SYDNEY

BARTENDERS’
TOOLKIT
JUNE 2022
 CONTENTS
ORLD CLASS 2022 3

1. Introduction
2. Programme
3. Competition Format
4. Key Dates
5. The Challenges
6. World Class Bartender Market + Larder List
7. Recipe Submission
8. Feedback
9. Competition Support
10. Mentorship Program
11. Challenge Captains
12. World Class Bartender Concierge
13. World Class Bartender Market + Larder
14. Avatar Bartenders
15. Visa Requirements
16. Content Deliverables
17. Terms + Conditions
 INTRODUCTION
ORLD CLASS 2022

Welcome to the World Class family!
We are so excited to officially welcome you to the World Class 2022 Global Final.
After two years of disruption, it has been a relief to see the industry get back to
doing what it does best - providing people with incredible drinks experiences in
the best venues across the world. And while we know that things may not yet be
back to normal, we are so excited to see bartenders back in their natural habitat,
bringing with them the same passion and sense of community that has been on
display for the past two years.
We are delighted you are joining us on this journey and in such a spectacular
setting. We want to make Sydney a true celebration of bartending talent and
creativity that has shone through and persevered. Seeing bartenders create
outstanding drinks, continuing to push boundaries and push themselves in new
ways throughout the local competitions has been truly inspiring.
By participating in the World Class programs over the last year, you’ve been able
to learn, hone your craft and participate in our incredible community with the
help of our extraordinary Reserve brands; Tanqueray No. TEN gin, Johnnie
Walker Scotch Whisky, Don Julio Tequila, Ketel One Vodka, Bulleit Frontier
Whiskey, Seedlip Non-Alcoholic Spirit, Zacapa Rum, The Singleton and Talisker
Single Malts.
Now the rest is up to you. Enclosed, you’ll find everything you need to know
about the upcoming challenges, mentorship program, briefings, stock items and
more.
In the midst of the competition, we hope you find time to enjoy this year’s global
celebration of bartending talent and we look forward to sharing great cocktails
with each of you in Sydney very soon.

The future of our industry looks extraordinary and that’s down to you.

Over the past 13 years, over 400,000 bartenders across 60 countries have
participated in World Class programs, and this year, you’re one of our global
finalists.
Marissa Johnston
Now it’s your turn to show the world what you’re passionate about, and who Global Head of World Class, Trade & Social Advocacy
you are.
 PROGRAMME
ORLD CLASS 2022
SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY
10 TH
SEPTEMBER 11 TH
SEPTEMBER 12 TH
SEPTEMBER 13 TH
SEPTEMBER 14 TH
SEPTEMBER 15 TH
SEPTEMBER

TANQUERAY NO. TEN

CHALLENGE TOP TEN
DON JULIO FINAL CHALLENGE
BARTENDERS’ LOUNGE •
BARTENDER WELCOME + OPENS CHALLENGE •
JOHNNIE WALKER
ARRIVAL DAY BARTENDER •
•
CHALLENGE WORLD CLASS
BRIEFING WELCOME EVENT
THE SINGLETON BARTENDER OF THE
CHALLENGE • YEAR AWARDS &
TOP 10 CELEBRATIONS
ANNOUNCEMENT
 COMPETITION
ORLD CLASS 2022
FORMAT

LIVE EVENT
PRE - EVENT

PRE-CHALLENGE KETEL ONE 4 LIVE CHALLENGES

Bartenders must create an innovative Ketel One cocktail as your pre seeding Each bartender will compete live or virtually to a panel of expert judges in Sydney.
challenge inspired by your local community This will be judged prior to the Global Should any bartender be unable to travel to the World Class Global Final, we will
Final. provide a global larder of ingredients and an avatar bartender as hands on the
ground to bring your cocktail to life for the judges.

SEEDING INTO 5 GROUPS JUDGING

Based on your total score from the Ketel One pre challenge you will be placed into
one of 5 groups with a maximum of 10 other bartenders. Your total score will be
turned into seeding points and carried forward. You will now be directly
competing against only the bartenders in your group at the live challenges in
Sydney. The Top 2 from each group will make up our final 10.
Each group will be judged by the same 2 judges for the duration of each challenge.
The top scoring bartender for the challenge will be awarded 15 points, 2nd place
14 points and so on. All scores will carry forward into the final challenge for the top
10. All scores and judges comments will be available to bartenders on Friday the
23rd September.

FINAL CHALLENGE TOP 10

To be revealed!

WINNER’S ANNOUNCEMENT!
 KEY
ORLD CLASS 2022
DATES GLOBAL FINAL
CHALLENGE
CHALLENGE SUBMISSIONS
TOOLKIT Submit all challenge information
RELEASED & assets via the recipe site

INGREDIENTS
BARTENDERS’ JUDGES KETEL ONE SEEDING GROUPS MUST ARRIVE IN CHALLENGE
BRIEFINGS ANNOUNCED JUDGING ANNOUNCED SYDNEY FEEDBACK
MENTORSHIP
PROGRAM
ANNOUNCEMENT

7th 23rd
September September
7 WEEKS 5 WEEKS

21 ST
7 TH
10 - 15
TH TH

JUNE AUGUST SEPTEMBER

 SYDNEY
THE
CHALLENGES
 2022 BARTENDER
HALLENGES
CHALLENGES
PRE-COMP LIVE IN SYDNEY

FINAL

RESERVE
BRANDS
HALLENGES
GARNISHED
GOOD

WITH
KETEL ONE

THE COCKTAIL WAS THE ORIGINAL

INSPIRATION FOR KETEL ONE VODKA…
IT’S MUSE.

Ketel One was born to elevate the cocktail. To honour it. But nowadays we believe
that a great cocktail should not only taste good, it should also do good.
Community is at the heart of everything we do at our distillery and while we are
always trying to do and make things better around our community, we know that
when partnering up with our extended family, you, the bartenders, we can make a
much bigger impact.
Therefore we invite you to garnish your next Ketel One cocktail with ‘good’. Do this
by ensuring that each Ketel One cocktail you serve creates a positive impact, a small
bit of hope or a big smile, in your community.
We are on a mission to make bartenders the next leaders of positive change in
communities the world over, and it all starts with you!
 GARNISHED
HALLENGES
THE TOP TEN SCORING BARTENDERS, WITH DIFFORD’S ANALYTICS ADDED, WILL
WIN €4000 TO FURTHER THEIR GARNISHED WITH GOOD INITIATIVE!

GOOD
WITH

THE BRIEF SCORING (PER JUDGE)

Create an innovative Ketel One cocktail inspired by your What is the impact or potential impact on the
local community. The serve must have the following COMMUNITY IMPACT local community? 25 POINTS
structure:
• 1 part Ketel One Vodka How well did you
• 2 parts flavourful community ingredients* GARNISHED WITH GOOD communicate your Garnished
COMMUNICATION with Good initiative to your guests outside of the 25 POINTS
• Garnished with Good menu?

* this can be one single ingredient or a homemade What level of influence did this create in your
SCALABILITY community? Did other venues/bartenders 25 POINTS
participate?
Your entry must be accompanied with a 45 second video
that explains the serve concept, along with its impact on
your local community. How considered has the bartender been in the
FLAVOUR CREATIVITY choice & balance of their flavorful community 10 POINTS
ingredients?

SUBMIT THIS BY…

TOTAL 85 POINTS
• 1 x Cocktail recipe
• 1 x Pre recorded video (45 seconds max)
• 4 x Images
• 1 x Supporting paragraph
TD I FO
F O RT
D SA
G UL
IDE ANALYTICS
+ Difford’s Analytics Score to determine Ketel One
Top ten prize winners

Please note your cocktail will not be made for the judges.
Based on your total score from this pre challenge you will be placed into one of 5 groups with a maximum of 10 other
bartenders. Your total score will be turned into seeding points and carried forward.
 GARNISHED
HALLENGES
GOOD

WITH
DIFFORD’S GUIDE MATRIX

Each World Class bartender will have their own page in the Ketel One Hive Collective area
on Difford’s Guide. From 15th August until midnight GMT on 12th September, we will be
measuring the popularity of your page on Difford’s Guide and your social media activity
relating to your project on Facebook and Instagram.

What will be measured?

• The number of unique page views to your page on Difford’s Guide
• The number of unique users to your page on Difford’s Guide
• The number of likes on Facebook and Instagram posts with your personal hashtag

Each bartender will receive:

• A link to their personal page on Difford’s Guide
• Their own social media hashtags - #KETELONEGARNISHEDWITHGOOD & #KOCONTEST(YOUR
COUNTRY)
• Social media images – your square submitted photos with the Ketel One “Garnished with
Good" Giphy

Top tip: if you include a link to your page on Difford’s Guide from your social media posts
you’ll pick up points for both social media activity and page views to your project page on
the website. Also be sure to tag @ketelone in any of your posts!
 POUR
HALLENGES
AMOR DON JULIO

Founded 80 years ago (this year!), by a simple farmer who found his passion and followed it.
One who honoured that passion above all else, stoking its flame with an unyielding daily
devotion.
Don Julio González defied conventions, leading with the heart and not the head to create the
world’s first luxury tequila. A tequila born from exceptional devotion to three simple
principles:
1. A relentless focus on achieving the utmost capability in one’s craft.
2. Honouring the land that provides for us.
3. Fostering the community - our familia.
They say devotion is passion over time and generations later, our devotion is deeper than
ever. To this day, we still make Don Julio tequila the exact way Julio Gonzalez did. It is a
devotion that doesn’t always make sense but does make the world’s most exceptional tequila.
So make your mark. Commit yourself. Honour the flame that brings you to life and make
something that stands the test of time. Don Julio, his family, his distillery workers, his
legendary Jimadores all live on because they lived passionately with love for their craft, their
land, and their community.
And like Don Julio Gonzalez himself said, “When you have passion, you have everything”.
So show us how you Pour Amor.
 POUR
HALLENGES
TO MAKE 2 SERVES FROM SCRATCH AND
SERVE UP A PRE-MADE SANGRITA FOR THE
JUDGES.
YOU CAN CHOOSE WHICH JUDGE RECEIVES
WHICH DRINK: CRAFT & LAND INSPIRED
SERVE.
06
AMOUR
THE BRIEF SCORING (PER JUDGE)
How slick are the bartending skills on show, use of
Don Julio is devoted to the love of the craft, community and BARTENDING SKILLS tools and composure? 40 POINTS
the land passed on by the maestro Don Julio Gonzales. Your
challenge is to make 2 Cocktails and 1 Sangrita inspired by:
TASTE & APPEARANCE
CRAFT - Make a Don Julio cocktail that is your love letter to CRAFT
Taste, balance and appearance of the drink. (15 POINTS)
any individual
LAND - Make a Don Julio cocktail that reflects and respects TASTE & APPEARANCE
the land LAND
Taste, balance and appearance of the drink. (15 POINTS)
COMMUNITY - Make a non-alcoholic Sangrita* side to
compliment sipping Don Julio How well have the drinks been linked to each of
BRIEF BONUS
their inspiration categories?
10 POINTS
*This can be pre made - No reflection on bartending skills
You may use Don Julio Blanco or Reposado as you see fit throughout this
challenge. How did the sangrita pair with the Don Julio.
COMMUNITY SANGRITA
How innovative has the BT been?
10 POINTS

SUBMIT THIS BY…

TOTAL 75 POINTS
• 2 x Pre-recorded video (30 seconds each max)
• 2 x Cocktail recipes, 1 Sangrita recipe
• 8 x images The top scoring bartender for the challenge will be awarded 15 points, 2nd place 14 points and so on.
• 1 x paragraph about your cocktail Please see content deliverables at the end of deck for photography & filming guidance .
 NEW
HALLENGES
MODERN
CLASSIC THE SINGLETON

At The Singleton, we are driven by our love and passion for making perfectly
balanced, smooth yet rich whisky that is delicious from the very first sip.
We also believe that we should all work less and play more, because it’s in the
playful exploration of flavour that some of the boldest and most memorable
creations are born.
Single Malt whisky has often had a perception amongst people as something that
isn’t for them. It’s not usually on the cocktail menu and we’ve noticed that there are
nowhere near the amount of Scotch classics versus other spirit categories. We think
it’s about time this is remedied and are on the hunt for the next modern classic!
To us, a perfect drink doesn’t have to be stuffy or complicated to win the hearts and
palates of the world…

…IT JUST HAS TO TASTE INCREDIBLE!

 NEW
MODERN
HALLENGES
TO PRESENT 1 THE SINGLETON MODERN CLASSIC COCKTAIL TO THE JUDGES . PLEASE CREATE
TWO OF THE SAME SERVE, ONE FOR EACH JUDGE. 06
CLASSIC
THE BRIEF SCORING (PER JUDGE)

It’s your time to shine and make your mark on cocktail How captivated were the judges, how easily did
history. Imagine in 100 years' time bartenders around the STORYTELLING the storytelling and cocktail creation go hand in 40 POINTS
hand?
world are serving your creation.
Through the magic of storytelling, take the judges on a
journey that ends with a perfectly crafted The Singleton MODERN CLASSIC Does this have legs to be the next whisky classic? 15 POINTS
Malt whisky serve.
With the The Singleton at the heart, your task is to create a
new flavour forward modern whisky classic… what’s the TASTE + APPEARANCE Taste, balance and appearance of the drink 20 POINTS
next Penicillin or Rob Roy?
One cocktail, one story, one modern classic.
Does the cocktail respect The Singleton at
THE SINGLETON SHINE its heart? 5 POINTS

SUBMIT THIS BY…

• 1 x Pre recorded video (45 seconds max)

TOTAL 80 POINTS
• 1 x Cocktail recipe
• 4 x Images
• 1 x Paragraph about your cocktail
The top scoring bartender for the challenge will be awarded 15 points, 2nd place 14 points and so on.
Please see content deliverables at the end of deck for photography & filming guidance .
 ARTISANS’
HALLENGES
TWIST TANQUERAY No. TEN

Tanqueray No. TEN began as our exploration to rewrite the rules in gin in pursuit of
the perfect martini. To forage the exuberance of nature & intricately realise its
essence in our iconic cocktail shaker bottle. Crafted in our experimental still
affectionately dubbed as the ‘Tiny Ten’.

In pursuit of unmistakable taste, Tanqueray No. TEN is our first masterpiece that
took over 2 years to create, by distilling fresh citrus fruits, fresh chamomile & four
natural botanicals. The result is a distinctly crisp gin that comes alive at the hands of
movers & shakers. It’s no wonder that it’s the only gin that stands tall in the San
Francisco World Spirits Hall of Fame after being rated the world’s best gin six years
in a row.

To many, No. TEN is the pinnacle. To us, it’s just the beginning of a never -ending
journey. Where mixologists & tastemakers come together to unleash exuberant
artisanship in taste & beyond.

IT’S TIME TO HERO BOTANICAL ARTISANSHIP &

THE POWER OF TEN.
 ARTISANS’
HALLENGES
TO MAKE A MARTINI EXPERIENCE FOR THE TWO JUDGES. 06
TWIST
THE BRIEF SCORING (PER JUDGE)

The Martini cocktail is often a bartenders DNA and many

How comfortable was the bartender when
say it’s the hardest drink to make. Dilution, temperature, BARTENDING SKILLS
creating and presenting the experience? 30 POINTS
balance, texture and ratios are all at play here…
Create an original Tanqueray No. TEN martini experience
for the two judges. How memorable was the experience, would you
THEATRE OF SERVE go back? 20 POINTS
Remember to bring that citrus heart to life and show some
love to the twist.
Did they execute all the variables in the martini to
TASTE perfection? 25 POINTS

Did the bartender show enough respect to the

CITRUS HEART
fresh citrus heart?
15 POINTS
SUBMIT THIS BY…

• 1 x Pre recorded video (45 seconds max)

• 1 x Recipe and instructions TOTAL 90 POINTS
• 4 x Images
• 1 x Paragraph about your cocktail & experience

The top scoring bartender for the challenge will be awarded 15 points, 2nd place 14 points and so on.
Please see content deliverables at the end of deck for photography & filming guidance .
 SURPLUS
HALLENGES
HIGHBALLS JOHNNIE WALKER

Johnnie Walker has always stood by its ‘Keep Walking’ ethos to push
forward. Whether that’s by leading from the front in the world of
blending to sustainability to cocktails.

JOHNNIE WALKER IS THE BENCHMARK FOR

ALL BLENDED WHISKIES BECAUSE OF THE
BOLD STEPS IT TAKES TO ACHIEVE A FULL
AND BALANCED FLAVOUR PROFILE.
A World Class bartender is capable of taking Johnnie Walker’s whiskies
to create serves that can lean into a plethora of styles and occasions.
 SURPLUS
HALLENGES
TO CREATE A HIGHBALL FOR THE JUDGES. PLEASE CREATE TWO OF THE SAME
HIGHBALL, ONE FOR EACH JUDGE. 05
HIGHBALLS
THE BRIEF SCORING (PER JUDGE)

Using surplus fresh produce from your local suppliers,

How tasty was the highball, did they get the
design a tasty cordial to enhance your Johnnie Walker TASTE + FLAVOUR
balance of flavours correct? 40 POINTS
Black Label Highball serve.
As well as being extremely tasty, we will be looking for How well has the bartender demonstrated their
innovative ways where you have thought about SUSTAINABILITY resourcefulness in the preparation of all the 20 POINTS
sustainability and the methods behind this. ingredients?

• Design the recipe for the cordial

• Create a film to instruct “At home bartenders” how to Has the bartender pushed the boundaries of
replicate this
INNOVATION flavour matching? 20 POINTS
• Replicate your serve in front of the judges in Sydney using
your pre-sent cordial
How easy to follow was the cordial instructional
VIDEO CLARITY
video?
15 POINTS

SUBMIT THIS BY… TOTAL 95 POINTS

• 1 x Pre recorded Instructional video
(45 seconds max)
• 1 x Highball recipe
• 4 x Images The top scoring bartender for the challenge will be awarded 15 points, 2nd place 14 points and so on.
• 1 x Paragraph about your cocktail Please see content deliverables at the end of deck for photography & filming guidance .
 SYDNEY
WHEEL
OF
FORTUNE
FINAL CHALLENGE
 WHEEL OF
INAL CHALLENGE
TO CREATE ALL 3 SERVES FOR THE JUDGES. YOU CAN CHOOSE WHICH JUDG E
RECEIVES WHICH SERVE. 05
FORTUNE
THE BRIEF SCORING (PER JUDGE)

The TOP TEN will be presented with a mystery box. The box will How tasty is the drinks and have they managed to
TASTE + FLAVOUR balance the flavours and make it appealing? 50 POINTS
contain consistent cocktail ingredients and two bottles of Reserve
Brands. These reserve brands must be used as a base for 2 of your 3
cocktails. Bartenders will then spin a wheel live on stage to How adventurous has the bartender been with
determine their third Reserve Spirit & key ingredient. INNOVATION ingredients, technique and concept? 20 POINTS
The final 10 will go to the stage 2 at a time where they will each
spin the wheel of fortune to determine: How clean and calm has the BT been under
SPIN 1: WORLD CLASS SPIRIT
WORLD CLASS SKILLS pressure? 20 POINTS

SPIN 2: KEY INGREDIENT*

You must then create three cocktails for the judges with the
following spirit at the base:
1 x Box Reserve Spirit
1 x Box Reserve Spirit

1 x Wheel of Fortune Reserve Spirit

If that’s not enough, you will have to use the Key ingredient in at TOTAL 90 POINTS
least 2 of your cocktails. It’s up to you which judge you serve
each cocktail to.
*Key Ingredient will be supplied in raw & liquid form 2pts deducted from total score per second over the 5 minutes
Total points to be divided by 10 and added to the accumulative score
ORLD CLASS LARDER
LIQUID LARDER
Ancho Reyes Italicus Angostura

BITTERS
LIQUEUR
Bulleit Bourbon Antica Formula
Ancho Reyes Verde Limoncello Regan’s Orange
RESEREVE BRANDS

VERMOUTHS / FORTIFIED
Bulleit Rye Belsazar (Dry)
Belsazar (Red) Amaretto Disarrono Luxardo Maraschino Peychauds
Casamigos Mezcal
Belsazar (Rose) Apricot Brandy Orange Curacao Fee Orange Bitters
Ciroc Coconut
Belsazar (White) Averna Pimm’s Fee Celery Bitters
Ciroc Vodka
Cocchi Americano Benedictine Ramazotti Amaro Fee Aztec Chocolate Bitters
Coal Ila 12
Cocchi Di Torino Blue Curacao Taylor’s Velvet Fee Grapefruit Bitters
Copper Dog
Cocci Rosa Branca Menta Falernum Triple Sec
Don Julio 1942
Dolin Blanc Calvados
Don Julio Anejo
Dolin Dry Campari Fraise
Don Julio Blanco
Dolin Rosa Cherry Heering Framboise
Don Julio Reposado

EAU DE VIE
Dolin Rouge Cognac Hennessy VSOP Kirsch
Glenkinchie 12
Dry White Port Creme d’ Abricot Poire William
Johnnie Walker Black Label
Fino/Manzanilla Sherry Lillet Creme de Violette
Johnnie Walker Blue Label
Blanc Crème de Banane
Johnnie Walker Gold Label
Madeira Crème de Cacao White
Ketel One Citroen
Martini Bianco Crème de Cacao Dark Crème
Ketel One Vodka
Martini Dry de Cassis
Lagavulin 8
Martini Rosso Crème de Fraise
Talisker 10
Noilly Prat Crème de Framboise
Tanqueray London Dry
Oloroso Sherry Crème de Menthe Verde
Tanqueray No TEN
Amontillado Sherry Crème de Mure
The Singleton Dufftown 12
Pernod Absinthe Crème de Pêche
The Singleton Glen Ord 12
Punt e Mes Coffee Liqueur
The Singleton Glendullan 12
PX Sherry Dubonnet Red
Seedlip Garden 108
Ruby Port Fernet Branca
Seedlip Grove 42
Sparkling Wine Frangelico
Seedlip Spice 94
Tawny Port Galliano L’Authentico
Grand Marnier Rouge
Chartreuse Green Chartreuse
Yellow
ORLD CLASS LARDER
FRESH PRODUCE, SWEETENERS + ACIDS
Apples Basil Carrot Caster Sugar

HERBS

SUGARS
ROOT CROPS
FRUIT

Bananas Bay leaves Celeriac Demerara Sugar

Cherries Capers Ginger Coconut / Palm Sugar
Cocktail cherries Celery Pumpkin
Figs (dried) Dill Jerusalem Artichoke Parsnip
Grapefruit (white & pink) Red Chillies Potato

&
Grapes (green, red & black) Green Chillies Beetroot
Lemons Coriander Salsify
Limes Cucumber Sweet Potato

VEGETABLE
Mangos Fennel Turnip Citric Acid

ACIDS
Oranges Lemongrass Yucca Malic Acid
Passionfruit Mint Supasawa
Peaches Olives (black & green) Tartaric Acid
Pears Parsley Lactic Acid
Pineapple Rosemary Apple Cider Vinegar
Agave Syrup

SWEETENERS
Plums Sage Rice Wine Vinegar
Pomegranate Thyme Date Sugar Sherry Vinegar
Raspberries Rice Syrup Raspberry Vinegar
Strawberries Grenadine White Wine Vinegar
Vine tomatoes Elderflower Cordial Red Wine Vinegar
Rhubarb Maple Syrup Balsamic Vinegar
Yuzu Orgeat
Acacia Honey
Buckwheat Honey
Creamed Honey
Heather Honey
Orange Blossom
Honey Wildflower Honey
ORLD CLASS LARDER
DRY STORE + SOFTS
Almonds Black CARBONATED MIXERS: Coco Lopez

SOFTS & MIXERS

SPICE & NUTS

TEA

OTHER
Black pepper Green Ginger Ale Coconut Cream
Caraway Seeds Rooibos Ginger Beer Coconut Milk
Cardamom Pods Peppermint Soda Water Coconut Oil
Cashew Nuts Tonic Water Coconut Water
Celery Salt Lemon Tonic Condensed Milk
Cinnamon Lemonade Eggs
Nespresso Capsules

COFFEE
Cloves Heavy Cream
Coffee Beans Cold Brew Olive Oil
JUICES:
Coriander Seeds Cloudy Apple Tabasco
Nutmeg Juice Cranberry Juice Whole Milk
Peanuts Orange Juice Oat Milk
Paprika Pineapple Juice
Pistachio Nuts Pink Grapefruit
Saffron Juice Tomato Juice
Sea Salt Flakes
Smoked Paprika
Star Anise
Turmeric
Walnuts
ECIPE SUBMISSION
HOW TO
SUBMIT…
All World Class recipes & challenge information will be inputted via
the World Class Recipe Site. This must be completed, checked and
submitted by the 7th August. Details of the recipe site will be shared
on the finalists Facebook group.

STEP 1:
Please register your profile and opt-in to the terms and conditions via the World Class
Global Finalist Recipe Site link to be shared on Facebook group.

STEP 2:
Upload a photo and biography of yourself which will feature throughout the Global
Finals in September.

STEP 3:
Submit all your challenge recipes and challenge assets (cocktail name, recipes, prep
instructions & methods, images, videos)

Please check the requirements for each challenge for submission details. If you are
competing virtually please add as much information as possible to ensure your avatar
has all the required information for each individual challenge.

The recipes submitted will be able to view by the judges so please ensure everything
is carefully checked before submitting.
OST COMPETITION

FEEDBACK
Feedback is an important part of growing and learning as a
Bartender. We want to provide each bartender with
constructive, challenge-specific feedback that helps them
inspire and improve, both in competition settings and
behind their bar.

You will receive a detailed feedback summary for each challenge

direct from the judges on Friday 23rd September
 SYDNEY
KEY
INFORMATION
EY INFORMATION
COMPETITION In order to run an exciting and fair global final we have the following resources
S U P P O R Tavailable to support bartenders - whether you are competing live in Sydney or
virtually.

PRE-COMP DURING THE COMPETITION

MENTORSHIP CHALLENGE BARTENDER WORLD CLASS AVATAR

PROGRAM CAPTAINS CONCIERGE LARDER BARTENDERS
EY INFORMATION
MENTORSHIP
PROGRAM

To set our 2022 finalists up for success, you are invited to

take advantage of this year’s specially designed online
mentorship program in the run up to the Global Final.

A program preparing you to take home the World Class

Bartender of the Year 2022!

WHAT

A series of inspirational & educational virtual sessions run by our

incredible network of experts including former World Class winners,
Global Brand Ambassadors from our portfolio of Reserve brands and
some of the greatest drinks professionals in the industry.

Covering everything from research practices to personal brand building,

these sessions will help you be at your best in Sydney.

WHEN

Program details will be shared week commencing July 4th!

EY INFORMATION
CHALLENGE
CAPTAINS
Once bartenders are seeded in to their 5 groups, each
group will be allocated a CHALLENGE CAPTAIN.

Challenge Captains are respected bartenders in the

industry with first hand World Class competition
experience.

They will be there in Sydney to guide you throughout your

competition journey… from the Bartenders Briefing to the
Final Challenge!

Whilst they are not able to advise or coach you with your
ideas, they will be your friendly face on the ground and
main point of contact for any challenge related queries -
alongside the Challenge Director & the Sweet&Chilli team.
EY INFORMATION
BARTENDER
CONCIERGE
We want to make it as easy and stress free for you to compete
whether virtually or in person, and have the following structure
in place to support you equally.

INGREDIENT + GLASSWARE LOGISTICS

You are able to send non-perishable ingredients in advance to our hub in
Sydney. This applies if you are competing virtually or in person.

• You can only send ONE BOX to the specified location.

Max size : 46 x 32 x 33cm / 50kg
• Check the specific rules for each challenge with regards to ingredients
• All ingredients must arrive no later than the 7th September.

Whilst we will do everything in our power to make sure this arrives safely,
we urge you to take responsibility for the shipping and arrival of
ingredients including pre-checking customs rules & regulations. If your
ingredients don’t make it, then you or your Avatar will only be able to
execute bartender recipes using ingredients from the World Class Market
+ Larder, and use equipment + glassware from the Bartenders Lounge.

Our World Class Concierge team will be situated in the Bartenders lounge
for ingredient, equipment & logistics support throughout the competition.
EY INFORMATION
GLOBAL FINALIST
FACEBOOK GROUP

An online community to meet other Global

Finalists, get important updates & news & ask
challenge and logistics questions in the run up to
the Global Final in Sydney!

Each Global Finalist is invited to join the World Class 2022 private
Facebook group. This is moderated by the World Class team, challenge
director and some of the people that make World Class happen.

Upcoming Announcements:
• Mentorship Program
• Judges
• Recipe Site Link
• Bartender Lounge Kit List

Questions will be answered promptly with access to a live FAQ Google

doc with all previously asked questions.
EY INFORMATION
WORLD CLASS
MARKET + LARDER
We will have fresh & pantry ingredients and glassware available
in the bartenders lounge alongside our World Class Stock shop.
All bartenders & Avatars will have access to this from Sunday
11th September.

CHALLENGE INGREDIENTS PERMITTED

KETEL ONE PRE NOT APPLICABLE

PRE-SENT INGREDIENTS & WORLD CLASS LARDER

DON JULIO

PRE-SENT INGREDIENTS & WORLD CLASS LARDER

THE SINGLETON

PRE-SENT INGREDIENTS & WORLD CLASS LARDER

TANQUERAY NO. TEN

PRE-SENT INGREDIENTS & WORLD CLASS LARDER

JOHNNIE WALKER

MYSTERY CHALLENGE INGREDIENTS

FINAL CHALLENGE (CAN NOT BE SENT IN ADVANCE)
EY INFORMATION
AVATAR
BARTENDERS

Each competing bartender that can’t be with us in

Sydney will be assigned an Avatar bartender
to assist them.
This Avatar will be your physical support but will not be there
to advise or coach.

The Avatars are there to do what the VIRTUAL BARTENDER is not able to
do due to their location. They simply act as the on–the-ground hands
of the VIRTUAL BARTENDER. Please see each challenge brief to see how
you will be judged virtually.

Avatars will be experienced bartenders themselves and will execute all

drink components and present drinks to the judges as they judge your
filmed content.

It’s important to ensure you have submitted all relevant details when
completing your challenge information so that your Avatar bartender
has all of the information needed to execute your drink perfectly for
the judges.

For any virtual queries regarding prep you have access to Sweet&Chilli
challenge prep team throughout the competition & challenge process.
Once your Avatar has been assigned you and your BA will have direct
access via Whatsapp throughout the competition for any Q&A’s.
RAVEL INFORMATION
VISA
REQUIREMENTS

It is your responsibility to ensure that you have a valid visa and meet the requirements
for entry into Australia. Please refer to the Australian Government Department of Home
Affairs website. We recommend that you check your country of origin regarding specific
visa and/or passport requirements.

If you have any issues or questions regarding your visa application, please email
events@worldclasssydney.com

VISA & COVID ENTRY REQUIREMENTS

The World Class Events team is unable to organise visas on your behalf. However, they
can assist in providing supporting documentation for visa applications.
Should you or your guest require documentation to support a visa application, please
complete the relevant details as part of the registration process when it is available.
The World Class Event Team will automatically request an invitation letter from
Diageo Australia. This will be sent to you by separate email. You are responsible for
any fees incurred in order to secure your travel visa(s).

TRAVELLING TO AUSTRALIA

Your passport should be valid six months from date of entry in order to be
allowed into Australia. Regulations apply when entering Australia and it is
your responsibility to ensure you have the correct documentation prior to
travelling. For full details on entering Australia, please refer to the Australian
Government Department of Home Affairs website.
 SYDNEY
CONTENT
DELIVERABLES
ARTENDER INTRO FILM
THE
BRIEF
In addition to the challenge content we need you to record a short
interview & B-roll footage of where you are from for a short profile video.
We want to know about you & who you are, your journey & what inspires
you!

The interview should be recorded sitting down facing good natural

lighting, recorded during the day.

Audio quality needs to be good using an external microphone & try to

limit any background noise.

The B-roll footage should bring to life the place that you work, your bar,
the city and vibrancy of where you live & work.

QUESTIONS TO COVER IN YOUR VIDEO…

• What is you name & where do you work (+ city/country)?

• What inspired you to become a bartender?
• Tell us about where you work & the philosophy to the drinks you create?
• How do you design new serves – where do you go for inspiration?
• What or who has been the biggest influence in you career
• Tell us about the bartender community & the importance of community in
the industry?
• What are the biggest challenges you face in the industry ?
• How has the industry evolved & changed since you started?
• Where do you want your career to take you – what’s the ultimate dream or
ambition?
 THERE ARE TWO KEY PARTS TO
ARTENDER INTRO FILM
THE PROFILE FILM
INTERVIEW
• Recorded during the day with natural lighting if inside
• Quite controlled space
• Mid shot sitting down
• Eye-line looking OFF camera to interviewer
• Bring the question into the answer for full sentences
Audio quality needs to be good using an external microphone
& try to limit any background noise.
The B-roll footage should bring to life the place that you work,
your bar, the city and vibrancy of where you live & work.
B- ROLL
• Recorded during the day or night in locations that bring to
life where you work, live & socialise
• Walking around the different locations – following the
bartender
• Interacting with people that you know
• Vibrant details that bring the location, the cocktails &
food to life
Audio quality needs to be good using an external microphone
& try to limit any background noise.
ONTENT DELIVERABLES BARTENDER INTRODUCTION FILM
TO SUBMIT INSTRUCTION FORMAT USAGE CONTENTS

Recorded in your native / most comfortable language

16:9 / MP4 Full Global Usage and Rights in Perpetuity No GFX – but English subtitle file to be delivered (either as an .SRT file OR a
MAX 2 minute video shot in
1 X INTRO FILM 3840 x 2160 (4K) [PR, MEDIA, Documentary, Editorial, Brand Social, separate version with subtitles burnt in)
landscape
25fps Market Social, World Class Social]
Rushes to be brought to World Class Final event in Sydney on a hard drive if
attending or uploaded to Vimeo Link: details to follow

For any comments, questions or support please reach out to G. Pe Benito

Giuliana.pebenito@Diageo.com
ONTENT DELIVERABLES KETEL ONE CHALLENGE CONTENT
TO SUBMIT INSTRUCTION FORMAT USAGE CONTENTS

In your video make sure to tell us:

Full Global Usage and Rights in Perpetuity 1. Does your video bring to life your community initiative and share how your Ketel One
[PR, MEDIA, Documentary, Editorial, Brand Social, Market cocktail initiates a positive impact in your community?
16:9 / MP4 Social, World Class Social] 2. Let us know how are you sharing this initiative with your guests ?
1 X VIDEO EXPLAINING MAX 45 sec video shot in
3840 x 2160 (4K) 3. Talk us through how your initiative impacted your inspiration for your cocktail as you
THE PROJECT landscape
25fps make it
Pls note: Cap must be on bottle and bottle full of liquid in
all shots. Examples - https://www.instagram.com/p/B1uFJj_ghVL/?hl=en
https://www.instagram.com/p/B2CUnGUgmfP/?hl=en

Full Global Usage and Rights in Perpetuity

1x of your cocktail ‘garnished with good’ with accompanying Ketel One
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
bottle in shot: landscape
Landscape & Portrait 1080 x 1080 Social, World Class Social]
X2 IMAGE OF COCKTAIL
Full Resolution 1080 x 1920
1x of your cocktail ‘garnished with good’ with accompanying Ketel One
Pls note: Cap must be on bottle and bottle full of liquid in
bottle in shot: portrait
all shots.

Full Global Usage and Rights in Perpetuity

[PR, MEDIA, Documentary, Editorial, Brand Social, Market 1x of bartender (you) in situ of the project or community initiative: landscape
Landscape & Portrait 1080 x 1080 Social, World Class Social]
X2 IMAGE OF GARNISHED WITH GOOD INITIATIVE
Full Resolution 1080 x 1920 1x of bartender (you) in situ of the project or community initiative: portrait
Pls note: Cap must be on bottle and bottle full of liquid in
all shots.

In your submission, make sure you tell us:

To be used on Difford’s Guide
1. The Name of project
1 X PARAGRAPH EXPLAINING Full Global Usage and Rights in Perpetuity
250 words Text 2. 1 paragraph of written text (max 250 words) in which you explain your cocktail, how
YOUR KETEL ONE PROJECT [PR, MEDIA, Documentary, Editorial, Brand Social, Market
you have garnished it with good (positively impacted your community), how you
Social, World Class Social
have collaborated with your local community and intended impact of your project.
3. Cocktail specs & method

For any comments, questions or support please reach out to G. Pe Benito

Giuliana.pebenito@Diageo.com
ONTENT DELIVERABLES DON JULIO CHALLENGE CONTENT
TO SUBMIT
1 X VIDEO EXPLAINING WHY THEY MADE THIS COCKTAIL
FOR THE LOVE OF THE CRAFT
1 X VIDEO EXPLAINING WHY THEY MADE THIS COCKTAIL
FOR THE LOVE OF THE LAND
X2 IMAGE PER COCKTAIL (4 TOTAL)
X2 IMAGE PER COCKTAIL & BARTENDER (4 TOTAL)
RECIPE, METHOD & PREP INSTRUCIONS
PARAGRAPH EXPLAINING YOUR SERVES
INSTRUCTION FORMAT USAGE CONTENTS
Video of bartender making and explaining their cocktail:
Make sure you tell us:
1. What about this cocktail brings to life their love of the craft?
Full Global Usage and Rights in Perpetuity
2. What makes them committed and passionate about being a bartender?
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
Social, World Class Social]
16:9 / MP4 REF 1: donjuliotequila post 01
MAX 30 sec video shot in
3840 x 2160 (4K) REF 2: donjuliotequila post 02
landscape Pls note: Cap must be on bottle and bottle full of liquid in
25fps
all shots.
DJ is always identifying those that are passionate, committed, those that do something
for the love of it – even if it doesn’t make sense. (I’m sure this can be said for a large
Please use jigger when using alcohol (measured alcohol
number of our bartenders in the WC competition!). You can see here our latest work on
serves please)
identifying 80 Mexicans who we feel are shaping contemporary culture through doing
something for the love.
Full Global Usage and Rights in Perpetuity
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
Video of bartender making and explaining their cocktail:
Social, World Class Social]
Make sure you tell us:
16:9 / MP4
MAX 30 sec video shot in 1. What is it that’s made you chose your ingredients? Are they from sustainable
3840 x 2160 (4K) Pls note: Cap must be on bottle and bottle full of liquid in
landscape sources? Are they grown from the land?
25fps all shots.
See references above.
Please use jigger when using alcohol (measured alcohol
serves please
1 x of your CRAFT cocktail with accompanying Don Julio bottle in shot: landscape
Full Global Usage and Rights in Perpetuity
1 x of your LAND cocktail with accompanying Don Julio bottle in shot: Portrait
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
Landscape & Portrait 1080 x 1080 Social, World Class Social]
Full Resolution 1080 x 1920
1 x of your CRAFT cocktail with accompanying Don Julio bottle in shot: portrait
Pls note: Cap must be on bottle and bottle full of liquid in
1 x of your CRAFT cocktail with accompanying Don Julio bottle in shot: Landscape
all shots.
11 x of your CRAFT cocktail and YOU with accompanying Don Julio bottle in shot:
Full Global Usage and Rights in Perpetuity landscape
[PR, MEDIA, Documentary, Editorial, Brand Social, Market 1 x of your LAND cocktail and YOU with accompanying Don Julio bottle in shot: Portrait
Landscape & Portrait Social, World Class Social]
1080 x 1080
Full Resolution 1 x of your CRAFT cocktail and YOU with accompanying Don Julio bottle in shot:
1080 x 1920
Pls note: Cap must be on bottle and bottle full of liquid in portrait
all shots. 1 x of your CRAFT cocktail and YOU with accompanying Don Julio bottle in shot:
Landscape
In your submission, make sure you tell us:
Full Global Usage and Rights in Perpetuity
250 words Text [PR, MEDIA, Documentary, Editorial, Brand Social, Market 1. The Name of your cocktail(s)
Social, World Class Social 2. Supporting paragraph: tell us about your cocktails & their inspiration.
3. Recipe & method with detailed Instructions for all cocktails
For any comments, questions or support please reach out to
G. Pe Benito
Giuliana.pebenito@Diageo.com
ONTENT DELIVERABLES THE SINGLETON CHALLENGE CONTENT
TO SUBMIT
1 X VIDEO CREATING THE DRINK, AND EXPLAINING YOUR
CONCEPT
X2 IMAGES OF COCKTAIL
X2 IMAGE OF COCKTAIL & BARTENDER
RECIPE, METHOD & PREP INSTRUCIONS
PARAGRAPH EXPLAINING YOUR NEW MODERN CLASSIC
INSTRUCTION FORMAT USAGE CONTENTS
Full Global Usage and Rights in Perpetuity Bartender should show their personal flair and character in their cocktail video. We
[PR, MEDIA, Documentary, Editorial, Brand Social, Market want to see what makes you YOU, and how you bring that to your new modern classic!
16:9 / MP4 Social, World Class Social]
MAX 45 sec video shot in
3840 x 2160 (4K) As you make your cocktail on camera talk us through:
landscape
25fps
Pls note: Cap must be on bottle and bottle full of liquid in • How do the flavours in your cocktail bring out a playful twist on Single Malts?
all shots. • Why is your cocktail the next new modern classic Single Malt cocktail?
Full Global Usage and Rights in Perpetuity
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
1x of your cocktail with accompanying The Singleton bottle in shot : landscape
Landscape & Portrait 1080 x 1080 Social, World Class Social]
Full Resolution 1080 x 1920
1x of your cocktail with accompanying The Singleton bottle in shot : portrait
Pls note: Cap must be on bottle and bottle full of liquid in
all shots.
Full Global Usage and Rights in Perpetuity
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
1x of bartender (you) with cocktail and The Singleton bottle
Landscape & Portrait 1080 x 1080 Social, World Class Social]
Full Resolution 1080 x 1920
1x of bartender (you) with cocktail and The Singleton bottle
Pls note: Cap must be on bottle and bottle full of liquid in
all shots.
In your submission, make sure you tell us:
Full Global Usage and Rights in Perpetuity
250 words Text [PR, MEDIA, Documentary, Editorial, Brand Social, Market 1. The Name of your cocktail
Social, World Class Social 2. Supporting paragraph: tell us about your new modern classic
3. Recipe & method with detailed Instructions
For any comments, questions or support please reach out to G. Pe Benito
Giuliana.pebenito@Diageo.com
ONTENT DELIVERABLES TANQUERAY NO. TEN CHALLENGE CONTENT
TO SUBMIT
1 X VIDEO DEMONSTRATING THE MARTINI RITUAL
X2 IMAGES OF COCKTAIL / MARTINI EXPERIENCE
X2 IMAGE OF COCKTAIL/ MARTINI EXPERIENCE &
BARTENDER
RECIPE, METHOD & PREP INSTRUCIONS
PARAGRAPH EXPLAINING YOUR RITUAL
INSTRUCTION FORMAT USAGE CONTENTS
Full Global Usage and Rights in Perpetuity Video of bartender demonstrating, and explaining their martini ritual.
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
Social, World Class Social] REFERENCE 1: https://www.instagram.com/p/CXjLAY2ssUm/?hl=en
16:9 / MP4
MAX 45 sec video shot in
3840 x 2160 (4K) REFERENCE 2: https://www.instagram.com/p/CYZDKV4h3H4/?hl=en
landscape
25fps Pls note: Cap must be on bottle and bottle full of liquid in
all shots.
Please use jigger when using alcohol (measured alcohol
serves please)
Full Global Usage and Rights in Perpetuity
1x of your cocktail with Tanqueray No. TEN bottle: Landscape
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
Landscape & Portrait 1080 x 1080 Social, World Class Social]
1x of your cocktail with Tanqueray No. TEN bottle: Portrait
Full Resolution 1080 x 1920
Pls note: Cap must be on bottle and bottle full of liquid in
(Martini experience elements can be visually shown)
all shots.
Full Global Usage and Rights in Perpetuity
1x of bartender (you) with cocktail and Tanqueray No. TEN bottle: Landscape
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
Landscape & Portrait 1080 x 1080 Social, World Class Social]
1x of bartender (you) with cocktail and Tanqueray No. TEN bottle: Portrait
Full Resolution 1080 x 1920
Pls note: Cap must be on bottle and bottle full of liquid in
(Martini experience elements can be visually shown)
all shots.
In your paragraph, make sure you tell us:
Full Global Usage and Rights in Perpetuity
250 Words Text [PR, MEDIA, Documentary, Editorial, Brand Social, Market 1. The Name of your martini experience
Social, World Class Social 2. Supporting paragraph: tell us about your martini experience for two
3. Recipe & method with detailed prep & ritual instructions
For any comments, questions or support please reach out to G. Pe Benito
Giuliana.pebenito@Diageo.com
ONTENT DELIVERABLES JOHNNIE WALKER CHALLENGE CONTENT
TO SUBMIT
MAX 45 sec video shot in
1 X HOW-TO MAKE YOUR CORDIAL VIDEO
X2 IMAGES OF COCKTAIL
X2 IMAGE OF HIGHBALL & BARTENDER
RECIPE, METHOD & PREP INSTRUCIONS
PARAGRAPH EXPLAINING YOUR SURPLUS HIGHBALL
INSTRUCTION FORMAT USAGE CONTENTS
Video Ask is NOT to make a cocktail, but an instructional video: how to make a cordial.
Incorporate walking, walking in or walking while talking
In your video make sure to tell us:
1. Why do these ingredients showcase the bold flavours in JW Black highball
2. What are the steps you take that deliver big flavour
3. What surplus ingredients to hit sustainability
Full Global Usage and Rights in Perpetuity
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
Your video and entry to the Surplus Highballs challenge should:
Social, World Class Social]
16:9 / MP4
landscape
3840 x 2160 (4K)
Pls note: Cap must be on bottle and bottle full of liquid in
• Live by Johnnie Walker’s ethos to take ‘Bold Steps for Big Flavour’
25fps
all shots.
• Be clear and instructive for an @ home bartender
• Be fun, entertaining, and showcase your personality
Please use jigger when using alcohol (measured alcohol
• Utilize ‘surplus’ ingredients in innovative ways
serves please)
• Be 45 seconds or less
REFERENCE 01: https://www.instagram.com/p/CVqK5uzo6pO/
REFERENCE 02: https://www.dailyrecord.co.uk/special-features/how-make-johnnie-
walker-sustainable-24082469
Full Global Usage and Rights in Perpetuity
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
1x of your highball with Johnnie Walker bottle in shot: landscape
Landscape & Portrait 1080 x 1080 Social, World Class Social]
Full Resolution 1080 x 1920
1x of your highball with Johnnie Walker bottle in shot: portrait
Pls note: Cap must be on bottle and bottle full of liquid in
all shots.
Full Global Usage and Rights in Perpetuity
[PR, MEDIA, Documentary, Editorial, Brand Social, Market
1x of bartender (you) with highballand Johnnie Walker bottle shot: landscape
Landscape & Portrait Social, World Class Social]
1080 x 1080
Full Resolution
1080 x 1920 1x of bartender (you) with highball and Johnnie Walker bottle shot: portrait
Pls note: Cap must be on bottle and bottle full of liquid in
all shots.
In your submission, make sure you tell us:
Full Global Usage and Rights in Perpetuity
250 words Text [PR, MEDIA, Documentary, Editorial, Brand Social, Market 1. The Name of your cocktail
Social, World Class Social 2. Supporting paragraph: tell us about your Surplus Highball
3. Recipe & method with detailed Instruction
For any comments, questions or support please reach out to
G. Pe Benito
Giuliana.pebenito@Diageo.com
 SYDNEY
TERMS &
CONDITIONS
 COPYRIGHT
• By entering this competition, participants agree to
assign copyright of their recipe, drink name &
imagery to Diageo Great Britain and all other Diageo
entities.
• Participants and drinks presented during the
Competition may be photographed (still, moving
images) by the organisers and copyright for any use
to include advertising will be retained by Diageo
Great Britain and all other Diageo entities.
• No copyrighted music or video can be used as part of
any presentation due to live streaming regulations
• Bartenders are prohibited from changing or altering
brand logos, or brand intellectual property.
• Bartenders are prohibited from cutting reserve
brand bottles or holding other liquids inside the
reserve brand bottles with anything other than the
base spirit.
DRINK NAMES
• Drink names including rude, lurid, sexual words, or
words associated with narcotics or motor vehicles
are prohibited and will be disqualified.
• Drink names must not use references to fictional or
cartoon characters associated with anyone under
legal drinking age.
&C’S
• The competition will be judged at each stage by a
panel of judges according to the criteria set out in
the Bartenders Toolkit. The decision of the panel of
judges (acting reasonably) will be final.
• Diageo reserves the right to have the final decision
on any matter relating to the judging of the
competition. A list of names of the judges can be
viewed on Diageo Bartender Academy following the
competition for a period of 30 days.
SCORING BREAKDOWN
• We will give access to the scores to any participant
after the completion of the total competition
• All of the challenges have a slightly different balance
of scoring points in each category to reflect subtly
different requirements.
PRIZES
• The competition winner will receive loads of exciting
opportunities to represent World Class around the
world, including training & inspiring thousands of
bartenders through the World Class Studios
program, judging the incoming 2022 finalists at
regional finals, serving guest shifts at the world’s
best bars, networking with influencers and
customers at key events and raising your profile
through interviews with both market and global
media outlets. Receipt of the prize will be subject to
• Diageo Marketing Code and any other Diageo
policies as notified to the participants
• Link to the Diageo Marketing Code
LIMIT OF LIABILITY
• Insofar as permitted by law, Diageo and its agents
will not in any circumstances be responsible or liable
to compensate the participants and will not accept
any liability for any loss, damage, personal injury or
death occurring as a result of participating in the
competition except where it is caused by the
negligence of Diageo, its agents or that of its
employees. Your statutory rights are not affected.
DATA PRIVACY
• Diageo will only process participants’ personal
information as set out in the Diageo Privacy and
Cookie Notice
• These terms and conditions shall be governed by
English law, and the parties submit to the non -
exclusive jurisdiction of the courts of England and
Wales.

the competition winner agreeing terms of a talent

LANGUAGE ISSUES AND TRANSLATION
• To overcome language difficulties if you are not
confident to present in English you are permitted to
have an interpreter to translate during your
presentation. Please bear in mind there is no
additional time allowance for translation.
SCORING PROCESS, ADJUDICATION AND SCORING
contract with Diageo, exact requirements to be
provided to the competition winner following
notification of the result of the competition.
DIAGEO MARKETING CODE
• Participants agree at all times to comply with the
 By entering this competition, the participants agree
to be bound by these terms and conditions. If there is
any reason to believe that there has been a breach of
these terms and conditions, Diageo may, at its sole
discretion, reserve the right to exclude any
participant from participating in the competition.
DRINKS & PREPARATION - RULES APPLICABLE TO ALL
CHALLENGES
• Recipes must contain a minimum of 30ml (1oz) of a
RESERVE BRAND product
• Where a challenge specifies a lead RESERVE BRAND
product at least 30ml (1oz) of the specific liquid
must be used.
• The total combined alcoholic ingredients must be
equivalent to no more than 90ml (3oz) at 40%
alc./vol. (total alcohol equivalent to less than
36ml/1.2oz at 100% alc./vol.).
• Ingredients may be measured using a jigger or
similar measure or freely poured.
• Participants are permitted to use their own bar
tools, cocktail shakers or mixing glasses
• The organisers will make every effort to supply high
quality ice in the format requested - cubed (approx.
25ml/1inch square), crushed, dry & block. Bespoke
ice shapes/sizes may also be provided if requested in
&C’S
advance, but are subject to availability
• Participants must prepare drinks within the time
limits specified in the challenges. There is a 20
second grace period in all challenges. (Apart from
the Final)
• Bartenders serving drinks that appear inedible, use
of dangerous ingredients or working with unhygienic
methods or not adhering to relevant COVID-19
restrictions may be disqualified from that challenge.
• Bartenders who break any challenge specific rules
will be disqualified from that challenge.
GARNISHES
• All garnishes for cocktails can be created before or
during the preparation and finished in the
bartender’s presentation time.
HOME-MADE PREPARATIONS OR PRE-MIXES
• All the main ingredients for your cocktails must be
assembled in front of the judges during your
presentation time slot.
• Homemade or bespoke ingredients such as pre-
mixes, infusions, foams, etc. are only permitted
where explicitly stated otherwise in each challenge.
PROPS AND GLASSWARE
• You can use available glassware of you choice when
presenting on screen, however only glassware in the
glassware list provided can be used in challenges
when drinks are given to the judges.
CHALLENGE RECIPES
• Recipes must be provided by the deadlines specified
in this Challenge Briefing otherwise the participant
will be penalised.
• Recipes may be adjusted after the deadline within
reason (i.e. not substituted entirely) as long as the
organisers are notified immediately and agree.
• Signature Recipes entered must be the original
creation of the competitor and if a competitor is
thought to have obviously plagiarised a known,
existing cocktail they may be disqualified.
• All ingredients must be a measured quantity. e.g.,
“squeeze half a lime” is unacceptable.
• Recipes entered must be expressed in ounces (US)
and/or millilitres with the use of ‘dashes’ and/or
‘drops’ limited to bitters, hot pepper sauce and the
like.
GARNISHED WITH GOOD PRIZE
• 10 bartenders will be selected as winners in this
challenge. Where permissible under local regulation
in the winning bartenders’ country of residency,
winners will each receive 4000 EUR to be spent to
further their Garnished with Good community
project.
• Where a direct award is not permissible under the
local regulation in the bartenders’ country of
residency, such as the United States, the bartender
may choose one of the Diageo specified charities to
which Ketel One will donate 4000 EUR in lieu of an
award to the bartender.
GOOD LUCK!