CJM Cheat Cards
ney mapping insights
ding in
stions
fl
UrdoK Reel)
journey
Happy mapping!
reProcess Pel aS
Bee ead ceeevn aan ees
Fl omol Niel actece Wace gel acelaa
to engage with your product or service?
aaa cRNA SCR gee lately
aren't sure what to do next?
Puprot sa Rall oles mat RoR (Ra Taal
action more than once’
SPN MoM ccece ora
Macon AN gS ee eae aa
Agee Neca ae coal ee)
ere ela eae
Flaws in processes can cause
churn. Optimizing them will keep
your customers from going astray.
“Less is more" is the rule
of thumb here.
UXPRESSIArs. And there's
ocean of insights to be found
iming anal
Time
+ How long does it take to get through the
Care
+ How much does each Eom
ee Rel ola eet Rana Ro Ae
(iene
Aer Iales ce Sea Scie
nla My neva tar nen 1G
Wola ema
K
Soy
fea]
Pe also Relgie acca 1o Baal |@l 0 Lol otal ad
Barer N NR Maa eneUolan ec
oe Mana ANC
UXPRESSIACosts
Sea Seem a Ria ee ocaa)
Pelee omega ecclan ig!
Peace ORM nga
Send Se NarIg acini
Aree ke eee sce aoa td
olan
eaten ore aren soho
recola iat looted
Pern Mase ato canoes
Taal a
OPN aoe mta MoU colaa ed
Costs are often the moments of truth
for your customers. This is why it's
critical to inspect how costs influence
your customer's journey.
UXPRESSIA>X=to} e) (=)
eg na ae Rue eeee
arleceaeoll ema ia hier]
Paes
RaW ne cl ete aac Re etd
rer eae eas
Prone Roaa lowe cae Rais
ose e tee Nec ema
feed
Py Raa Ma aa
Mic MU igs led
+ Is there a clearly identified decision-maker
Sa eecl ed
Front staff is one the main
influencers in a customer journey. See earl)
+ Are all the departments on the same
This is why you must pay Greer
se att tion to what h
behind the counter.
UXPRESSIAPia
BIR tence aa ences
feieeeecel cee Ruger aah oko aa
adores
Pe Mencia eUuckomiaesccla
eeineatlsiec eMac h Caden nts
uchpoints/stages
ae
NCR cocci!
areo eden
legacy?
eV ESC Total ol Maer ire
Cinred eaten ak setae
ere ia cola nee esate
arate ea eral ease
Looking into the past may really
give you an insight or two about what
to do in the future
UXPRESSIA