
Training hours
at engaging with talent, creating inclusive workplaces, building strong • A monthly follow-up meeting with the Talent area.
employer brands, encouraging learning and development, and focusing • Check point scheme with the Local Supply Chain Director. Average hours per Average hours
on employee retention. Among our initiatives, we created our employer contribution level per gender
brand to attract the best talent, and we developed programs like intern-
52.75% 27.20%
ships with top U.S. universities and other key organizations to increase
Strategic Leaders Male
talent injection. We also continued implementing the lab leadership During the year, we continued to build our Performance Management
program for the Supply Chain function, giving us greater talent visibility, System, giving depth to leader-collaborator conversations while focus- 67.37% 28.34%
and enabling us to enjoy a better succession pipeline for key positions. ing on accountability and contribution to the business. To this end, we Tactical Leaders All
evolved our technological enabler Success Factors Talent Platform to
accompany these dialogues and to close the virtuous circle between 72.81% 36.05%
user experience and execution. People Leaders Female
37.76%
Individual Contributors
22.37%
Operations Contributors
31.23%
Interns
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 74
Aligned with the pillars of our Inclusion & Diversity Strategy, we carried out Our operations are developing
several initiatives throughout the year to reinforce our company’s commit- and deploying initiatives
ment to inclusion and diversity. From our “We-talks” discussion forums to
our Inclusion and Diversity Forum, we raised awareness of important soci-
to increase women’s
etal issues that will enable our employees to play a role in creating a more representation.
equal, diverse, and inclusive organization.
2.59% 37.07% 55.17% 5.17%
Strategic Leaders
54%
11.83% 45.17% 41.80% 1.19%
Tactical Leaders
Overview
29%
People Leaders
16%
EMPLOYEES
55.70% 27.34% 16.27% 0.69%
Operations Contributors
1%
■ 18-34 ■ 35-44 ■ 45-59 ■ 60+
98.76% 1.24%
Interns
Strategic Leaders
24.86% 75.14%
Tactical Leaders
38.50% 61.50%
People Leaders
22.97% 77.03%
Individual Contributors
EMPLOYEES
■ Female ■ Male
5.81% 94.19%
Operations Contributors
Our
62.40% 37.60%
Interns
■ Indefinite ■ Temporal
84,568
Employees
Female
14%
Male
86%
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 77
COMPENSATION
AND BENEFITS
Our people’s compensation and benefits scheme
not only recognizes their effort and commitment
At all levels of our organization,
to their jobs, but also their contribution to our we ensure that our employees’
company’s value creation. Therefore, despite the remuneration is competitive,
continuing impact of the COVID-19 pandemic, we and their conditions are equal
were able to keep salaries aligned with local levels
of inflation or market references during 2021.
for both men and women.
Aligned with our comprehensive wellbeing mod- Our overall volunteer activity is committed to six different causes:
el, we promote our people’s integral development
and quality of life. Community Environment Natural Health Education Human
Development Disasters Rights
To this end, our Social Development Strategy con- We come together to carry We are focused on respon- We promote solidarity ef- We undertake activities Our activities aim to im- We seek to generate posi-
centrates on five dimensions: out collective action and sible environmental man- forts in the event of natural that promote healthy phys- prove educational levels tive volunteer experiences
generate solutions to com- agement and the responsi- disasters, providing sup- ical and bio-psychosocial and promote cultural, cre- based on respect and com-
mon problems to create a ble care and use of natural port to people and affected lifestyles, as well as initia- ative, and technological de- pliance with Fundamental
• Health: We promote healthy physical and positive impact and build resources, with attention to areas, while carrying out tives related to humanitar- velopment. Human Rights.
bio-psychosocial lifestyles for our employees. stronger and more devel- our Strategic Sustainability prevention activities for ian aid, nutritional training,
oped communities. Framework, especially on greater awareness, with and with the health sector
• Social Relationships: We encourage satisfac- issues such as water, ener- special attention given to in general.
tory relationships in harmony with the environ- gy, carbon emissions, water the communities where we
ment and community through employee vol- bodies’ cleanup, and refor- operate.
estation.
unteering activities.
• Economic: We promote the protection of as-
sets and the generation of savings through a In this complex environment, we focused paigns to support the community with
culture of financial intelligence. on remote and distance volunteering ac- medicines and treatments, and to support
• Education: We promote participation in pro- tivities to support the quality of life of our our people who are going through diffi-
grams and trainings to improve and increase people and communities. During the year, cult situations, we designed a program to
knowledge and personal development skills. 93,012 participants, including our employ- give emotional and psychological support
• Labor: We promote positive work experiences ees and their families, devoted 254,873 to manage difficult situations related to
based on respect and compliance with Human hours to 2,432 volunteer initiatives, sup- COVID-19 in all our countries. These were
Rights, as well as fostering workspaces that ported by an investment of US$279,734.63. some of the activities that we undertook
promote safety and labor relations. during 2021. Volunteering activities re-
Throughout this year, we developed sever- mained a challenge because of the com-
al activities across the countries, regarding plex situation wrought by the pandemic.
the six different causes: for the environ- Therefore, we developed distanced and
ment, we performed activities to recycle face-to-face activities, taking into account
water bottles and plant trees in Mexico, every COVID-19 recommendation to take
Colombia, Guatemala, Panamá, and Vene- care of our employees.
zuela. For the health cause, we made cam-
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 79
2%
Lost Days due to General Illness Index
per 100 Employees their corresponding localities, according to the
(Less is better) national vaccination plans of the countries in
534.4
which we operate. In some operations, private
improvement in our lost transportation has been provided from the op-
2021
days due to our General erating unit to the vaccination center, so that
Illness Index versus 2020 545.2 workers have greater comfort and are motivat-
2020 ed to get vaccinated.
Overview
Overview Our Framework Our
Our Strategic Corridors
Strategic Corridors Appendices 80
PATH TO DIGITAL
During the year, we carried on working to To this end, we continued the deployment of
move our HR function into the digital era our Success Factors Platform (SSFF) through-
while improving our employee experience. out all of our operations. Ultimately impact-
ing all of KOF’s employees, this platform will
integrate, improve, and simplify our leaders’
and employees’ experience with HR process-
es. Currently, we are working on standard-
izing and migrating our HR Administration
on backbone, including our master database
t i In
za
and payroll systems, to a cloud-based solu-
i te
d tion in order to meet market trends and set
gr
the foundation for our path to digital.
ar
at
nd
io
Sta
n
Employee Central across all of our operations. to gather greater information about our em-
This tool is designed to transform personnel ployee voice, so we can develop and launch
administration management, promoting more surveys to give us valuable employee
leaders’ empowerment while improving our insights for our strategy. Additionally, we an-
Employee employee experience. It is the base of glob- alyzed our current information capabilities
Experience al HR tools where the organization’s master and KPIs to design a standardization strategy
data is housed. We also continued to make across all of our operations through a central
significant progress on HR process standard- community, which will enable us to auto-
ization and automation for our third parties mate our dashboards, continuously improve
ent
time and attendance processes. Notably, we benchmarks, and in the future, utilize predic-
deployed in 2021 the cloud version of our vari- tive analytics.
we
St
cl E
t
APPENDICES
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 82
FINANCIAL SUMMARY
Amounts expresed in millions of U.S. dollars and mexican pesos, except data per share and headcount.
(1) Information considers full-year of KOF’s territories and one month of Vonpar Refrescos, S.A. ("Vonpar"). (8) Based on 16,806.7 million ordinary shares as of December 31, 2021, 2020, 2019, 2018 and 2017, and 16,583.4 million shares as of December 31,
(2) Income statement information considers full-year of KOF’s territories and full-year of Coca Cola FEMSA Venezuela. 2016.
(3) Balance sheet information does not include Coca-Cola FEMSA Venezuela's balances due to deconsolidation as of December 31, 2017. Venezuela balance (9) Computed based on the weighted average number of shares outstanding during the periods presented:16,806.7 million for 2021, 2020, 2019 and
is included as investement in shares as of December 31, 2017. 2018, 16,730.8 million in 2017 and 16,730.8 million in 2016.
(4) KOF Philippines has been classified as a discontinued operation in our profit and loss statement for the years ended December 31, 2017 and 2018. (10) Dividends paid during the year based on the prior year's net income, using 16,806.7 millions outstanding ordinary shares for 2021, 2020, 2019 and
(5) Income statement information includes 8 months of the financial results in Guatemala. 2018 and 16,583.4 million oustanding ordinary shares for paid on 2017 and 2016.
(6) Income statement information includes six months in the financial results for Uruguay. (11) Includes third-party and for 2017 excludes 16,566 employees for our discontinued operation in Phillipines.
(7) Includes investments in property, plant and equipment, refrigeration equipment and returnable bottles and cases, net of disposals of property, plant and * Exchange rate as of December 31, 2021 Ps. 20.514 per U.S. dollar solely for the convenience of the reader according to the federal USA reserve.
equipment.
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 84
Consolidated Results Total sales volume increased by 5.3% to 3,457.9 million unit cases in
The comparability of our financial and operating performance in 2021 as 2021 as compared to 2020, driven mainly by volume growth in Mexico,
compared to 2020 was affected by the following factors: (1) translation Central America, Colombia, Argentina, and Uruguay. This increase was
effects from fluctuations in exchange rates; and (2) our results in Argen- partially offset by a slight volume decline in Brazil.
tina, whose economy satisfied the conditions to be considered a hyper-
inflationary economy. For the convenience of the reader, we have in- • In 2021, sales volume of our sparkling beverage portfolio increased by
cluded a discussion of the financial information below on a comparable 4.2%, sales volume of our colas portfolio increased by 3.1%, and sales
basis, excluding the translation effects from fluctuations in exchange volume of our flavored sparkling beverage portfolio increased by
rates. To translate the full-year results of Argentina for the years end- 8.9%, in each case as compared to 2020.
ed December 31, 2021 and 2020, we used the exchange rate at Decem- • Sales volume of our still beverage portfolio increased by 18.9% in 2021
ber 31, 2021 of 102.72 Argentine pesos per U.S. dollar and the exchange as compared to 2020.
rate at December 31, 2020 of 84.15 Argentine pesos per U.S. dollar. The • Sales volume of our bottled water category, excluding bulk water, in-
depreciation of the exchange rate of the Argentine peso at December creased by 18.3% in 2021 as compared to 2020.
31, 2021, as compared to the exchange rate at December 31, 2020, was • Sales volume of our bulk water category decreased by 1.3% in 2021 as
22.1%. In addition, the average depreciation of currencies used in our compared to 2020.
main operations relative to the U.S. dollar in 2021, as compared to 2020,
were 4.6% for the Brazilian real and 1.3% for the Colombian peso, and an Consolidated average price per unit case increased by 7.4% to Ps. 53.0
appreciation of 5.6% for the Mexican peso relative to the U.S. dollar. in 2021, as compared to Ps. 50.6 in 2020, mainly as a result of favorable
price-mix effects and price increases aligned with or above inflation.
Total Revenues. Our consolidated total revenues increased by 6.1% to This was partially offset by the negative translation effect resulting from
Ps. 194,804 million in 2021 as compared to 2020, mainly as a result of the depreciation of all of our operating currencies relative to the Mex-
our pricing initiatives, coupled with favorable price-mix effects and vol- ican peso. On a comparable basis, average price per unit case would
ume growth. These effects were partially offset by unfavorable currency have increased 9.0% in 2021 as compared to 2020, driven by our revenue
translation effects from some of our operating currencies into Mexican management and pricing initiatives.
pesos and a decline in beer revenues related to the partial transition of
the beer portfolio in Brazil. In addition, this figure includes other oper- Gross Profit. Our gross profit increased by 7.0% to Ps. 88,598 million
ating revenues related to entitlements to reclaim Ps. 254 million in tax in 2021 as compared to 2020, with a gross margin increase of 40 basis
payments in Brazil in 2021. See Note 23.2.1 to our consolidated finan- points as compared to 2020 to reach 45.5% in 2021. This gross margin
cial statements. On a comparable basis, total revenues would have in- increase was driven mainly by favorable price-mix effects, our raw mate-
creased by 11.1% in 2021 as compared to 2020. rial hedging strategies, and the positive effect of the resumption of tax
credits on concentrate purchased from the Manaus Free Trade Zone in
Brazil, partially offset by higher raw material prices, higher concentrate
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 85
costs in Mexico, and the depreciation in the average exchange rate of most of currency results in an increase in the amount of local currency, which must be
our operating currencies as applied to our U.S. dollar-denominated raw materi- exchanged to repay the specified amount of the foreign currency liability.
al costs. On a comparable basis, our gross profit would have increased by 11.3%
in 2021 as compared to 2020. Comprehensive financing result in 2021 recorded an expense of Ps. 4,219 mil-
lion as compared to an expense of Ps. 6,679 million in 2020. This 36.8% decrease
The components of cost of goods sold include raw materials (principally con- was driven mainly by a one-time interest expense related to the repurchase
centrate, sweeteners, and packaging materials), depreciation costs attributable and redemption in full of our 3.875% senior notes due 2023, recorded during
to our production facilities, wages and other labor costs associated with labor 2020. In addition, in 2021 we recorded an increase in our foreign exchange gain
force employed at our production facilities, and certain overhead costs. Con- and a gain in financial instruments.
centrate prices are determined as a percentage of the retail price of our prod-
ucts in local currency, net of applicable taxes. Packaging materials, mainly PET Income Taxes. In 2021, our effective income tax rate decreased to 28.9%, as
resin and aluminum, and HFCS, used as a sweetener in some countries, are de- compared to our effective income tax rate of 33.8% in 2020, mainly as a result of
nominated in U.S. dollars. a favorable deferred tax credit in Brazil recognized in 2021, and deferred tax ad-
justments in Mexico that were recognized during 2020. For more information,
Administrative and Selling Expenses. Our administrative and selling expens- see Note 25 to our consolidated financial statements.
es increased by 7.6% to Ps. 60,720 million in 2021 as compared to 2020. Our ad-
ministrative and selling expenses as a percentage of total revenues increased Share in the Profit of Equity Accounted Investees, Net of Taxes. In 2021, we
by 50 basis points to 31.2% in 2021 as compared to 2020, mainly as a result of recorded a gain of Ps. 88 million in the share in the profit of equity accounted
the normalization in labor, maintenance, and marketing expenses. In 2021, we investees, net of taxes, mainly due to the results of Jugos del Valle, our associ-
continued investing across our territories to support marketplace execution, in- ate in Mexico.
crease our cooler coverage, and bolster our returnable presentation base.
Net Income (Equity holders of the parent). We reported a net controlling in-
Other Expenses Net. We recorded other expenses net of Ps. 807 million in terest income of Ps. 15,708 million in 2021, as compared to Ps. 10,307 million in
2021 as compared to Ps. 3,611 million in 2020, which decrease was mainly as 2020. This 52.4% increase was driven mainly by solid operating results, coupled
a result of certain extraordinary other operating expenses related to impair- with a decrease in our comprehensive financial result.
ments in Estrella Azul in Panama and in Leão Alimentos, our non-carbonated
beverage associate in Brazil during 2020. For more information, see Notes 8 Results by Consolidated Reporting Segment Mexico and Central America
and 18 to our consolidated financial statements.
Total Revenues. Total revenues in our Mexico and Central America consolidat-
Comprehensive Financing Result. The term “comprehensive financing re- ed reporting segment increased by 8.4% to Ps. 115,794 million in 2021 as com-
sult” refers to the combined financial effects of net interest expenses, net fi- pared to 2020, mainly as a result of a volume increase in all of our territories,
nancial foreign exchange gains or losses, net gains or losses on the monetary coupled with favorable price-mix effects and pricing initiatives.
position of hyperinflationary countries where we operate, and market value
gain (loss) on financial instruments. Net financial foreign exchange gains or Total sales volume in our Mexico and Central America consolidated report-
losses represent the impact of changes in foreign exchange rates on finan- ing segment increased by 3.3% to 2,057.9 million unit cases in 2021 as com-
cial assets or liabilities denominated in currencies other than local currencies, pared to 2020, as a result of increases in mobility and gradual recoveries
and certain gains or losses resulting from derivative financial instruments. A across our territories.
financial foreign exchange loss arises if a liability is denominated in a foreign
currency that appreciates relative to the local currency between the date the • Sales volume of our sparkling beverage portfolio increased by 2.4% in 2021 as
liability is incurred and the date it is repaid, as the appreciation of the foreign compared to 2020, driven mainly by a 2.0% increase in our colas portfolio.
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 86
• Sales volume of our still beverage portfolio increased by 13.2% in 2021 as profit margin remained flat as compared to 2020. Gross profit increased main-
compared to 2020, due to a solid performance in Mexico and double-digit ly as a result of our pricing initiatives, favorable price-mix effects, and our raw
increases in Central America. material hedging strategies. These factors were offset by higher raw material
• Sales volume of bottled water, excluding bulk water, increased by 17.7% in prices, higher concentrate costs in Mexico, and the depreciation in the average
2021 as compared to 2020, due to double-digit increases in both Mexico and exchange rate of most of our operating currencies as applied to our U.S. dol-
Central America. lar-denominated raw material costs.
• Sales volume of our bulk water portfolio remained flat in 2021 as compared
to 2020. Administrative and Selling Expenses. Administrative and selling expenses
as a percentage of total revenues in this consolidated reporting segment in-
Sales volume in Mexico increased by 1.8% to 1,790.0 million unit cases in 2021, creased by 50 basis points to 32.9% in 2021 as compared to the same period in
as compared to 1,759.2 million unit cases in 2020, mainly as a result of gradual 2020. Administrative and selling expenses, in absolute terms, increased by 9.9%
recoveries and increases in mobility. in 2021 as compared to 2020, driven mainly by the normalization of certain op-
erating expenses primarily in labor and maintenance.
• Sales volume of our sparkling beverage portfolio increased 0.6% in 2021 as
compared to 2020, driven by a 0.6% increase in our colas portfolio and a 1.0% South America
increase in our flavored sparkling beverage portfolio.
• Sales volume of our still beverage portfolio increased by 9.5% in 2021 as com- Total Revenues. Total revenues in our South America consolidated reporting
pared to 2020. segment increased by 2.8% to Ps. 79,010 million in 2021 as compared to 2020,
• Sales volume of bottled water, excluding bulk water, increased by 17.3% in mainly as a result of favorable price-mix effects and our pricing initiatives.
2021 as compared to 2020. These factors were partially offset by unfavorable currency translation effects
• Sales volume of our bulk water portfolio remained flat in 2021 as compared resulting from the depreciation of all of our operating currencies as compared
to 2020. to the Mexican peso. In addition, this figure includes other operating revenues
related to entitlements to reclaim Ps. 254 million in tax payments in Brazil in
Sales volume in Central America increased by 15.2% to 267.8 million unit cas- 2021. See Note 23.2.1 to our consolidated financial statements. Total revenues
es in 2021, as compared to 232.4 million unit cases in 2020, mainly as a result of for beer amounted to Ps. 10,677.2 million in 2021. On a comparable basis, total
solid execution, increases in mobility, and recoveries across all of our territories revenues would have increased by 13.1% in 2021 as compared to 2020.
in the region.
Total sales volume in our South America consolidated reporting segment
• • Sales volume of our sparkling beverage portfolio increased by 13.2% in 2021 increased by 8.3% to 1,400.0 million unit cases in 2021 as compared to 2020,
as compared to 2020, driven by a 11.0% increase in colas and 23.9% increase mainly as a result of double-digit volume growth in Colombia and Argentina,
in our flavored sparkling beverage portfolio. coupled with volume growth in Brazil and Uruguay.
• • Sales volume of our still beverage portfolio increased by 37.5% in 2021 as
compared to 2020. • Sales volume of our sparkling beverage portfolio increased by 6.8% in 2021 as
• • Sales volume of bottled water, excluding bulk water, increased by 21.2% in compared to 2020.
2021 as compared to 2020. • Sales volume of our still beverage portfolio increased by 28.6% in 2021 as
• • Sales volume of our bulk water portfolio increased by 7.1% in 2021 as com- compared to 2020.
pared to 2020. • Sales volume of our bottled water category, excluding bulk water, increased
by 18.9% in 2021 as compared to 2020.
Gross Profit. Our gross profit in this consolidated reporting segment in- • Sales volume of our bulk water portfolio decreased by 11.4% in 2021 as com-
creased by 8.4% to Ps. 57,366 million in 2021 as compared to 2020, and gross pared to 2020.
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 87
Sales volume in Brazil increased by 4.7% to 903.3 million unit cases in 2021, as • Sales volume of bottled water, excluding bulk water, increased by 22.1% in
compared to 862.9 million unit cases in 2020. 2021 as compared to 2020.
• Sales volume of our bulk water portfolio decreased by 7.2% in 2021 as com-
• Sales volume of our sparkling beverage portfolio increased by 4.1% in 2021 as pared to 2020.
compared to 2020, as a result of an increase of 1.9% in our colas portfolio and
an increase of 10.8% in our flavored sparkling beverage portfolio. Sales volume in Uruguay increased by 5.2% to 43.4 million unit cases in 2021,
• Sales volume of our still beverage portfolio increased by 18.9% in 2021 as as compared to 41.2 million unit cases in 2020.
compared to 2020.
• Sales volume of our bottled water, excluding bulk water, increased by 3.5% in • Sales volume of our sparkling beverage portfolio increased by 2.6% in 2021 as
2021 as compared to 2020. compared to 2020.
• Sales volume of our bulk water portfolio decreased by 18.3% in 2021 as com- • Sales volume of our still beverage portfolio increased by 68.9% in 2021 as
pared to 2020. compared to 2020.
• Sales volume of bottled water increased by 20.9% in 2021 as compared to
Sales volume in Colombia increased by 16.9% to 298.0 million unit cases in 2020.
2021, as compared to 254.8 million unit cases in 2020.
Gross Profit. Gross profit in this consolidated reporting segment amounted
• Sales volume of our sparkling beverage portfolio increased by 12.6% in 2021 to Ps. 31,232 million, an increase of 4.4% in 2021 as compared to 2020, with a 60
as compared to 2020, driven mainly by a 8.0% growth in colas and 44.1% vol- basis point margin expansion to 39.5%. This increase in gross profit was driven
ume growth in our flavored sparkling beverage portfolio. mainly by a favorable price-mix effect, our raw material hedging strategies, and
• Sales volume of our still beverage portfolio increased by 63.3% in 2021 as lower concentrate costs in Brazil related to the resumption of tax credits on
compared to 2020. concentrate purchased from the Manaus Free Trade Zone. These factors were
• Sales volume of bottled water, excluding bulk water, increased by 59.6% in partially offset by the depreciation of the average exchange rate of all of our
2021 as compared to 2020. operating currencies in the consolidated reporting segment as applied to our
• Sales volume of our bulk water portfolio decreased by 8.9% in 2021 as com- U.S. dollar-denominated raw material costs.
pared to 2020.
Administrative and Selling Expenses. Administrative and selling expenses
Sales volume in Argentina increased by 16.2% to 155.5 million unit cases in as a percentage of total revenues in this consolidated reporting segment in-
2021, as compared to 133.8 million unit cases in 2020. creased by 30 basis points to 28.7% in 2021 as compared to 2020, driven mainly
by the normalization of our operating expenses in the region. Administrative
• Sales volume of our sparkling beverage portfolio increased by 15.6% in 2021 and selling expenses, in absolute terms, increased by 3.9% in 2021 as compared
as compared to 2020, impacted mainly by a 15.7% increase in colas and 15.4% to 2020.
increase in our flavored sparkling beverage portfolio.
• Sales volume of our still beverage portfolio increased by 30.5% in 2021 as
compared to 2020.
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 88
COMPREHENSIVE Our company is present in different countries and regions. Consequently, we are continually ex-
posed to an environment that presents challenges and risks. Our ability to manage the risks that
may arise in the global environment where we operate is vital for our business’ value creation. Ac-
RISK MANAGEMENT cordingly, our strategy includes a Comprehensive Risk Management Process through which we are
able to identify, measure, register, assess, prevent, and/or mitigate risks.
Main Risk Potential Impacts Key Mitigation Actions Main Risk Potential Impacts Key Mitigation Actions
Strategic • Termination of the bot- • Comply with the bottler agree- Competition • Changes in consumer • Offer affordable prices, return-
Shareholder tler agreements ments Competition could preferences able packaging, effective promo-
Relationships • Actions contrary to the • Work together and promote ef- adversely affect our • Lower pricing by com- tions, access to retail outlets and
Our business de- interests of our share- fective interaction between our business, financial petitors sufficient shelf space, enhanced
pends on our relationship holders other than strategic shareholders in order to performance, and results of customer service, and innovative
with The Coca-Cola Company The Coca-Cola Company maximize value creation operations. products
and FEMSA, and changes in and FEMSA • Identify, stimulate, and satisfy
this relationship may adverse- consumer preferences
ly affect us. Cyber Incidents • Business disruption • Systemic approach to cyber secu-
Consumer • Variability in the demand • Transform into a total beverage Since information • Theft or unauthorized rity based on industry standards
Preferences for our products company aligned with consum- systems are critical exposure of sensitive in- • Cyber security-focused organiza-
Changes in con- ers’ changing tastes and lifestyles to our business, it formation tional structure
sumer preferenc- • Build a winning total portfolio of may be impacted by the vi- • Regulatory noncompli- • Oversight by the Board’s Audit
es, purchase drivers, and products and presentations olation of security controls, ance Committee among other gover-
consumption habits might • Drive our low- and no-sugar port- affecting the confidentiality, • Fraud nance bodies
generate variability in the folio ahead of consumer trends integrity or availability of in- • Economic loss • Risk management process sup-
demand for some of our • Promote healthy habits formation assets. • Reputational damage ported by independent assess-
products. • Offer sustainable packaging op- and/or impact on share ments
tions for our beverages value • Personnel awareness and train-
Coca-Cola • Damage to Coca-Cola’s • Maintain the reputation and ing program
Trademarks trademark reputation intellectual property rights of • Continuous investment to
Coca-Cola’s brand Coca-Cola trademarks strengthen the security of exist-
reputation or brand • Effective brand protection ing processes and technologies
violations could adversely af- • Strictly comply with Responsible • Security by design approach to
fect our business. Marketing Policies business digital initiatives
• Continuous improvement of
monitoring incidents response
and resilience capabilities
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 90
Main Risk Potential Impacts Key Mitigation Actions Main Risk Potential Impacts Key Mitigation Actions
Economic, • Affect and reduce con- • Through a risk management Weather • Impact consumer pat- • Implement business continuity
Political, and sumer per capita in- strategy, hedge our exposure to Conditions, terns and beverage sales plans and safety protocols to pro-
Social Conditions come, which could result interest rates, exchange rates, Natural Disasters, • Affect plants’ installed tect employees and avoid signifi-
Adverse econom- in decreased consumer and raw material costs and Public Health capacity, road infrastruc- cant disruptions to our business
ic conditions, political, and purchasing power • Annually or more frequently eval- Crises ture, and points of sale • Insure assets and operations
social events in the coun- • Lower demand for our uate, when the circumstances Adverse weather conditions, • Negatively affect our against such adverse events
tries where we operate and products, lower real pric- require, the possible financial ef- natural disasters, and public business, financial con-
elsewhere, and changes in ing of our products or fects of these conditions and, to health crises may adversely dition, results of opera-
governmental policies may a shift to lower margin the extent possible, anticipate affect our business, financial tions, and prospects
adversely affect our business, products mitigation measures condition, results of opera-
financial condition, results of • Negatively affect our tions, and prospects.
operations, and prospects. company and materially Acquisitions and • Difficulties and unfore- • Integrate acquired or merged
affect our financial con- Business Alliances seen liabilities or addi- businesses’ operations in a timely
dition, results of opera- Inability to success- tional costs in restruc- and effective way, retaining key
tions, and prospects fully integrate ac- turing and integrating qualified and experienced profes-
Regulations • Increase in operating • Identify regulatory risks and pro- quisitions or achieve expect- operations sionals
Taxes and chang- and compliance costs posals of changes to regulations ed synergies could adversely
es in regulations in • Restrictions imposed on that directly affect our operation affect our operations.
the regions where our operations or financial condition Foreign Exchange • Financial loss • Closely monitor developments
we operate could adversely • Advocacy work to provide advice Depreciation of the • Increase cost of some that may affect exchanges rates
affect our business. on legislators’ proposed regulato- local currencies raw materials • Hedge our exposure to the U.S.
ry changes of the countries • Adversely affect our re- dollar with respect to certain lo-
Legal Proceedings • Investigations and pro- • Comply with applicable laws and where we operate relative to sults, financial condition, cal currencies, our U.S. dollar-de-
Unfavorable out- ceedings on tax, con- regulations and comply with the U.S. dollar could adverse- and cash flows in future nominated debt obligations, and
comes of legal pro- sumer protection, en- workplace rights policy ly affect our financial condi- periods the purchase of certain U.S. dol-
ceedings could ad- vironmental, and labor tion and results. lar-denominated raw materials
versely impact our business. matters Climate Change • Negatively affect con- • Identify sources of our operations’
Adverse weather sumer patterns and re- CO2 emissions
conditions could duce sales • Support and comply with climate
adversely affect • Affect plants’ installed change mitigation measures
our business and results of capacity, road infrastruc- • Identify and reduce our environ-
operations. ture, raw material supply, mental footprint through effi-
and points of sale cient use of water, energy, and
materials
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 91
Main Risk Potential Impacts Key Mitigation Actions Main Risk Potential Impacts Key Mitigation Actions
Social Media • Damage to our brands • Effective brand protection Raw Materials • Shortage or insufficient • Implement measures to mitigate
Negative or or corporate reputation • Proactive external communica- Increases in the availability of raw mate- the negative effect of product
inaccurate without affording us an tion price of raw materi- rials may adversely affect pricing on our margins such as
information on opportunity for correc- als we use to man- our capacity to ensure hedging via derivative instru-
social media could adversely tion ufacture our products could production continuity ments
affect our reputation. adversely affect our produc- • Adjustments to our • Proactively address risk of supply
Water • Water supply may be • Efficient water usage tion costs. product portfolio accord- on our value chain
Water shortages or insufficient to meet our • Execute water conservation and ing to availability • Strict compliance with our Sup-
failure to maintain future production needs replenishment projects Insufficient availability of raw plier Guiding Principles
our current water • Water supply may be • Maintain 100% legal compliance materials could limit the pro- • Strategically adjust our product
concessions could adversely adversely affected due • Develop a water risk index, in- duction of our beverages. portfolio to enable us to minimize
affect our business. to shortages or changes cluding four issues that need to the impact of certain operating
in governmental regula- be assessed: Community and disruptions
tions or environmental public perception risks, Scarcity
changes of water and other inputs, Reg-
• Water concessions or ulatory risks, and Legal risks for
contracts may be termi- each of our bottling plants
nated or not renewed • Update water risk assessment
tool and work plans that con-
template aspects such as climate
change, resilience to hydrological
stress, media and social vulnera-
bilities, as well as regulations and
production volumes for each of
our bottling plants
• Secure water concessions for our
production facilities
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 92
CORPORATE GOVERNANCE
Board Practices
Planning and Finance Committee Audit Committee Corporate Practices Committee
The Planning and Finance Committee works The Audit Committee is responsible for re- ties. Victor Alberto Tiburcio Celorio is the chair- The Corporate Practices Committee, which
with management to set our annual and long- viewing the accuracy and integrity of quarter- man of the Audit Committee and the “audit consists exclusively of independent directors, is
term strategic and financial plans and moni- ly and annual financial statements in accor- committee financial expert.” Pursuant to the responsible for preventing or reducing the risk
tors adherence to these plans. It is responsible dance with accounting, internal control and Mexican Securities Market Law, the chairman of performing operations that could damage
for setting our optimal capital structure and auditing requirements. The Audit Committee of the Audit Committee is elected at our share- the value of our company or that benefit a par-
recommends the appropriate level of borrow- is directly responsible for the appointment, holders meeting. The other members are: Al- ticular group of shareholders. The committee
ing as well as the issuance of securities. Finan- compensation, retention and oversight of the fonso González Migoya, Charles H. McTier and may call a shareholders meeting and include
cial risk management is another responsibility independent auditor, who reports directly to Francisco Zambrano Rodríguez. Each member matters on the agenda for that meeting that it
of the Planning and Finance Committee. Ri- the Audit Committee (such appointment and of the Audit Committee is an independent di- deems appropriate, approve policies on related
cardo Guajardo Touché is the chairman of the compensation being subject to the approval rector, as required by the Mexican Securities party transactions, approve the compensation
Planning and Finance Committee. The oth- of our board of directors); the internal auditing Market Law and applicable New York Stock plan of the chief executive officer and relevant
er members include: Federico Reyes García, function also reports to the Audit Committee. Exchange listing standards. The secretary officers, and support our board of directors in
John Murphy, Enrique F. Senior Hernández The Audit Committee has implemented pro- non-member of the Audit Committee is José the elaboration of related reports. The chair-
and Miguel Eduardo Padilla Silva. The secre- cedures for receiving, retaining and address- González Ornelas, vice-president of FEMSA’s man of the Corporate Practices Committee
tary non-member of the Planning and Finance ing complaints regarding accounting, internal internal corporate control department. is Daniel Javier Servitje Montull. Pursuant to
Committee is Constantino Spas Montesinos, control and auditing matters, including the the Mexican Securities Market Law, the chair-
our Chief Financial Officer. submission of confidential, anonymous com- man of the Corporate Practices Committee is
plaints from employees regarding question- elected at our shareholders meeting. The oth-
able accounting or auditing matters. To carry er members include: Jaime A. El Koury, Luis
out its duties, the Audit Committee may hire Rubio Freidberg, Luis A. Nicolau Gutiérrez, and
independent counsel and other advisors. As two permanent non-member guests, Miguel
necessary, we compensate the independent Eduardo Padilla Silva and José Octavio Reyes
auditor and any outside advisor hired by the Lagunes. The secretary non-member of the
Audit Committee and provide funding for or- Corporate Practices Committee is Karina Paola
dinary administrative expenses incurred by Awad Pérez, our Human Resources Office
the Audit Committee in the course of its du-
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 94
Through our ethical culture, we manage under Specifically, regarding the subject of gifts, cour- Ethics Committee
schemes that must be adopted as a way of life tesies and entertainment, our Code of Ethics The Ethics Committee is the oversight and con-
and that inspire the actions of all those who are specifies: trol body that guarantees compliance with the In review
part of the organization through the establish- Code of Ethics and attends to the company’s 28.9%
Substantiated
ment of an integral ethical system. • We do not receive, give, pay, offer, promise, or most relevant ethical situations. In each of our 31.9%
authorize on behalf of Coca-Cola FEMSA or territories, there is an Ethics Committee, and
Complaints
Our ethics management is based on: on a personal basis, in a direct or indirect way, each Committee reports to the Corporate Ethics
by Status
money, gifts, advantageous conditions, sala- Committee.
• Prevent illicit behaviors that may affect our ries, travel, commissions or anything else of
human capital and our heritage value to obtain any undue advantage or ben- KOF Ethics Line Whistle-blowing System
• Detect improper acts through open commu- efit of any kind. Complaints about noncompliance with the Code
nication channels • We do not give or offer gifts to government of Ethics are received through KOF Ethics Line, Unsubstantiated
• Respond and provide feedback to our organi- officials. which is managed by a third party. Employees, 39.2%
zation to build trust • We only accept, give, or offer gifts of a promo- customers, suppliers, third parties or anyone who
tional nature, occasional and of symbolic val- has a relationship with Coca‑Cola FEMSA can use
Our system is comprised of three fundamental ue. the system anonymously.
elements: the Code of Ethics, the Ethics Com- • We only provide hospitalities in accordance Operational Financial Information
mittee, and the whistle-blowing system known with our Corporate Policy and the applicable A group of investigators analyzes the complaints 11.8% 0.1%
as KOF Ethics Line. legal provisions. impartially and confidentially and, if a violation
• When a client or a supplier offers an invita- of the Code is found, corrective measures are
Code of Ethics tion, which implies a trip outside the city or applied.
The foundation of our organizational culture, the to attend a sporting event or any other en-
Code of Ethics communicates our values, con- tertainment, we shall comply with this Code In 2021, we received 1,616 complaints; of these, Complaints
templates our main behaviors, promotes good of Ethics and other Internal Guidelines and none were related to child labor, forced labor or by Topic
behavior inside and outside of our organization, must obtain prior necessary approval to at- freedom of association.
and guides our correct decision-making based tend such invitation.
on ethical principles. Our recently updated To strengthen our culture, our workers sign a Let-
Code includes important topics such as Human For further information and access to the full ter of Compliance to our Code of Ethics. Its pur- Human
Rights, Inclusion and Diversity, Discrimination, document of our Code of Ethics please access pose is to ensure that our employees are aware of Resources
Violence and Harassment, Conflicts of Interest, one of the following links: the Code of Ethics, understand the main acts or 88.1%
Misuse of Information, and Anti-corruption. Spanish omissions that may be incurred and can put our
English organization at risk, and report any violation of the
Portuguese Code that they know.
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 95
TURNOVER
RECOGNITIONS
Recognitions obtained by our Mexico our Brazil, Costa Rica, Guatemala, Mexico, and Colombia:
operation Panama operations, where we recognized 64 • Sustainability
In recognition of our efforts to reduce our pri- suppliers from over 374 participating com- “New technology– DRYEXDUO” - Ecolab’s
mary and secondary fleet’s emissions, we panies for their remarkable practices. Almost project;
earned the Clean Transportation Award from 400 companies participated in these events “Planta deReciclajePost-consumo” -
Mexico’s ministries of Environment and Natural sharing their best practices. The following are Plastilene’s Project.
Resources (SEMARNAT) and Communications some of the projects that we recognized:
and Transportation (SCT) for the ninth year. • Innovation
Mexico: “Diseño Especializado de Remolques” -
Currently, 18 of our plants in Mexico have ob- “Leaderson the Move” - Daimler’s project; Solistica’s project
tained Clean Industry certification from the “The sun will shine differently in Querétaro” - “Sistema de Control de Plataforma de Carga
Federal Environmental Protection Agency Siemens’s project; Primaria (SGAFP)” - Contacamos’s project.
(PROFEPA). Moreover, in 2021, 35 of our distri- “Multilateral Gathering Program: Clean Points
bution centers in Mexico received air quality Tulum” - Tetrapack’s project; Brazil
certifications from PROFEPA, the state of Mex- “Circular Economy - Stretch Film Heat Shrink • Logistics:
ico’s Environmental Agency, and Mexico City’s Film" Packsys Mexico’s project. Transportes Cavalinho, Ritmo Logistica y
Ministry Secretary of the Environment (SEDE- Dinon Transportadora
MA). These and other recognitions confirm our Guatemala:
commitment to the environment and overall “Fundación Miguel Torrebiarte Sohanin” -
sustainability. Luces del Norte’s project; • Services: Fardas Uniformes Profissionais
“El poder de una ilusión” - Representaciones LTDA, Sodexho Do Brasil, Sodexo Pass do
Recognitions given out to operations’ Comerciales F. Mansillay’s project; Brasil
suppliers “Programa de recuperación y reciclaje de
The good performance of our suppliers on producto final” - CEK’s project. • Constructions work: SP & G Engenharia
sustainability is a very important issue for us, LTDA, GAP – BR Construcoes LTDA, Mundo
which is why we recognize all of those suppli- Nicaragua & Costa Rica: Vertical Trabalho Em Altura and; Industrial:
ers that incorporate sustainability into their “PlanEco Award” - Casa Pellas’s Project; O prendin Montagens, Tecsul Equipamentos
own business’s DNA not only as a requirement “Seguridad Vial” - Geocycle’s Project; e Sevices y Endress Hauser.
for doing business with Coca-Cola FEMSA, but “Gestión de sostenibilidad” Ecolab’s Project.
also as a competitive advantage and a means
to become socially responsible. During 2021,
we conducted virtual recognition forums for
Overview
Overview Our Framework Our Strategic Corridors Appendices
Appendices 97
Reported
GRI Name of the disclosure or performance indicator Scope of the information Unit
information
Our work was conducted in accordance with International Standard on Assurance Engagements (ISAE) 3000 issued by the 3,379 Millions of MJ total energy consumption
International Auditing and Assurance Standards Board (IAASB) of the International Federation of Accountants (IFAC). This
INDEPENDENT
1,619 Millions of MJ thermal energy
standard requires that we plan and perform our engagement to obtain limited assurance about whether the report is free from 302-1 Energy consumption within the organization All countries where we operate
material misstatement and that we comply with ethical requirements, including the independence requirements included in 1,158 Millions of MJ electricity from renewable energy
the Code of Ethics of the International Ethics Standards Board for Accountants (IESBA).
509 Millions of MJ electricity from other sources
302-3
Energy from clean sources
Energy intensity
All countries where we operate
5.66
% from clean electricity
VERIFICATION • Interviews with the individuals responsible for the information to understand the activities performed and the procedures
used to gather the information.
REPORT:
• Review of the structure and content of the Report in accordance with the GRI Standards.
• Understanding of the procedures used in compiling and consolidating quantitative and qualitative data, as well as their
traceability.
PERFORMANCE
• Review of the support documentation through analysis and recalculations, as well as sampling, to increase the certainty
of the indicators reported.
Reported
GRI Name of the disclosure or performance indicator Scope of the information Unit
information
METRICS
It is worth mentioning that the scope of this review is substantially less than a reasonable assurance engagement. Therefore, Extracción de agua All countries where we operate 28 Billions of litres
the assurance provided is also less. This Report shall in no way be considered an audit report.
All countries where we operate Billions of litres
Consumption of water from the municipal network 8.43
Based on our work described in this Report, nothing has come to our attention that causes us to believe that the performance Surface water consumption (rivers)
All countries where we operate
1.49
Billions of litres
indicators selected are not presented, in all material respects, in accordance with the applicable criteria. All countries where we operate Billions of litres
Rainwater consumption 0.005
This report has been exclusively prepared for the Board of Directors of Coca Cola FEMSA, S.A.B. de C.V., in accordance with
the terms of our engagement agreement. IP Efficiency in water consumption All countries where we operate 1.47 Liters of wáter per liters of beverage produced
305-1 Direct GHG emissions (scope 1) All countries where we operate 86 Thousand tons of CO2e
Mancera, S.C.
305-2 Energy indirect GHG emissions (scope 2) All countries where we operate 41.90 Thousand tons of CO2e
A Member Practice of Ernst & Young Global Limited
305-4 GHG emissions intensity All countries where we operate 181 grams of CO2e per liter of beverage
Total incident rate (TIR) 1.04 Cases per 200000/ Worked hours
Lost time incident rate (LTIR) All countries where we operate1 0.58 Cases per 200000/ Worked hours
IP
Saúl García Arreguín
Fatalities 5 Number of fatalities
Partner
March 28th 2022; Mexico City
To the Board of Directors of Coca Cola FEMSA, S.A.B. de C.V.: Circular Economy 93.19 Millions USD
We have undertaken an independent reasonable verification of the proceeds allocation included in Annex A and presented in Water Stewardship 4.59 Millions USD
the Annual Integrated Report (the “Report”) of Coca Cola FEMSA, S.A.B. de C.V. (“KOF” or the “Company”) corresponding to
the calendar year 2021, in accordance with the reporting criteria set forth in the Green Bond Principles (the “Criteria”).
The preparation of this report is the responsibility of KOF’s Management. KOF’s Management is also responsible for the
information and the assertions contained therein, defining the scope of the Report and the management and control of the
information systems that provided the reported information.
Our work was conducted in accordance with International Standard on Assurance Engagements (ISAE) 3000 issued by the
International Auditing and Assurance Standards Board (IAASB) of the International Federation of Accountants (IFAC). This
standard requires that we plan and perform our engagement to obtain reasonable assurance about whether the report is free
from material misstatement and that we comply with ethical requirements, including the independence requirements included
in the Code of Ethics of the International Ethics Standards Board for Accountants (IESBA).
REASONABLE
The verification procedures performed focused on the following:
• Interviews with the individuals responsible for the information to understand the activities performed and the procedures
used to gather the information.
VERIFICATION • Review of the structure and content of the Report in accordance with the Green Bond Principles.
• Understanding of the procedures used in compiling and consolidating quantitative and qualitative data, as well as their
traceability.
REPORT: • Review of the support documentation through analysis and recalculations, as well as statistical sampling, to increase the
certainty of the indicators reported.
Mancera, S.C.
A Member Practice of Ernst & Young Global Limited
1. For comparability purposes, the non-financial quantitative data for 2021, 2020, 2019, and 2018 is Stock listing information: Mexican Stock Exchange, Ticker: KOFUBL | NYSE (ADS), Ticker: KOF | Ratio of KOFUBL to
represented without Venezuela, since as of December 31, 2017, Venezuela is a deconsolidated KOF = 10:1 Coca-Cola FEMSA files reports, including annual reports and other information with the U.S. Securities and
operation reported as an investment in shares. Moreover, the 2017 information is represented Exchange Commission, or the “SEC,” and the Mexican Stock Exchange (Bolsa Mexicana de Valores, or the “BMV”) pursu-
without the Philippines. ant to the rules and regulations of the SEC (that apply to foreign private issuers) and of the BMV. Filings we make elec-
2. References herein to “Mexican pesos” or “Ps.” are to the lawful currency of the United Mexican tronically with the SEC and the BMV are available to the public on the Internet at the SEC’s website at www.sec.gov, the
States, or Mexico BMV’s website at www.bmv.com.mx, and our website at www.coca-colafemsa.com. Coca-Cola FEMSA, S.A.B. de C.V. is the
largest Coca-Cola franchise bottler in the world by sales volume. The company produces and distributes trademark bev-
erages of The Coca-Cola Company, offering a wide portfolio of 131 brands to a population of more than 266 million. With
over 80 thousand employees, the company markets and sells approximately 3.5 billion unit cases through close to 2 mil-
lion points of sale a year. Operating 49 manufacturing plants and 260 distribution centers, Coca-Cola FEMSA is commit-
ted to generating economic, social, and environmental value for all of its stakeholders across the value chain. The compa-
ny is a member of the Dow Jones Sustainability Emerging Markets Index, Dow Jones Sustainability MILA Pacific Alliance
Index, FTSE4Good Emerging Index, and the S&P/BMV Total Mexico ESG Index, among others. Its operations encompass
franchise territories in Mexico, Brazil, Guatemala, Colombia, and Argentina, and, nationwide, in Costa Rica, Nicaragua,
Panama, Uruguay, and in Venezuela through its investment in KOF Venezuela.
For further information, please visit www.coca-colafemsa.com