Professional Documents
Culture Documents
COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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TABLE OF CONTENTS
PAGES
TITLE PAGE…………………………………………………………………………… I
APPROVAL SHEET………………………………………………………………….. II
ACKNOWLEDGEMENT……………………………………………………………... III
DEDICATION………………………………………………………………………….. IV
TABLE OF CONTENTS……………………………………………………………… V
LIST OF TABLES……………………………………………………………………... VI
PART 1 CONCEPTUALIZATION…………………………………………………… 1
Situational Analysis………………………………………………………….. 14
External Analysis…………………………………………………………....... 15
Customer Analysis……………………………………………………………. 16
Internal Analysis………………………………………………………………. 16
SWOT Analysis……………………………………………………………….. 17
Strategy Planning……………………………………………………………… 18
Marketing Strategies…………………………………………………………. 19
4P’S……………………………………………………………………………… 20
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Republic of the Philippines
COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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Organizational Structure……………………………………………………. 21
Production Process………………………………………………………….. 23
Financial Statement………………………………………………...………… 31
Utility Requirements………………………………………………………….. 32
Survey Questionnaire……………………………………………………….. 40
Legal Documents……………………………………………………………… 52
Curriculum Vitae……………………………………………………………… 57
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Republic of the Philippines
COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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LIST OF TABLES
TABLE Page
According to product………………………………………………………………….. 43
According to product………………………………………………………………….. 44
According to product…………………………………………………………………. 45
According to product………………………………………………………………… 46
According to product……………………………………………………………….. 47
According to product………………………………………………………………... 49
According to product……………………………………………………………… 50
According to product……………………………………………………………… 51
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Republic of the Philippines
COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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LIST OF FIGURES
Figure Page
1 Product Logo………………………………………………………… 10
2 Company Logo………………………………………………………. 11
3 SWOT Analysis……………………………………………………… 17
4 Organizational Structure…………………………………………… 21
5 Job Analysis……………..…………………………………………… 22
6 Production Process………………………………………………… 24
7 Supplies and Raw Materials Requirements………..………….. 25
8 Financial Statement ………………………………………………… 31
9 Utility Requirements……………………………………………….. 34
10 Table 1…………………………………………………………………43
11 Table 2………………………………………………………………….44
12 Table 3………………………………………………………………….45
13 Table 4…………………………………………………………………46
14 Table 5………………………………………………………………….47
15 Table 6………………………………………………………………….49
16 Table 7…………………………………………………………………50
17 Table 8…………………………………………………………………51
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Republic of the Philippines
COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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A Business Plan
INSTITUTE OF BUSINESS
COLEGIO DE MONTALBAN
Rodriguez, Rizal
By:
ALVAREZ, JEROME S.
GONZALES, CHARILYN S.
LOZADA, MARIBEL O.
ROSCO, DANNY P.
VINARAO, RAIZA M.
January 2023
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Republic of the Philippines
COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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APPROVAL SHEET
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COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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ACKNOWLEDGEMENT
This Business Plan is made possible through the help and support from everyone
including; Parents, Professor, Friends, Family and God. Our acknowledgement of the
gratitude is the following:
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Kasiglahan Village San Jose Rodriguez, Rizal
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DEDICATION
We dedicate this to our beloved family, who take care of us and showing their unending
support, motivation and inspiration throughout the business.
We also dedicate this to our friends, close relatives whose support surround us and
expresses their love from the beginning.
We dedicate this as well to future readers; we hope that this will help them to gain ideas
for their business.
A.J.S
A.E.M
G.C.S
L.M.D
R.D.P
V.R.M
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Republic of the Philippines
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THE BUSINESS
Our Company Name is Heart Spring Rolls Company. It belongs to the food
industry. Our product name is Cheesy Pork Lumpia, a healthy and delicious dish that
can be served also as a dietary food.
The Heart Spring Rolls Company is a partnership business entity which offers a
quality and delicious product in a very convenient price.
The business is a handmade type wherein it will be serving people a new variety
of Lumpia. The business is not new to the market since there are some businesses that
cater the same product but the concept is distinct from the other, since one of the raw
ingredients is mainly PORK so this product serves a better and unique taste to the
customers.
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COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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Our company proudly introduces to you a healthy and unique product namely
“CHEESY PORK LUMPIA” Our Pork Lumpia has different ingredients that make it
special and tasty, one of the flavors is the cheese, and it gives a health benefits
whoever eats it. Our product Pork Lumpia is rolled into thin cylindrical shape. It has a
texture of crispy and crunchy, and has golden brown color.
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TAGLINE
MISSION
To offers new varieties of food that will ease their stress and difficulties
encountered in daily life and to serve them with a high standard customer services.
VISION
The Heart Spring Rolls Company envisions is to be the center of Food Company
that offers a high quality foods and services that can benefit and meet the demand of
the customers.
GOAL
To be one of the most popular and well known producers of delicious and quality
food products in the industry. Giving, serving and meeting the needs and satisfaction by
offering our delicious product to customer and the company as well.
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FIGURE 1
PRODUCT LOGO
The product logo has name Cheesy Pork Lumpia this logo composed of two
colors, the first color is yellow symbolize happiness that we give to our dear customers ,
the second color is brown which is the color of our product. The logo says that our
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product ensures that it is delicious and nutritious for your health, and that it will provide
good quality and satisfaction.
FIGURE 2
COMPANY LOGO
Heart Spring Rolls Company logo symbolizes love and opportunity to give hope
and wisdom to our valuable customers. The color yellow symbolizes energy and
happiness, the red symbolizes love and power, and the blue symbolizes for loyalty.
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EXECUTIVE SUMMARY
The Philippines is known for its delicious food. In today’s generation, most
of the Filipinos love to eat foods. Filipinos are always curious about the popular
foods today, always wanting to have a taste of it. Some of Filipinos create new
dishes that can be popular. The Filipino dish, lumpia was a dish that evolved
from the Chinese spring rolls that spread vastly across Southeast Asia and now
the globe.
Heart Spring Rolls wants to offers new varieties of food that will ease our
consumer stress and difficulties encountered in everyday and to serve them with
a high standard customer service.
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and smartphones) and Web apps and sites for a broader advertisement and
promotion dissemination.
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MARKETING PLAN
Situational Analysis
Food businesses are trendy nowadays, some people found eating to be one of
their stress relievers, for the season, Heart Spring Rolls Company continues to develop
food products that will meet the hunger and cravings of our consumers. Our product is
not new in the marketplace, buyers can buy it almost anywhere but with the unique
flavoring and budget-friendly price of our Special Cheesy Pork Lumpia consumers can’t
find any food products like this aside from ours.
Although, as mentioned earlier that these are many competitors in market such
as turo-turo vendors or street foods vendors, even Food businesses like Dolora’s
House of Pancit, Prethegem, and small food starting businesses that cater food through
orders, we believe that our product will stand a chance against them. Aside from
promotion online, and referral to friends, customers can orders our product in small
quantities but much more affordable and more in numbers compared to the said
business.
During our first week of selling, marketing, and advertising, many were satisfied
with the taste of Lumpia, some of them ordered again, and some suggested adding or
lessening a part of ingredients. Throughout our inspection, we see a small number of
establishment catering food businesses with Lumpia which is a good sign for us.
We accept orders through phone contacts and we directly delivered them to them.
We accept retail orders or orders in small quantities per tub.
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We plan that the food business establishment we saw while we were inspecting
the area to become our partners, endorsing our product to them and making them our
retailers and partners in promoting and advertising our products.
One of the big problems we might encounter in the future is the rapidly increasing
price of the ingredients we are using in our products. The best things we could do are to
find suppliers from the main markets that offer much cheaper price of vegetables and
meat.
External Analysis
Our main competitors in this business are those food business establishment
who made a name in Food industry, example of this are the Dolora’s House of Pancit
Malabon, which is popular for their specialty , Pancit Malabon, even as the same
suggest that they are catering pancit, they are also selling Lumpia. Aside from them,
almost all the food businesses here in Montalban have lumpia in their menus. Street
vendors are also selling lumpia made with tongue. We are consulting different eateries
to try our product and insert it into their menus. We also talk to our close friends and
relatives and refer them our Cheesy Pork Lumpia and persuade them to promote our
goods their loves ones, especially when there are special events like birthday,
monthsaries, anniversaries, year-end parties and so on.
Since not everybody got a good salary pay, that is not a problem because our
lumpia is budget-friendly without compromising quality taste of the food.
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Customer Analysis
The Heart Springs Roll Company chooses to start a business in Barangay San Jose, Rodriguez
(Montalban) Rizal because it is one of the most populated Barangay not only in Montalban but also
nationwide. It is the center of the town, where more business establishment is built.
Our product is well-popular for any gender and age except elderlies and ages 0-5. Additionally
as we observe, lumpia is one of the most awaited dish during special events and gatherings. Our Cheesy
Pork Lumpia is affordable even with low income families.
Moreover, we guarantee the fast delivery of food upon the order of nearby customers, we also
cater long distance order soon with additional delivery fee depends on the order. We will be giving
promos to boost our advertisement for potential customers.
Internal Analysis
As a student, our capital is low but we still doing our very best to produce this
product as cheaper as it can be so our consumers will not be wary about price every
time they feel hungry.
Our staff or personnel, mainly us the business founder are all skillful in terms of
giving ideas, preparation and salesmanship in contrary, we have a fewer number of
staffs for production that might be a problem in the future. Because our Lumpia is not
yet popular, we have a small numbers of partners up to this day, but through our
advertisement and promotion we expect that we will have a lot one soon.
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FIGURE 3
SWOT Analysis
STRENGTHS WEAKNESSES
friendly with a unique flavor and Low capital, as the business is still in
satisfying taste pioneering or starting state
Skillful staffs with a full knowledge Product is not yet popular
about the product Fewer number of staffs for production
Uses technology for ads and Small number of partners in market
promotion purposes
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OPPORTUNITIES THREATS
Few sellers of the alike products Rapid Budget Increase in the price of
Suitable for parties, gatherings ingredients
etc. Well-known businesses that sells food
Partnership from small businesses products
who sells food products
STRATEGIC PLANNING
Unlike most the food businesses here where you cannot order a small amount of
your preferred foods, We are planning to deliver good to closer location for free even for
a single order to build our connection with our customers. Flyers/Pamphlets distribution
is another way we think of advertise our product aside from social media or Referrals.
For instance this business worked, we plan to get manpower or hired laborer
especially for production for our lumpia when there is mass order. In line with our
mission to offer new varieties of food, Heart Spring Rolls company will try to reach our
customers by asking what they crave to eat, then we’’ll add it into our menus for more
selections.
MARKETING STRATEGIES
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COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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The promotion of our proposed business includes brochure post that will be
distributed to the target market, and Facebook page that would be public to everyone.
Having a successful business entails providing or creating a product that is the last in
the potential customers and is patronized by customers. It should meet the needs of
people who want a quality product that they deserve. The product is reasonably priced
for potential buyers in the target market.
PRODUCT
The Heart Spring Rolls Company proudly introduced the delicious and
common product but unique taste pork lumpia because this product is
rolled by hand, but made with lovey that’s why this is very special and
unique. Our product is not just delicious but it will give you a health
benefits and nutrients such as vitamin A, B, B6 and B12. The pork which
is our main ingredients is high in protein and rich in many vitamins and
minerals. The carrots are particularly good source of beta carotene, fiber,
vitamin K1, potassium, and antioxidants. They also have a number of
health benefits. They’re a weight-loss-friendly food and have been linked
to lower cholesterol levels and improved eye health. The Heart spring rolls
company not only makes a tasty product, however they also make it
healthy.
PRICE
Per Tub
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COLEGIO DE MONTALBAN
Kasiglahan Village San Jose Rodriguez, Rizal
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PLACE
The Heart Spring Rolls Company is located in San Jose Rodriguez,
Rizal along a highway, so it is easily accessible and there are many
people walking by. Our product is nutritious food that anyone can
purchase, and it is affordable and delicious, it also has health benefits for
those who are concerned about their health. We chose this location so
that customers could quickly access and purchase our product for their
intended use.
PROMOTION
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https://www.facebook.com/Cheesy-Pork-Lumpia
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Figure 4
ORGANIZATIONAL STRUCTURE
CHARILYN GONZALES
General Manager
MARIBEL LOZADA
RAIZA VINARAO
Sales and Marketing
Production Manager
Manager
ELLYZA MAE
ARMANDO
JEROME ALVAREZ DANNY ROSCO
HR Manager
Finance Officer Assistant Manager
Figure 5
JOB ANALYSIS
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FIGURE 6
PRODUCTION PLAN
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PRODUCTION PROCESS
FIGURE 7
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We always secure that our raw materials is easy to find and we make sure that
the both supplies and raw materials is available in every market and we also consider
the price should be as low as possible.
Total amount of
Raw Materials Unit Cost Quality Raw Materials Source
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PLAN LAYOUT
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EXIT
PACKAGING ROOM
CONTROL ROOM
ENTRANCE
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FINANCIAL
STATEMENT
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FINANCIAL PLAN
FINANCIAL STATEMENT
Figure 8
EXPENSES:
ITEMS QUANTITY QUANTITY UNIT PRICE TOTAL
Canned Pork Giniling 150 45 per canned ₱6,750.00
Carrots 60 kg 80 per kg ₱4,800.00
Onion and Onion Leaves 300 pcs 8 ₱2,400.00
Garlic 90 pcs 10 ₱900.00
Oil 60 Liters 75 per Liter ₱4,500.00
Cheese 120 pcs 40 ₱4,800.00
Eggs 25 doz. 118/doz. ₱2,950.00
Magic Sarap 150 pcs 4.5 ₱675.50
Pepper 1 pcs 10 ₱10.00
Tupperware 113 dozen 85 per dozen ₱9,605.00
TOTAL ₱37,390.50
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TABLE 1
DEDUCTION
Position Daily Monthly No. of SSS Phil Health PAGIBIG Total T
Salary Salary Employee Contribution Contribution Contribution Deductions E
General
Manager 130.6 3,918 1 - - - -
Sales and
Marketing 117.54 3,526.2 1 - - - -
Production
Manager 117.54 3,526.2 1 - - - -
Assistant
Manager 104.48 3,134.4 1 - - - -
HR
Manager 91.42 2,742.6 1 - - - -
Finance
Officer 91.42 2,742.6 1 - - - -
TABLE 2
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Expense
FIGURE 9
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UTILITY REQUIREMENTS
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RAW MATERIALS
AND EQUIPMENTS
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PORK GINILING
CARROTS
EGGS
CHEESE
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OIL
LUMPIA WRAPPER
GAS STOVE
GASUL
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KITCHEN KNIFE
TUPPERWARE
PAN
TONG TWIST
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SPOON
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SURVEY
QUESTIONNAIRE
Instructions: Encircle the letter and give appropriate answer on the gives
questions.
A. Yes
B. No
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A. Pork Lumpia
B. Fish Lumpia
C. Chicken Lumpia
D. Vegetable Lumpia
A. Everyday
B. Every week
C. During special occasions
A. Yes
B. No
5. If you rate the cheesy pork lumpia 1-10 what rate will you give?
A. Online Selling
B. Free taste/ Selling store
C. Others
7. Do you think our Cheesy Pork lumpia can be sold in the market?
A. Yes
B. No
C. Maybe
D. Others
8. Have you been taste the cheesy pork lumpia before, how was it?
A. Good
B. Bad
C. Others
9.
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The marketing plan shows the presentation, analysis and interpretation of the
Data. The results show the based on survey.
Figure 10
TABLE 1
Frequency and Percentage distribution of the respondent according to product?
YES 96 96%
NO 2 2%
OTHERS 2 2%
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Kasiglahan Village San Jose Rodriguez, Rizal
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The marketing plan shows the presentation, analysis and interpretation of the
Data. The results show the based on survey.
FIGURE 11
TABLE 2
Frequency and percentage distributions of the respondent according to
ingredients added?
Fish Lumpia 0 0
Vegetable Lumpia 0 0
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The marketing plan shows the presentation, analysis and interpretation of the
Data. The results show the based on survey.
FIGURE 12
TABLE 3
Frequency and percentage distributions of the respondent according to
occasion?
Everyday 24 24%
The marketing plan shows the presentation, analysis and interpretation of the
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FIGURE 13
TABLE 4
Frequency and percentage distributions of the respondents according to
homemade lumpia?
YES 92 92%
NO 8 8%
The marketing plan shows the presentation, analysis and interpretation of the
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FIGURE 14
If you rate the cheesy pork lumpia 1-10?
TABLE 5
Frequency and percentage distributions of the respondent according to product
ratings?
1 0 0%
2 0 0%
3 49 49%
4 0 0&
5 20 20%
6 0 0%
7 22 22%
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8 9 9%
9 0 0%
10 0 0%
The marketing plan shows the presentation, analysis and interpretation of the
Data. The results show the based on survey.
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FIGURE 15
TABLE 6
The marketing plan shows the presentation, analysis and interpretation of the
Data. The results show the based on survey.
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FIGURE 16
Do you think our cheesy pork lumpia can be sold in the market?
TABLE 7
YES 64 64%
NO 11 11%
MAYBE 25 25%
The marketing plan shows the presentation, analysis and interpretation of the
Data. The results show the based on survey.
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FIGURE 17
Have you been taste cheesy pork lumpia before, how was it is?
TABLE 8
GOOD 68 68%
BAD 18 18%
7%
NOT YET 7
OTHERS 7 7%
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LEGAL
DOCUMENTS
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Aling Gina is a street food vendor, of lumpia and calamares, she said that the
taste of our cheesy pork lumpia is delicious.
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Aling Annalisa said that our lumpia tasted good and very delicious she said that
she want to try lumpia at her home.
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Aling Mildred is also a street food vendor; she said that our lumpia is unique
taste than other lumpia.
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CURRICULUM
VITAE
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