She is an inspiring woman ADING 2 What kinds of prapte do you admire most? Why? b (Look at photos a and b. What ca you think these people htave done that make other people admire them? Read Apple's design genius and The woman who reinvented children’s TV quickly and check your answers, Read the texts again and answer the Questions. Write JI (Jony Ive), JC oan Ganz 1've always loved great design. Ever since I can remember, I've been fascinated by the shape and look of objects. in rr opinion, Apple inc. is the number one company in the wort for product design. In the time that 'you’re reading this article, around 750 iPhone and’ 300 (Pads willbe sold internationally, These iconic devicoe ‘generate millions of pounds a day for Apple, and the man behind their iconic look is known as a ‘design genius". In 2013, Time Magazine listed him as one of the 100 most influential people in the world, but can you name him? If you said Steve Jobs, you'd be wrong, although it was Jobs Cooney) or B (both). Who... ? 1 had training in ther area of work 2 carmed out some research who first recognised this man's talont. His name is Jony We. 3 setup ther own company Born in London, Jony Ive studied industrial design at Newcastle 4 was one of the frst people in ther role Polytechnic. After graduating, *he helped set up the London 5 tay found he work chatengrg design agency Tangerine. in 1992, while She was working at 6 was interested in ther paps aring Tangerine, he aocepted a job offer from Apple. 2a ee nee wee a His first years in the job were tough and the design work bbrizes for their work wasn't very interesting. The company was also struggling to make money. However, when Steve Jobs returned to Apple in 1997 and saw the design work that Ive ‘had produced, he immediately recognised Ive's ability and promoted him. Ive's first success in his new role was the design of the original, colourful iMac in 1998, which was quickly followed by the first iPod in 2007. Thanks to Ive's simple, elegant designs, Apple became one of the most successful companies in the worid, Since then, She has been responsible for the iPhone, iPad tnd Apple Wale. Ive's design involves Hut unly Une way Une products look but also the way they work. “He believes devices have to be both beautiful and practical. Jory Ive's key contribution to Apple Is now being recognised and he has received numerous awards. There is no doubt that Steve Jobs was a larger than life ideas man and businessman who ‘created a hugely successful company, However, without Jony Ive's design talent, Apple may not have hacome such a huge success, ‘So what have I learnt from Jony ive? That the best designs are often the simplest. Who do you think is more inspiring, Jony Wve oF Joan Ganz Couey? Wliy?THE WOMAN WHO REINVENTED © CHILDREN’S Tv K - In the mid-1960s, Ganz Cooney was working as a producer of television documentary programmes in America. She realised television could play an important role in the education of pre- sehoo! ohildron. Sho reeearched thie idea and, in 1087, cho winte, an outine for Sesarve Steet. Ganz Cooney presented her ideas tothe TV channel she was working for atthe time. Howeve the channel rejected her propooa, saying that thay thought she didn't have the ight experience to produce a TV prograrnne for chilren. As a result, sho set up Children's Television Workshop witha coleaque, aad imu year later they had managed to rioe cig milion dlls to finance production. Even so, many people working In the television Industry quetionedt her ally to: manage such a project. This was during the 1960s, when the industry was large controled by men, Ab fist, Ganz Cooney dlant want to fight to keep her role as the director of the production company and the producer af the prograunme, However, her husband and a colleague encouraged her to do $0, because they knew the project woul fal without hor involvement, This meant che booamo ono of tho fet female television executives i Armenia, In 1969, two years after her iil research, Seszrre Strowt went con air and today is stil going strong. However, Joan Ganz Cooney did't stop there. Sho continuod to tako an intorost in early chilsnood education, and in 2007, she set up a centre to nelp improve children’s dota iteracy. | eally acmire the way she has {quietly got on with helping young children, Ole's nota household name lke Eig td, but she’s nad a huge impact on the ‘education of milions of children around the wert Gy id gle orlvide Oren oereentes ea oem ts ead unit 1° EXGRAMMAR Review of tenses @ Match the verbs 1.6 in bold in Apple’s design genius with the tenses below. 1 present simpie imple present continuous Bi pest continuous present perteet past perfect 1 Complete the sentences with the tenses in 2a. Wee use thes 1 —_torefer to an event that takes place at specific time in the past to refer toa temporary event in progress i the present 3 to refer toa state or action that began in the past and has continued until now refer fo something that's genetaly (ur oe fo refer to an action tha relhing else happened toa past action that occurred before Underline examples of the six tenses in the second text. dB Now go to Grammar Focus on p.134 Read the text about Nikola Tesla and circle the correct words. Ip oye) ad ‘Not many people "have heard / heard af Nikola Taela, who “played / was playing a key role in creating the alternating current (AC} supply of electricity we Zara having / hhave in our homes today. Early in his career, Tesla 4has worked / worked with Thomas Edison, He Shad! emigrated / has emigrated to the USA from Europe in 1884. While Tesla Swas working / had worked for Edison, they had an argument over payment for an invention, so Tesla “was deciding / decided to work independeally. It was then that he developed a motor that could produce an alternating current, Throughout his life, Tesla continued to conduct experiments and helped / was helping develop Xray radiography and wireless communication. There is no doubt that he °has had / had had a larae impact on madern technology. Many af the gadgate that we "are enjoying / enjoy today would not have been possible without Nikola Tesla,P "unit 1 ELLISTENING @ ©MD Listen to two colleagues, Amelia and Chilog, talking about a female scientist, Jocelyn Bell-Burnell. Tick (¥) the correct sentences 1 She's aways been famous oO 2 She isn't very wel known, 3 She made an amazing d 4 She created a covery, new mathematical theory, ooo! ami Listen again, Are the sentences true or false? 1 Amelia's reat. 2 non-fetion book about planets and 2 Jocelyn Bell-Burnell discovered a particular kind of ' 3 ‘She wor a Nabel Prize for her discovery. 4 She id badly when studying science at high school life wasn't cosy for her when she made her discovery 6 The press didnt treat Jo yn Bell: Burnell seriously, t 7 Amelia has been inspired by Jocelyn Bell-Burnel, " © Cl Discuss the questions 4 Cowa Jocelyn Bell umes sory hi your country? Do you know any similar example 2 How popularis science in your county? Is it popular with both men and women? 9's itimportant what gender a scientist is? Why do 04 think ft was important in the case of Jocelyn el-Burnli? EA VOCABULARY Character adjectives @ Underline the five adjectives that describe people's character in sentences 1-4. Which two adjectives have a similar meaning and what's the difference between them? 1 She's @ respected physics. 2. Sheis an inspiring woman, 3 ‘She was realy determined. ts in quit way 4 Wel you've atways been motivated, thats for sure, And stubborn 4b © Pronunciation Listen to the pronunciation of the letter @ in these words. Which two sounds are the same? What are the other two sounds? recpected —deteininns! © HE Look at the words in the box and decide how the underlined letter e is pronounced, Add the words to the table, then listen and check. Practise saying the words. Slept revise helpful sere dese refer identity university women sound 1 Ay sound 2 fe! sound 3 fax! Complete the sentences with the character adjectives in 42. 1 Once Dan gets ant te Ins ead nothing wll change his mind. He's the mast —__ person | know and its really annoying, "'m not the sort of person who gives up easily I'm very hen | want to achieve something 3 He's worked hard and has done some very interesting research. He's a highly — chemist who's known around the world Duin a PU Is hard work so you have to be quite —it Yyou want todo one, 2 5 Inmy last year of high school we had a really biology. \eacner. Her lessons were so interesting that we al worked very hard for her, © By Now go to Vocabulary Focus on p.154 EASPEAKING Think of an inspiring person, who has influenced you in some way. It can be someone you know or it can be Someone famous. Make notes about the person. Use the Questions to help you. Yat this person's background? {| What important things has this person done in thei fe? + Whi are they inspiring? * How have they changed or influenced your ife? b Ch Tell other students about your person, Ask questions. How does she yi cousn Vera an athlete. QoS nates ‘She trains really hard every day — she’ really determined,II SPEAKING ani CRY BLT 4 aang LISTENING °® Look at photos a-c and read The 30-day challenge. Then discuss the questions. 1 What are the people in the photos doing? Have you ever taken up similar activities? If so, how successful were you? 2 Why do you think doing something far 30 days gives you a chance of succeeding Sa Listen to a podcast about the 30-day challenge. Tick the main point that Alison makes. 1 The 30-day challenge is a good way to give up bad habits 2. Itsdificult forthe brain to adapt to new habits 3 If you try something new for 30 days, you're more likely to keep tit afterwards. SND Alison made some notes at the seminar. Complete her nates with one or two words in each gap. Listen again and check. Seminar notes = Ittakes the. brain 30 days to adapt toa news| ~ 20 daysisrita time, soit fun to do something news Alea a chance to try something ng___— not just Qing up bad habit ~ Two nays dort 1 do something that doesnt get in the way of your*__ 2 take time out fo do something youve always © 2 tate ~ Youneed to mae an @ What do you think of the Have you ever started a new hobby, but given up after only a couple of weeks? Or started a course and stopped after the frst few lessons? Most of ue have tried to learn ‘something new, but very few of us ever really get any good at it~ it's just too dificult to continue doing something new. But now there's some good news: did you know that if you ccan keep up your new hobby for just 30 days, you have ‘a much better chance of succeeding? And you may learn something new about yourself too, What examples of 30-day challenges did you hear? Use words from both boxes for each challenge. eyele drink climb getup eat paint write vise poem coffee new picture mountains everywhere ideas Alison talks about? Make notes, 2@ Cumpare your ideas,"UNIT 1 EAVOCABULARY Trying and succeeding @ IM Complete the sentences with the words and phrases in the box. Listen and check your answers. Bive up have a go at keep it up keep to make an effort manage to successfully tty out work out 1 Often if we ty something new, we after about a wook or two because aur brain hast aulapte 2. Soif you —__do something new for a month, youl probably it ‘3. Maybe you wouldn't want to tor your whole fife, but it might be fun to doit just for 30 days. 4 If you're success it's great but if it doesn’t —— it doesn't matter too much, 5 ts not ust about giving up bad habits. The idea is really that you something new. 6 Oryou can take time out and something vou've always wanted to do, 7 Obviously to do something lke that you need to. 8 They'te all about half-way through and they've done it__ so far. |b Match words and phrases from 2a with the meanings. 1 succeed —_. 2 stop trying 3 not stop tying 4 2 try hard —_ try to See iit works —_,__ © Complete the sentences below about 30-day challenges. Use the words and phrases in 2a and your own ideas. There is ‘more than one possible answer. 1 He tried giving up coffee for 30 days. It wasn't easy, but he 2 You've gat pat 5.30 every day for three ‘weeks now, You've only got one week to BO, 30 3 20-day challenges sound fun. | want to do something different, so | think I 1 CW Work in small groups. Tell the group. about a time when you: found something difficult but didn't give up made a real effort sucoeed brad a go at something unusual did something which worked out successfully tried to do something which did't work vu 12 EAREADING Look at challenges 1-3. Who do you think will find it easy and who will find it difficult? b Read the interviews and check your ideas. 30-DAY lain | Re a What made you decide to Fela seed become vegetarian, Farah? WISN Well, for quit afong time now I've been trying to eat less meat, partly for health reasons. | think vegetables ae better for you. Yes, but | always thought miss meat too much. The idea of boing & vegetarian for 30 days was really good, because I could give it try and then see how | feel No, fee really good. Actually, don’t miss meat at all, so | think Ti easily manage the 30 days and | might try carrying on longer. | certainly think I'm abit healthier than | used to be. re eae Cenc kon 1) Puente Cis aera = Mona, why did you decide to draw something everyday? Well 've never been very good at drawing, but ve always thought I'd like to start drawing things around ‘ma. ts one of those things that you think about doing, but you never get round to, A kinds o hing. Al the start Grew objects around me at nome. Then | went out in my lunch break and stated drawing things outdoors, ike yesterday | drew a duck inthe park —that was realy dificult So do you fee it has been worthite? Oh yes, definitely. 'm stil not very good at drawing, but it's been lots of ‘un and i's very relaxing,uNiT 1. © Complete the interviews with the missing EAGRAMMAR Questions questions. ‘a And who do you practise with? Or are you just @ Read the rules about questions. Find examples of each type of working alone? question in the interviews and 3c. nd Royal arene certgs — aNCRERSeae an rrr © Arde ooufest Amyetcrg RGA? So ene «Ad do au ink youl carton ater he 30 dys feertcictetee © What have you drawn pictures of sofa Te ¢ GM Listen and check your answers. 2 the question word (who, whator whic i the subject, we Keep Formal word order. ‘Who spoke to you? What happened next? 3 Ifa question has a preposition, itcan come atthe end: You were talking to somenne -» Who wero you tain to? 4 To.askan opinion, we often ask questions starting witha phrase like Do you think... ? Ista gond idea? > Bo you think its 2 good idea? b Compare examples a and b. a Did you see her atthe party? b Didn't you see her at the party? Which example ...? 1 isa neutral question (= maybe she was there, maybe not) 2 expresses surprise (= I'm sure she was there) © Compara oxamples © and d. © Which colour do you want? 1d What colour do you want? Which example ...? 1 asks about an open choice (there may be lols of colours to ‘choose from) 2 asks about a limited range (e.g. black, red or groen) dB Now go to Grammar Focus on p.134 € QB Work in pairs. You are going to role-play two of the interviews in 3b and continue with your own questions, 1 Choose one uf Une interviews, Student A: Interview Student B. Add your own questions. Student B: Answer Student A's questions using your wm ideas, 2 Chuose a second interview, 1his time Student B interviews Student A, certs ker Eee onc) Tie what language did you decide EASPEAKING tolvamn? Wel thought 'd choose a language | @ Work in pairs. | Weta short poem every day {hater too diferent from Engish, sol | 1 write down threo cnatienges 2Get up dann decided to ty talian You might doin the nat 3 Goring Initio to keep going with it? three months Yes, tis. ve had tobe very tit with mysa. | 2 L20K YOU partner’ challenges. Wie some questions to ask abt i'm using a book with a CD, so usually try to cover one each one, Ask about losson a right. + reasons for doing the challenge ' + delals of what herShe plans to do ‘oll, there's an Italian restaurant just round the comer and * ‘how he/she feels about it {im fends wth the over, so go there and I chat him ‘That’ one reason I chose lain, : Ase you planning to... 2 = a Do you think it willbe... 2 Maybo, or might ty diffrent language every month vou think few be. {im thinking of tying Japanese next, How are you going to... 2 §1 Ca Interview your partner about thelr three challenge, Do you think he/she will be successful?aE Aa) USEC EE Ura rat FA CONVER 1 SKI ® Discuss the questions. Breaking off a conversation 1 In your country, how do students manage financially? Do they ...? a Look at these ways to break off a conversation colon thor parents and say goodbye seta parttime ob 1 Lally must gn new use student oans 2 must run 2 What do you think the best way? Why? 3. ve got no time to talk now a8. student, what job would you choase and why? Listen to the speaker. Which words does she not use 2 Look at the photo of Tessa and Becky from Part 1 oe Who do you think they are Look at some more ways to break off a conversation 1 tourist visting a famous building Which words has the speaker not included? 2 college students cing a course 3 journalists who have just done an interview 1 Must be off now 3 Cant talk just now. 2 Talk to you later. 4 Nice talking to you PIA Walch or listen to Part 1 and check your ideas. Gama Watch or listen again. An questions. the 1 Are Becky and Tessa fiends? How do you know? 2 Why does Becky have to go? IEA Watch or listen to Part 2. Are these sentences true or false? 1. Becky and Tor are married, 2 Rati is free this evening. 3. Becky is ina hury ONUNCIATION Rapid speech aI In rapid speech we often leave out sounds. Liston to the phrases below. Which sound is laft at? Is ita consonant sound or a vowel sound? 1. must go 3 got to go 2 mustrun 4 carittalk b Read the conversation. Put B's replies in order. Is more than one order possible? A So how was your holiday? B Got to go. / Sorry / Can't talk now. /It was great A OK, well, have a nice evening, B Bye. /See you tomorrow. / Yeah, thanks. / Must be off now. ® Work in pairs. Have short conversations. Sludent A; Tell Student B about what you did last weekend nue until he/she stops vou, Student B: You're in a hurry. Use expressions in 2b an break aff the conversation abo Then sap roles:LISTENING a MM Watch or lsten to Part 3. What happens to Becky? Choose the correct answer. 1 Becky meets Sam and learns now to make cote. 2. Becky lems now to handle food anc meets a café customer. b ma Watch or listen again, Answer the questions, 1 Sam explains two things to Becky. What are they? 2 What does Phil doin the cafe? 3. Why do they all him JK’? 4 Who is Emma? ¢ CaP Discuss the questions with other students. Give reasons for your answers. 1. Do you think the others ike Phil coming tothe café? 2 Do you think Becky will be good at her new job? 4 @imma Watch or listen to Part 4. Which of these topics do Tom and Becky mention? “coffee food Becky's new job the reason Tom is here Phil's book their wedding pians ¢ @EM Watch or listen again. What do Tom and Becky say about each topic? BA USEFUL LANGUAGE Explaining and checking understanding Look at the expressions Sam uses to explain what to do. Pot the words in italics in the correct order 1 most /thing /is, / he / important don't touch the food. to /always / remember use these tongs, 3 is, /remember / thing / to / anther the tables are all numbered b MA Listen and check your answers, © Why does Sam use these expressions? 1 because he needs time to think 2 because he's not sure 3. toemphasise important points Look at these ways to check that someone has understood an explanation. Complete the questions with the endings in the box. “the idea? got that? clear? I mean? 1 Isthat 3 Ha 2 Doyyou understand what you 4 Doyou get e © Pronunciation Listen to each question in 5d said in two ways, Which way sounds .., 7 = fiendly and polite unfriendly and not so polite To sound friendly, does the speaker's voice go up (A) or down (W) at the end? 1 Practise asking the questions in Sd in a friendly and polite way. Eee & Here are some other things Sam could explain to Becky. Imagine what he could say using language in 5a and 5d. What could Becky say to show she has understood? 1_how to clear and arrange a table when a customer heaves. 2 what to do with the coffee machine at closing time 3. what to do if customers leave something behind h C2 Practise the conversation in 5g, ‘Swap roles. TASPEAKING Choose a process you are familiar with or something you know hhow to do. It could be. * something connected with a sport or @ hobby * how to use a machine or an electronic device ‘+ how to make or cook something 'b You are going to explain the process to your partner. Prepare what you will say. Think how to emphasise the important points and check that your partner understands. Use expressions from 5a and 5d, © CW Work in pairs. Take turns to explain the Process to your partner and ask each other Questions to check understanding G ‘You can now do the Unit Progress ‘Test.iM NH] NCIS Ag ns Tas sT} UF Cr MMSPEAKING and LISTEN! @ 2B Discuss the questions, Read Tech free! Are any of the things in the 2 Wt daly fe, how much do you depend on technology? survey mentioned? 2 What aspects of technology make your dally ite eaves 0 Read the tex again, he the sentences ue o | 4 C2 Look atthe survey resuts below and discuss the false? questions, 1 Before the experiment, Sam was a bit woried by 5 you think people you know would agree with these the idea, 2 Do you agree with the results? Ist ere anything else 2 Sam was anno wed that he had tu clval lu someone lke to add to the liste Inthe bar Barn 3 The bank ter was cla surprisad that Sam je { wanted to withdraw mor ney. Sam saved time by not using the self-servic checkout the superinaret a © Sam was able to work better when he wrote by 6 Asthe day Progressed, Sam thos bout usin selfservice check-outs ine sales calls. 7 Sam learnt sun ‘etning about the way we depend 0" seffies ey Siow internet connection ey mobile phone battery life © © 8 How would you fee! if you had to live Without using technology for one day? Discuss ° Fee ry nah it nd Derk taking about technology "hat You would enjoy and not enjoy. trey describing postive or negative exponen they talk about the same veers RITIN d CME Listen again, What's the Speaker's relationship with article posite eee nthe try? What made the sneer Positive or negative? Why? VORILLS Organising an * How does Sam organise his article? Choose the Correct summary. He © SW Discuss the questions, 1 Doyou agree wth Gitas reaction to he 2 Doyou know people ike De change? Why / Why not? ‘Piblals his attitude towards technology, describes Tis day, requests readers to do the same thing id oy 2 ‘explains his level of dependency on technology boss? Why / Why not? eK? Do YOU think they sh Gescrites his day, finishes with an evaluation of t {Work on your own, Think about the qusstione below ana ® eens hs fetings about technoogy, describes HS make notes ay fishes by *+ When has technology crea eat the experienc’ ising to ted a problem for + When has technoig AY Helned you solve a prublem of ‘some kind? D How does Sam et the reader's attention at the beginning of the article? mee ; (hy |e = SeeTECH. FREE! ‘Have you ever wondered what it would he like to give up technology? I'm aTV journalist and I spend a lot of my working life in front of a computer or a TV. I edvcided to conduct my own private experiment: T would spend a day trying to manage without technological devices. What a scary thought! The first thing | usually do every day is reach for my smartphone to check the time and read any ‘messages or emails. But i locked it away in a drawer the niaht before. Alroadv | was feeling very cut off from the world, and it was only... actualy, | had no idea what time it was! “After breakfast, | needed to get some cash, Inevitably, this meant a trip to the bank because cash points are technological devices. had to ‘quoue, but |had a very nice conversation with a woman whilst | was waiting. Not surprisingly, the bank teller thought | was a bit strange withdrawing ‘money this way. I think she thought | was a rabber! | “Then it was on to the supermarket. You may be wondering what’ technological about thet. Well had to make sure avoided the self-service | eheek-out and joined te queue fora normal © Complete the tasks below. 1 In paragraphs 2-5, undertine the linking word or Phrase that sequences the events in Sam's day. The first one has been dane for you. 2 In paragraph 6, what linking phrase shows that Sam is going to summarise his experience? {I Look at the example sentence from the article, ‘The adverb Jnevitably shows the writer’s attitude. Find five other comment adverbs in the article, ‘Inevitably, this meant a trip to the bank because cash pois are technological aevices, @ Add the adverbs in the box to the sentences. (Sometimes Uere is more than one possibie answer.) “amazingly naturally inevitably — (not) surprisingly | Why do some websites always ask you to change passwords? Having created a password for my bank ‘account, | was asked to change it two weoks later. 2 usually hate anything to do with technology | quite lke using the solf-service check-out a the local supermarket 3. L always expect IT products to be very expensive, ‘The tablet | bought last week cost very lie, 4 find it ver difficult to instal new software. I've downloaded the latest version of a program and my Computer has frozen. ae Be uci Folw ine one — with a real person. Natural, it took longer, but had great chat with the guy ‘who served me, and he told me about a new ‘up ina s opening up nearby. Would I have found out about hat fd gone tothe selt service checkout? No. Afterwards, |eame home to have a go at writing a news story by hand. Strangely, found i to concentrato on my waiting. ‘But my hand and fingers got really sore! ‘And | have to confess ~by this stage, ! was hhaving ta make a ral affore not to get my. hone out and chack my messages. Iwas, starting to wonder what my friends were ‘loing, Maybe they were making plans to go 1 that new club, and I would never know! Allin all, wouldn't say could live without tochnology. Predictably, | really missed my phone all dey.The worst part was not being {able to check updates in the news or from ‘my frionds felt very out of touch. However, | kept to my promise of a tec-free day and | did have more face-to-face interaction, Undoubtedly, it made me realise just how addicted to technology we all are. 1 Which piece of advice is not correct for writing an article? Why? 1 Begin the article with a question to get the reader's attention, 2 Use direct questions to connect withthe reader of your arlicle, 3. Think about how you can structure the main part ofthe article, You can use a sequence of events or you could compare and contrast ideas, Use linking words to guide the reader Be as abjectve as possible, Use coinment adverbs to show your opinions, ‘Summarise your experience or ideas and evaluate them. WRITING Imagine you had to live for @ week without a technological device you use in your daily life. Choose a device from the survey, the article or use your own ideas. Make notes about ‘what the experience might be like, b 2B Discuss your notes. © Write an article about your experience. Organise your article to follow the structure in 3a. Use the linking Phrases and adverbs frum 3c-e to help you. Swap articles with another student. Does the article follow the advice in 31? Is the article interesting to read? Why? What could make it more interesting?