Professional Documents
Culture Documents
Jacob A. Gronniger
Author’s Note:
This project could not have been completed without the help of my mentor, Adrian
Mobilia, who was the owner of the winery where I had the privilege of shadowing. Additionally,
I would like to thank Mrs. Graves for her efforts to work through the unique nature of my
product, and Mrs. Shoemaker for allowing me to dive as far into this topic as my curiosity would
go. Without these people I wouldn’t have been able to explore this area of interest as much as I
After graduation I hope to eventually major in viticulture and enology at Virginia Tech or
If there are any questions in relation to this paper, my product or my project as a whole
allison.graves@vbschools.com.
Horticulture & Enology 2
While the winery industry today has made headway and continues to grow at an
exponential rate, where did this industry first begin to take root? Everyone knows about wine
(some more so than others) but not everyone knows the process of winemaking from vine to
bottle. The lessons we know today have been cultivated over years of growing grapes in specific
climates whether on the west coast or as this paper will look at, the east coast. Even within the
east coast region the wine industry has vastly expanded past its birthplace in Virginia. As evident
in the massive growth demonstrated by the sheer number of wineries that now abound up and
down the east coast. Even smaller states like Delaware have felt the spread of the industry. So
much so that one can look at one winery and apply the principles across the same region.
The history of the winemaking industry in the United States runs its roots right through
the eastern seaboard. Particularly in the region and accompanying states between New York and
Virginia. The premier settlers who made head roads in their respective colonies all attempted to
grow native European grapes in the virgin American soil. Lord Baltimore in MD, William Penn
in PA, and even our own Thomas Jefferson right here in Virginia. It was clear from their early
attempts at growing grapes, that the climate of the United States facilitated different varieties of
grapes than what many of these founding fathers in their respective states at first suspected
("Transformation," 2019).
In fact the very first settlers in Jamestown made attempts to turn vines into a cash crop as
they would eventually attempt and succeed to do with tobacco. One of the first acts of the newly
established House of Burgesses required every male to plant at least 10 vines of european
Horticulture & Enology 3
“vinifera” grapes. Their failings trying to spark the industry would eventually lead to Jefferson’s
own shortcomings mentioned earlier. It wasn't until the early 1800’s when hybrid american and
european varieties were created by Dr. Daniel Norton that the wine industry began to make
steady progress. While Virginia would go on to be the world's 5th largest producer in the later
half of the 19th century historical events like the Civil War, Prohibition, and the Depression
would all but completely hinder the region’s progress in this field (Keppel, 2017).
When not hindered by international strife or national politics, the industry managed
remarkable growth. Before the events of prohibition and the Depression a man by the name of
Paul Garrett established a large 4 million gallon winery in Norfolk, Virginia. With a goal of
incorporating the finger lakes1 regional grape varieties with his own to create a unique blend,
Virginia Dare. While eventually undone when alcohol was deemed illegal others would
eventually push the industry forward as seen with Mack Sands. He and his son purchased a wine
plant in the finger lakes and produced their own fortified wine in Petersburg, Virginia. They
eventually picked up the Virginia Dare label and the company, today known as Constellation
This rich history is often overlooked, a theme that I think applies to the whole industry as
a whole. Everyone knows the end products or the “fruits of the labor” when it comes to grape
growing. Most adults are accustomed to wine and it has become a beverage synonymous with
special events, important gatherings, and celebrations. People only feel or notice the impact on
the final product when things are done during the final stages. Little things during the tasting of
the final product, wine, vastly shape people's perception. The factors that influence that
1
An official wine region in New York state centered around long, finger-like lakes, that help
moderate the climate and make it suitable for winemaking. It contains over 120 wineries and is
the largest producer of wine in New York State. Named the top wine region in USA Today's
Readers Choice Poll(2018)
Horticulture & Enology 4
perception are: the weight of the bottle, the sound the glass makes as liquid is poured and even
the shape and appearance from which the wine is drunk (Mullen, 2016). If a simple change like
glassware can impact the perception of something that has reached its culmination while only
being pseudo indicators as to actual characteristics, then how much can changes which alter the
track of the original juice change that perception? Things like growing/fermentation time, use of
various chemicals or yeasts, impacts of sharp temperature changes in grape or juice form and
even simple things like the amount of rain during the growing season. All factors that needed to
The irony of my now “budding” knowledge on this topic is that in the beginning, my
knowledge was embarrassing in comparison to what I have learned. While that is the point, most
endeavor down a path that they are familiar with in terms of past interest or ideas, or have
enough of a basis to know some of the facets involved. When it came to horticulture and
enology, I wasn’t privy as to the meaning of those terms until my shadowing really took hold on
my aspirations. I knew that if you grew grapes you could turn them into wine but my insight was
so limited. After finding this as a potential opportunity my curiosity abounded to learn about the
process that impacts the final product. Whether that be the process out under the sun or in the
cool shade of the tank room how did that process play out? And all the while how does that
process play into the hands of a successful business endeavor? I wanted to learn how these
various “vines" came together and I was eager to see what “fruit” they would produce. Questions
The Story
Junior year in the context of a senior project is your last chance for preparation before
you are in the thick of it. Almost everyone is scrambling to come up with ideas or areas of
interest they believe they want to invest a plethora of time in. I however had my mind made up, I
was going to do my senior project, with full confidence, on nuclear energy. I had done my
sophomore and freshman year research paper on the subject and I found it vastly fascinating. As
apparent by the subject of this paper, unless I did all that research just to fool you, my project
with the tangible means to pursue what were my goals at the time. There are no nuclear plants
nearby meaning I would have to travel far(well further than I did for the winery, the irony isn’t
lost on me). Not to mention because of the secrecy and potential danger of some of these places
my ability to log and take pictures of things would most likely be limited. Something I was
hoping to avoid as I wanted to showcase whatever I choose to focus my product on not shield it
under some umbrella. It was around this time that Mrs. Graves mentioned that while nuclear was
a fascinating field, if I wanted to get out into the “weeds” I would need to find something
different. A piece of advice that was something important to hear even as I began to come to
As I began to look for another area I found interest in I turned to something that had
always been a core passion of mine: Business. I had always loved the idea of running a business,
Horticulture & Enology 6
my shortcoming was always with what kind of business did I have the passion to run? I couldn’t
see myself just being the dejected manager of some store, I would want to be at the heart of the
operations, not at the beck and call of some corporate authority. Then it hit me, I had connections
with a winery, a type of business yes, but also one heavily incorporated in extremely
fundamental fields of science. While I didn’t have prior knowledge, I came to the realization that
focusing on that field as the crux of my senior project would serve its very purpose. Is that a field
With those questions in the back of my mind I dove in. The end of junior year we have a
project accurately called the “4th Quarter Project”. We choose a specific area to divert time to
develop a tangible product showcasing our knowledge after about a month(very much a mini
preparatory run of senior projects as a whole). I looked into the psychology behind the taste of
wine. Hoping this would help to set the path for my eventual senior project.
The use of glass for example was first used as a mere status symbol. People that could
afford ornate glass used it to enhance their experiences with the drink they were
consuming(Shackelford, 2017). These upper class individuals also happened to drink wine in
greater concentrations than the average individual. This would begin the association between
fancy glass and fermented juice. As new techniques for glass blowing were invented in the late
19th and early 20th century, wine glasses became widely available to a growing middle
class(Williams, 2021). The sheer magnitude of glass now being produced facilitated a wider
market and glass began to fade in elegance in terms of wealth; however, its association with wine
was never set on the sidelines. A legacy that continues and is easily recognized in the modern
world.
Horticulture & Enology 7
Even the glass itself is often designed to highlight the best qualities of the wine being
showcased. Our perceptions during a true tasting of something are not merely based on what we
are tasting but all of the sensory information we take in at that time, from sight, temperature,
texture and overall environment(Mullen, 2016). The duality of these factors was apparent, good
taste is only great when surrounding factors are as great, and even a mediocre product can be
limped to the finish line if overall factors are so enjoyable they influence perceptions. When the
industry designs glasses today they consider all of these factors trying to ensure their glasses do
the best to positively influence what the customer will experience. This insight into how one can
influence consumers has proved extremely valuable to manufacturers as they continue to strive
for better glasses (Spence, 2020). The wine glass industry, while newer than its cousin,
winemaking, has only been perfecting designs for consumer perception since the 50s. Showing
that while the industry in general was slow to progress once the grapes made a home in the soil
The implications of all this that I discovered of simply the glass that served the wine is
what endowed me to look further into this topic. If something as simple as the glass begging used
to serve a beverage affects wine then how many other minute details during the actual process
The Winery:
Without a doubt in my mind about where I wanted my project to head I began talking to
my senior project advisor, Mrs. Graves, and over the course of a couple of meetings was cleared
to embark with my winery idea. I shadowed at a winery in Frankford, Delaware called Salted
Vines Vineyard & Winery (if Adrian is there tell him Jacob sent you). Wineries on the east coast
have been a booming industry over the past 2 decades, as of 2017 there were over 1700 wineries
Horticulture & Enology 8
between Virginia and New York, with those two states making up 57% and 17% of east coast
vineyard acreage respectively(Expert Editorial, 2019). Salted Vines has 4 total acres of grapes
with hopes of expanding that total as business continues to grow. Their varieties of grapes
include: Vermentino, Cabernet Sauvignon, Merlot, and Malbec. All being red wine grapes with
the expectation of the lone white wine grape, Vermentino. While they use all the juice that they
get once the grapes are harvested it isn’t enough to make enough wine to meet their demand.
Any additional juice that they need is ordered from California, one of the major exporters of
grape juice. Of the 2.2 million tons of grapes grown in California in 2005, 51% were used for
of sources that I could look into to help myself develop some foundation. The grape growing
process as a whole was one focus of my capacity building for my shadowing. I was mainly
referred to east coast sources such as the website from the University of Maryland extension on
viticulture. It was important to look at universities based in this area as the timelines for the
season on the east coast do not always match up with the timelines on the west coast. While the
processes might be similar when certain actions take place could be weeks or months apart.
My shadowing while focused mainly on aspects of viticulture and enology also allowed
me to look at what it was like to run the business and interact with people. My first couple of
days shadowing I helped my mentor do private tastings that people could schedule on the
weekends. Running the vineyards and tank room is important but if you can't interact and
facilitate positive interactions with people then that hard work won’t reach its culmination. What
was fascinating was not only was I able to introduce myself as a high school senior and explain
Horticulture & Enology 9
my senior project, but I was able to play an active role in the dialogue. Furthermore, my mentor
includes information about the fermentation process in his tastings so customers get an informed
synopsis on the process while they taste the various wines that process helps to offer them. He
elaborated on the trade and asked questions that many casual wine drinkers can't answer. What is
the difference between a dry and sweet wine? When looking at the process it's quite simple but is
coming up with an answer out of the blue as simple? Ironically, the tastings served as a window
into how all aspects of a winery are combined, the business, horticulture, and enology.
research the answers to these questions as they were fundamental in the industry. When it comes
All tieing back to the grapes that are being grown. They set the limits on what can be
accomplished with the wine as the sugar content they are harvested with is all that there is to be
fermented into wine. In a dry wine fermentation has taken place for longer resulting in higher
amounts of that original sugar still being present. Whatever amount of sugar is left over after
fermentation is called residual sugar the dryer the wine the lower that residual sugar value tends
to be.
The growing cycle of grape vines is divided into 8 main stages that occur over the course
of the year. These stages include: dormant, pre-bloom, bloom, post bloom, mid season,
pre-harvest, harvest, and post harvest (Fiola, 2021). My shadowing mainly encompassed the mid
season up to but unfortunately not including harvest(early July through early September).
All of the vines at the winery where I shadowed at and the majority of vines up and down
the east coast use a technique called Vertical Shoot Positioning. This technique involves forcing
Horticulture & Enology 10
grape vines to grow in a much more structured way than they would attempt to be left alone in
nature. Like most vines they attach to things in an attempt to grow up; however, if there is
nothing to grow up along they simply grow along the ground. Vines randomly climbing objects
or other plants or sprawling across the ground don’t help to produce a large healthy crop. Vertical
Shoot Positioning forces the vines to grow straight up in the air and has the vines connect on
dedicated wires, 3 to be exact, that are placed about every 2 feet from the ground(one wire at 2/3
feet, a second wire around 4/4.5 feet, and the last wire around 6 feet above the ground). This
strategy for growing grapes gives some semblance of structure to the vines allowing them to be
more easily taken care of and harvested. The other thing it facilitates is greater airflow through
the vines. Something critical in humid east coast climates where morning dew is almost always
present. This is one of the other reasons it is so common on the east coast, an area that is no
stranger to extreme humidity during the dog days of summer. The added air flow helps to dry the
fruit out sooner after rain/a heavy dew helping to prevent diseases like downy mildew (Mudd’s
Vineyard Ltd., 2016). Additionally, despite the sheer nature of the vertical growth that is induced
onto the vines, there is much easier access for workers trying to do manual tasks required
When I first began to do work out in the vineyards, early July, there was a magnitude of
manual tasks that needed to be accomplished. The first task I worked with was called leaf
pulling. Every year during this period of time all of the vines have leaves strategically removed.
This is done around the grape clusters to expose them to sunlight and wind. While it seems trivial
it has an important impact on the growth of the grapes. Just like vertical shoot positioning is used
to help with air flow pulling leaves from around grape clusters further ensures that conditions
around the fruit don’t stay moist enough to facilitate disease. Special consideration must also be
Horticulture & Enology 11
given to which side of the vines leafs are pulled from. With the purpose being to simply dry them
out from rain and morning due anything beyond that could be damaging. When leaf pulling one
typically pulls the leaves off the morning side(east or north) but leaves on the afternoon side
(west and south) to prevent sunburn (Striegler & Jones, 2019). With this in mind that was my
task, go down each row on the morning side and remove leaves from around the clusters of
grapes. It is a very time consuming process but one that is important for the health of the grapes
overall.
New Growth:
One of the other tasks that was important to keep up all throughout the year was the
monitoring. Once vines are planted a number of things can happen to them to cause damage or
potential death. These can range from things like disease, tractor injury, rot, and severe stress
(Bolton, 2020) as well as damage from animals if the vines aren’t properly protected. When a
vine does die it is removed and in late winter or early spring a new vine is planted in its place
(Stafne, 2019). Obviously, this newly planted vines is going to lag behind the others that were
planted a year or multiple years before. This means that while the main cultivation of the vines in
the vineyard are being done on vines that are producing fruit and have been growing for almost 3
years (each variety of grape at Salted Vines was planted at a different time, the ages of vines
vary) other vines are at various stages in growth. Just as my leaf pulling was extremely important
for the vine that was ready for that stage of management, there are tasks that need to happen with
the smaller vines to ensure they successfully reach the maturity of the other grape vines, and so
One of the major things done to young vines is the placement of a protective growing
tube. These are made of the same material as your school lunch milk carton and are a rectangular
Horticulture & Enology 12
shape that shoots up from where the young vine exits the soil. These serve to protect young vines
from pests, particularly deer and rabbits (Fiola, 2021), before the stalks harden. These are on the
vines from the time they are planted until they have grown out and above the “carton” as it is
sometimes referred to(the “carton” is about 12-18 inches tall). As pulling leaves was taking place
I simultaneously looked for younger vines, and if they had grown out of their tubes, proceeded to
remove them. If the tubes are not removed at the proper time it prevents the vines from having
adequate time to harden off; potentially causing loss of dormancy, a debilitating consequence
As few leaves are left to pull and an emphasis has been placed on readying young vines
to eventually produce fruit the focus looks to the grape producing “runners” or “shoots”. Not
every place on a vine is going to grow grapes, and that isn’t something that is even desired. If a
plant tries to grow too many grapes all of them might not be ripe when harvest time comes, or if
there are two fewer they might ripen too fast. At Salted Vines they prune the base stock(the part
of the vine that is sticking just out of the ground) down to two main branches, in a process called
Cordon pruning leaves a permanent horizontal extension of the trunk in place year after
year. Cordons can be decades old and achieve diameters of several inches or more. The
cordons themselves do not usually produce fruitful shoots. The fruitful shoots come from
This leaves a big, thick, solid trunk at the very base where the vines branch up from the ground.
This trunk splits into two and each of those branches are run along wire that is horizontal to the
ground.
Horticulture & Enology 13
As sprouts begin to grow from these main trunks they are sequestered upwards being
made to grow in a vertical orientation, this is called Vertical Shoot Positioning. There are catch
wires allowing the vines somethings to grip as they grow vertically to further incentivise the
desired growing behavior(Steigler & Jones, 2019). While most of the vines in the vineyards I
worked in were already growing in the desired orientation between the catch wires there are
always a few exceptions. As I was pruning or pulling leaves and I noticed a vine that was out of
the catch wires I would “tuck” it back where it should go. This happened on occasion but not
enough to necessitate us going through the vineyards just to tuck. Tucking was something always
The pruning of the vines was one of the most important aspects being dealt with. Its main
benefits are that it prevents sunlight blockage because of excessive growth, and it gets rid of
older canes helping to promote new growth(Jones, 2022). At the winery you would prune by
taking a shoot(leafy green growth that could produce fruit) and making sure that there is only a
certain amount of growth on that shoot. Each shoot will have other mini shoots attempting to
branch off and then leaves are branching off from the shoots as well. We ensure that at each
connecting point, where something is growing off of the shoot we are looking to prune, there
isn’t more than one in the same spot. For example, if there are two leaves growing out from a
shoot from the same spot I would need to prune off of those. Typically, the one sandwiched
between the shoot and the other leaf. Additionally, I made a point to take off any dead, dying, or
unhealthy looking shoots. This specific process/aspect of pruning is called shoot thinning.
The process of pruning off this undesired growth is very simple. The shoots that are
thinned and their branches are typically very easy to snap off. At each V where there are two
leaves growing out of the same spot, to prune one I simply fold it off and it will snap off. The
Horticulture & Enology 14
process then repeats itself, and it comes with such little resistance that I never needed clippers or
In sequence after my various pruning jobs had been completed the next task began
immediately. When it comes to vineyard management, in the summer at least, there was never a
lull in work that needed to be accomplished. This phase in the process however is reliant on a
yearly occurring process indicating its necessity. This process is called veraison, the name for the
process by which grapes begin to swell up as they accumulate sugar making them gain
color(transparent green for white grapes and purple for red grapes) and soften (Cain Hickey et
al., 2012). Veraison is an extremely important part of the growing season as it signals one of the
final phases in the grape growing process. Once the grapes have finished plumping up and have
reached the desired amount of sugar(measured in brix2) they are ready to be harvested. This
process began to occur when I was up there in the last few days of July into early August.
Depending on the environment and climate(or northern or southern Hemisphere) this time frame
will vary, even in the same climate it can slightly vary from year to year.
How is this significant to the overarching section topic? It is quite simple, as we find the
grapes more desirable and they become sweet enough that you could pull one of the grapes and
find it delicious(watch out for the seeds!). Animals think the same way. Now that the grapes are
beginning to sweeten a wide variety of animals will try and pick them off one by one. The main
aggressors are deer and birds(at least for Salted Vines although these are two very common
threats to the crop). Birds will fly into the canopy and pick away at grapes. As they peck and try
to suck out the sweet juice from inside they break the grapes skin and expose the insides.
2
a measure of the dissolved solids in a liquid, and is commonly used to measure dissolved sugar
content of an aqueous solution. One degree Brix is 1 gram of sucrose in 100 grams of solution
and represents the strength of the solution as percentage by mass.
Horticulture & Enology 15
Exposing the nutrient rich insides causes major problems. According to the University of MO
Division of Plant Sciences (2019), “The fungal pathogen, Botrytis cinerea can then infect the
fruit and cause bunch rot. This disease alters fruit flavor and adversely affects wine quality even
when disease infection is low (3% or higher)” (para. 5). Deer, on the other hand, simply push
through the leafy canopy and eat the grapes whole. If left alone they could severely reduce your
harvest.
The way to combat this3, as used at Salted Vines, is the use of white plastic netting which
is used to cover all of the grape producing sections of the canopy as soon as it starts to hit
veraison. This year's version began at the very end of July and very early August. What is
interesting is the priority given to the varieties of grapes, as they don’t all begin veraison at the
same time and some will take longer to mature than others. Me and the others who were going to
be putting up netting were limited in how much we could do each day, so priority had to be given
to something. There are a couple of things to consider however, the color of the grapes and the
time at which they begin to “turn”. The white grape varieties, in the case of Salted Vines the
vermentino, are some of the first to turn. They begin to swell up before any of the other 3
varieties. Since they are the first to become edible, common sense might lead someone to give
them priority. Interestingly, I myself had to give them a second look to even realize they had
begun to turn. The white grape varieties turn from green to a translucent green, a very subtle
change. The animals have the same problem, they take longer to recognize the change. This is
where color factors in; the red grape varieties, since the grapes are going to be turning purple,
become extremely visible and heavily indicate they are plump with sugar and nutrients. Birds
and deer use this as their signal to begin trying to eat the grapes. The problem is, once the birds
and deer find the grapes and begin eating them they will continually return, but if you can
3
There are different methods to keep animals like birds away, i.e a predatory bird call
Horticulture & Enology 16
prevent them from having the chance they won’t be as persistent as the grapes continue to
mature. Preventing the association of the vineyards with the delicious grapes each and every year
But what is the netting and what is the process? The bird netting itself is a white plastic
mesh material that comes in rolls. The netting was unspooled and rolled out down each vineyard
row being stapled to the top of the second catch wire. When not in use it is rolled up into a nice
little spool and kept there during harvest and the winter. When Veraison began to occur my job
was to go out into the vineyards and unspool the netting. Unspooling it is not enough, however,
once the netting is unrolled(it covers about a foot and a half of the canopy, the portion where all
of the grapes are growing) it has to be fastened together at the bottom. Any gap that is large
enough for a bird to get through is a path they will exploit, they can fly and will have no issue
going under the netting if they have to. This year we fastened the bottom of the netting with
close pins, we rolled up sections to keep it tight and latched a close pin to keep the tension. What
is nice is that the connection point at the bottom helps to pull the netting tightly across the entire
canopy(tops are already fastened tightly, this was done when netting was installed). The biggest
advantage of this, besides the aforementioned birds, is the tight netting keeps deer out of the
canopy. Deers aren’t shy, and will push and pull on netting if they see any place they think they
can get grapes from. This additional strength helps repel them from eating away at the eventual
crop yield.
The process of properly putting in place netting is extremely time consuming and
consumes a wide variety of time. It becomes a balancing act in the dog days of humid August
Delaware summers. I attempted to accomplish as much in the morning as I could because the
afternoons would often be over 100 degrees and in the beating sun it would become unbearable.
Horticulture & Enology 17
Luckily, the netting was put up in a timely manner and there were no significant negative
impacts from birds or deer. In retrospect it was really fun being able to have a part in the process.
I wasn’t hearing about it being done, or seeing its completion over time, I was doing it. A theme
that was prevalent throughout my shadowing, in my opinion allowing me to take the most from
it.
My own growth:
What better way is there to learn than to do? Throughout my shadowing I was exposed to
a variety of alien things that I had to learn about, quickly, and apply. When I was shown how to
prune vines or drop netting I was expected to pick it up immediately and repeat it many hours
over many days in an efficient and correct manner. I was asked to undergo or help with tasks in
the tank room and needed to learn quickly in order to be helpful. Sometimes I was left on my
own to complete new tasks and while scary there is no better environment for learning. Even
when it came to things like driving expensive and potentially dangerous(in the sense that you
have to be very careful) machinery I was allowed the opportunity to dive right in. Was it perfect
through all this? Was I always natural at all of it, making no mistakes along the way? Absolutely
not, but I have never learned more in my life from an extended experience than I did while
making mistakes and completing tasks at Salted Vines. Some I enjoyed more than others(driving
the tractors has no competition) but I learned from absolutely everything. Nothing is done as
busy work, it is all driven with a purpose. A purpose that is revealed when the wine is ready for
consumption. I might not have known a lot going into my shadowing but I learned more than I
could have hoped for, and for that I am grateful. I found a field that I have a grand curiosity in
and in general there is no experience, in my mind, that could have better prepared me for the real
Horticulture & Enology 18
world. This real world tangible mindset is really what led to my product. Something that I felt
My Product
What better showcase of the winery industry than its most desirable product? Wine is a
great representation of all of the aspects of grape growing, the fermentation of juice, and then the
marketing and business side that actually allows that product to reach consumers. Well, a great
representation for those not still in public schools at least… As fitting as it would have been and
as thrilled as some teachers would have been (wink wink) comensense and actual rules dictate
that that course would not be prudent. That left me in a predicament. I really wanted to showcase
the industry and I was passionate about the idea of a tangible, maybe even edible product where
the fruits of my labor could be shown rather than told. That is when it hit me, if it couldn’t follow
the process to its very end why not go as far as possible? Who doesn’t love the delicious and
Grape juice is integral to anyone looking at how the wine making process plays out. All
tying into the driving question of how that process plays out and how it allows a successful
business. Grape juice itself serves as the middle point in the entirety of the process. It marks the
end of the horticulture sides, but shines on the beginning of the enology part, involving the
delicate chemistry now needing to take place. I began to look into this as I was exploring a
potential product for my senior project. In a perfect world I would have used a wine, created
entirely from grapes grown at Salted Vines, as my product. Unfortunately, that would have been
inappropriate for the school setting and thus was ruled out. Grape juice was as close as I could
get to the finale without breaking any laws. All the while serving as a fantastic representation of
While serving as a point of discussion for the scientific side, grape juice also allows other
avenues to be explored. While conducting my shadowing I was always going in and out of the
winery, often through the tasting room, whether to cool off from the heat, get a bottle of water, or
simply complete a task. As one would expect during the busy summer months the winery was
always bustling with people enjoying the delectable liquid they all came to drink. Why not create
a product that would allow my fellow classmates to experience a similar sensation. Tasting a
tangible product that one could experience rather than be told about. This would provide the
greatest insight to what I was studying as the taste of the final wine is the things the whole
process desires to perfect. Grape juice allows anyone to be given a sneak peak of what that final
aroma and flavor is going to be made up of. Because the grape juice itself very much impacts the
final menusia of the wine in terms of taste, signature, and alcohol and sugar concentrations.
The exact grape juice I decided to use was the juice from the Vermentino variety of
grape, one of the four grape varieties that are grown at Salted Vines. After the grapes are
harvested in mid september they are crushed and the juice is filtered from the solids(seeds, skins,
and other plant material). The juice was placed in a stainless steel tank for eventual filtration,
racking, and fermentation. However, before any fermentation had begun I acquired 3 bottles (750
mL each) of the vermentino juice for use in my project. My mentor and I added sulfur to each
bottle to help hold off fermentation. Additionally, I constantly kept the juice cooled at
The vermentino variety of grapes, from which I collected the juice, were a kind that I had
worked with throughout the summer. All of the pruning, netting, and preparation done during the
summer was done on the vermentino. While I wasn't only limited to that section of the vineyard I
helped throughout the entirety of work being completed there. Preparing them for eventual
Horticulture & Enology 20
cultivation so I could have grape juice when the time came comprised the vast majority of my
shadowing. It was extremely satisfying to have a product that came from the exact grapes I had
poured out so much sweat over, and it added to the already rewarding nature of my enjoyable
shadowing experience.
Results
I decided to really showcase my product. I would do taste trials and allow others to give
feedback based on the most important quality for the entire wine industry: taste. I used my
vermentino grape juice(a white grape) as juice B and a stock grape juice made from diamond
grapes(another white grape) as juice A. Two white grape varieties to limit the different variables
between the two. Anyone who wished to participate in the tastings was required to sign a consent
form. Once forms were collected I could begin the tastings. The samples were put into 3 ounce
cups labeled B and A respectively. Participants were asked to try juice A in whichever manner
they wished. They were then given a cup of water to cleanse their palate, and asked to try juice
B. After they had tasted both they were given the link to the google form in which they could
provide feedback. They were asked questions about their past experience with grape juice and
asked to rate/give sensations or particular tastes they noticed while trying both juice A and juice
B. Once participants submitted their forms and I had finished tastings I analyzed the results and
noted and extrapolated trends. To help better put my data into words as I could measure the
As I was expecting before I started the tasting trials, most individuals have had grape
juice in the past. Additionally, the vast majority like grape juice. Only 1 out of 43 respondents
said they didn’t like grape juice. While only 3 out of 43 had never tried it. 38 of respondents had
consumed red(purple) grape juice in the past and 33 respondents had consumed white(clear)
Horticulture & Enology 21
grape juice in the past. Keep in mind the question asking what types of grape juice respondents
have had in the past was a select all that apply question, so the numbers don’t add up to 43.
When looking at the lone individual who did not like grape juice he was dissatisfied with
juice A, classifying it as “sour”. That person found the more unique taste of juice B to be more
appealing as they rated B with an 8/10 compared to a 3/10 for juice A. This particular result was
interesting because it shows a trend I noticed throughout the entire lot. While most
respondents(60/40% respectively) preferred juice A, juice B often received higher praise from
the individuals who preferred it. As showcased by the lone individual who didn’t like grape
juice.
Looking at the data in relation to respondents' assumption for which grape juice was the
one I worked with its split. While the majority of respondents thought that juice A was the juice
that I worked with, the margin was very close, 52% to 48%. This shows that for a non-negligible
margin of respondents, judgment of taste did not impact their assumptions relating to which
The other relationship that was fascinating to watch is one that can’t be deciphered from
the final data on the google form. Originally, after about 10 responses, the relationship between
which juice respondents liked and which they thought was my grape juice was almost one to one.
This is most likely because the first handful of respondents were my family, close friends, and
teachers that I was testing out my process and form with. These people, hoping to “guess” which
one was mine, picked the tastier juice as the one they thought was mine. As more results poured
in I noticed that relationships started to dissipate and by the end it wasn’t noticeable to anyone
that hadn’t watched the numbers from the beginning. Again that is one of the reasons I can infer
Horticulture & Enology 22
that less people used the juice they thought tasted better as their roadmap to determine which
Overall when people were asked to rank my senior project product in relation to others
they had heard about I was given an average of 9 out of 10 (this data table is not included above
to avoid confusion with grape juice data). This was mainly a question I threw in there to gauge
in senior project material at this point in the year. I was happy with where the number came out.
In general, the feedback and data I got was exciting to look at and I have to admit I am surprised
I was able to get 43 responses considering my original goal was a much more conservative one at
20.
As discussed earlier, juice A was the more well liked grape juice. Extrapolating a score
from the feedback juice A receives an average of an 8 out of 10. From what I saw as results came
in this is slightly lower than what I calculated it being about halfway through trails(at one point it
was averaging about 8.5 out of 10). This result doesn’t surprise me and an 8 is a good score to be
sitting at considering this is the stock grape juice most similar to one you would buy at the store.
What was intriguing is that when it came to the question asking respondents to click on
adjectives describing the Juice's sweet/sour taste characteristics it got the most varying
results(first graph under “Juice A” heading). It had 2 respondents call it bland, 9 call it mildly
sour, and 2 considered it too sweet. Those were not results I was expecting from the stock variety
although in some of those cases those seemingly objectively negative views on the juice might
have actually fit the tasters preferences better. Of the 9 respondents that considered it sour, 5 still
liked it better than juice B. Most of those were the people that enjoy the taste of sour things as
was apparent with their feedback, describing it as: “pleasantly sour”, or describing how the sour
Horticulture & Enology 23
taste wasn’t overpowering as to negatively affect taste. The 4 that thought it was sour and chose
juice B indicated that the sour taste was a factor. Interestingly, the respondent that had not tried
grape juice was one of those 4. Unsurprisingly that person was unimpressed by juice A as it is as
close to store bought as I could get. They went on to say that juice B was better because it “tasted
more like grapes”. They noted their feedback seemed dumb but it was actually what I was
Looking at the open response question where I asked respondents for any adjectives or
sensations(under the “specific feedback for juice A” heading) was interesting. The most common
adjectives were things relating to sweets(“sweet”, “sweetness”, “semi-sweet”). Those that used
those kinds of adjectives to describe this juice tended to believe it was the sweeter juice which is
untrue as juice A has only 14 brix of sugar compared to the 18 brix of sugar in juice B(more on
this disparity in Juice B Analysis). I found adjectives referring to sweet in some capacity in 10 of
the feedback entries. The other point I noticed that was discussed in some frequency was the
“aftertaste”. 6 entries referred to this with most seemingly viewing it in a negative light with
exact words like “strange”, “weird”, or “unique”. These words are usually in reference to the
sharp and sudden nature of the aftertaste. Only one of the people who noted the aftertaste in their
specific feedback seemed to like it. The last thing I noted even though it wasn’t mentioned as
frequently was there were 4 entries that referenced the taste of regular grape juice, like Welch’s
Grape Juice. I found those references interesting especially in reference to juice A as it is close to
Welch's Grape juice as it is the stock variant. After looking through the other responses the
aforementioned things were the themes I could pull from multiple entries. Everything else was a
general varying description of various flavors and sensations. Overall the feedback for juice A
Horticulture & Enology 24
while good I didn’t have as many stand out reactions as I was hoping for and as was more
To start this analysis there are some editorial remarks that will help explain some of the
perceived differences between the grape juices. After the Vermentino was harvested it was put in
a tank and allowed to settle. They filter out all of the large pieces of stems, skins, and all of the
seeds as they crush the grapes. But since it had not been finely filtered or racked(more on this
later) little particles are still present and overtime they settle out. When I filled up my bottles
with the vermentino grape juice the juice had been racked once. Racking is where they scrape the
solids off the bottom that have settled out. It helps to take away a big chunk before it’s filtered.
Because it hadn’t been filtered and because it was only racked once, solids from the stems were
going to inevitably settle in the bottles. Now, in the large 500 gallon tanks that isn’t as much of
an issue as the container is large enough that the solid pieces aren’t there long enough to affect
taste. The big tanks were filtered and racked more times within a week or two of harvest. My
bottles of grape juice within the first week had solid particles settle to the bottom of the bottles.
This solid matter starts to affect taste when the liquid amount they are with is proportionally
smaller. I can attest to this because the vermentino juice I tasted 4 days after harvest was
noticeably different from the same vermentino juice when I started the taste trial. The results of
the juice sitting in the solid matter is they have a more earthy, or grapier, taste. The taste of the
skins and stems seeps into the grape juice giving it a unique flavor. This is why I was pleased to
see people notice this difference with comments like “tastes grapier” or “more muted”. This also
explains why some people wrongly assumed that juice A was the sweeter of the two. The more
grapy taste dulls the edge of the sweetness making it not as prevalent for those with a less
developed pallet.
Horticulture & Enology 25
Looking at graph one under the “Juice B” heading it can be noted that no one out of the
43 classified juice B as “sour”, “mildly sour”, or “bland”. While this didn’t correlate to people
liking juice B on average more this is the feedback I wanted from juice B. If blindly shown the
results for both the one I would classify as succus based on what I knew getting started, would be
the juice B results. Juice B had a more consistent spread of thought relating to its sugar content
while juice A had such wide ranging feedback I don’t know if I could consistently say that there
is one particular pallet that it would fit with. Juice B on the other hand seems to fit with people
that like a more muted and unique sensation of taste that goes along with sweeter products. This
more consistent outlook is another reason why I think juice B succeeded in my assessment and
why I was very pleased with the feedback I got from it.
lags behind juice A, coming in with a score of 7.3 out of 10. I was hoping for a score closer to 8
out of 10 as I received with juice A but I did note that as respondents continued to answer the
form that the average rating slowly ticked up. At one point I remember it being just below 7 out
of 10.
The specific feedback is really what pulled it across the finish line. As mentioned earlier
the juice B feedback was precisely the kind of in depth pleasantly surprised reaction I was
hoping for. What was interesting is that while the open response prompted entries for both juice
A and juice B averaged about 13 words a response the feedback from B seemed more in depth. A
few that stuck out were ones that found the “flavor profile” “exotic”, with many expressing
surprise as they had never tasted something as unique as juice B. While there were some that
were fooled by the dulling of the sugar, many more cited “sugary”, “sweet”, “very sweet”, and
“sweet like syrup” in their responses. A total of 13 responses contained language specifically
Horticulture & Enology 26
highlighting the noticeable sweetness difference. 1 person went as far to describe that it was too
sweet for them, a phenomenon that I think explains why some found juice A more appealing.
This is one of the areas where it would have been interesting to have participants taste the grape
juice and its eventual wine. As I would assume many would prefer that sweeter taste in the
presence of alcohol. Young people tend to like sweeter wines and they eventually mature into
dryer ones. Looking at another trend that I noticed, 5 respondents directly cited a “grapier” taste
or they mentioned they could almost taste the grape and the “grape skins”. Some even mentioned
how they were not sure if that feedback made sense, which is ironic because that was the main
My initial criteria for success was to see if the feedback and results from juice B put it on
par or had it run ahead of juice A. About halfway through my collection of feedback I noticed
that because of noticeable profile differences of the juices(explained in the “Juice B Analysis”
section) a direct comparison based simply on which one was more liked was disingenuous. I
revised my criteria(initial criteria along with the notes suggesting the revision to them can be
found in my action plan) to look specifically at the results for perceptions and descriptors that
affected their perceptions. Using this revised criteria I noted that juice B had a greater
consistency of results and was in the realm of sweet that I was hoping both juices would have
fallen into. Additionally, because of juice B’s more exotic and unique taste many results were
extremely positive and impressed with how different its taste was. This kind of feedback was
exactly what I wanted from my final product. Some even noticed that difference as one being
“grapier” tasting which increased my satisfaction with juice B’s results even further.
With all of the aforementioned in mind, I consider juice B to have met my success criteria
for my senior project final product. The juice produced was widely cited as a unique taste and
Horticulture & Enology 27
many of those who didn’t like it simply had a different preference. This unique taste ended up
being the exact thing that I wanted as I was hoping to produce a unique product. It was extremely
insightful to hear feedback from a wide range of students and teachers. It also goes to show why
there are so many different wines as adding alcohol is a whole extra layer to the already complex
flavor profile that grape juices sometimes have. The intricacies of people and their pallets is a
very fascinating avenue. One that makes me even more excited and curious about the wine
business as a whole.
I learned that knowledge alone isn’t enough to sustain a thriving business. Knowing
everything there is to know about grape growing or wine making doesn’t ensure your success in
the industry. It takes a connective tissue to bring them together, a tissue that requires an agile
ability to think on your feet. This isn’t something that you learn in a book or from school, it is
something that only comes from legitimate experience and often failures. The intricacies of any
business or career are far beyond those that you can learn on paper. If I have learned one thing it
is that learning takes time in the field, it takes time with the subject matter, and it requires failure
I was lucky enough to be given the opportunity to get as deep as I wanted in the subject
matter with enough trust and freedom so I was allowed to work on my own in some cases, I was
allowed to fail. I don’t think I have ever had another time in my life where I was allowed to and
successfully did, learn as much as I did while shadowing at Salted Vines Vineyard and Winery.
Nothing could have prepared me better for the real world in which activities there, as intrinsic
and monotonous as they might seem, have true undeniable value. I had to learn the value of those
activities and understand and relate their importance back to enology, back to viticulture and
Having a skill or knowledge is useless if one doesn't know how to apply it. This was one
of the first times in my life where the learning of the skill was taught and heavily tied to its
application. My takeaway going forward will no longer just be to learn about the things I am
interested in, it won’t be to just study them, it won’t be to just develop a passion for them. It will
be to intentionally learn how to apply that knowledge into tangible and real world ways. My
mentor taught me something that I very much needed to learn on my own: I don’t want to be the
one who just knows the subject and simply follows the trajectory of events, working for someone
else and following what they are told. I want to be in charge, I want to be in command, I want to
apply myself because that is where I find myself in my most successful state. So going forward I
will endeavor down this path grateful for the lessons this experience taught me.
Horticulture & Enology 29
Appendix A
Appendix B
netting
tight
Appendix C
Image A - the
setup for
tastings juice
A & B along
with the
water
Appendix D
Appendix F
Image C - White grape varieties(the vermentino grapes used for my grape juice) in veraison
Horticulture & Enology 36
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