Professional Documents
Culture Documents
CCCU BABS L4 T3 OTP Assignment Nov To March 2023
CCCU BABS L4 T3 OTP Assignment Nov To March 2023
Assessment
Please use activity types and descriptors in the Assessment Types List and Guidance available to
download HERE.
Where the submission of the same piece of work in an improved form, for reassessment purposes, is not
possible, students will be permitted to be reassessed by a different form than that undertaken for the original
assessment. Please also summarise the alternative form of reassessment.
TASK
You are a Senior Manager of British Airways. The board of directors have asked you to
evaluate the following within the company:
1) Organisational Structure
2) Organisational Culture
3) Leadership and
4) Motivation
Evaluate why the company had to cancel more than 10000 flights during the summer.
Critically analyse whether is it due to the current structure , culture , leadership or lack of
motivation in that organisation? As a Senior Manager in this organisation, what changes
would you make to improve the performance of the organisation? Justify your
recommendations. Use appropriate examples and literature to justify your stand. Use a
Change Management model and apply it to make the necessary changes in the organisation.
A maximum of 4000 words not including title page, table of contents, appendices or list of references.
1. Introduction -400 words
2. Task 1 meets L01-600 words
3. Task 2 meets L02-600 words
4. Task 3 meets LO3-600 words
5. Task 4 meets L04-600 words
6. Task 5- Use of corporate examples and literature-400 words
7. Task G- Suggestions/ Recommendations-400 words
8. Conclusion-400 words
The Topic/title
1. Feel free to discuss possibilities with your lecturer.
2. ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
3. Recommendations could relate to the future, or to what others could learn from this situation.
Basic Format:
A title page, a contents page, an introduction, a main section with sub-sections, and a
recommendation, conclusion and references. Clear headings are essential. Relevant sources of
information should be cited using the Harvard referencing system.
Any areas of doubt need to be raised with your lecturer
The use of a range of information sources is expected – academic books, peer reviewed
journal articles, professional articles, press releases and newspaper articles, reliable statistics,
company annual reports and other company information. All referencing should be in
Harvard style.
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Common Assessment Criteria Applied
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1. Research-informed Literature
Extent of research and/or own reading, selection of credible sources,
application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references that form the basis 20
of the insights in your essay.
2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying
principles associated with the discipline.
Demonstrating familiarity with the selected concepts/ models used in your 20
presentation.
3. Analysis
Analysis, evaluation and synthesis; logic, argument and judgement;
analytical reflection; organisation of ideas and evidence
Demonstrating conceptual insights into the potential values of the selected 25
academic concepts/ models.
18. Presentation Imaginative presentation Message is presented Presentation is clear and Presentation has a Visual aspect and/or Presented in a Presentation is
(visual) with strong visual impact creatively with strong has very good visual generally sound structure structure of presentation is disorganised manner. disorganised and/or
which enhances the visual impact. effect. and visual tools are used adequate with limited Lacks appropriate incoherent and/or
message. effectively. creativity. support from visual medium is non-visual.
tools.
19. Presentation (oral) Presentation is very well Presentation is very well Presentation is well- Presentation has a sound Pace, audibility and/or Delivery is disorganised Presentation is not
structured and engaging. structured and engaging. structured and addressed structure. Pace and structure of presentation and/or pace and understandable and/or
Audibility and pace are Audibility and pace are effectively to audience. audibility are satisfactory are adequate. audibility is poor. inaudible and/or not an
appropriate to audience and effective in engaging the Pace and audibility are most of the time. oral presentation.
used with excellent effect to audience. very good.
enhance the presentation.
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
D. TRANSFERABLE SKILLS continued
Level 4 CCCU Grading Criteria (July 2022)
20. Interactive and Demonstrates a flexible, Uses a range of networking Interacts within a learning Meets obligations to Uses basic interactive In this assignment there In this assignment there
group skills (including approach to negotiation skills effectively within a group, giving and others (tutors and/or peers) skills appropriately to was either a tendency to was either a lack of
teamwork, which addresses conflict learning or professional receiving information and providing constructive usefully contribute to the avoid working with contributions to the
negotiation, and builds co-operation to group. Seeks to address ideas and modifying contributions to support group aims. others or contributions to group or the
understanding group develop relationships which conflict to establish responses where shared objectives. this group activity were contributions made were
dynamics) are mutually beneficial to relationships which serve appropriate to contribute Recognises and assesses not effective or unconstructive and made
achieving group objectives. the group needs. to group aims. alternative options. constructive. it harder for the group to
achieve their aims.
21. Self-presentation / Confident and flexible self- Flexible self-presentation Can adopt both a formal Can adopt both a formal Shows awareness of Demonstrates some self- In this work self-
interpersonal skills presentation employing a and interpersonal skills and informal style and and informal style and different styles of self- awareness and/or awareness and
range of interpersonal skills appropriate to the uses basic interpersonal uses basic interpersonal presentation and is willing interpersonal skills but at appropriate interpersonal
appropriate to the individual’s aims and skills appropriate to the skills generally to use them in different key moments the skills skills were not matched
individual’s aims and setting(s). setting(s). appropriately but not situations but without deployed did not match to the needs of the
setting(s). always matching the needs always matching the needs the needs of the situation. situation.
of the situation. of the situation.
22. Time management Meets deadlines. Sets self- Meets deadlines. Plans and Makes plans and Meets important Usually meets important Some deadlines met, but Deadlines not or rarely
/ self-management determined targets and monitors progress to allow implements them in a deadlines. Exhibits some deadlines. Exhibits limited most deadlines missed. met. Not yet
contingency plans allowing sufficient time for satisfactory manner to limited evidence of evidence of planning. Extremely limited demonstrating ability to
sufficient time to receive development of the work. meet deadlines. planning. evidence of effective make and implement
and act on guidance. time management shown plans.
here.
23. Independence / Identifies learning needs by Identifies learning needs by Shows independence in Largely works Undertakes clearly Demonstrates limited Has not yet demonstrated
autonomy (including actively seeking out actively seeking out planning learning, independently. Accesses directed work ability to work ability to work
planning and feedback from a range of feedback from a range of identifying appropriate and uses a range of independently. Uses the independently, needing independently; needs
managing learning) sources and making sources and making use of learning resources, and learning resources, standard learning significant guidance on continuous guidance on
effective use of available available resources. acting on feedback to keep feedback, and support to resources and feedback to methods and resources. methods and resources.
resources. Manages own Manages own learning, learning and improving try to keep learning and try to keep learning and
learning, showing a desire showing a desire to keep performance. improving performance. improving performance.
to keep learning and learning and improving.
improving.
Level 4 CCCU Grading Criteria (July 2022)
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
D. TRANSFERABLE SKILLS continued
24. Reflection Confidently evaluates own Confidently evaluates own Able to evaluate own Demonstrates an Dependent on criteria set Partial awareness of Work does not apply
(including self- strengths and weaknesses strengths and weaknesses strengths and weaknesses understanding of the by others. Begins to criteria set by others and criteria set by others or
criticism / awareness) and the criteria by which and shows developing and shows understanding criteria set by others. recognise own strengths limited ability to evaluate show recognition of own
such judgements are made. understanding of the criteria of criteria for judgements. Recognises own strengths and weaknesses in relation own strengths and strengths and
Starts to interrogate by which such judgements Starts to question received and weaknesses in relation to these criteria. Does not weaknesses in relation to weaknesses. May result
received opinion, prejudices are made. Prepared to opinion, prejudices and to these criteria. Does not question received opinion. them. in quite an inaccurate
and value sets operating. question received opinion, value sets operating. question received opinion. view of the situation.
prejudices and value sets
operating.
25. Critical review (to Assesses/ evaluates the Assesses/ evaluates the Assesses/ evaluates the Examines work of others Comments in general Demonstrates limited Has not yet demonstrated
be used in peer work of others convincingly work of others using a work of others using a and identifies some terms on the work of ability to make reasoned ability to make reasoned
assessment) using a range of criteria range of criteria accurately range of existing criteria strengths and weaknesses others using prescribed comment on the work of comment on the work of
accurately and and appropriately. Provides appropriately, indicates using existing criteria. formats. others. others.
appropriately. Provides a a rationale for judgements possible areas for
persuasive rationale for and offers specific insights improvement.
judgements and offers into how work could be
specific insights into how developed.
work could be developed.
Level 4 CCCU Grading Criteria (July 2022)
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0
Excellent Very good Good Sound Satisfactory Fail Fail
E. PROFESSIONAL COMPETENCES
26. Work within a Develops specific, Develops objectives with Develops objectives which Uses objectives which are Uses objectives which are Inadequate attempt made No attempt made here to
framework of achievable objectives which some creativity which are are consistent with consistent with consistent with here to ascertain needs of ascertain needs of
professional values / are achievable consistent consistent with professional professional values and/or professional values and/or professional values and/or clientele and develop a clientele and develop a
code of conduct with professional values values and/or code of code of conduct and code of conduct and code of conduct but are set workable brief. Limited workable brief. Has not
and/or code of conduct and conduct and appropriate to appropriate to the generally appropriate to by the clientele. Shows use of professional worked within the
appropriate to the clientele. the clientele. clientele. the clientele. limited consideration of values and/or code of prescribed professional
appropriateness and conduct frameworks. values and/or code of
practicability. conduct framework.
27. Reflective practice Effectively analyses Evaluates personal practice Evaluates personal Evaluates own practice Interprets own practice and Limited interpretation of Incomplete or inaccurate
personal practice and that of and the practice of others practice and the practice of and that of others using that of others based on own practice and that of interpretation of own
others through reflection through reflection using others using appropriate several frames of specific frames of others here. As a result, practice and that of
and considers the rationale appropriate frames of frames of reference. reference. Considers reference. Identifies some appropriate future action others here. As a result,
behind these practices. reference. Develops plans Considers alternative future actions. further actions. planning is extremely not yet able to plan
Demonstrates developing of action in the light of future actions. limited. appropriate future
awareness of potential these considerations. actions.
alternatives and their
implications for further
practice.