Brand key model

The figure above shows the brand key model of Citi Park Hotel. From the root strengths
of the hotel since they have really been known as a business hotel where businessmen
from around the world have them as one of the top options they have that they want to
stay in. Since Citi Park is just right in the middle border of Mandaue City and Cebu city,
so there are a lot of hotels just around a 2km radius. The target market for the hotel
focuses more on businessmen and women but they don’t leave out the foreigners and
fellow Filipinos and some teenagers that wants to spend a few nights away from home.
Based on the observation by the hotel, their usual customers are business men and
women that are here in Cebu. With the new wing of Citi Park Hotel, the hotel is
prepared for more and more customers that wants to stay in the hotel with a very
affordable price. People that have experienced the Citi Park hotel have rated the hotel
to have great service and clean amenities. The hotel is also known for being a family
oriented hotel where not only the adults can enjoy but also the kids too. The hotels
conference room and event rooms is very popular around the Cebu because of the
cheap and big space that they offer.