PDC Beyond

PDC-as-a-Service
1 PDC Beyond © 2020 Capgemini. All rights reserved.
Together, we built an
industry-leading
capability to truly
A SOCIAL and BUSINESS ANALYTICS
understand citizens capability that
around the world
delivers UNPRECEDENTED INSIGHTS

at SPEED directly to the BUSINESS

and sits at the HEART OF UNILEVER’S

DIGITAL REVOLUTION.

2 PDC Beyond © 2020 Capgemini. All rights reserved.

 WE BRING TOGETHER THE ….WITH ADVANCED
WORLD’S LARGEST CONSUMER IN-HOUSE MACHINE-LEARNING
DATA SETS… TOOLS AND TECHNIQUES…

…AND COMBINE THESE

WITH DEEP CATEGORY
UNDERSTANDING…

… AND
…TO CREATE POWERFUL ANALYTICS COMPELLING INSIGHT STORIES
PRODUCTS…
…THAT ENABLES A
DATA-DRIVEN APPROACH TO
3 PDC Beyond
DECISION-MAKING… © 2020 Capgemini. All rights reserved.
We partner with leading
organizations to create a custom tech
ecosystem…

30 27
countries languages

…and leverage a global network of data scientists, data analysts, industry experts,
storytellers, and designers to deliver unprecedented insights at speed and scale.

4 PDC Beyond © 2020 Capgemini. All rights reserved.

PDC Beyond provides an
We use a bespoke partner ecosystem to access the world’s
Insights-as-a-Service model largest consumer datasets. Our global network of analysts and
experts deliver insights at speed and scale.

Data Analysis Insights

Access a global view of trends and

insights into the recovery process

Closely track competitor brands,

products and services

Identify revenue generating

segments

Identify the categories that meet

emerging consumer needs

Reassess your media mix as

consumer behaviour changes

5 PDC Beyond © 2020 Capgemini. All rights reserved.

 Product insights Strategic M&A and
Which of my competitor’s understanding competitor
products rival mine in relation and trends intelligence
to the six Ps?
What are my consumers’ What product segments are Which niche brands show the
biggest pain points and emerging? highest growth potential?
perceived benefits when using What are the upcoming trends Who are the disruptors in the
my product? around packing, ingredients, market and what are the reasons
formats, and flavours? behind their increasing market
share?
Channel analytics
What is the consumer
Audiences and perception of our key retailers?
How does pricing differ
segmentation between retailers and own-
brand pricing?
Who engages with my brand and what Campaign, content,
are their interests?
How can we use these interest areas to communications, and
engage with them? media
How does my target audience talk
about a certain topic or use a certain Which influencers should we engage in
OUR
my target group?
product?
How can I optimize my campaign
content to improve engagement?
PORTFOLIO
6 Capgemini
PDC Beyondwebinar | Unilever People Data Centre © 2020 Capgemini. All rights reserved.
Example outputs from a PDC assignment

Make key decisions on how

consumer demand has changed
and how you can now realign
with your consumers to avoid a
drop in revenue

CONSUMER BEHAVIOURS

TRIGGERS & BARRIERS CONSUMPTION OCCASIONS

7 PDC Beyond © 2020 Capgemini. All rights reserved.

 Beyond’s STRATEGIC UNDERSTANDING AND
TRENDS identify emerging consumer
behaviors and attitudes and help brands to
capitalize on the opportunities these
“I want to...identify and changes present
analyze emerging new
trends related to my
product or category to
help me improve my
product or create
a new one.”

By accessing and Using our proven and We deep dive on these

integrating, numerous propriety tools and trends and understand
data sources, we paint methodologies, we where to play, what
a rich picture of identify the most consumers think, how
“I want to...identify today’s complex world promising trends and they use it, who is
“I want to... understand
and seize new product- and provide actionable separate the real already acting on the
the landscape in which
development recommendations for trends from the fads trends, and indicate
my consumers operate,
opportunities, strategic decisions the size of the
how they use our
and their associated opportunity
products, and how their
attitudes and behaviors benefits for my brand
are changing.” or category.”

8 PDC Beyond © 2020 Capgemini. All rights reserved.

We have a simple ‘as a service’ approach
We start by understanding
your questions in great
depth during a workshop or
briefing call
Kick-off
We share our approach
and methodology
with you
One to six weeks (depending on complexity and scope)
9 PDC Beyond
You will received a full debrief and
recommendations by one of our
Our PDC team will work on category experts
your questions in one of our
delivery hubs Debrief
Our team will help you
Analysis
identify and shape any
potential follow up briefs
You will receive initial findings
and have the chance to deep-
dive into areas of interest
© 2020 Capgemini. All rights reserved.
 In the current crisis,
it is critical for businesses to have the
right insights to anticipate on the
rebound to a ‘new normal’
“I want to...understand how the crisis changes
consumer’s daily routines and how this affects my
category.”

Helping brands to understand the

consumer mega trends triggered by Covid-19

“I want to...understand how my brand can help

support consumers through the crisis .”.

Providing new perspectives on how

consumer’s routines have changed

“I want to... understand how the crisis alters

attitudes, triggers, barriers and expectations
Helping to provide more relevant products, towards a certain category or product.”
services and communications consumers.

10 PDC Beyond © 2020 Capgemini. All rights reserved.

#BeginYourJourney

Thank you!

Capgemini Invent 2020. All rights reserved | 11