[ia er ear suc cect Oum@iGeckisten describe the specific activities that take place at How important its to plan the development of a new the stages ofa product development process, product ? What happens if product launched ta the ‘market without being carefully developed? Have you heard about lots of cers that are withdrawn from the market? Why do think that happens? Rodrigo and Edgar are the founders of SpeechMasters an academy to help business peaple become better at public speaking. They want to offer @ new course and they are discussing the characteristics of their new product. Read the conversation. Rodrigo: Hi Edgar! | wonder if you could give me some pointers to plan the new course! I don’t know’ where to start! Edgar: First, you should write down any idea related to the market we want to offer our course. . Rodrigo: Good idea! But it stil sounds confusing. | have never done anything like that. Edgar: Don't wry, partner, i's no big deal. After the idea generation, we should go for the screening, the concept development and testing the business analysis. Rodrigo: I'm not sure | understand Relax. I've done this kind of work before, Just Edgar: t give me time and | will teach you how to-do it. Papo Discuss the answers to the questions below. 1. Doyou think Rodrigo could develop the new course successfully e by himself? Why or why not? nee a®\ 2. Whats the step of the product development process Rodrigo is cig Xe 3. What steps should Rodrigo take after identifying the target market for the new product? Product development cycle ‘nttpsy//wwrcnibusinessinfo.co.uk/content/product-development-process Eight Simple Steps For New Product Development ‘nttpy//www.business2community.comy product-management/eight-simple-steps-for-new-prod- ct-development-05602982YUWUYEq7TIDZHSm.99Trae i) surly Exiting eosialgy How does a new product develop? Number the steps in order from 1 to B. Then, compare with partner. ean acer testing _Business analysis | __ Test marketing _ Idea screening _ launch _Commercialization | _ Idea generation Go online to find out more about the key terms in this lesson. Ered Pasta Foods - New Product Development herps: fama youtube.com watch?v=fCVEraTeew ‘Creating Some Pretty Cool Stuff - Product Development at Kellogg Campany https://weew.youtube.com/watch?y=aaGii-c 10Tira Product Developmen Match the name of the steps in the process of developing = new product to their corresponding definition. 1. Business Analysis ( ) | You have to ask for the customer's opinion In this stage, research has to be conducted in order to be sure that 2 Test Marketing (1 | the product willbe 4 ape ae (_ 1 [Once the product hs been approve, wil be taken tobe Ie presents the madel product to be appreciated as a whole by the 4. Launch () | potential customer 5. Product Development | ( 6. Concept Development This step guarantees that failing ideas be discarded immediately ‘A carefully designed plan is important to make sure about the and Testing seceptance of tie product 7. Commercialization | ( } | Brainstorming . ‘Once the idea has been completed, the product must be taken to a ae (| focation where custamers can get it oo“ Group work + Brainstorm ideas fora new product/service related to the companyfarea you work for. © Select the top three ideas fora new product. «Discuss the characteristics of the target market. + Why would they be interested in your new product? + Developa basic concept to describe yournew product fimo 'Share the results of the steps above to develop a new product with another group. Gianna Now, lean describe the specific activities that take place at the stages of a product development process _ Independently [With occasional help [) Only with help >Tira Product Development NefDeachietas Aabatrd sketch the concept of a product line Have you ever heard the expression product line? Can you mention the name of 3 product lines? Have you purchased any product lately, one that belongs to a famous product line? Qe hhas created a new Papa's-sandwich for his cafeteria Papa’: Fast Food. His dad thinks i's nat worth adding anymore products to the menu. Read the conversation and answer the questians below. Alejandro: Dad, I've decided to launch the new Papa's- Sandwich. It's going to make our brand more popular and capture more sales! Dad: Alejandro, we sell so many products already: Papa's-burger, Papa's-Fries, Papa's-salad, Papa's-chicken, etc. Come an, young man, have you lost your mind? Alejandro: But, dad, our clients love every single product we've come up with; we have alvays sold everything we offer. Besides, | think ifs about time for a product-ine extension and time to open a new branch. Dac: ifyou say so. Gut | don't want to hear you complain about having so much work! And Fm not working overtime, If you think it's going work you're probably right. Discuss the answers to the questions below. 1. What are Alejandro and his father talking about? 2. Is Alejandro’s dad enthusiastic about his son's suggestion? A product line is 3 wariety of Oe dlifferent items known by the 3. Have they both come to an agreement about the expansion of ‘same brand and distributed by their product fine? . - the same manufacturer. Developing A New Food Product: The Art + Technique Of Food Science bttps//wrw.youtube.com/watch?y=x0Xnrky 1730 Find out more about the basics of the development process of a new product. (htty,//www investopedia.comyterms/p/product-lineasp %[ma Product Development Look at the examples in the box. Then complete the exercises below. The present perfect tense expresses actions that were started sometime in the past at no specific moment. The actions may or may not continue in the present Use the helping verb have + the past participle form of the verb that expresses the action A Have you lost your mind? Yes, | have. / Nol haven't Ac Has Alejandro created a new product line? 8: Yes, he has. / No, he hasn't. or Cee tee ne OT Yes be ascend 2 nen predict ine Yes they have sold eveything they offer. No. he hasn't created 3 new product line. No, they haven't sold everything they offer. sara ema onus wonsnpmees Conary enves win partner. 4. Alot of companies because of well-thought new produc lines. (have/grow) 2. New members of a product fing ae BW Market segments. (have / attract) 2 We te expand on our product. (have/decide) 4. Some companies ue when launching a new product because of their lack of knowledge about the target audience. (have not/succeed) Bo POU AVE Any highly recognized product lines. (have/buy) 6 —__.. yourcompany _______ any new preduct or service recently? (have/ design) ori + Group work. + Organize a short presentation about the characteristics of a product line. + Choose a famous product line in your country. + Name at least 3 products that belong to that line. + What are some common characteristics the products share? + What characteristics of the ling are attractive to customers? [share] ‘Share your presentation with two more groups. Gfarm Now, I can sketch the concept of a product line... Independently (1 With occasional help [1 Only with help 4Cita Product Development OniiGeciioti. Ieee describe the application of each step of a SWOT What is a SWOT analysis? Do you know what analysis when assessing a new product idea. step of the analysis each of the letters in SWOT perform a SWOT analysis to determine the feasibility represents? Have you ever conducted a SWOT of a new product. analysis? SpeechMosters is planning to open a new branch, Mr. Rivas, the general manager, is meeting with a team to run a SWOT analysis on the new project. Mc Rivas: Well let's get started. After conducting a ‘SWOT analysis, we will know whether to go on ‘or stop with this project. Mario: Right Let's describe the strengths, that means, the advantages we have over our competitors José: We offer flexible schedules to adapt to our ‘customers’ busy agendas. Maric: Besides, we allow them to practice their public speaking skis since the first dass. Mc Rivas: That's correct, Mario. After discussing our strengths, let's continue with our weaknesses. José: What ate weaknesses about? Maric: Weaknesses are areas in which the corporations are competitively disadvantaged. In our case. a ‘weakness might be the lack of parking space for our customers. Mc Rivas: You're right again, Mario. Before making a decision, we still need to go over the ‘opportunities and threats or dangers outside ‘that could affect the company. fPairjworke ‘Write the correct word before its definition. Strengths Weaknesses Opportunities Threats L ___ provide an analysis of the company’s advantages over its campetitors. __ Consider areas in which the companies are at a competitive disadvantage. are alist of unexploited markets or business developments. _ explore the extemal environment that could affect the company, including technological. environmental and regulatory factors. >Cita ee ae inh marina cama Look at the examples in the box. Then complete the exercises below Adverb clauses introduced by before, after, since and while can be reduced to modifying adverb phrases. Adverb clause. ja Adverb phase ‘tb. After conducting a SWOT analysis: we will know whether to go on or stop with this project. To reduce an adverb clause to.a phrase, da the following: + Blminate the subject in the adverb clause. + lf the clause has a form of the verb be, eliminate it +H the clause has any other verb different from BE, add ~ing. The reduction is only possible when the subjects of the adverb clause and the independent clause are the same. 2a. Before we make a decision, we stil need to go aver the oppertunities and threats that could affect the company. 2b Before making a decision we still need to go aver the opportunities and threats that could affect the company. 3a. Before the new product project gets a green light we still need te beat the threats from outside. 3b. Before getting s-greerdighe, we still need to beat the threats from outsides, The subjects in the adverb clause and in the independent clause are different, so the reduction should not be done we will know whether to go on or stop with this project. Read the statements below. Reduce the adverb clauses to adverb phrases when possible. 1. After the product development team finish brainstorming, it is essential to discard ideas that are not feasible 2. Before the manager listed the weaknesses of the company on a slide, he had presented new products to hhalp the company increase sales. 3. Andrew kept text messaging while he was in video conference about the prototype for the new product. 4. Many promising product idezs are ruled out after they fal to produce positive results in the SWOT analysis. 5. The weaknesses ofa company can be transformed into opportunities after a careful contingency plan to alleviate them is designed, 6. Before you present anew ides to the manager, you need to present a detailed list of casts and benefits. Starbucks SWOT Analysis hitpsy/vew.youtube.com/watch?v=mRelCQULXA Home Depot: Strengths, Weaknesses, Opportunities, and Threats ‘https:/ www forbes.com/sites/qreatspeculations/2015/10/06/home-depot-strengths-weakness- 5-opportunities-and-threats/#56decB746facCita ass Group work. Decide on a new product/service your company by might launch to the market. + Brainstorm useful questions to get information related to each of the stages of the SWOT analysis. Run the SWOT analysis. Based on the results of the SWOT analysis. discuss whether the idea for the new product service has potential ta move to the newt step in the product development cycte. Strengths Weaknesses Opportunities gina Present the results of the analysis and the conclusions to the class. TIDEEIIE Personal SWOT Analysis Example - Identifying Your Strengths, Weaknesses, Opportunities and ‘Threats > hupsi/wweyoutube comfvatch?y=P20mnyt7BPS How To Conduct A Personal SWOT Analysis ZEEE https://worecforbes.com/sites/lisequast/2013/04/15/how-to-conduct-a-personal-s-w-0-t- analysis/#7bBeetd02808 mi Now, [can describe the application of a SWOT analysis when assessing a new product/service idea — Independently 1 Withoccasionalhelp =] Only with help %