Competitive Advantages

Value Rarity Imitability Organization

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Competitive Advantages
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1. What are you selling?

2. Who are you serving?

3. How do you plan to go about doing this?

Strategy Statement (Summarize 1+2+3)
Design Your Value Proposition. Think deeply
about what your customer needs you fulfill or
whhich customer problems you are solving
Identify and list your customer segments. Think of the
demographics of your main users
Identify what your customer channels are or will be
Define what your customer relationships are or what
you want them to be
Define the revenue model for your business
Identify your key resources
Identify and describe the key partners needed to help run your business
model. Think of what key resources you wil lacquire and/or what key
activities they will perform
Identify what your key activities are for your business model. Think of all
the things that need to happen consistently for your business model to
operate efficiently and effectively.
Identify the costs in your business

Fixed Costs

Variable Costs
Key Partners Key Activities Value proposition
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0 Key Resources 0
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Cost Structure
Fixed Costs Variable costs 0
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 Customer Relationships Customer Segments
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Customer Channels 0
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Revenue Streams
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