4113 - Course Outline - 2023

COURSE OUTLINE
SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT

Bachelor of Applied Business – Hospitality Operations Management (BABH)
COURSE NAME: Cases in Global Business Management
COURSE CODE: HOSF 4113
CREDIT HOURS: 42
PREREQUISITES: None
COREQUISITES: None
PLAR ELIGIBLE: YES (X) NO ( )
EFFECTIVE DATE: January 2023
PROFESSOR: Gary Hoyer MBA OFFICE #: 208SJE
PHONE: Please use email EMAIL: ghoyer@georgebrown.ca
NOTE TO STUDENTS: Academic Departments at George Brown College will NOT retain
historical copies of Course Outlines. We urge you to retain this Course Outline for your future
reference.
FOR OFFICE USE ONLY
ORIGINATOR:___________Gary Hoyer___________________________________January 2023

SIGNATURE DATE
CHAIR:_________________Jeff Steen_________________________________________________
SIGNATURE DATE
DATE OF REVISION:_____January 2023____________________________________________
EQUITY STATEMENT: George Brown College values the talents and contributions of its
students, staff and community partners and seeks to create a welcoming environment where equity,
diversity and safety of all groups are fundamental. Language or activities which are inconsistent
with this philosophy violate the College policy on the Prevention of Discrimination and Harassment
and will not be tolerated. The commitment and cooperation of all students and staff are required to
maintain this environment. Information and assistance are available through your Chair, Student
Affairs, the Student Association or the Human Rights Advisor.
George Brown College is dedicated to providing equal access to students with disabilities. If you
require academic accommodations visit the Disability Services Office or the Deaf and Hard of
Hearing Services Office on your campus.
COURSE NAME: PAGE: 1

COURSE CODE:
STUDENT RESPONSIBILITIES: Students should obtain a copy of the Student Handbook and
refer to it for additional information regarding the grading system, withdrawals, exemptions, class
assignments, missed tests and exams, supplemental privileges, and academic dishonesty. Students
are required to apply themselves diligently to the course of study, and to prepare class and
homework assignments as given. Past student performance shows a strong relationship between
regular attendance and success.
COURSE DESCRIPTION:
In this capstone Case Study course, Hospitality students will perform high-level analysis and evaluation
of organizations in the ever-changing global business landscape in the context of International business
strategies, emerging markets, competitive environments and advantage, monopolies, expansion,
financing, managing risk, Government Relations, branding, and operations management.
Classes will involve the application of these concepts in an experiential case-based discussion and debate
setting both in-class and online. Through the case method learners will discover how to conceive,
organize, and create strategies for successful International businesses, create competitive advantage for an
entrepreneurial undertaking, or plan expansion for a multi-dimensional multi-unit global enterprise.
ESSENTIAL EMPLOYABILITY SKILLS:

As mandated by the Ministry of Training, Colleges and Universities essential employability skills (EES) will
be addressed throughout all programs of study. Students will have the opportunity to learn (L) specific skills,
to practice (P) these skills, and/or be evaluated (E) on the EES outcomes in a variety of courses. The EES
include communication, numeracy, critical thinking & problem solving, information management,
interpersonal and personal skills. The faculty for this course has indicated which of the EES are either Learned
(L), Practiced (P) or Evaluated (E) in this course:
Skill L P E Skill L P E
1. communicate clearly, concisely and * * 7. locate, select, organize and * *
correctly in the written, spoken and document information using
visual form that fulfills the purpose and appropriate technology and
meets the needs of the audience information sources
2. respond to written, spoken or visual * * 8. show respect for the diverse * * *
messages in a manner that ensures opinions, values, belief systems,
effective communication and contributions of others
3. execute mathematical operations * * 9. interact with others in groups * *
accurately or teams in ways that contribute
to effective working relationships
and the achievement of goals
4. apply a systematic approach to solve * * 10. manage the use of time and * * *
problems other resources to complete
projects
5. use a variety of thinking skills to * * * 11. take responsibility for my * *
anticipate and solve problems. actions, decisions and
consequences
6. analyze, evaluate, and apply relevant * * *
information from a variety of sources
COURSE OUTCOMES:
Upon successful completion of this course the students will have reliably demonstrated the ability to:
1. Analyze multiple high-level real-life business scenarios and build cases for determining the best
strategic options and an ultimate recommendation.
PAGE: 2
COURSE CODE: HOST4113
2. Recommend expansion strategies for regional and international growth, based on cost/benefit
analysis, financial statements and ratios, strategy tools, and analysis of a rapidly globalizing
industry, and sub-national, national and global competition as well as competitive advantage.
Determine future development directions amidst fierce industry competition. Analyze if or how
standardized management can effectively seed expansion.
3. Explore how strategy can be used to shape industry structure and market space, and the
importance of linking technology to value. Understand that businesses go through ups and downs,
and that in an up-phase continually value innovating is as important as in a down-phase. Consider
the importance of long-term growth, balancing and planning a product portfolio for the right
balance between earnings and growth.
4. Execute business analysis and valuation of a beverage industry player and its competitors.
Conduct financial statement analysis using four steps: business strategy analysis, accounting
analysis, financial analysis, and prospective analysis.
5. Develop an understanding of franchising as a means of market penetration and as a source of

financial and other resources, particularly for new ventures. Examine the early evolution of two
business opportunities and the development of a growth strategy.
6. Analyze global strategy choices through a lens of centralization/decentralization, headquarter-

subsidiary negotiation and utilized the AAA and Integration/Responsiveness Frameworks.
7. Determine plausible best courses of action for financing expansion strategies (organic growth,
franchising, or hybrid means) for an entrepreneurial scenario based on quantitative and qualitative
analysis.
DELIVERY METHODS / LEARNING ACTIVITIES:

This course will be delivered using the problem-based learning approach. Students will be presented with
cases and will be asked to identify the key issues and problems based on the information provided.
Working alone or in small groups, students will be guided to solve these problems and decide on the best
solutions through research and in-class and online discussions and debate.
LIST OF REQUIRED MATERIALS:
Class materials, articles and case studies are listed under the next section, REQUIRED
BACKGROUND MATERIALS – ARTICLES AND CASE STUDIES FOR INDIVIDUAL AND
GROUP BI-WEEKLY DISCUSSION BOARDS AND PRESENTATIONS, and are available either
through a URL listed below the title, or through a Coursepack from Harvard Business Publishing.
You will be assigned articles and a case study to respond to every other week. The articles are for
discussion on the BB Discussion Board. The case studies require a written paper, presentation, and
oral defense. The article ‘Learning by the Case Method,‘ by John S. Hammond will be distributed
and reviewed in class. You can access the articles and case studies you are assigned through the two
methods described above.
Coursepack materials can be purchased individually. The Library at George Brown College will
also have a single hard copy, of most Coursepack materials, available for use.
Copyright prevents them from loaning the materials.
You can also check the web to see if a free version is available there.
PAGE: 3
The final exam will be assigned through a Coursepack that will be made available in week 10. I
hope you enjoy these resources.
Coursepack materials can be accessed, at a student discount, through:
HARVARD BUSINESS PUBLISHING

To access materials, please go to https://hbsp.harvard.edu/import/1010372
They will ask you to first register your student account before you can access materials.
You can buy the resources individually at a discount.
If you have any trouble, they have a great helpdesk.

Please contact the Harvard Business Publishing Tech Help line at (800) 810-8858 (Outside de
U.S. and Canada, call 617-783-7700); or email techhelp@hbsp.harvard.edu. Customer Service is
available 24 hours day, 7 days a week.
CLASS TEXTBOOK FOR REVIEW AND REFERENCE

https://saylordotorg.github.io/text_fundamentals-of-global-strategy/index.html
http://www.opentextbooks.org.hk/ditatopic/26825
Overview: Your deliverables include two main formats, discussion boards, generally examination of
relevant articles and case study analysis.
Some materials can be found on the internet, others may only be available through our coursepack, but
are inexpensive.
REQUIRED BACKGROUND MATERIALS
ARTICLES FOR INDIVIDUAL AND GROUP BI-WEEKLY DISCUSSION BOARDS
Some notes on writing Discussion board posts:

Peer-reviewed research will be needed to defend and supplement all work.
Please use you own words and analysis as much as possible.
Refer to concepts and principles from previous courses and materials.
Each article will require approximately a 500 word response, depending on the article and the questions
posed.
Week 1 – required reading (individual)
Learning by the Case Method

John S. Hammond
https://canvas.harvard.edu/courses/18423/files/2663986/download?
verifier=klUR2q2J0PvS5ydZhChMVwkKxSxjAXWpPwNXDVLy
The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases –
Review Chapters 8 and 9 – How to Discuss a Case and How to Analyze a Case
William Ellet
PAGE: 4
http://www.eiilmlibrary.com/library/73324_William%20Ellet%20-%20The%20case%20study
%20handbook%20a%20student's%20guide%20(2018)%20-%20libgen.lc.pdf
Week 2 – Deliverable – Discussion #1
Group of four Discussion Post:
Local Institutions and Global Strategy

Tarun Khanna
Subjects Covered:
Corporate strategy; Developing countries; Diversified companies; Emerging markets;
Globalization; Industry structure; International business; Location of industry
(see Coursepack)
Managing Global Expansion: A Conceptual Framework

Anil K. Gupta; Vijay Govindarajan
Subjects Covered:
Globalization; Implementing strategy; International business; Strategy formulation
(see Coursepack)
Will your competitive advantage work in other markets, L. Sang

https://hbr.org/2022/06/will-your-competitive-advantage-work-in-other-markets
Strategies That Fit Emerging Markets

Tarun Khanna, Krishna G. Palepu, and Jayant Sinha
https://www.researchgate.net/publication/7804765_Strategies_That_Fit_Emerging_Markets
Target Markets and Modes of Entry
Cornelis A. De Kluyver Aug 201021 pBEP043-PDF-ENGEnglish

(see Coursepack)
Week 8 Deliverable – Discussion #3
PAGE: 5
Playing the Differences: The AAA Triangle: Integrated Strategies for Global Value
Creation
Pankaj Ghemawat
Ghemawat’s “AAA” Global Strategy Framework (lardbucket.org)
Internationalization Strategies of Emerging Markets Firms.
Huei-Ting TsaiAndreas B. Eisingerich
https://www.researchgate.net/publication/
259729307_Internationalization_Strategies_of_Emerging_Markets_Firms
(see Coursepack)
The Paradox of Samsung's Rise

Tarun Khanna; Jaeyong Song; Kyungmook Lee
(see Coursepack)
Business Model Analysis for Entrepreneurs

T. Eisenmann
(see Coursepack)
Week 15 Deliverable – Final Discussion
Discussion Posts:
Thread One for group of four:
Strategy Needs Creativity
Adam Brandenburger
Subjects Covered:
Executives, Creativity, Strategic planning, Corporate strategy, Strategy management, Strategy
formulation, Strategic thinking, Thought leaders, Strategy
Read Brandenburger’s article and write a short reflective piece on what you think of his ideas, the
4C framework, and what you think the importance of creative strategy means to the hospitality
industry, your career and life.
Microsoft Word - snc-07-06-18.docx (adambrandenburger.com)

PAGE: 6
Thread Two for a group of four:
Pipelines, Platforms, and the New Rules of Strategy
Van Alstyne, Parker, and Choudary
Pipelines, Platforms, and the New Rules of Strategy.pdf (mit.edu)

http://ide.mit.edu/sites/default/files/publications/Pipelines%2C%20Platforms%2C%20and%20the
%20New%20Rules%20of%20Strategy.pdf.pdf
Thread Three - individual:
Please reflect on your learning in our class. Will this be useful to you in your hospitality career?
If so, how? If not, why not?
Thread Four - individual:
Please reflect on the bachelor’s degree program.

Can you suggest ways to improve your experience and education?
PAGE: 7
CASE STUDIES
REQUIRED CASE STUDY ASSIGNMENT MATERIALS FOR GROUP BI-WEEKLY CASE

STUDY PAPER, PRESENTATION, AND CLASS DISCUSSION
Refer to these resources when analyzing and responding to a case study:
Resources for Case Study Analysis

by John S. Hammond
Writing a Case Study Analysis

http://college.cengage.com/business/resources/casestudies/students/writing.htm
Framework for Case Analysis

http://www.umb.edu/editor_uploads/images/college_management/Framework%20for%20Case
%20Analysis.pdf
Guidelines
Simple Guidelines for Writing Case Study Analysis (questmeraki.com)
Some additional notes on writing a case study analysis:

 Use both qualitative and quantitative analysis as required.
 Please use you own words and analysis as much as possible.
 Refer to concepts and principles from previous course materials.
 Peer-reviewed research will be necessary to defend and supplement all work.
 Always include an introduction and conclusion along with the body of your paper.
 Do not look past the date of the case when researching.
 Take care not to access case solutions online. Plagiarism will incur an automatic fail.
CASE STUDY ASSIGNMENTS:
Case studies are group assignments except for the last individual case. They require a paper (in MS
Word) and a presentation (in MS Powerpoit).
Case study presentations will be given online, twice synchronously and twice asynchronously.
Synchronous presentations will require participation. This means as presenters you will have to
host a Q & A and as an audience member you will have to pose questions and challenge presenters
options and recommendations (see Evaluation System). If you are unable to join a synchronous
session you may make your portion a narrated MS Powerpoint and conduct a Q&A in an online
discussion board.
When you are presenting asynchronously you will conduct a Q&A with a pre-set sister group on a
Discussion Board. Each group member individually is responsible to ask and answer a question.
Module #1
PAGE: 8
Case Study #1 – Group Assignment
Deliverable in: Week 3 – Using PACADI FRAMEWORK (Do Your Students Know How to Analyze a
Case—Really? | Harvard Business Publishing Education)
Grolsch: Growing Globally

Pankaj Ghemawat; Jordan Mitchell
Subjects Covered:
Competitive strategy; Globalization strategies; Growth strategy; Offshoring; Outsourcing;
Turnarounds
http://www.aacsb.edu/~/media/AACSB/Publications/CDs%20and%20DVDs/GLOBE/Cases/
grolsch-english.ashx
or
Banyan Tree: Sustainability of a Brand During Rapid Global Expansion

Ali Farhoomand; Pauline Ng; Cathy Enz
Subjects Covered:
Competitive advantage; Multinational corporations; Strategy; Sustainable competitive advantage
https://caridokumen.com/download/banyan-tree-_5a44abffb7d7bc7b7a7a6e50_pdf
or
Tim Hortons: Bringing Canada’s Iconic Coffee to China

L. L. Wang
(see Coursepack)
Module #2
Deliverable in: Week 6
Global Wine War 2015: New World versus Old

Christopher A. Bartlett
Subjects Covered:
Competition; Competitive advantage; Consumer behavior; Exports; Government regulations;
Industry analysis; International business; International marketing; Market entry
(see Coursepack)
or
BRL Hardy: Globalizing an Australian Wine Company

PAGE: 9
Subjects Covered:
Competitive strategy; Entrepreneurship; Implementing strategy; International business;
International marketing; New product marketing
(see Coursepack)
Module #3
Case Study #3 – Group Assignment - Using PACADI FRAMEWORK – see
Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy
W. Chan Kim, Renee Mauborgne, Michael Olenick
Blue ocean strategy, Competition, Computer software, Disruption, Strategy, Value innovation.
(see Coursepack)
or
ZARA: Fast Fashion

Pankaj Ghemawat; Jose Luis Nueno
Subjects Covered:
Competitive advantage; Globalization; Management; Multinational corporations; Organizational
change; Supply chain management; Target markets; Time based competition; Vertical integration
(see Coursepack)
Module #4
Martin Blair (with Spreadsheet Supplement)

by Howard H. Stevenson, Michael J. Roberts
Subjects Covered:
Advertising strategy; Barriers to entry; Barriers to exit; Business models; Business ownership;
Expansion; Financing; Food assistance; Franchising; Growth strategy; Market entry; Revenue
growth; Strategy formulation
(see Coursepack)
PAGE: 10
or
Porcini's Pronto
James L. Heskett; Richard Luecke
Subjects Covered:
Consumer behavior; Franchising; Human resource management; Incentives; Motivation;
Performance measurement; Quantitative analysis; Syndication
(see Coursepack)
Module #5
Case Study #5 Individual Final Assignment
Boston Beer Co., Inc.

Amy P. Hutton; Christopher Charron
(see Coursepack)
PAGE: 11
Workshops
Workshops will include professor presentations, hand-outs, and case discussions. Materials for
workshops will be provided by the professor for in-class use only and must not be copied or disseminated.
Workshop Resources:
Workshop 1 – Learning by the Case Study Method and Analysis Practice of a Case Study
Week 1

by John S. Hammond
Writing a Case Study Analysis

http://college.cengage.com/business/resources/casestudies/students/writing.htm
Framework for Case Analysis

http://www.umb.edu/editor_uploads/images/college_management/Framework%20for%20Case
%20Analysis.pdf
Guidelines
Simple Guidelines for Writing Case Study Analysis (questmeraki.com)
Some additional notes on writing a case study analysis:

 Use both qualitative and quantitative analysis as required.
 Please use you own words and analysis as much as possible.
 Refer to concepts and principles from previous course materials.
 Peer-reviewed research will be necessary to defend and supplement all work.
 Always include an introduction and conclusion along with the body of your paper.
 Do not look past the date of the case when researching.
 Take care not to access case solutions online. Plagiarism will incur an automatic fail.
PACADI
Do Your Students Know How to Analyze a Case—Really? | Harvard Business Publishing Education
In-class Case Study Practice
Nestlé Ice Cream in Cuba

Russell Walker; Kyle Bell
Subjects Covered:
Cross cultural relations; Globalization; International business; Risk management; Strategic positioning;
Strategy
Workshop 2 – Strategy and Global Strategy
Week 2
PAGE: 12
What is Strategy?
http://www.slideshare.net/dmarthen/what-is-a-strategy-michael-porter-harvard-business-review
https://www.youtube.com/watch?v=oqnXzicxihk
With commentary (1 hour)

https://www.youtube.com/watch?v=Zq9-JT8moU4
Strategy Manage Mentor Module HBP
Global Strategy Lynda.com

https://www.lynda.com/Business-Skills-tutorials/What-global-company/373562/429040-4.html?
srchtrk=index%3a0%0alinktypeid%3a2%0aq%3aglobal+strategy%0apage%3a1%0as%3arelevance
%0asa%3atrue%0aproducttypeid%3a2
Factors to Consider Before Expanding Your Company/Business Globally

https://www.youtube.com/watch?v=RWF3WtFhwYs
Global strategy – is business really global? 6 min

https://www.youtube.com/watch?v=tB4n4-7Otfs
Global Strategy
Part 1
https://www.youtube.com/watch?v=niio9ZV5x_k&list=PL7609FAD6BECAD94B&index=7
Part2
https://www.youtube.com/watch?v=nYHCSCk8xSU&list=PL7609FAD6BECAD94B&index=9
Competitive Advantage 10 min.

https://www.youtube.com/watch?v=QPu4v_Ae0Vc
Competitive Advantage
http://www.quickmba.com/strategy/competitive-advantage/
How Global Brands Compete

Douglas B. Holt, John A. Quelch, and Earl L. Taylor
https://hbr.org/2004/09/how-global-brands-compete
Harvard Manage Mentor: Strategic Thinking
https://hbsp.harvard.edu/product/7182-HTM-ENG?Ntt=Manage%20Mentor%3A%20Strategic
%20Thinking
Pine and Gilmore Experiential Economy

http://rushkolnik.ru/tw_files/4995/d-4994348/7z-docs/4.pdf
Workshop 3 – Strategy Tools and Concepts, the AAA Framework
Week 4 & 5
PAGE: 13
Introduction to Global Strategy, Module Note
Jordan Siegel
Subjects Covered:
Competitive strategy; Cross cultural business etiquette; Cross functional management; Execution;
Globalization; Globalization strategies; Implementing strategy; Incubators; International business;
International management; International relations; Social Security; Strategy; Strategy formulation
HOMEWORK
Write a reflection on the article above
Launching Global Ventures: Business Models, Module Note for Instructors

William R. Kerr
Subjects Covered:
Entrepreneurial management
Vertical Integration
https://www.investopedia.com/terms/v/verticalintegration.asp
Horizontal Integration
https://www.investopedia.com/terms/h/horizontalintegration.asp?
ad=dirN&qo=investopediaSiteSearch&qsrc=0&o=40186
Integration – Responsiveness Framework
https://www.business-to-you.com/international-business-strategy/
http://oro.open.ac.uk/36914/
Strategic Management and Strategy tools:

http://www.strategicmanagementinsight.com/topics/strategic-management-planning.html
Strategy Tools
https://www.clearpointstrategy.com/strategic-planning-models/
Analysis Tools
http://www.cimaglobal.com/Documents/ImportedDocuments/
cid_tg_strategic_analysis_tools_nov07.pdf.pdf
Cage Framework
https://www.youtube.com/watch?v=7FpUJaG7uMk
Good basic AAA Framework Overview

http://webcache.googleusercontent.com/search?q=cache:XJKVkcaO3f8J:kimboal.ba.ttu.edu/MGT
%25205384%2520FL%25202010/001/Managing%2520Differences%2520-
%2520FINAL.pptx+&cd=1&hl=en&ct=clnk&gl=ca
SWOT Analysis
PAGE: 14
http://www.slideshare.net/mbfaccioli/swot-analysis-overview?qid=aa9069c1-47f7-4d3c-9ee1-
2daa3c0717ab&v=default&b=&from_search=6
http://www.slideshare.net/EssayUK/an-introduction-to-swot-analysis?qid=aa9069c1-47f7-4d3c-9ee1-
2daa3c0717ab&v=default&b=&from_search=5
Five Forces
https://www.youtube.com/watch?v=mYF2_FBCvXw
PESTLE
http://pestleanalysis.com/what-is-pestle-analysis/
McKinsey 7S
http://www.mindtools.com/pages/article/newSTR_91.htm
VRIO
http://www.strategicmanagementinsight.com/tools/vrio.html
ADL Matrix
http://www.valuebasedmanagement.net/methods_adl_matrix.html
Porter’s Diamond
https://www.youtube.com/watch?v=_086WqQYxOk
Balanced Scorecard
https://www.youtube.com/watch?v=AdXt8BfiGJg
Strategy Map
http://www.valuebasedmanagement.net/methods_strategy_maps_strategic_communication.html
Lean
https://www.mindtools.com/pages/article/newSTR_44.htm
Kaizen
https://www.mindtools.com/pages/article/newSTR_97.htm
Chapter on AAA Framework

http://www.opentextbooks.org.hk/ditatopic/26825
Global Value Creation: The ADDING Value Scorecard, Pankaj Ghemawat

https://cb.hbsp.harvard.edu/cbmp/product/2620BC-PDF-ENG
More on AAA
https://dennisbarber.wordpress.com/2015/06/23/pankaj-ghemawats-aaa-framework-to-evaluate-global-
PAGE: 15
strategy/
Levers chpt 4: Adaptation: Adjusting to Differences: Strategies for Global Value Creation,
Pankaj Ghemawat
https://cb.hbsp.harvard.edu/cbmp/product/2621BC-PDF-ENG
New Ways to Win in Emerging Markets

https://www.strategy-business.com/article/The-New-Ways-to-Win-in-Emerging-Markets?
gko=7f566&utm_source=itw&utm_medium=20170425&utm_campaign=resp
Global Outlook-Rising Middle Class
https://issuu.com/s-ge/docs/151118093151-17f61e7caa9244bebd6f7c9b93dced45
The World is Flat-7 minutes

https://www.youtube.com/watch?
v=xrec4U3JiNc&list=PLLAYiBoC_Gdvw88sQh_NTCQD1U_ZIrgdx&index=3
v=oM2BguxRSyY&list=PLLAYiBoC_Gdvw88sQh_NTCQD1U_ZIrgdx&index=4
Pankaj Ghemawat: World 3.0

https://www.youtube.com/watch?v=bEwP54pp5BI
P. Ghemawat Ted Talk – Actually the World Isn’t Flat

https://www.youtube.com/watch?v=KPNn880KWfU
Advice for Global Expansion; Understanding true degree of globalization to guide corporate
strategy
https://www.youtube.com/watch?v=ZK6QLOYGM1s
Globalization Document
http://www.pensamientocritico.org/primera-epoca/fralec0703.htm
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, Pankaj
Ghemawat
http://books.google.ca/books?id=8iPXgr7oJ9MC&printsec=frontcover#v=onepage&q&f=false
Chpt 1 - Semiglobalization and Strategy
Pankaj Ghemawat
http://cb.hbsp.harvard.edu/cbmp/product/2618BC-PDF-ENG
Business Models and Global Strategy Text – Read Chapter 4 Intro, 4.1, and 4.2

PAGE: 16
https://saylordotorg.github.io/text_fundamentals-of-global-strategy/index.html

Workshop 4 – Financial Analysis
Week 7 & 9
In class:
Building Financial Statements, investigating how ratios work, and why they need thorough
investigation to ensure validity of analysis
Understanding Capacity Utilization
Financial Analysis
ROI
https://www.investopedia.com/articles/basics/10/guide-to-calculating-roi.asp
Cash flow
https://www.investopedia.com/articles/stocks/07/easycashflow.asp
PV
Http://www.accountingcoach.com/present-value-of-a-single-amount/explanation/3
NPV
http://www.slideshare.net/professorsimplysimple/net-present-value-13554459?related=4
http://en.wikipedia.org/wiki/Net_present_value
Cash Flow NPV

http://www.investopedia.com/ask/answers/021115/what-formula-calculating-net-present-value-npv-
excel.asp
Financing
http://www.slideshare.net/lovablerscal/fm-29807230?qid=d8904c54-1e78-48f0-8367-
e3eceff7d60a&v=qf1&b=&from_search=3
ROC
https://www.youtube.com/watch?v=9T6ZPYYu_Dk
ROIC
http://www.investopedia.com/terms/r/returnoninvestmentcapital.asp
http://www.investopedia.com/articles/fundamental/03/050603.asp
NOPAT
http://www.investopedia.com/terms/n/nopat.asp
ROCE
http://www.investopedia.com/terms/r/roce.asp
https://www.youtube.com/watch?v=wrk_XZJYXy4
PAGE: 17
WACC
http://www.investopedia.com/terms/w/wacc.asp
Break/Even Calculations practice
Workshop 5 – Franchising, Entrepreneurship, and Blue Ocean Strategy
Week 11
Franchising
http://www.slideshare.net/aishab11/find-all-about-franchise-types-of-franchises-and-examples-of-each?
qid=df4f6a61-a2e2-4c54-bf0a-e8a1e2df23e7&v=default&b=&from_search=6
http://www.slideshare.net/Amoytotso/franchising-intro?related=1
https://www.youtube.com/watch?v=746GSFWLMTA
Benefits of:
https://www.youtube.com/watch?v=KCObP7-5dwE
Downside of:
https://www.youtube.com/watch?v=aSBhmZ8doRk
Disruption:
https://www.strategy-business.com/pictures/Disruptors-and-the-Disrupted-A-Tale-of-Eight-Companies-
in-Pictures?gko=dd95b&utm_source=itw&utm_medium=20180206&utm_campaign=resp
Entrepreneurship
https://www.youtube.com/watch?v=Xcsp0486olY
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the
Competition Irrelevant, 1. Creating Blue Oceans
W. Chan Kim; Renee A. Mauborgne
Subjects Covered:
Blue ocean strategy; Competition; implementing strategy; Profitability; Strategy formulation
Workshop 6 – Quantitative Analysis and Valuation
Week 12 & 13
Tutorial on conglomerate; stock price, intrinsic and market value, P/E
Simulation and Review of Quantitative Analysis
The Valuation and Financing of Lady M Confections

Mihir A. Desai, Elizabeth A. Meyer
PAGE: 18
A review of some cases:
Bumble & Bee Organic

https://hbsp.harvard.edu/download?url=%2Fcatalog%2Fsample%2FNA0449-PDF-ENG
%2Fcontent&metadata=e30%3D
Bake Me a Cake
https://hbsp.harvard.edu/download?url=%2Fcatalog%2Fsample%2FW13020-PDF-ENG
Hospitality Services
https://hbsp.harvard.edu/download?url=%2Fcatalog%2Fsample%2F905B11-PDF-ENG
Food Empire: Valuation and Investment

Ruth S.K. Tan, Zsuzsa R. Huszar, Weina Zhang
Food Empire: Valuation and Investment

Ruth S.K. Tan, Zsuzsa R. Huszar, Weina Zhang
Review
Additional Resources of Interest:
NPV
NPV: Local Institutions and Global Strategy Net Present Value Case Analysis (oakspringuniversity.com)
Articles
The State of Globalization in 2019, and What It Means for Strategists

Pankaj Ghemawat, Steven A. Altman
The State of Globalization in 2019, and What It Means for Strategists (hbr.org)
Put Purpose at the Core of Your Strategy

Thomas W. Malnight, Ivy Buche, Charles Dhanaraj
(see Coursepack)
The State of Globalization in 2019, and What It Means for Strategists

Pankaj Ghemawat, Steven A. Altman
Turning Great Strategy into Great Performance

Mankins and Steele
The Big Lie of Strategic Planning

Roger L. Martin
https://hbr.org/2014/01/the-big-lie-of-strategic-planning
Managing Risk in an Unstable World

Ian Bremmer. Harvard Business Review. Magazine article, June 2005
PAGE: 19
https://hbr.org/2005/06/managing-risk-in-an-unstable-world
Play It Safe at Home, or Take a Risk Abroad?

Michael Chu; Carlos Danel; Robert C. Loudermilk Jr.
https://hbr.org/2012/01/play-it-safe-at-home-or-take-a-risk-abroad
Succeeding in Fast-Growth Markets: Strategies for Smaller Players

Becky Reuber; Carole Couper; Danielle Goldfarb
http://ie-scholars.net/wp-content/uploads/2015/03/Success-in-Fast-Growth-Markets-2013-Report-for-the-
Conference-Board-of-Canada.pdf
What it Takes to Get an Edge in the Internet of Things
By Michael Chui, Brett May, and Subu Narayanan

Open interactive popup
https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/what-it-takes-to-get-an-
edge-in-the-internet-of-things
Leading Change: Why Transformation Efforts Fail

John P. Kotter
How to think like a CEO
Why wandering works wonders for managers
Best Business Books 2022

https://www.forbes.com/sites/shephyken/2022/11/25/top-ten-business-books-for-2022/
Video
New Porter video Internet of things
https://www.youtube.com/watch?v=Up6AiNFJI3g
Ghemawat Blog and CAGE Comparator

https://ghemawat.com/articles
TESTING POLICY:
The college's policies on academic dishonesty (i.e., cheating) can be accessed at

http://www.gbrownc.on.ca/Admin/VPAcad/policies/gbacademicpolicies9.pdf. In addition to the above
policies, the following guidelines apply:
 Students caught cheating, or plagiarizing, on a test or exam will receive a mark of zero.
 Tests and exams are administered on the specified day, at the specified time, and in the specified
location.
 Students must contact their professor within 48 hours of the test or exam if there is an
extenuating circumstance preventing them from taking the test on the scheduled date. Appropriate
documentation, as determined by the professor, must be presented.
 Personal items, including bags, coats, binders, cell phones, and PDAs, should be placed in the
designated area of the classroom.
PAGE: 20
ASSIGNMENT POLICY:
The college's policies on assignments (i.e., due dates and academic dishonesty) can be accessed at
http://www.gbrownc.on.ca/Admin/VPAcad/policies/gbacademicpolicies9.pdf. In addition to the above
policies, the following guidelines apply:
 Assignments are due on the specified day and time, within the first fifteen minutes of class. Late
submissions will be docked ten percentage points per day to a maximum of five days.
 Assignments must be word-processed using MS Office tools.
 College standards will be required for spelling, grammar, and format.
 If a student has a documented, legitimate reason for missing a deadline, s/he should
1. notify the professor by email as soon as possible (i.e. before the deadline);
2. provide appropriate documentation along with a written request for an extension;
3. submit the assignment by the new deadline as determined by the professor.
EVALUATION SYSTEM:
Assessment Tool: Description: Outcome(s EES Date / Week: % of

) assessed: assessed: Final
Grade:
Group Case Study There are 4 major case 1, 2, 3, 4 1, 2, 3, 4, Four written 40%
Papers, study papers to read, and 5 5, 6, 7, 9, papers and
Presentations, and research, and respond to 10 and Presentations
oral defense 11 in Weeks 3,
6, 9, 11
Discussion Board There are 5 discussion 1,2, 4 and 5 1, 2, 5, 6, Five 30%
for examination of boards analyzing 7, 8, 9, Discussion
relevant articles concepts from relevant 10 and boards.
articles 11 Weeks 2, 5,
8, 10, 13
Case discussion In order to promote 1, 2, 3, 4 1, 2, 5, 6, Weeks 15%
includes questions learning, individuals will and 5 7, 8, 9, following
and debate of group be expected to participate 10 and each of four
synchronous and in case discussions and 11 case
asynchronousonline ask questions, challenging presentations
presentations presenters - 3, 6, 9, 11
Final Team of Two Analysis and 1, 2, 3, 4 1, 2, 5, 6, Week 14 15%
Case Study Paper recommendations of two and 5 7, 8, 9,
and Presentation case studies 10 and
11
TOTAL: 100%
HOST4103 – 2023 Assessment schedule due dates:*

Discussion Boards:
#1 January 16
#2 February 6
#3 February 27
#4 March 13
#5 April 3
PAGE: 21
Case Studies:
#1 January 23, 2023
#2 February 13
#3 March 6
#4 March 20
Final Case Study:
April 10
*All deliverables are due end of day (11:59pm EST) on the date listed above. Dates may change due to
circumstances.
GRADING SYSTEM
The passing grade for this course is: a ‘D’ or 50%
A+ 90-100 4.0 B+ 77-79 3.3 C+ 67-69 2.3 D+ 57-59 1.3 < 50 F 0.0
A 86-89 4.0 B 73-76 3.0 C 63-66 2.0 D 50-56 1.0
A- 80-85 3.7 B- 70-72 2.7 C- 60-62 1.7
Excerpt from the College Policy on Academic Dishonesty:

The minimal consequence for submitting a plagiarized, purchased, contracted, or in any manner
inappropriately negotiated or falsified assignment, test, essay, project, or any evaluated material
will be a grade of zero on that material.
To view George Brown College policies please go to www.georgebrown.ca/policies
TOPICAL OUTLINE:
Week Topic /Task Outcomes Content / Activities Resources

1 Orientation 1, 2, 3, 4 Orientation, learning by the Learning by the Case Method
and overview and 5 case study method, practice by John S. Hammond
of class. case. https://canvas.harvard.edu/courses/18423/
files/2663986/download?
Workshop 1 Read Learning by the Case verifier=klUR2q2J0PvS5ydZhChMVwkK
Method by John S. xSxjAXWpPwNXDVLy
Prepare for Hammond III
Module #1 Writing a Case Study Analysis
Discussion and Read the Topic thread on http://college.cengage.com/business/
Case Study the BB Discussion Board resources/casestudies/students/
presentation and respond to the writing.htm
and paper Discussion #1 assignment
for week 2. Framework for Case Analysis
http://www.umb.edu/editor_uploads/
There is a discussion board images/college_management/Framework
PAGE: 22
every other week. %20for%20Case%20Analysis.pdf
Case study to be assigned - Guidelines

work to start on Module #1 Simple Guidelines for Writing Case Study
Case Study presentation Analysis (questmeraki.com)
and paper - due Week 3
Some additional notes on writing a case
study analysis:
 Use both qualitative and
quantitative analysis as required.
 Please use you own words and
analysis as much as possible.
 Refer to concepts and principles
from previous course materials.
 Peer-reviewed research will be
necessary to defend and
supplement all work.
 Always include an introduction
and conclusion along with the
body of your paper.
 Do not look past the date of the
case when researching.
 Take care not to access case
solutions online. Plagiarism will
incur an automatic fail.
PACADI
Do Your Students Know How to Analyze
a Case—Really? | Harvard Business
Publishing Education
In-class Case Study Practice
Nestlé Ice Cream in Cuba

Russell Walker; Kyle Bell
Subjects Covered:
Cross cultural relations; Globalization;
International business; Risk management;
Strategic positioning; Strategy
2 Workshop 2 – 1, 2, 3, 4 Workshop and discussion What is Strategy?

Module 1 and 5 on strategy and global http://www.slideshare.net/dmarthen/what-
strategy. is-a-strategy-michael-porter-harvard-
business-review
Prepare for Module #1 Case
Study presentation and https://www.youtube.com/watch?
paper for Week 3 v=oqnXzicxihk
With commentary (1 hour)

https://www.youtube.com/watch?v=Zq9-
PAGE: 23
JT8moU4
Strategy Manage Mentor Module HBP
Global Strategy Lynda.com

https://www.lynda.com/Business-Skills-
tutorials/What-global-company/
373562/429040-4.html?srchtrk=index
%3a0%0alinktypeid%3a2%0aq
%3aglobal+strategy%0apage%3a1%0as
%3arelevance%0asa%3atrue
%0aproducttypeid%3a2
Factors to Consider Before Expanding

Your Company/Business Globally
v=RWF3WtFhwYs
Global strategy – is business really

global? 6 min
v=tB4n4-7Otfs
Global Strategy
Part 1
v=niio9ZV5x_k&list=PL7609FAD6BEC
AD94B&index=7
Part2
v=nYHCSCk8xSU&list=PL7609FAD6B
ECAD94B&index=9
Competitive Advantage 10 min.

v=QPu4v_Ae0Vc
Competitive Advantage
http://www.quickmba.com/strategy/
competitive-advantage/
How Global Brands Compete

Douglas B. Holt, John A.
Quelch, and Earl L. Taylor
https://hbr.org/2004/09/how-global-
brands-compete
Harvard Manage Mentor: Strategic

Thinking
https://hbsp.harvard.edu/product/7182-
PAGE: 24
HTM-ENG?Ntt=Manage%20Mentor%3A
%20Strategic%20Thinking
Pine and Gilmore, The Experience

Economy
https://www.researchgate.net/
publication/
260917972_The_experience_economy_pa
st_present_and_future/link/
56198eed08ae044edbaf8ec0/download
3 Case Study 1, 2, 3, 4 Competitive strategy; For Presentation in Week 3:
Presentation, and 5 Globalization strategies;
Module 1 Growth strategy; Grolsch: Growing Globally
Offshoring; Outsourcing;
Turnarounds; Competitive Pankaj Ghemawat; Jordan Mitchell
advantage; Multinational
corporations; Sustainable or
competitive advantage.
Banyan Tree: Sustainability of a Brand
Module #2 Case Study During Rapid Global Expansion
paper and presentation Ali Farhoomand; Pauline Ng; Cathy Enz
Or
Tim Hortons: Bringing Canada’s
Iconic Coffee to China
L. L. Wang
4 Workshop 3– 1, 2, 3, 4 Global strategy and Introduction to Global Strategy, Module

Module 2 and 5 analytical tools, Vertical Note
Integration; Integration/
Jordan Siegel
Responsiveness, Supply
Chain Management,
Subjects Covered:
Economies of Scale CAGE
Competitive strategy; Cross cultural
Framework, AAA-
business etiquette; Cross functional
ADDING VALUE
management; Execution; Globalization;
Scorecard
Globalization strategies; Implementing
strategy; Incubators; International
business; International management;
Study presentation and
International relations; Social Security;
paper for Week 5
Strategy; Strategy formulation
HOMEWORK
Write a reflection on the article above
Launching Global Ventures: Business

Models, Module Note for Instructors
William R. Kerr
Subjects Covered:
Entrepreneurial management
PAGE: 25
Vertical Integration
https://www.investopedia.com/terms/
v/verticalintegration.asp
Horizontal Integration
https://www.investopedia.com/terms/
h/horizontalintegration.asp?
ad=dirN&qo=investopediaSiteSearch&
qsrc=0&o=40186
Integration – Responsiveness
Framework
https://www.business-to-you.com/
international-business-strategy/
http://oro.open.ac.uk/36914/
Strategic Management and Strategy

tools:
http://
www.strategicmanagementinsight.com/
topics/strategic-management-
planning.html
Strategy Tools
https://www.clearpointstrategy.com/
strategic-planning-models/
Analysis Tools
http://www.cimaglobal.com/Documents/
ImportedDocuments/
cid_tg_strategic_analysis_tools_nov07.pd
f.pdf
Cage Framework
v=7FpUJaG7uMk
Good basic AAA Framework Overview

http://webcache.googleusercontent.com/
search?
q=cache:XJKVkcaO3f8J:kimboal.ba.ttu.e
du/MGT%25205384%2520FL
%25202010/001/Managing
%2520Differences%2520-
%2520FINAL.pptx+&cd=1&hl=en&ct=cl
nk&gl=ca
SWOT Analysis
PAGE: 26
http://www.slideshare.net/mbfaccioli/
swot-analysis-overview?qid=aa9069c1-
47f7-4d3c-9ee1-
2daa3c0717ab&v=default&b=&from_sea
rch=6
http://www.slideshare.net/EssayUK/an-
introduction-to-swot-analysis?
qid=aa9069c1-47f7-4d3c-9ee1-
2daa3c0717ab&v=default&b=&from_sea
rch=5
Five Forces
v=mYF2_FBCvXw
PESTLE
http://pestleanalysis.com/what-is-pestle-
analysis/
McKinsey 7S
http://www.mindtools.com/pages/article/
newSTR_91.htm
VRIO
http://
www.strategicmanagementinsight.com/
tools/vrio.html
ADL Matrix
http://www.valuebasedmanagement.net/
methods_adl_matrix.html
Porter’s Diamond
v=_086WqQYxOk
Balanced Scorecard
v=AdXt8BfiGJg
Strategy Map
http://www.valuebasedmanagement.net/
methods_strategy_maps_strategic_comm
unication.html
PAGE: 27
Lean
https://www.mindtools.com/pages/
article/newSTR_44.htm
Kaizen
https://www.mindtools.com/pages/
article/newSTR_97.htm
Chapter on AAA Framework

http://www.opentextbooks.org.hk/
ditatopic/26825
Global Value Creation: The ADDING

Value Scorecard, Pankaj Ghemawat
https://cb.hbsp.harvard.edu/cbmp/
product/2620BC-PDF-ENG
More on AAA
https://dennisbarber.wordpress.com/
2015/06/23/pankaj-ghemawats-aaa-
framework-to-evaluate-global-strategy/
Levers chpt 4: Adaptation: Adjusting

to Differences: Strategies for Global
Value Creation,
Pankaj Ghemawat
https://cb.hbsp.harvard.edu/cbmp/
New Ways to Win in Emerging

Markets
https://www.strategy-business.com/
article/The-New-Ways-to-Win-in-
Emerging-Markets?
gko=7f566&utm_source=itw&utm_mediu
m=20170425&utm_campaign=resp
Global Outlook-Rising Middle Class
https://issuu.com/s-ge/docs/
151118093151-
17f61e7caa9244bebd6f7c9b93dced45
The World is Flat-7 minutes

v=xrec4U3JiNc&list=PLLAYiBoC_Gdv
w88sQh_NTCQD1U_ZIrgdx&index=3
PAGE: 28
v=oM2BguxRSyY&list=PLLAYiBoC_G
dvw88sQh_NTCQD1U_ZIrgdx&index=4
Pankaj Ghemawat: World 3.0

v=bEwP54pp5BI
P. Ghemawat Ted Talk – Actually the

World Isn’t Flat
v=KPNn880KWfU
Advice for Global Expansion;

Understanding true degree of
globalization to guide corporate
strategy
v=ZK6QLOYGM1s
Globalization Document
http://www.pensamientocritico.org/
primera-epoca/fralec0703.htm
Redefining Global Strategy: Crossing

Borders in a World Where Differences
Still Matter, Pankaj Ghemawat
http://books.google.ca/books?
id=8iPXgr7oJ9MC&printsec=frontcover#
v=onepage&q&f=false
Chpt 1 - Semiglobalization and

Strategy
Pankaj Ghemawat
http://cb.hbsp.harvard.edu/cbmp/
Business Models and Global Strategy

Text - Chapter 4 Intro – 4.1 and 4.2
https://saylordotorg.github.io/
text_fundamentals-of-global-strategy/
index.html
5 Workshop 3– 1, 2, 3, 4 Global strategy and Global strategy and analytical tools

Module 2 and 5 analytical tools, Vertical continued.
continued Integration; Integration/
PAGE: 29
Responsiveness, Supply
Chain Management,
Economies of Scale CAGE
Framework, AAA-
ADDING VALUE
Scorecard

paper for Week 5
6 Case Study 1, 2, 3, 4 Competition; Competitive For Presentation in Week 6:

Presentation, and 5 strategy; Competitive
Module #2 advantage; Consumer Global Wine War 2009: New World
behavior; Exports; versus Old drag item
Government regulations; Christopher A. Bartlett
Industry analysis;
International business; or
International marketing;
Market entry; Economies of BRL Hardy: Globalizing an Australian
Scale Wine Company
7 Workshop 4 1, 2, 3, 4 Financial analysis. Financial Analysis Bundle: Using

and 5 Financial Data to Assess Performance
Prepare for Case Study
presentation and paper for In-class Review and Homework
Week 6 Financial Analysis Bundle: Using
Financial Data to Assess Performance –
Resource #1
ROI
https://www.investopedia.com/articles/
basics/10/guide-to-calculating-roi.asp
Cash flow
https://www.investopedia.com/articles/
stocks/07/easycashflow.asp
PV
Http://www.accountingcoach.com/
present-value-of-a-single-amount/
explanation/3
NPV
http://www.slideshare.net/
professorsimplysimple/net-present-value-
13554459?related=4
http://en.wikipedia.org/wiki/
Net_present_value
PAGE: 30
Cash Flow NPV
http://www.investopedia.com/ask/
answers/021115/what-formula-
calculating-net-present-value-npv-
excel.asp
Financing
http://www.slideshare.net/lovablerscal/
fm-29807230?qid=d8904c54-1e78-48f0-
8367-
e3eceff7d60a&v=qf1&b=&from_search=
3
ROC
v=9T6ZPYYu_Dk
ROIC
http://www.investopedia.com/terms/r/
returnoninvestmentcapital.asp
http://www.investopedia.com/articles/
fundamental/03/050603.asp
NOPAT
http://www.investopedia.com/terms/n/
nopat.asp
ROCE
http://www.investopedia.com/terms/r/
roce.asp
v=wrk_XZJYXy4
WACC
http://www.investopedia.com/terms/w/
wacc.asp
8 Intersession
9 Workshop 4 1, 2, 3, 4 continued See Week 7

Continued and 5
10 Case Study 1, 2, 3, 4 Blue ocean For Presentation in Week 7:

Presentation, and 5 strategy, Competition,
Module #3 Computer software; Nintendo Switch: Shifting from
Disruption, Strategy, \ Market-Competing to Market-Creating
PAGE: 31
Value innovation; Strategy
Multinational corporations; W. Chan Kim, Renee
Organizational change; Mauborgne, Michael Olenick
Supply chain management;
Target markets; Time based or
competition; Vertical
integration
ZARA: Fast Fashion
Pankaj Ghemawat; Jose Luis Nueno
11 Workshop 5 – 1, 2, 3, 4 Global strategy, Franchising

Module #5 and 5 franchising, disruption, http://www.slideshare.net/aishab11/find-
entrepreneurship, all-about-franchise-types-of-franchises-
competition, Blue Ocean and-examples-of-each?qid=df4f6a61-
strategy a2e2-4c54-bf0a-
e8a1e2df23e7&v=default&b=&from_sear
Prepare for Module Case ch=6
http://www.slideshare.net/Amoytotso/
paper for Week 13
franchising-intro?related=1
v=746GSFWLMTA
Benefits of:
v=KCObP7-5dwE
Downside of:
v=aSBhmZ8doRk
Disruption:
https://www.strategy-business.com/
pictures/Disruptors-and-the-Disrupted-A-
Tale-of-Eight-Companies-in-Pictures?
gko=dd95b&utm_source=itw&utm_medi
um=20180206&utm_campaign=resp
Entrepreneurship
v=Xcsp0486olY
Blue Ocean Strategy, Expanded Edition:

How to Create Uncontested Market Space
and Make the Competition Irrelevant, 1.
Creating Blue Oceans
W. Chan Kim; Renee A. Mauborgne

Subjects Covered:
Blue ocean strategy; Competition;
implementing strategy; Profitability;
PAGE: 32
Strategy formulation
12 Workshop 6 1, 2, 3, 4 Tutorial on quantitative Tutorial on valuation, stock price,

and 5 analysis and valuation intrinsic and market value, P/E
Simulation and Review of Quantitative

Analysis
The Valuation and Financing of Lady

M Confections
Mihir A. Desai, Elizabeth A. Meyer
A review of some cases:
Bumble & Bee Organic

https://hbsp.harvard.edu/download?url=
%2Fcatalog%2Fsample%2FNA0449-
PDF-ENG
Bake Me a Cake
%2Fcatalog%2Fsample%2FW13020-
PDF-ENG
Hospitality Services
%2Fcatalog%2Fsample%2F905B11-
PDF-ENG
Food Empire: Valuation and

Investment
Ruth S.K. Tan, Zsuzsa R. Huszar, Weina
Zhang
13 Case Study 1, 2, 3, 4 Advertising strategy; For Presentation in Week 10:

Presentation, and 5 Barriers to entry; Barriers
Module #4 to exit; Business models;
Business ownership; Martin Blair and Martin Blair and
Expansion; Financing; Spreadsheet Supplement
Franchising; Growth by Howard H. Stevenson, Michael J.
strategy; Market entry; Roberts
Revenue growth; Strategy
formulation; Consumer or
behavior; Human resource
management; Incentives; Porcini’s Pronto and Spreadsheet
Motivation; Performance Supplement drag item
measurement; Quantitative James L. Heskett; Richard Luecke
analysis; Syndication
PAGE: 33
Discussion, #4 due
Start on Discussion #5
14 Workshop 6 1, 2, 3, 4 Tutorial on quantitative See Week 12

continued and and 5 analysis and valuation
a Q & A for continued
any issues
Q & A with professor
15 Individual 1, 2, 3, 4 Individual case presentation For Presentation in Week 12:
Case Study and 5 Case Study:
Presentation,
Module #5 Boston Beer Co., Inc.
Amy P. Hutton; Christopher Charron
Please note: this outline and schedule may change as resources and circumstances require.
For information on withdrawing from this course without academic penalty, please refer to the College Academic
Calendar: http://www.georgebrown.ca/Admin/Registr/PSCal.aspx
PAGE: 34
Additional Material
Lynda
Anil Gupta>
Global strategy
Competitive strategy
Book of Cases
https://cb.hbsp.harvard.edu/cbmp/product/2722-HBK-ENG
Alternate Cases
Intrapreneurship at Alcatel-Lucent
Simon Parker; Chandra Sekhar Ramasastr
Subjects Covered:
Enhancing collaboration; Exit plans; Industry structure; Information management; Innovation; Leverage
Global Knowledge Management at Danone (A)

Amy C. Edmondson; Bertrand Moingeon; Vincent Dessain; Ane Damgaard Jensen
Subjects Covered:
Human resource management; Knowledge management; Leadership; Learning organization; Networking;
Organizational culture
Apple (in 2013): How to Sustain a Competitive Advantage?

Frank T. Rothaermel
Subjects Covered:
Business models; Innovation; Leadership; Values; Vision
Special Economic Zones in India: Public Purpose and Private Property (A)
Laura Alfaro; Lakshmi Iyer
PAGE: 35
Subjects Covered:
Business & government relations; Deregulation; Economic development; Economic policy; Export
assistance; Foreign direct investment; Foreign investment; Industrial policy; Manufacturing; Property
rights; Special Economic Zones
Ritz-Carlton Hotel Co. and Supplement

Sandra J. Sucher; Stacy McManus
Subjects Covered:
Brands; Change management; Human resource management; Innovation; Operations management;
Organizational behavior
Other resources:
Entrepreneurial marketing
http://www.unternehmbar.net/fileadmin/UnternehmBAR_und_SG/SQ/sqlit_kraus.pdf
Guerilla Marketing
https://www.youtube.com/watch?v=WeoPsLIZvBg
http://www.guerrillacheesemarketing.com/types-of-guerrilla-marketing-defined/#ixzz40GmsZXdo
Bootstrapping
https://www.youtube.com/watch?v=udX-yoz5Pro
Buzz Marketing
https://www.youtube.com/watch?v=KErmLS_Pyos
Viral Marketing https://www.youtube.com/watch?v=7fXEgO2iL7Y

https://www.youtube.com/watch?v=DWai4qCxr9s
Ambush Marketing
http://www.marketing-schools.org/types-of-marketing/ambush-marketing.html
http://www.businessinsider.com/best-ambush-marketing-campaigns-2012-6#rona-recycles-apples-
leftover-paint-1
The Buzz on Buzz:

https://hbr.org/2000/11/the-buzz-on-buzz
Benihana of Tokyo
W. Earl Sasser Jr.; John R. Klug
Subjects Covered:
Corporate strategy; Expansion; Multinational corporations
P&G Japan: The SK-II Globalization Project

PAGE: 36
Subjects Covered:
Globalization; Implementing strategy; Innovation; International business; International management;
International marketing; Multinational corporations; Organizational structure; Product development;
Subsidiaries
Week 6
Clover Food Lab: Sustainability as Competitive Advantage

Michael Crooke; Mark Chun; Amanda Kastelic
Subjects Covered:
Brands; Competitive advantage; Corporate social entrepreneurship; Entrepreneurship; Environmental
sustainability; Five forces; General management; Social responsibility; Strategy; Value chains
Netflix in 2011
Willy Shih; Stephen P. Kaufman
Subjects Covered:
Business models; Competitive advantage; Competitive strategy; Corporate strategy; Disruptive
innovation; Expansion; Innovation; Innovation focused strategy; Operations management; Strategy;
Technology; Technology adoption lifecycle; Television
Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

W. Chan Kim; Renee Mauborgne; Jason Hunter; Brian Marks; Wayne Mortensen
Subjects Covered:
Blue ocean strategy; Growth strategy; Innovation; Mature business; Strategy
https://inside.artcenter.edu/ed/file.php/26283/Crafting_Winning_Strategies_-_Wine_Industry.pdf
Week 9
Garrard Japan: Global or Local?, by Paul W. Beamish, Ramasastry Chandrasekhar

Subjects Covered:
International business, International management, Localization
Business Models/Expansion/Financing, franchising, ROI, ROC, cash flow
Hospitality Services - The University of Western Ontario

Elizabeth M.A. Grasby; Andrew T. Sarta
Subjects Covered:
Advertising strategy; Cash flow; Cost benefit analysis; Small & medium-sized enterprises
Assessing a Company's Future Financial Health

Thomas R. Piper
PAGE: 37
Subjects Covered:
Financial analysis; Financial planning; Financial statements
Nintendo Wii U: Lessons Learned for New Strategic Directions

Wiboon Kittilaksanawong; Gary Gille
Subjects Covered:
Blue ocean strategy
Grupo Bimbo
Jordan Siegel
Louis Vuitton
by Mary M. Crossan, Manu Mahbubani
Subjects Covered:
General management; Strategy
https://powerzymes.files.wordpress.com/2014/10/louis-vuitton.pdf
Tricon Restaurants International: Globalization Re-examined

Pankaj Ghemawat; Tarun Khanna
Subjects Covered:
Competition; Globalization; Industry structure; International business; Market positioning; Target
markets
PAGE: 38

4113 - Course Outline - 2023

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COURSE OUTLINE

SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT

FOR OFFICE USE ONLY

ORIGINATOR:___________Gary Hoyer___________________________________January 2023

DATE OF REVISION:_____January 2023____________________________________________

COURSE NAME: PAGE: 1

ESSENTIAL EMPLOYABILITY SKILLS:

COURSE NAME: Cases in Global Business Management

5. Develop an understanding of franchising as a means of market penetration and as a source of

6. Analyze global strategy choices through a lens of centralization/decentralization, headquarter-

DELIVERY METHODS / LEARNING ACTIVITIES:

LIST OF REQUIRED MATERIALS:

COURSE NAME: Cases in Global Business Management

Coursepack materials can be accessed, at a student discount, through:

HARVARD BUSINESS PUBLISHING

You can buy the resources individually at a discount.

If you have any trouble, they have a great helpdesk.

CLASS TEXTBOOK FOR REVIEW AND REFERENCE

REQUIRED BACKGROUND MATERIALS

ARTICLES FOR INDIVIDUAL AND GROUP BI-WEEKLY DISCUSSION BOARDS

Some notes on writing Discussion board posts:

Week 1 – required reading (individual)

Learning by the Case Method

Week 2 – Deliverable – Discussion #1

Group of four Discussion Post:

Local Institutions and Global Strategy

Managing Global Expansion: A Conceptual Framework

Will your competitive advantage work in other markets, L. Sang

Week 5 – Deliverable – Discussion #2

Group of four Discussion Post:

Strategies That Fit Emerging Markets

Target Markets and Modes of Entry

Cornelis A. De Kluyver Aug 201021 pBEP043-PDF-ENGEnglish

Week 8 Deliverable – Discussion #3

Group of four Discussion Post:

COURSE NAME: Cases in Global Business Management

Ghemawat’s “AAA” Global Strategy Framework (lardbucket.org)

Internationalization Strategies of Emerging Markets Firms.

Huei-Ting TsaiAndreas B. Eisingerich

Week 12 – Deliverable – Discussion #4

Group of four Discussion Post:

The Paradox of Samsung's Rise

Business Model Analysis for Entrepreneurs

Week 15 Deliverable – Final Discussion

Thread One for group of four:

Strategy Needs Creativity

Microsoft Word - snc-07-06-18.docx (adambrandenburger.com)

Pipelines, Platforms, and the New Rules of Strategy

Van Alstyne, Parker, and Choudary

Pipelines, Platforms, and the New Rules of Strategy.pdf (mit.edu)

Thread Three - individual:

Thread Four - individual:

Please reflect on the bachelor’s degree program.

COURSE NAME: Cases in Global Business Management

REQUIRED CASE STUDY ASSIGNMENT MATERIALS FOR GROUP BI-WEEKLY CASE

Refer to these resources when analyzing and responding to a case study:

Resources for Case Study Analysis

Learning by the Case Method

Writing a Case Study Analysis

Framework for Case Analysis

Some additional notes on writing a case study analysis:

CASE STUDY ASSIGNMENTS:

COURSE NAME: Cases in Global Business Management

ORIGINATOR:_Gary Hoyer_________________________January 2023

DATE OF REVISION:_January 2023________________________________________