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CJM Cheat Cards ney mapping insights ding in stions fl UrdoK Reel) journey Happy mapping! re Process Pel aS Bee ead ceeevn aan ees Fl omol Niel actece Wace gel acelaa to engage with your product or service? aaa cRNA SCR gee lately aren't sure what to do next? Puprot sa Rall oles mat RoR (Ra Taal action more than once’ SPN MoM ccece ora Macon AN gS ee eae aa Agee Neca ae coal ee) ere ela eae Flaws in processes can cause churn. Optimizing them will keep your customers from going astray. “Less is more" is the rule of thumb here. UXPRESSIA rs. And there's ocean of insights to be found iming anal Time + How long does it take to get through the Care + How much does each Eom ee Rel ola eet Rana Ro Ae (iene Aer Iales ce Sea Scie nla My neva tar nen 1G Wola ema K Soy fea] Pe also Relgie acca 1o Baal |@l 0 Lol otal ad Barer N NR Maa eneUolan ec oe Mana ANC UXPRESSIA Costs Sea Seem a Ria ee ocaa) Pelee omega ecclan ig! Peace ORM nga Send Se NarIg acini Aree ke eee sce aoa td olan eaten ore aren soho recola iat looted Pern Mase ato canoes Taal a OPN aoe mta MoU colaa ed Costs are often the moments of truth for your customers. This is why it's critical to inspect how costs influence your customer's journey. UXPRESSIA >X=to} e) (=) eg na ae Rue eeee arleceaeoll ema ia hier] Paes RaW ne cl ete aac Re etd rer eae eas Prone Roaa lowe cae Rais ose e tee Nec ema feed Py Raa Ma aa Mic MU igs led + Is there a clearly identified decision-maker Sa eecl ed Front staff is one the main influencers in a customer journey. See earl) + Are all the departments on the same This is why you must pay Greer se att tion to what h behind the counter. UXPRESSIA Pia BIR tence aa ences feieeeecel cee Ruger aah oko aa adores Pe Mencia eUuckomiaesccla eeineatlsiec eMac h Caden nts uchpoints/stages ae NCR cocci! areo eden legacy? eV ESC Total ol Maer ire Cinred eaten ak setae ere ia cola nee esate arate ea eral ease Looking into the past may really give you an insight or two about what to do in the future UXPRESSIA

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