Name: Marynadine P.
Isidoro Date: 8/18/2022
ARCHITECTURAL NAME: MPI Construction Builders Inc.
A. PURPOSE/ BUSINESS MODEL
• Philosophy/ core values
o MPI Construction Builders Inc. provides
civil/architectural and electro-mechanical
services. It is specialized in Interior Designs and Fit
-Out Works.
• Project Types? Client Types?
o Project types: only focusing on residential
projects, client types: only for individuals who are
only focusing on residential project types.
• Career contentment and disposition of owners
o It is our policy to safeguard life, health, property
and public welfare always.
• Core competence and core weaknesses
o MPI Construction Builders Inc.'s core-group of
technical professionals allows its design team and
engineers to contract engineering design-and-
build projects independently.
o The core weakness of this company is that it only
focuses on residential projects for the mean time.
• Market opportunities and threats to market
position
o Market opportunities: As the country is a
growing nation, there are several opportunities to
acquire new clients.
o Market threats: There are other larger and more
renowned architecture businesses.
• Firm size
o The firm size consists of executive office,
consultants, finance/ administration, and project
implementation, workshop/ fabrication, and
project employees.
• Firm future, including transition plan
o To Establish an independent company using the
core-group of technical professionals to aid
commercial partners in Design, Construction, and
Project Management.
B. FINANCIAL PLAN
• Financial expectation of owners
o Clients will be provided with a list of service
prices, material costs and other expenses to
be used as a basis for cost estimates.
• Revenue goals over time
o Calculations and records must be retained for
future purposes.
Section: ARCH51S3
• Operating budget expectations over time
o A proper list and expected budget must be made
to avoid of lack of funds.
• Profit plan over time
o Profits will be invested for the future projects of
the company.
• Scenario plans for firm revenue and staffing over
time
o There will be a budget that is only for firm
revenue and staffing over time.
C. OPERATIONS PLAN
• Organization structure
o The organization structure flow will include the
president of the company, under the president,
there are four categories: Project management,
Administration, Fabrication/ Workshop, and the
consultants.
• Technology upgrades and integration
o All equipment and electronic devices will be
updated in time.
• Project delivery model
o The company will use the traditional project
delivery method, Design-Bid-Build method.
• Knowledge acquisition and development
o Employees will gain knowledge via training-
related experiences and activities.
• Promotion, recruitment, and compensation
o It will be based on the employees’ actions,
behavior, attitude, & skills and importantly, their
education.
D. MARKETING PLAN
• External market conditions and competitions
o To extend the group's services to other external
companies and to competitors as well.
• Target market
o Target market are individuals who are focusing
on residential projects.
• Key differentiators
o The company is specialized in Fit-Out Works and
Interior Design.
• Image and brand
o The company will be on social medias and other
platforms for advertisement.
• Relationship-building and networking plan
o The company will make contact through social
media and online platforms and will always
accommodate clients.