The Impact of Social Media Advertisement to the Preference of the Philippine Collage

of Advance Arts and Technology Students in Buying Products Online

l. PROBLEM AND ITS BACKGROUND

A. Background of the Study

Online shopping is a good business, especially since many people are afraid to go outside
due to the pandemic. Many students experiment with online shopping; many of them succeed, and
it will become their source of income. Online shopping is significantly less expensive than
traditional retail. Since the prices are low, there will be greater demand. If commodity prices rise,
more consumers will switch to offline shopping. When compared to physical stores, online retailers
offer significant discounts.
People nowadays are so busy that they don't have time to go to malls and buy the products
they want. Everyone enjoys doing their shopping online. Online shopping gives you a lot of
discounts that you may not find in malls or stalls. It will give you a voucher, free delivery, and many
more things that will give a discount to consumers. In short, online shopping will save you a lot of
money. Technology advancements have changed the conventional retail market. Today's
consumers can buy a variety of goods from home, from groceries to clothing, thanks to the
internet. The market for online shopping has expanded significantly over the past ten years, giving
rise to numerous online e-commerce startups like Amazon, Shopee, Shein, Lazada and many more.
Online shopping provides numerous advantages, such as the ability to compare the same
products at multiple online stores at the same time, which is impossible to do in a shopping mall.
You cannot compare quality and price, unlike when shopping online, where you can browse a
variety of stores to find high-quality products at low prices. When you go to any malls or stalls for
your shopping, you cannot know about customer feedback about the product that you will buy. But
when you shop online, you can read customer feedback about the product you like, whether it is
priced appropriately or not. Reading customer reviews can make it easier to purchase a product.

B. Statement of the Problem

What is the impact of purchasing online products

1. What benefits do students get from buying products online?
2. What impact does purchasing internet items have on students?
3. What are the pros and cons of buying online products?
 C. Conceptual Framework
INPUT PROCESS
Philippine collage of art and Pcaat management will
technology student cooperate with the large
factories of school supplies like
a. Advertisement of preference modules, books, ballpen /other
b. Buying product online with the process of online
buying
OUTPUT
Items can be purchased by
customers while they are at home or
at work.
The transactions can
also easily be cancelled. Through
the internet, customers can shop
more easily and conveniently.

D. Scope and Delimitation

The Philippines College of Advanced Arts and Technology students are the only participants in this study. Our
study's main goal is to show how students' online purchasing behavior affects businesses. The study will contrast
the preferences of students who use social media advertisements with those of PCAAT students when it comes to
online product purchases.

E. Significance of the Study

Student sellers. This study will guide and inform student sellers about the impact of online selling on their
business and income so that they can devise a strategy to maintain sales of their products.
Student consumers. This study will provide information to student consumers about purchasing multiple
online products that will ensure quality products rather than purchasing in malls or stalls.
Online shopping. is a virtual shopping that allows consumers to shop across multiple market places from
the comfort of their own homes or workplaces. Overall, this study aims to demonstrate how the influence of social
media ads varies with different stages of consumers' decision-making process to purchase any product or service
of students.

F. Definition of Terms
Online Shopping – is the activity or action of buying products or services over the Internet.

Customers – they are individuals who buy products from other companies or individuals. This is important in
order to accelerate the promotion of their products.
Online App – it's a cellphone app that allows you to order online without having to travel far or go out.
Discount – a reduction from the regular or list price providing customers with a 10% discount purchasing
tickets at a discount.
Traditional Shopping – a method of shopping in which customers go to a store to buy the goods and brands
they want.
Product – it's something you can sell. This can also help you in saving money.
 Reference/Sources

https://marketbusinessnews.com/financial-glossary/online-shopping-definition-meaning/

https://www.investopedia.com/terms/c/customer.asp

https://dictionary.cambridge.org/us/dictionary/english/product

GROUP MEMBERS:

TANGINAN, SABRINNA ANDREA DC.

KABILING, ANICA L.

GALANG, MICHAELA MAE

AYERAS, GLADYS ANN

VICTORIO, HANNA NICOLE

VILLAJUAN, LAICKA M.

EDANO, JENIFFER

MARTIN, VENUS

PELANTE, JOCHELLE ANNE

DUCAY, PRINCESS IZZAH T.

DISTRIBUTION OF TASK & ACCOMPLISHMENTS:

A. BACKGROUND OF THE STUDY - VILLAJUAN, TANGINAN

B. STATEMENT OF THE PROBLEM - VICTORIO

C. CONCEPTUAL FRAMEWORK - AYERAS, TANGINAN

D. SCOPE AND DELIMITATION - KABILING

E. SIGNIFICANCE OF THE STUDY - VILLAJUAN

F. DEFINITION OF TERMS - TANGINAN