Corporate Entrepreneurship & Innovation

Group 1

Samanth Isaac
Daniel MJ
Murali
Shiva Kumar
Abhimanyu
Ashish Shetty
Krishna Kumar
Sushma C Umachagi
Jashwanth
Fenfine india
Engineered Windows and Doors
Vision

We provide ecologically, economically and socially future-proof windows.

we create building envelopes that focus on people and their needs in
harmony with nature and technology. We offer pioneering products and
solutions for newbuilds and renovations designed to meet specific user
needs in all climate zones.

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Market Opportunity

The global aluminum door and window market size was valued at $55.8 billion
in 2021, and is projected to reach $82.1 billion by 2031, growing at a CAGR of
3.8% from 2022 to 2031

15000 cr 3.8%
Market size Compound
annual growth
rate
4
Problem

• Sick building syndrome

• Keeps away from struggle and aggravations opening manual door,
also for elders, handicapped and children.
• More Construction waste
• Room climate
• Less security
• Poor quality

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Our Solution

• Working environment
• Automation
• Recycling
• Responsibility
• Security
• Energy efficiency

6
Underlying Magic

• Economical
• Premium
• Automated windows
• Energy efficient
• Security
• Customer Service
• Online Portal- Sales and Service

What makes our product great?

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Underlying Magic / Competitive Advantages

Competitors
Opportunities Fenfine India Technal Fenesta Ajith Glafa Winoors Tech

Online portal for Retail Yes No Yes No No

Own system Yes Yes Yes Yes No
Own fabricaton unit Yes No No Yes Yes
Service Engineering Yes No No No No
Customer care department Yes No No No No
High Performance Windows (With
Yes No No Yes No
Collaboration)
High Performance Windows (OWN
No No No Yes Yes
MAKE)
Own Powder Coating Plant No No No Yes No

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Underlying Magic / Competitive Advantages

What makes our product great?

• We have own fabrication unit for retail business, customer can

• We have Online portal and Customer service
place order through online or offline, 3rd party installer will install
the windows.
• We provide the systems which is suitable for all weather conditions.
• Supplier of own system, developed locally.
• We provide different types of automated / manual windows,
Which are Sliding, Top hung, Parallel pop out windows which can be
• Partnered with premium aluminum system supplier like
operated using house automation, Bluetooth, electric switch.
Schueco for Premium windows.
• We provide the windows suitable where the wind load is more.
• We provide QR code in the windows in which customer can rise
the complaint or rise the service request.
• We have economical windows which is also tested for 3kpa, can be
used in high rise buildings.
• We provide the service support for fabrication, installation,
rectification and warranty claim.

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 Business Model – Source of Revenue
who will pay how much and to whom for our product

Retail business – B2C, Sub dealers / Distributor, Online sales and service.
System Supply – B2B, B2C, Approved fabricator.
Fabrication factory – Fabrication, Installation, Customer service.
Collaboration with Premium system supplier – B2B, B2C

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 Revenue generation

Sub dealers/ Distributors – 15%

Online sales and Service – 15%
System Supply (Including Collaboration) ( B2B, B2C, Sales done by approved fabricator) – 50%
Fabrication factory operations ( Fabrication, Installation, Customer service ) – 20%

Revenue Generation

20% 15%

15%

50%

Sub dealer / Distributor Online Sales & Service

System Supply Factory Operation
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Business Model Target Audience

Innovate/Design Marketing

Revenue Sales

Customer Support

12
Marketing Plan & Strategy
2025
Marketing Plan

• Online Marketing / Digital marketing.

• Offline Marketing / Television.
• Publicity / Advertisement.
• In person marketing.
• Direct marketing.
• E mail marketing.
• Seminars and Learning programs with Architects.

Strategy

• Retail Business, Sell to local dealers.

• Target markets by use : Residential, Builders, Retail shops,
Commercial buildings, Offices, Schools & Collages, Healthcare.
• Launch own brand.
• List in Alibaba, Indimart, Trade India
• Focus on Tier 2 cities where construction sector is booming
• Tie up with builders and collages contract.

13
Management Team

Mr. Ramesh Mr. Suresh Mr. Mahesh

CEO CTO CFO

Chief executive officer Chief technology officer Chief financial officer

© 2016 MYTECH START-UP 9

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Financial Projections in 2022

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Retail Online System Factory
Sales & Supply Operation
Service
20% 30% 60% 15%
Revenue in Cr 1.5 1.5 5 2
Expenses in Cr 1.2 1.05 3 1.7

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Financial Projections in 2022

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Financial Projection 2022 to 2027 Profit
16
Revenue in Cr

14

12
Profit
10

8
0 1 2 3 4 5 6
6
2027 2026 2025 2024 2023 2022
4

Key metrics: 0

Revenue in Cr
2022
10
2023
11.1
2024
12.321
2025
13.67631
2026 2027
15.1807041 16.85058155
Expenses in Cr 6.95 7.7145 8.563095 9.50503545 10.5505893511.71115418

16
Future Expansion Plan

Powder Coating Plant – 50 lakh

High Performance system development – 1.5 crore

Key metrics:

17
Investment

We are seeking Rs 2 Crore in funding for future expansion

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Thank You

fenfine india
www.fenfineindia.in
Info@fenfine.in
Contact Number : 080-123456

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