THE GO-GIVER

A LITTLE STORY ABOUT A POWERFUL BUSINESS IDEA

Bob Burg and John David Mann

To succeed in business, you don’t necessarily need to engage in brutal competition.

There are alternative success principles built on giving and adding value to others.

THE 5 LAWS OF
STRATOSPHERIC SUCCESS

Your real worth is defined by how much more value you give than how much you
get paid.

Before looking at profits, ask yourself, does this serve others?

There’s nothing wrong with profits, but don’t only focus on profits. When you
create value as a way of life, the profits will follow.
Remember that value is not only about money. People also value your time,
attention, concern, energy etc.
To have a great business, seek to deliver unbelievable value, i.e. give such high
1. The Law of Value quantity & quality of products/services that it’s almost unreal.

Your income is decided by the number of people you serve and how well you serve
them.

Law 1 defines your potential to make money, while Law 2 decides how much
money you’ll actually earn, based on your level of impact.

It’s up to you to decide how big an impact you want to make, and how many
people you want to serve.

You can also overcome any limiting beliefs you may have about achieving
your desired level of impact.
2. The Law of Compensation

Your influence is defined by how often and how much you focus on others’
interests first.

Don’t keep score of when/how you help people, nor aim for a 50-50 split of
benefits.

The best way to build strong relationships is to focus 100% on helping the
other person, with no strings attached. True givers attract others.

Giving ≠ self-sacrificing. It’s about temporarily setting aside your selfinterest

to focus on others.

When you have a huge network of people who like you and want you to
3. The Law of Influence succeed, you effectively have an army of personal ambassadors and your
influence grows.

The biggest and most valuable gift you can offer is yourself.

Every human being craves real connections with others. The best gift you can
offer someone is your authenticity.

Success is about 90% people skills and only 10% technical skills. Be who you
are; it’s more valuable and effective than any sales, closing or manipulation
4. The Law of Authenticity technique you can learn.

To give effectively, you must be open to receive.

Giving and receiving are 2 sides of the same coin. There can be no act of
giving without a concurrent act of receiving.

When you’re not open to receiving, you stop the flow of giving and receiving.

Practice applying this law by graciously saying “thank you” with a smile the
5. The Law of Receptivity next time you receive a compliment.

APPLYING THE 5 LAWS

Take Action Give First, Then Receive Improve your Life

The Go-Giver approach is not a magic Giving first is like adding logs before You can apply these laws not only to
solution. You’ll still need to put in effort expecting the fire to burn. The best way improve your businesses sales & profits,
and take concrete action consistently to to test these principles is to apply them, but also to improve your relationships
see the results. and give them time to work. and success in life.

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