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  • 03.13 Bibliografia - Referencias - Links Uteis

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    Alexandre Baldoino
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    This document provides bibliographic references and useful links related to business analytics. It lists one book on cutting edge marketing analytics and links to the Journal of Marketing Analytics. Useful links include websites for Marketo, the Online Marketing Institute, datasets for machine learning, top CRM software, guides to choosing A/B testing software, and calculators for A/B significance tests. The document aims to collect relevant resources for those studying business analytics.

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    This document provides bibliographic references and useful links related to business analytics. It lists one book on cutting edge marketing analytics and links to the Journal of Marketing Analytics. Useful links include websites for Marketo, the Online Marketing Institute, datasets for machine learning, top CRM software, guides to choosing A/B testing software, and calculators for A/B significance tests. The document aims to collect relevant resources for those studying business analytics.

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    © All Rights Reserved
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    6 views2 pages

    03.13 Bibliografia - Referencias - Links Uteis

    Uploaded by

    Alexandre Baldoino
    This document provides bibliographic references and useful links related to business analytics. It lists one book on cutting edge marketing analytics and links to the Journal of Marketing Analytics. Useful links include websites for Marketo, the Online Marketing Institute, datasets for machine learning, top CRM software, guides to choosing A/B testing software, and calculators for A/B significance tests. The document aims to collect relevant resources for those studying business analytics.

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    © All Rights Reserved
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    of 2

    www.datascienceacademy.com.

    br



    Business Analytics


    Bibliografia, Referências e Links úteis






    Business Analytics

    Bibliografia:

    Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
    https://www.amazon.com.br/Cutting-Edge-Marketing-Analytics-Learning-
    ebook/dp/B00KXXQQ2K/ref=sr_1_1?ie=UTF8&qid=1481923336&sr=8-
    1&keywords=Cutting+Edge+Marketing+Analytics%3A+Real+World+Cases+and+Data+Sets+for+
    Hands+On+Learning


    Referências:

    Journal of Marketing Analytics
    http://link.springer.com/article/10.1057%2Fjma.2013.3



    Links úteis:

    Marketo
    https://www.marketo.com/definitive-guides/

    Online Marketing Institute
    https://www.onlinemarketinginstitute.org/blog/

    Datasets for Machine Learning
    https://docs.google.com/spreadsheets/d/1AQvZ7-Kg0lSZtG1wlgbIsrm90HaTZrJGQMz-
    uKRRlFw/htmlview#

    Top CRM Software
    http://www.capterra.com/customer-relationship-management-software/

    How to Choose the Right Testing Software For Your Business
    https://blog.crazyegg.com/2014/06/25/best-testing-software/

    Top AB Testing Software
    http://www.capterra.com/ab-testing-software/

    A/B Significant Test
    http://getdatadriven.com/ab-significance-test

    A/B Test Calculator
    http://www.evanmiller.org/ab-testing/sample-size.html

    Data Science Academy 2


    www.datascienceacademy.com.br

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