Chapter 3

8) Currently, Diego Calabresa is employed by a firm that conducts marketing research and
creates ads for other companies that help them target and promote their products to the right
markets. Who is Diego's employer?
A) a financial intermediary
B) a physical distribution firm
C) a marketing service agency
D) a reseller
E) a green marketer
Answer: C
Diff: 2 Page Ref: 68
Skill: Concept
Objective: 3-1

9) A ________ is defined as any group that has an actual or potential interest in, or impact on, an
organization's ability to achieve its objectives.
A) team
B) competitor
C) market
D) public
E) intermediary
Answer: D
Diff: 1 Page Ref: 69
AACSB: Communication
Skill: Concept
Objective: 3-1

10) Which of the following is NOT an example of the type of public that is part of a company's
marketing environment?
A) financial
B) media
C) government
D) citizen-action
E) marketing department
Answer: E
Diff: 1 Page Ref: 69
AACSB: Communication
Skill: Concept
Objective: 3-1

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