reak under the weight of actual activity.

Fake data can ensure a nice looking

layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.

Websites in professional use templating systems. Commercial publishing platforms

and content management systems ensure that you can show different text, different
data using the same template. When it's about controlling hundreds of articles,
product pages for web shops, or user profiles in social networks, all of them
potentially with different sizes, formats, rules for differing elements things can
break, designs agreed upon can have unintended consequences and look much different
than expected.

This is quite a problem to solve, but just doing without greeking text won't fix
it. Using test items of real content and data in designs will help, but there's no
guarantee that every oddity will be found and corrected. Do you want to be sure?
Then a prototype or beta site with real content published from the real CMS is
needed—but you’re not going that far until you go through an initial design cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on
places where the content is a dynamic block coming from the CMS (unlike static
content elements that will always stay the same.) Blocks of Lorem Ipsum with a
character count range provide a obvious reminder to check and re-check that the
design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something
wrong or they are discussing copy changes. It might be a bit annoying but you could
tell them that that discussion would be best suited for another time. At worst the
discussion is at least working towards the final goal of your site where questions
about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s
not up to task.

Typographers of yore didn't come up with the concept of dummy copy because people
thought that content is inconsequential window dressing, only there to be used by
designers who can’t be bothered to read. Lorem Ipsum is needed because words
matter, a lot. Just fill up a page with draft copy about the client’s business and
they will actually read it and comment on it. They will be drawn to it, fiercely.
Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make
sense in the first place, that will limit any initial interest soon enough. Try
telling a client to ignore draft copy however, and you're up to something you can't
win. Whenever draft copy comes up in a meeting confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some
problems. If you go about content strategy the wrong way, fix that problem.
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Sample text
Lorem ipsum sample text. Font: Nothing You Could Do by Kimberly Geswein
Overview
Lorem Ipsum: Quality typographic filler text for webmasters

The dummy copy at this site is made from a dictionary of 500 words from Cicero's
original source and the text fragments traditionally added. We use a lexical scheme
to ensure a grammatically correct look and feel. This avoids repetitions,
unintentional humor, and structures considered non-idiomatic for standard lipsum
filler text. This generator doesn't just add chunks of predefined text with a
limited choice of words.

Besides providing lipsum in exotic charsets and languages, we provide Japanese

lipsum with an adequate ratio of kanji, kana, hiragana, and rōmaji. Japanese,
Chinese, and Korean dummy copy apply basic rules of grammar and orthography to
prevent inadequacies. Lorem Ipsum is needed for web design, web pages, website
templates and CMS.
Japanese Lorem ipsum, variant 1

Japanese greeking text in variant 1 is based on the kanji frequency count at

tidraso.co.uk and includes about 50% kanji, 25% hiragana, 20% katakana and 5% roman
numerals and punctuation. Katakana and hiragana cluster in strings between 1 to 4
chars at random points in each paragraph. Hiragana occurs more often at the end of
sentences, rather in clumps of 1 to 4 chars rather than just single chars. Katakana
is very unlikely to appear as a single character in Japanese text, but hiragana
could. Exclamation and question marks are 'double-byte', not standard ascii ones.
Japanese Lorem Ipsum, variant 2

This version is adapted from an algorithm by Chris Moore, corrected for some
punctuation issues.
Japanese Lorem Ipsum, variant 3

This is based on Jugemu, a Japanese folktale with a humorous repetition of a

ridiculously long name. It is often used in training sessions for Rakugo
entertainers.
Russian (Cyrillic), Greek, Armenian Lorem Ipsum

All of the above are transliterations of the classic Lorem ipsum, letter by letter
or its closest approximation.
Lorem Ipsum dummy text based on artificial languages

This applies to Esperanto, Interlingua, Quenya, Slovio, Sona, Tokipona, Volapük. As

hardly anyone actually speaks them their use should be innocuous. The dictionaries
are based on the coresponding Wikipedia articles. l33tspeak is a mildly humorous
alternative alphabet and used mostly on the Internet.
Randomized dummy text

by this text-generator is suitable for greeking, typesetting, layouts for websites,

and WYSIWYG Web development, either Lorem Ipsum style or in other
languages/charsets. We provide information on Lorem Ipsum, aka. Lipsum, its
application and etymology, whether for print, typesetting or web design,
placeholders, and copyfitting text for desktop publishing.

Typographic filler text generators are available for these languages:

Arabic, Armenian, Georgian, Chinese, Esperanto, Greek, Hebrew, Hindi, Interlingua,

Japanese (1), Japanese (2), Japanese (Jugemu), Korean (1), Korean (2), L33tspeak,
Latin, Letzebuergesch, Morsecode, Quenya, Russian, Slovio, Sona, Tokipona, Volapük

Information
 Lorem Ipsum: Usage, Common examples, Translation, Variants and technical
information
Essay: Lorem Ipsum--when, and when not to use it
Plugins:
Content management systems (CMS): Joomla, Wordpress, Magento, Google Docs,
Drupal
Editors: Notepad++, Sublime Text, Office suites

Lorem Ipsum: usage

diagonal layout based on Lorem Ipsum Lorem ipsum is a pseudo-Latin text used in web
design, typography, layout, and printing in place of English to emphasise design
elements over content. It's also called placeholder (or filler) text. It's a
convenient tool for mock-ups. It helps to outline the visual elements of a document
or presentation, eg typography, font, or layout. Lorem ipsum is mostly a part of a
Latin text by the classical author and philosopher Cicero. Its words and letters
have been changed by addition or removal, so to deliberately render its content
nonsensical; it's not genuine, correct, or comprehensible Latin anymore. While
lorem ipsum's still resembles classical Latin, it actually has no meaning
whatsoever. As Cicero's text doesn't contain the letters K, W, or Z, alien to
latin, these, and others are often inserted randomly to mimic the typographic
appearence of European languages, as are digraphs not to be found in the original.

In a professional context it often happens that private or corporate clients corder

a publication to be made and presented with the actual content still not being
ready. Think of a news blog that's filled with content hourly on the day of going
live. However, reviewers tend to be distracted by comprehensible content, say, a
random text copied from a newspaper or the internet. The are likely to focus on the
text, disregarding the layout and its elements. Besides, random text risks to be
unintendedly humorous or offensive, an unacceptable risk in corporate environments.
Lorem ipsum and its many variants have been employed since the early 1960ies, and
quite likely since the sixteenth century.
Lorem Ipsum: common examples

layout based on Lorem Ipsum