Dishes

Units sold Sales price

Starters
Mediterranean salad 110 10.00 €

Beef carpaccio with parmesan shavings 65 12.00 €

Varied frying from the Cantabrian Sea 105 14.00 €

Stuffed mushrooms 40 8.00 €
Shrimp Salad 155 12.00 €
Vegetable cream with serrano ham
shavings 70 9.50 €
Galician octopus 140 15.00 €
Iberian Ham 120 17.00 €
Total 805

Menu Engineering
Average Contribution Margin 7.66 €

Expected popularity of each item 12.50% 1/8 items %

Step 2 (70% of equal market share): Populari 8.75% 12,5% x 70%

Omnes

1. Broad range
Max 17.00 €
Min 8.00 €
Range 9.00 €
Interval 3.00 €

Groups From
Low 8.00 €
Medium 11.00 €
High 14.00 €

Number articles medium group ≥ No. articles low group and high group?
No

2. Price range
Highest price 17.00 €
Lowest price 8.00 €
Price range 9.00 €

The maximum price ≤ Lowest price x 2.5

 Lowest x 2,5 20

3. By demand/supply value

Turn-over 10,335.00 €

Average price requested 12.84 €

Coefficient
Average price offered 12.19 €

A.P Requested: weighted average.

A.P. Offered: simple average
If the coefficient is between 0.9 and 1.05, the price-quality ratio is satisfactory.
If it is lower than 0.9 the expensive items are not demanded, therefore it is suggested t
their prices. [Your cheap items are the popular ones and your expensive are not deman
the expensive ones or change them by cheaper ones.]
If it is higher than 1.05 the cheap items are not demanded, they should, therefore, be in
removed. [your expensive items are the popular ones]
 Total
Raw materials cost Contribution Contribution Popularity Popularity Profitability
Margin % per item Category Category Classification
4.00 € 6.00 € 660.00 € 14% High Low Plow horse
8.50 € 552.50 €
3.50 € 8% Low High Puzzle
8.70 € 913.50 €
5.30 € 13% High High Star
3.90 € 4.10 € 164.00 € 5% Low Low Dog
5.40 € 6.60 € 1,023.00 € 19% High Low Plow horse
7.70 € 539.00 €
1.80 € 9% Low High Puzzle
5.30 € 9.70 € 1,358.00 € 17% High High Star
9.00 € 8.00 € 960.00 € 15% High High Star
59.30 € 6,170.00 € 100%

Popularity Profitability
Category Category
HighHigh High High Star
HighLow High Low Plow horse
LowHigh Low High Puzzle
LowLow Low Low Dog

Max - Min
/3

to
11.00 € 3 3
14.00 € 2 3 Article "Varied .." 14€ ambiguous,
17.00 € 3 2

2 < 3+3 or 3 < 3+2

 > Max

1.0534

y ratio is satisfactory.
nded, therefore it is suggested to decrease
d your expensive are not demanded. Lower
ed, they should, therefore, be increased or
Omnes
Group range
Low

Medium

High
Low
Medium

Low
High
High
Starters Classification
Mediterranean salad Plowhorse
Beef carpaccio with parmesan shavings Puzzle
Varied frying from the Cantabrian Sea Star
Stuffed mushrooms Dog
Shrimp Salad Plowhorse
Vegetable cream with serrano ham shavings Puzzle
Galician octopus Star
Iberian Ham Star