AFRY Visual guidelines – January 2020 Page 24

Imagery DARK LIGHT

PORTRAITS

Try to capture a certain character of the person being

shot to create an attitude.

Images should be against a monocrome background

– light or dark. prefearbly matching the AFRY
palette. The light setting should follow the
chosen backdrop: a bit more toned down for dark
backgrounds and brighter for light backgrounds. Over
all keep the light soft and avoid sharp shadows.

Important:
For CV’s all images should be taken straight forward
in front of a white background and in portrait mode.
Keep generous space around the pictured person to
enable croping.

NOTE!
Images shown are for inspiration and represent the AFRY photo style, but
not all can be found in our image bank.