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  • 01 - 02 Purpose Alignment Model

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    Nanda Christanto
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    The document presents a Purpose Alignment Model that maps out different levels of purpose from a market differentiator at the highest level to a parity or "me too" purpose at the lowest level. In between are levels of being a mission critical purpose and a partner or supporting purpose. The model helps determine who cares about the purpose and its importance.

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    01_02 Purpose Alignment Model

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    The document presents a Purpose Alignment Model that maps out different levels of purpose from a market differentiator at the highest level to a parity or "me too" purpose at the lowest level. In between are levels of being a mission critical purpose and a partner or supporting purpose. The model helps determine who cares about the purpose and its importance.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views1 page

    01 - 02 Purpose Alignment Model

    Uploaded by

    Nanda Christanto
    The document presents a Purpose Alignment Model that maps out different levels of purpose from a market differentiator at the highest level to a parity or "me too" purpose at the lowest level. In between are levels of being a mission critical purpose and a partner or supporting purpose. The model helps determine who cares about the purpose and its importance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Agile Product Owner: Techniques

    with Angela Wick

    Purpose Alignment Model

    Partner Differentiating
    Market differentiator

    Who cares? Parity

    Low High

    Mission critical

    Agile Product Owner: Techniques with Angela Wick

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