Republic of the Philippines

Department of Education
Region V Bicol
SCHOOLD DIVISION OF MASBATE PROVINCE
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LEARNING ACTIVITY SHEET

Name of Student: ___________________________ Grade & Section: __________________

Learning Area-Grade Level: MAPEH 10 (Arts) Date: ___________________________

I. INTRODUCTORY CONCEPT
Technological advances continue to be a major driving force in the directions that each of these art forms has
taken. The exciting innovations in materials manipulation, coloring and embellishment techniques, and creation and
production processes applied to all today’s media—whether physical and tangible, or virtual in cyber space.

PHOTOGRAPHY
Photography is the science, art and practice of creating durable images by recording light or other
electromagnetic radiation, either electronically by means of an image sensor, or chemically by means
of a light-sensitive material such as photographic film. Photography was viewed as a purely technical
process that records visible images by light action on light-sensitive materials. The word photography
comes from two Greek words “photos” meaning light and “graphos” meaning writing. It was started
in the late 19th century, and from then it was not immediately considered as art.
The Photographer as Artist The photographer focuses the camera at a subject and clicks the shutter to make the
photography as a process. Once the artist discerns an important moment, and focuses his camera on it, and click the
shutter it becomes an art in photography. The photographer has captured the element of arts like form, color, light,
shadow, texture, and composition to create a true work of art.
Photography as Communication
 Photography is considered as one of the most powerful means of communication.
 Photographic image is today’s most important means of conveying information and ideas and expressing
emotions.
 Photographs are vital tools in communication fields such as journalism, advertising, education, and even in
courts of law.
Two typical characteristics of Photography
1. Immediacy-is seen in ‘true to life” and ‘of the moment’. 2. Detail-the camera takes in every detail of an
image.
Noteworthy Philippine Photographers
George Tapan
 is an award winning travel
photographer
 won 2 Gold Awards in Pacific
Asia Tourism Association
 Gold award in ASEAN
Tourism Association
 first place in the 2011 National
Geographic Photo Contest.
John K. Chua
 an advertising and commercial
photographer
 Adphoto is one of his first
studios in the country that use
digital photography.
Manny Librodo
 He founded the foundation
was a full-time teachercalled
at an international
Photography
school inwith a Difference.
Bangkok.
(PWD)
 Histhat gives freeisworkshops
photograph about glamour, fashion
to children with special
and travel needs. His photograph
portraiture.
was regularly top online in competitions.
 He graced numerous UNICEF calendars,
commercial work, international
magazines, and the covers of some of the
world’s leading photography
publications (Asian Geographic and the
Digital Photographer Magazine.)
FILM
Film or Cinema, also known as “movies” or a “motion pictures”, is a series of moving images
shown on a screen, usually with sound, that makeup story.

Film Genres
Animated films. The act, process, or result of imparting life, interest, spirit, motion, or activity.
Biographical film, is a film that dramatizes the life of a non-fictional or historically-based person or people
Documentary films, a non-fiction genre, were made using real-life footage as well as file materials, in many cases to
present an issue.
Epic films are a style of filmmaking with large scale, sweeping scope, spectacle, and classical literary focused on a
heroic character.
Fantasy films are with fantastic themes, usually involving magic, supernatural events, incredible creatures, or exotic
fantasy worlds.
Futuristic or Science fiction films, as well as special effects movies featuring live actors, animated characters, or live
actors and animated characters together.
Horror film is a film that seeks to elicit fear for entertainment purposes.
Independent films, a special genre of art films caters to a small group of viewers and critics, consciously concerned
with the artistic merits of a motion picture.
Musical film is a film genre in which songs by the characters are interwoven into the narrative, sometimes
accompanied by dancing.
Silent film is a film with no synchronized recorded sound (and in particular, no audible dialogue)
Slapstick films are comedy films where physical comedy that includes pratfalls, tripping, falling, practical jokes,
mistakes, are highlighted over dialogue, plot and character development.
Thriller film, also known as suspense film or suspense thriller, is a broad film genre that evokes excitement and
suspense in the audience.
War film is a film genre concerned with warfare, typically about naval, air, or land battles, with combat scenes central
to the drama.
Western films as those "set in the American West that [embody] the spirit, the struggle and the demise of the new
frontier.
Philippine Filmmakers
Outstanding female directors have likewise made their mark in Philippine cinema. Among them are Laurice
Guillen and Marilou Diaz Abaya.
Laurice Guillen’s Salome (1981) earned international acclaim at the Toronto International Film Festival. Her
more recent films, such as Tanging Yaman (2001), which won Best Picture in the Metro Manila Film Festival,
American Adobo (2002), Santa Santita (2004), and Sa ‘Yo Lamang (2010), all gained her recognition among the
current generation of Filipino moviegoers.
Marilou Diaz Abaya captured the attention and respect of the viewing public with powerful films such as Jose
Rizal (1998), perfectly timed for the centennial celebration of Philippine independence; Muro-ami (1999), which
bravely exposed the deadly practice of using child-divers to pound for fish in the Philippines’ coral reefs; and Bagong
Buwan (2001), which dealt with the human cost of the Muslim-Christian conflict in Mindanao.
Crossing over easily between projects for television and for the big screen is veteran film director Maryo J.
delos Reyes. The heartwarming drama film Magnifico won for him the Best Director distinction at the 2003 FAMAS
Awards and garnered other local and international film awards as well. Delos Reyes continues to be active in both film
and television media, having become known for well-loved teleseryes (television drama series).
Another Filipino film director who has brought the country to the cinema world’s attention is Brillante
Mendoza. Mendoza was originally a production designer for films, commercials, and music videos, and started
directing films in 2005. But in just four years, his film Kinatay (The Execution of P) won for him the Best Director
award at the highly prestigious Cannes Film Festival of 2009.
ANIMATION
From the Latin word animatio (animo: to animate or give life to; and atio: the act of) which means “the act of giving
life.” It is the process of creating the illusion of motion and shape change by means of the rapid display of sequence of
static images that minimally differ from each other.
Animators are the artist who specialize in the creation of animation. Filipinos contributed in the field of animation
abroad, entitled:

Organizations for Animation in the Philippines

Animation Council of the Philippines Inc. (ACPI)--It aims to create an identity for the Philippines within the
animation industry One of the preferred sources of animation service worldwide. TESDA, LGU and other government
agencies help in developing animation for more Filipinos. In 2013, TESDA and ACPI began offering 2D and 3D
Animation Scholarships to the interested high school graduates, between 18 and 45 years old. Animahensayon., An
annual festival and competition by ACPI It features the works of Filipino animators granting “Outstanding Emerging
Artist in Animation Award” and “Lifetime Achievement Award.”
Philippine Animation Studio Inc. (PASI)--Established in 1991 and has since collaborated on numerous animation
projects and series with foreign partners. Along with this was:

PRINT MEDIA
Alongside the digital media forms discussed last time, there remains to more conventional form known as print
media. Include here are large-scale publications such as newspapers, magazines, journal, books of all kinds, as well as
smaller-scale posters, brochures, flyers, menus, and the like. Of course, all of these now have their digital counterparts
that may be accessed and read on the internet. and whether printed on paper or viewed on the web, these materials
once again involve and showcase Filipino artistry. The primary use of print media is to spread information about daily
events and news as it is the fastest way to reach the public. Apart from that, it provides a lot of entertainment to the
readers. It may be magazines or newspapers that cover all the stories and articles that generate a lot of interest in the
minds of the public.
Advertising is one major field that still relies heavily on print media that appear in newspapers, magazines, posters,
brochures, and flyers—each with their specific target readerships and markets, and highly-specialized approaches for
reaching these target groups. The advertising copywriters provide the text for titles, taglines, and body copy, the team
of modern-day art professionals creates the look of each ad. These are the directors, photographers, graphic designers,
and illustrators. The team may further include food and product stylists, fashion stylists, hair, and makeup artists, set
and lighting designers if the ad subject requires it.
Book Design and Illustration Another remarkably rich and promising area for young Filipino artist is the field of
book design and illustration. The visionary mindset of progressive Philippine book publishers such as Bookmark,
Anvil Publishing, Adarna Books, and Tahanan Books for young Readers (now Ilaw ng Tahanan Publishing) should be
credited. Nowadays local book designers and illustrators have been given recognition they deserve and the creative
freedom they need to truly showcase their talents.

Ang Tuta ni Noe, Mahabang-Mahabang-Mahaba

By Virgilio S. Almario, By Genaro Gojo Cruz
Illustrated by Sergio Bumatay III Illustrated by Ghani Madueno
Published by Adarna Books Published by Adarna Books
Why the Piña Has a Hundred Ningning
By Neni Sta. Romana-Cruz By Gilda Cordero-Fernando
Illustrated by Felix Mago Miguel Published by Bookmark
Published by Bookmark

Alpabetong Filipino The Mats

By Nicanor G. Tiongson By Francisco Arcellana
Illustrated by Crispin Dayao, Jr. Illustrated by Hermes Alegre
Published by Tahanan Books for Published by Tahanan Books for
Young Readers Young Readers

Digital Media The books that were originally available only in print are being gradually converted to digital format.
Readers can now find, access, and enjoy these electronic books (or “e-books”) via digital media
tablets, e-book readers and other handheld reading devices. Kobo is an e-book that features not only
international but Philippine titles. Wattpad is a social media – based trendy publishing sites. Flip
reads provide access to the works of Filipino authors and publishers.

KOMIKS/COMIC BOOK A print media that highlight the artistic gifts of Filipinos. It
is a publication that consists of art in the form of sequential panel that represents
individual scenes.
Tony Velasquez - Father of Filipino Comics and the creator of Kabalbalan ni Kenkoy.
Liwayway Magazines - A magazine that featured Kabalbalan ni Kenkoy in 1920 that
made the komiks very popular reading materials all over the Philippines.
Filipino Comics Artists
Mars Ravelo- Creator of Darna, Lastikman, Captain Barbel
Francisco Coching- Creator of Pedro Penduko, Hagibis.
Alfredo Alcala- Recruited to work in DC Comics
Jim Fernadez- Creator of Anak ni Zuma
Pol Medina Jr.- Creator of Pugad Baboy-a comics series that commenting on current political and social issue in a
humorous way.
With the coming of the American to the country, local comics were clearly influenced by
popular U.S. comics with superheroes as the main characters resulting in local
counterparts such as Darna (Wonder Woman) and Captain Barbell (Super Man).

Even decades before, however, komiks creators had

already introduced characters, themes, and story lines
from Philippine folklore, mythology, and history. With books and libraries not yet
readily accessible to a majority of the Filipino public, comics became a major form of
reading material around the country, avidly read and shared by young and old alike.

Filipino comics artists also became recognized for their

talents, both locally and overseas. Thus, from the 1960s to
the 1980s, Filipino artists were recruited to work for foreign
comics publishers—among them the highly popular DC
Comics. A more recent development in the Philippine
comics scene has been the rise of comics series reflecting or
commenting on current political and social issues or on the
Filipino character in a humorous way. One such series is the long running Pugad Baboy, created by Pol Medina, Jr.
Art is not limited to traditional forms like painting, sculpture, and architecture. It can also be seen in photography,
film, video game, and other new non-traditional mediums. In this lesson, you will learn more about
other aspects of visual arts such as industrial design and fashion design.
INDUSTRIAL DESIGN is both a branch of art and science that deals with the creative and analytical
planning applied in the building of products. It is almost all consumer products.
INDUSTRIAL DESIGNER a person in charge of the industrial design of an item, they make sure that a
product is aesthetically pleasing or attractive, functional or useful, and ergonomic.
FASHION DESIGN deals with the aesthetics and functionality of clothes. The person who designs clothes is called a
fashion designer.
3 TYPES OF FASHION DESIGN
1. Haute couture- are garments designed and created for a single client.
2. Mass market- these are mass-produced garments that are manufactured in large quantities and come in different
sizes.
3. Pret-a-porter- known as “ready-to-wear” made with limited number of quantities.
ERGONOMICS is the science of creating products
that are designed based on human measurements so
that it would be comfortable to use. This discipline
needs training and schooling.

FILIPINO INDUSTRIAL DESIGNERS

KENNETH COBONPUE Known for his trademark style of using indigenous materials like rattan, bamboo, banana
leaves, etc, in transforming them into pieces of furniture.
 Creative director of Hive, a design and manufacturing facility for designers of
interior accessories and lighting.
 Named as “Designer of the Year” in 2014 by Maison and Object Asia-an exhibition
of professional industrial designers from all over the world.
 Called as “Rattan first Virtuoso” in 2007 by Time Magazine.

MONIQUE
LHUILLIER She studied in Los Angeles , at the Fashion Institute of Design and
Merchandising.
 She is known for her pret-a-porter dresses and specially for her bridal gowns.
 She received the Presidential Medal of Merit in 2006 during the administration of former
President Gloria
Macapagal
Arroyo.
 Her collections
include bridal and
bridesmaid
dresses, evening
gowns, linens, and home fragrances.
Fashion Designs of Monique Lhuillier

JOSIE NATORI (Josefina Almeda Cruz Natori) She was a skilled business woman, first female Vice President of
Merril Lynch-a global investment bank.
 She is known for her reinvention of the hand
embroidered Filipino blouse to lingerie.
 Her fashion empire includes lingerie, eyewear, and
fragrances.
  She had Natori Company, one of the successful fashion brands in the world.
 Her business philosophy is an “East-West Mix” of culture and design.
Fashion Designs of Josie Natori

RAJO LAUREL (Raymund Joseph Teves Laurel) Is a much-admired Filipino fashion designer with a
number of national and international
awards.
 He was trained at New
York’s Fashion Institute of
Technology and at Central
Saint Martin’s in London.
 His creations maintain a
Filipino sensibility,
incorporating embroidery,
beadwork and hand-painted
prints.
 He is a co-pioneered in the social enterprise known as Rag2Riches. Fashion Designs of Rajo Laurel

LULU TAN GAN Known for her fashionable knitwear lines since 1985.
 She was dubbed as “The Queen of Knitwear” in the
country.
 She developed her aesthetics design with her extend
hand-woven indigenous Couture.
 Her creation is 95% hand-made-hand-loomed
(Knitted and woven) by Philippine artisans.
 Awarded as Chevalier des Arts et de Lettres (Knight od
the Order of Arts and Letters) by the French
Minister of Culture. Fashion
Designs of Lulu Tan Gan

DITA SANDICO-ONG Known as the “Wrap Artiste” of the Philippines.

 She first experimented the local weave of
Ilocos Sur known as inabel.
 She created her own fabrics like the
banaca, an exotic type of abaca, and
piňalino, a mix of pineapple fibers
blended with Irish linen.
 Her collections include wraps or
panuelos, as well as boleros, jackets, and
long tunics of banana fiber and abaca.
Fashion Designs of Dita Sandico-Ong

II. LEARNING SKILLS FROM THE MELCS

 Identifies representative artists as well as distinct characteristics of media-based arts and design in
the Philippines. A10EL-IIIa-2

III. ACTIVITIES
ACTIVITY 1: WRITE IN THE CAMERA FILM
I. Direction: Identify the artist of the photographs/films. Write your answer inside the camera’s photographic film.

a. George b. John c. Lino d. Mike e. Ishmael

1.
Tapan Chua Brocka De Leon Bernal
2.
1. 2. 3. 3.
4. 5. 4.
5.
II. Direction: Write what you have learned about the characteristic of photographs and
films of the listed persons below. Write your answer inside the camera’s film.
 MANNY GEORGE
LIBRODO TAPAN

1 2

JOHN K.
CHUA

LAURICE
GUILLEN

MARILOU DIAZ MARIO J. DELOS

ABAYA REYES

5 6

ACTIVITY 2: ANIMATE: ANIMATION COMPLETE

Direction: Identify the characteristic of Filipino animations. Complete the table. Mark check
Characteristics
Transition Animation Process
Tra-
Title of
Theme Pose- digital
Philippine Straight
(What is the animation all to-pose Traditional w/ Full Producer
Animated Film ahead
about?) (rough digital some 3D
(smooth)
) 3D
effects
Urduja
https://
www.youtube.com/
watch?v=e-
uFKUhXP38
Dayo
https://
www.youtube.com/
watch?
v=znRx_X_zIJY
RPG Metanoia
https://
 www.youtube.com/
watch?
v=BNLxC1KgunE&lis
t=PLryBgXYFRqKcf9
lnhVPIDnIjlwkrwqO
G-

ACTIVITY 3: THE CONCEPT MAP

Direction: Write in the blank your understanding of the topic about Print and Digital Media especially its
characteristics and write in the center its similarities.

Book Design and

Advertising
Illustration

1. 2.

5.

3. 4.

Print Media Digital Media

ACTIVITY 4: COMPARE AND CONTRAST

Direction: Complete the Venn Diagram. Identify the similarities and differences of the characteristics of
designs of selected Filipino Fashion and Industrial Designer.
 1 LULU TAN GAN 4 KENNETH
2 COBUNPUE
. . .

7
.
5 6
.

1-3. Unique
characteristics of
fashion and industrial 5. Similarities of
designs of Lulu Tan DITA SANDICO-ONG designs of Lulu Tan
Gan, Kenneth 3 Gan and Dita Sandico-
Cobonpue, Dita . Ong
Sandico-Ong 6. Similarities of
4. Similarities of designs of Kenneth
designs of Lulu Tan Cobonpue and Duta
Gan and Kenneth Sandico Ong
Cobonpue 7. Similarities of
IV. RUBRIC FOR SCORING designs of Lulu Tan
Gan, Kenneth
V. ANSWER KEY Cobonpue & Dita Ong
ACTIVITY 1: WRITE IN THE CAMERA FILM
I. 1. B 2. A 3. E 4. C 5. D
II. 1-6. Answers may vary.

ACTIVITY 2: ANIMATE: ANIMATION COMPLETE

Characteristics
Transition Animation Process
Title of
Theme Pose-
Philippine Straight Traditional
(What is the animation all to-pose Tra- Full Producer
Animated Film ahead w/ some
about?) (rough digital 3D
(smooth) 3D effects
)

Urduja An adaptation of the

https://
APT
www.youtube.com/ legend of the warrior / / Entertain
watch?v=e- princess from Pagsanjan, ment
uFKUhXP38
Laguna.

The film presents

Dayo Cutting
Philippine mythical
https:// Edge
www.youtube.com/ creatures as / /
Producti
watch? heartwarming characters
v=znRx_X_zIJY ons
in a young boy's
adventure.

RPG Metanoia / / Ambient

 The animated film is a fantasy-
https:// Media,
adveture of a boy who wanted
www.youtube.com/ Thaumat
watch? to play online RPG games.
rope
v=BNLxC1KgunE&lis The film flesh out Filipino
t=PLryBgXYFRqKcf9 Animatio
cultural identity.
lnhVPIDnIjlwkrwqO n, & Star
G-
Cinema

ACTIVITY 3: THE CONCEPT MAP ACTIVITY 4: VENN DIAGRAM

Answers may vary. Answers may vary.

VI. REFERENCES
Books:
Cabanban, E. Horizons Music and Arts Appreciation for Young Filipinos Learner’s Material. pp.262-
277, (M. Y. Moran& M. P. Valdez, Eds), 2015

Websites:
http://s3.freefoto.com/images/13/53/13_53_21_prev.jpg
http://gulfphotoplus.com/workshops/instructors/35/Manny-Librodo
http://www.photoworldmanila.com/about-fppf/
https://www.pinterest.ph/pin/179862578839334824/