• Recall the first time you engaged in a

public oral presentation.

• What were the different factors
that you considered at that
time?
• Relate how challenging it was for you
especially when viewed by different
kinds of audiences.
 Lesson 3

At the end of the lesson, students are expected to:

1. explain the various communication models and how
they help in understanding the communication
process;
2. identify the variables involved in the communication
process; 3 . discuss the value of communication in
enhancing one’s personal and professional relationships;
4. determine the principles for effective oral and written
communication; and
5. evaluate the differences between oral and written
communication.
 Lesson 3

01
 RESPONSE I
SPEAKER PSYCHOLOGCAT
FEEDBACK I
MESSAGE ICAL
VE
LISTENER PHYSIOLOGI S
I
NOISE CAL T
COMMU U
CHANNEL PHYSICAL AT
N
I
 ON

A model is often abstract. It is a

representation of a real world
phenomenon applied to different
forms. The interplay variables in
the model is represented
graphically.
Classical rhetoric dates back
to ancient Greece during the
time of Plato, Aristotle, ad the
Greek Sophists who were
great rhetoricians. Effective
public speaking was an
important consideration in the
study of communication. They
were good at argumentation and
debate and speech was
characterized by repartee or
conversation characterized by
quick, witty comments or replies.

SPEAKER MESSAGE LISTENER

There is an apparent focus on the

speaker’s ability to persuade an
 audience.
Aristotle, the three
modes of persuasion
are ethos, logos and
SPEAKER
pathos.
⮚ According to

AUDIENCE
 MESSAGE

⮚ No concept of
feedback.
⮚ No concept of
communication
failure like noise and barriers.
⮚ It can only be used in public
speaking.

Harold Laswell (1948) came up with a

communication model involving five
components that could be answered
by the questions: “Who?”, “Says
What?”, “In what channel?”, “To
whom?”, and “With what effect?”
 transmissio
n of
information
from one
person to
another.

⮚ It focuses
on the
⮚ An important
component in
Laswell’s model is
the inclusion of the
channel.
⮚ Claude
Shannon and
 Warren
Weaver
(1948) gave
us the
concept of
“NOISE”. ⮚
Physical
⮚ Physiological
⮚ Psychological
⮚ Semantic
 ⮚ This
model was initially
designed for telephone
and radio
communication.
⮚ Also known
as the
“Telephone
Model.”
Information

Source Transmitter Receiver Destination Noise Source

(1960)
⮚ David Berlo developed the
SMCR model of elements: source,
communication message,
based on channel, and
Shannon and receiver. Each of
Weaver model. which has five
⮚ It is comprised components.
of four basic
02
Since communication isa two-
wayprocess, it is important
that you know the principles to
be observed writtencommun
effective. For ication,
to make it you
both oraland

shouldbeable toapply
the
following principles.

27
 communicating
Are basically
you entertain,
to inform, to or to
persuade?
While you may havemore than
one purpose, there is still a
more dominant objective or
reason why you communicate
28
In both speaking and writing, you
should know your audience as it
will dictate the speaking or writing
style you aregoing toemploy.
Consider the age, educational

background, profession, culture,

and other salient features of your
listeners or readers.
29
 You

communicate

because you essentially to

want share
something. In speaking situations,
speakers are invited because they
have something to share. This
also applies to writing. You write
because you wish that other
people learn something from you.
 30

The environment in which

your
speech or writing is to be
delivered determines the kind
of language you will use.

31
Once you receive comments
from the listeners/readers,
work on them. Take kindly to
criticisms. In the long
constructive run, will
criticisms
prove beneficial to you
as you learn to
address them.
32
03
You should know by heart
your objective in
communicating.
Make sure that your claims
are supported by facts and
essential information.

You do not need to be

 verbose or wordy
with your
statements. Brevity
in
speech is a must.

Punctuate important
words
with the appropriate
 gestures and movements.
Exude a certain degree of
confidence even if you do
not feel confident enough.

Inputs are more helpful

when provided on time.
A google form link will be given to you.
Log in using your G Suite email. The
questions are about various situations
where you need to identify which
MODEL of communication is present.
Good luck!