Task: Blog post „What's the difference between Customer Data Platform (CDP), Data Lake & Data

Warehouse (DWH)
in Telecoms?“

• What is a CDP
• Data Lake overview
• Data Warehouse overview
• The differences
• The benefits for Telecoms

Our featured product: https://www.exacaster.com/customer-data-platform/

Re-write the work of competitors e-book: Blueconic – What is a CDP?

Main CDP neutral source: https://www.cdpinstitute.org/

Our blog example: https://www.exacaster.com/reduce-churn-rate-and-improve-customer-retention-in-telecoms/

Copy with pride

https://exponea.com/cdxp/

https://www.blueconic.com/customer-data-platform/

Exacaster CDP
Differentiator: The only Customer Data Platform designed for Telecoms.
Key capabilities:
Connect online and offline data. Connect all customer data from offline sources (CDRs, DPI, CRM, billing, network,
etc.) and online sources (web, mobile apps, online targeting and retargeting, etc.)
Build a unified customer profile Unify inconsistent customer data from different sources to build a single customer
profile for business use cases
Create views for every subscription, customer and household Get multiple customer views – subscription,
customer and household – to proactively manage services.
Get insights from 1000s of telco specific KPIs Mobile, TV, broadband, fixed-line and household profiles are available
with 1000s of preconfigured KPIs (lifetime, dropped calls, friends, open tickets in call centre, average movie buffering
time, etc.) for the digital marketing, BI and AI applications.
Leverage extremely accurate predictions and recommendations Use built-in prediction algorithms to run proactive
marketing campaigns and create valuable experiences for customers.
Personalize customer engagement across multiple touchpoints Expose personalized and consistent information
across all marketing channels and customer touchpoints.

Our Target Persona

We segment our target persona in the 3 profiles:

1. Buyer Persona
2. User Persona
3. Influencer

Here is a good representations how they are connected but have different goals, motivations and frustrations. Yet we
have to talk the language that all 3 of them would hear us :)
Our main main persona is Customer Base Manager in Telecoms - in other words it would be "super analytical marketer"
that want to understand their customer in the fastest, automated way with highly data-driven analytics.

In different telecoms this persona is named in different words, for example now we talk to people like:

https://www.linkedin.com/in/triinpeekmann/
https://www.linkedin.com/in/jose-maria-caballero-1b444292/
https://www.linkedin.com/in/rajeshwarik/
https://www.linkedin.com/in/oscarnarvaez983527141/
https://www.linkedin.com/in/mohamedabdelsadig/

So you can take a look at their profile and see that it's a combination of Business Intelligence,Analytics, Digital,
Marketing, Innovation and IT.

Hope this helps to understand whom we are writing these blog posts to :)

About company:

Exacaster is a big data predictive analytics technology company. We provide vertical AI solutions for
Telecommunications and Retail companies that address key sales and marketing challenges including churn or usage
prediction, product recommendations, segmentation and real time dynamic pricing.

About company:

Exacaster is a big data predictive analytics technology company. We provide vertical AI solutions for
Telecommunications and Retail companies that address key sales and marketing challenges including churn or usage
prediction, product recommendations, segmentation and real time dynamic pricing.