2023

eCommerce Calendar
Stay ahead of the game with essential
dates and insights on how to prepare
for peak shopping seasons
 JANUARY 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7

Groundhog Day
is 1 month away! New year ads that work: Eastern Orthodox
New Year’s Day Plan your sale 5 Examples for inspiration Christmas
Global ahead of time | constant contact Religious

8 9 10 11 12 13 14

Lunar New Year Valentine’s Day

is coming up! is a month away.
Coming of Age Day Celebrate the Year Check out there 11 tips
Japan of the Rabbit! to sell more

15 16 17 18 19 20 21

Dr. Martin Luther King

Jr. Day Sell to Aussies
U.S.Celebrate MLK Day on Australia Day!
with patriotism and Doing business
respect for history in Australia

22 Top Tip 23 24 25 26 27 28
Chinese New Year -
Year of the Rabbit Australia Day
January experiences the
Global Australia
most amount of returned
items, so make sure
Vietnam New Year to have a transparent Republic Day
Vietnam return policy India

29 30 31 1 2 3 4

5 6
 FEBRUARY 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
29 30 31 1 2 3 4

Valentine’s Day is less Make the most out

than 2 weeks away. of V-Day!
11 Valentine’s Day 5 Ways
Groundhog Day marketing strategies to influence shoppers
U.S. You can try today on Valentine’s Day

5 6 7 8 9 10 11

The Superbowl President’s Day is just

is coming up! around the corner!
13 Marketing & Promotions February holidays
Tips for the Big Game and newsletter ideas

12 13 14 Top Tip 15 16 17 18

Support & celebrate

Get rid of winter inventory women!
Put those items on 12 Marketing campaign
Superbowl Sunday Valentine’s Day clearance and promote ideas for International
U.S. Global a “Last-Call” winter sale Women’s Day

19 20 21 22 23 24 25

Mardi Gras is next week!

Mardi Gras marketing Defender of the
ideas to make sales President Day Mardi Gras Ash Wednesday Fatherland Day
float high! U.S. U.S. Religious Russia

26 27 28 1 2 3 4

5 6
 MARCH 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
26 27 28 1 2 3 4

International Women’s
Day is coming up!
Here are 9 international
Women’s Day email
examples to inspire yours

5 6 7 8 9 10 11

International Spring Fever

Women’s Day Global Can you smell the flowers?
11 Spring marketing
campaign ideas
Holi India to boost sales

12 13 14 15 16 17 18

Grab the pot of gold!

Daylight savings time Labour Day St. Patrick’s Day marketing St. Patrick’s Day
U.S. Victoria, Australia ideas that you can use Global

19 20 21 22 23 Top Tip 24 25

World Water Day Using live chat on your

Global store will help your
Mother’s Day First day of spring Start of Ramadan customers make
UK Northern Hemisphere Religious faster decisions

26 27 28 29 30 31 1

2 3
 APRIL 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
26 27 28 29 30 31 1

April Fool’s Day

Global

2 3 4 5 6 7 8

It’s time for Spring Treat your furry friend!

Cleaning 6 tips to boost 6 Epic pet brand
your ecommerce store Passover marketing campaigns Good Friday
sales this spring Religious for inspiration Religious

9 10 11 12 13 14 15

Easter Sunday Easter Monday National Pet Day Start of Songkran Festival
Religious Religious U.S. Thailand

16 17 18 19 Top Tip 20 21 22

Invest in A/B testing and

You can change the world! user experience tools to help
improve your customers’
Energy-Saving tips
checkout experience
Orthodox Easter for small businesses Start of Eid al-Fitr Earth Day
Religious to try this Earth Day End of Ramadan | Religious Religious U.S.

23 24 25 26 27 28 29

Remember the moms!

Mother’s Day in the U.S.
Anzac Day is in less than two weeks Arbor Day Start of Golden Week
Australia are you ready? U.S. Japan

30 1

It’s time for a fiesta!

Stock up on festive
apparel and accessories
for Cinco De Mayo
 MAY 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
30 1 2 3 4 5 6

6 Fantastic
Cinco de Mayo Mother’s Day eCommerce
Mexico/U.S. Marketing Tips

7 8 9 10 11 12 13

End of Golden Week 5 Ideas to boost sales

Japan this Memorial Day

14 15 16 17 Top Tip 18 19 20
The average cart
abandonment rate is 70%.
15 Memorial Day Provide your shoppers with
marketing & sales ideas a User-Friendly Checkout
Mother’s Day International Day you can pull off experience and send them
U. S . of the Families last-minute personalized emails

16 22 23 24 25 26 27
Don’t forget
French moms!
Mother’s Day in France is
coming up so it’s a great
opportunity to target
french shoppers

23 29 30 31 1 2 3

Kiev Day Memorial Day

Ukraine U. S .

4 5
 JUNE 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
28 29 30 31 1 2 3

4 5 6 7 8 9 10

Celebrate the dads!

Start your campaigns early Here comes the sun!
Mother’s Day Agong’s Birthday and explore other ways to Have you given your
France Malaysia increase your sales store a summer feel?

11 12 13 Top Tip 14 15 16 17
National Day
Russia 33% of email recipients
open emails solely on the
subject line. Here are 30
Independence Day Father's Day subject lines
Philippines you should test!

18 19 20 21 22 23 24
Father’s Day
Summer solstice
U.S.
Northern Hemisphere

JD Shopping Day Juneteenth Winter solstice Dragon Boat Festival

China U.S. Northern Hemisphere China

25 26 27 28 29 30 1
Get those
fireworks ready!
4th of July is just around This summer, turn up the
the corner. heat…and your sales!
Is your store stocked with Eidul Adha 6 summer marketing tips
decorations yet? Philippines to consider now

2 3
 JULY 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
25 26 27 28 29 30 1

Canada Day
Canada

2 3 4 5 6 7 8

Chocolate makes World Chocolate Day

everything better Global
10 best chocolate Day
10 Independence Day Independence Day social media campaign Hari Raya Haji
marketing campaign ideas U.S. post ideas Malaysia

9 10 11 12 13 14 15

Ready for Prime Day?

Here are 8 tips for a killer Amazon Prime Day Bastille Day
Prime Day! Global (TBD) France

16 17 18 19 20 21 22

Treat yo’ self!

A guide to health and
National Ice Cream Day Constitution Day Islamic New Year wellness email marketing
U.S. Korea Religious backed by research

23 24 25 26 27 28 29

International Self-Care Day

Global

30 31

International Day
of Friendship
Global
 AUGUST 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
30 31 1 2 3 4 5

Buddhist Lent Day International Beer Day

Thailand Global

6 Top Tip 7 8 9 10 Celebrate Korea, 11 12

India & Indonesia!
All 3 countries are
70% of online businesses celebrating their
do not have a CTA independence,
on their homepage. so kick off promotions
Invest in a noticeable CTA for local shoppers

13 14 15 16 17 18 19

Liberation Day
Korea

Independence Day Independence Day

India Indonesia

20 21 22 23 24 25 26

Don’t forget Labor Day!
Explore these 7
marketing ideas that will
Valentine’s Day help drive more sales on
China Labor Day (Sept. 5th)
Back to school season Offer Aussies the perfect
here! gift for Dad!
12 Back to school 5 gift ideas for Father’s
marketing tips to fuel Day (Sept 4th) your Aussie
your campaigns customers will love

27 28 29 30 31 1 2

National Heroes’ Day Merdeka Day

Philippines Malaysia

3 4
 SEPTEMBER 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
27 28 29 30 31 1 2

Ready for Labor Day? Vietnam

9 of the Best Labor Day Independence Day
Email Examples We’ve Seen Vietnam

3 4 Top Tip 5 6 7 8 9

Want to boost your

Amazon brand presence?
Check out these 5 tips
Father’s Day Labor Day from ad optimization International Literacy Day
Australia U.S. platform Teikametrics Global

10 11 12 13 14 15 16
Cheers!
Make your customers Malaysia Day
Oktoberfest is this FALL in love! Malaysia
weekend and it’s the The first day of fall
perfect time to stock up on is next week! here are 3
costumes, decorations and strategies to implement Jewish New Year Start of Oktoberfest
party supplies for a successful season Religious Germany

17 18 19 20 21 22 23

Happy Fall Y’all!

Discover the best-selling
products that will help
you drive more sales First Day of Fall
this season Northern Hemisphere

24 25 26 27 28 29 30
Chuseok
Ho, Ho, Ho already? (Korean Thanksgiving Day)
Get expert advice from Korea Halloween is next month!
eCommerce marketplace, 9 Wicked Halloween
Joom, on how to prepare Mid Autumn Festival marketing ideas for your
for the holidays EARLY! Vietnam spooky online sales!

1 2
 OCTOBER 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7

Ghandi Jiyanti
India

8 9 10 11 12 13 14
Mental Health Day
is coming up! Singles Day in China
Get expert advice from is in 1 month!
eCommerce marketplace, Singles Day: checklist for
Joom, on how to prepare for Columbus Day World Mental Health Day eCommerce stores Defender’s Day
the holidays EARLY! U.S. Global this season Ukraine

15 16 17 18 19 20 21
Is your store
spooky enough?
Here are 7 BOO-tiful
marketing ideas you can
implement to make this
Halloween a success!

22 23 24 Top Tip 25 26 27 28

As the holiday season nears, 1 month until Thanksgiving,

now’s the time to improve Black Friday
your Amazon PPC ads. & Cyber Monday!
National Kangaroo Our eBook shares the best 20 Easy black friday
Awareness Day strategies for successful marketing ideas for
Australia Amazon ads! eCommerce businesses

29 30 31 1 2 3 4

Halloween
Global

5 6
 NOVEMBER 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
29 30 31 1 2 3 4

All Saints Day

Religious

Top Tip 5 6 7 8 9 10 11
It’s the final countdown!
Veteran’s Day
Black Friday is set to surpass
Singles Day China
U.S.
begins in 2 days, launch Black Friday is coming up!
$10 billion in online sales.
Make sure to test your site a 48-hour countdown to 23 Great Black Friday
and optimize encourage customers to marketing ideas to Singles Day
for mobile shoppers shop on time achieve record sales China

12 13 14 15 16 17 18

Gobble gobble!
Boost your email
marketing campaign
Diwali World kindness Day for Thanksgiving with these
India Global holiday-inspired subject lines

19 20 21 22 23 24 25
Thanksgiving Day
U.S.
Small Business
International Men’s Day Labour Thanksgiving Day Black Friday Saturday
Global Japan Global U.S.

26 27 28 29 30 1 2

Turn Cyber Monday into

Cyber week!
Run discounts and Cyber Monday Bonifacio Day
promotions all week long Global Philippines

3 4
 DECEMBER 2023
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
26 27 28 29 30 1 2
Winter is coming!
Do you hear bells jingling? Not sure about which
If you thought holiday products to sell this season?
shopping was over on Here are the top
Cyber Monday, it’s just dropshipping items
begun…hello winter! that will lead to bigger sales

3 Top Tip 4 5 6 7 8 9

Consumers will shop all the Go BIG on Green Monday!

way up until Christmas and As the 3rd best day for online
85% look for free shipping, shopping, run a flash 24-hour
so offer them an experience 14 Christmas Marketing Start of Hanukkah sale to entice your customers
they won’t forget! Ideas to 2x Your Sales Religious to continue shopping

10 11 12 13 14 15 16

It’s Free Shipping Day!

Offer your shoppers free
Constitution Day Green Monday shipping with no minimum!
Thailand U.S. Who wouldn’t love that?

17 18 19 20 21 22 23
Merry Christmas!
Start the clock and let
Deck the Halls! your shoppers know
Holiday marketing Christmas Eve is almost
ideas to increase your Winter solstice upon us.
eCommerce sales Northern Hemisphere Kick off a big 24-hour sale

24 25 26 27 28 29 30

Christmas Eve Christmas Day Boxing Day Rizal Day

Religious Religious Multiple Philippines

31 1

New Year’s Eve

Global