City Media Mix Budget (in Lac)No. of ActivityExp.

Prospect
THRISSUR Row Houses/ Hotspot 199500 10 250
GOA Row Houses/ Hotspot 148500 7 175
ERNAKULAM Row Houses/ Hotspot 199500 10 250
MALAPPURAM Row Houses/ Hotspot 99750 5 125
Kozhikode Row Houses/ Hotspot 99750 5 125
BENGALURU URBAN RWA 211500 8 280
COIMBATORE Row Houses/ Hotspot 199500 10 250
CHENNAI RWA 211500 8 280
PUNE RWA 211500 8 280
KOLKATA RWA 211500 8 280
AHMEDABAD RWA 211500 8 280
HYDERABAD RWA 211500 8 280
MUMBAI RWA 211500 8 280
SOUTH DELHI RWA 211500 8 280
KAMRUP METROPOLITAN - GuwahatiRow Houses/ Hotspot 199500 10 250
INDORE RWA 166000 6 210
TOTAL 3004000 127 3875
xp. Prospect
 Activities
Day Monday Tuesday Wednesday Thursday
Date 5 Dec 6 Dec 7 Dec 8 Dec
THRISSUR NA NA NA NA
GOA NA NA NA NA
ERNAKULAM NA NA NA NA
MALAPPURAM NA NA NA NA
Kozhikode NA NA NA NA
BENGALURU URBAN NA NA NA NA
COIMBATORE NA NA NA NA
CHENNAI NA NA NA NA
PUNE NA NA NA NA
KOLKATA NA NA NA NA
AHMEDABAD NA NA NA NA
HYDERABAD NA NA NA NA
MUMBAI NA NA NA NA
SOUTH DELHI NA NA NA NA
KAMRUP METROPOLITAN - Guwahati NA NA NA NA
INDORE NA NA NA NA
Day Monday Tuesday Wednesday Thursday
Date 12 Dec 13 Dec 14 Dec 15 Dec
THRISSUR NA NA 1 1
GOA NA NA NA NA
ERNAKULAM NA NA 1 1
MALAPPURAM NA NA 1 1
Kozhikode NA NA NA NA
BENGALURU URBAN NA NA NA NA
COIMBATORE NA NA 1 1
CHENNAI NA NA NA NA
PUNE NA NA NA NA
KOLKATA NA NA NA NA
AHMEDABAD NA NA NA NA
HYDERABAD NA NA NA NA
MUMBAI NA NA NA NA
SOUTH DELHI NA NA NA NA
KAMRUP METROPOLITAN - Guwahati NA NA 1 1
INDORE NA NA NA NA
Day Monday Tuesday Wednesday Thursday
Date 19 Dec 20 Dec 21 Dec 22 Dec
THRISSUR NA NA 1 1
GOA NA NA 1 1
 ERNAKULAM NA NA 1 1
MALAPPURAM NA NA NA NA
Kozhikode NA NA 1 1
BENGALURU URBAN NA NA NA NA
COIMBATORE NA NA 1 1
CHENNAI NA NA NA NA
PUNE NA NA NA NA
KOLKATA NA NA NA NA
AHMEDABAD NA NA NA NA
HYDERABAD NA NA NA NA
MUMBAI NA NA NA NA
SOUTH DELHI NA NA NA NA
KAMRUP METROPOLITAN - Guwahati NA NA 1 1
INDORE NA NA NA NA
Day Monday Tuesday Wednesday Thursday
Date 26 Dec 27 Dec 28 Dec 29 Dec
THRISSUR NA NA NA NA
GOA NA NA NA NA
ERNAKULAM NA NA NA NA
MALAPPURAM NA NA NA NA
Kozhikode NA NA NA NA
BENGALURU URBAN NA NA NA NA
COIMBATORE NA NA NA NA
CHENNAI NA NA NA NA
PUNE NA NA NA NA
KOLKATA NA NA NA NA
AHMEDABAD NA NA NA NA
HYDERABAD NA NA NA NA
MUMBAI NA NA NA NA
SOUTH DELHI NA NA NA NA
KAMRUP METROPOLITAN - Guwahati NA NA NA NA
INDORE NA NA NA NA
Day Monday Tuesday Wednesday Thursday
Date 2 Jan 3 Jan 4 Jan 5 Jan
THRISSUR NA NA NA NA
GOA NA NA NA NA
ERNAKULAM NA NA NA NA
MALAPPURAM NA NA NA NA
Kozhikode NA NA NA NA
BENGALURU URBAN NA NA NA NA
COIMBATORE NA NA NA NA
 CHENNAI NA NA NA NA
PUNE NA NA NA NA
KOLKATA NA NA NA NA
AHMEDABAD NA NA NA NA
HYDERABAD NA NA NA NA
MUMBAI NA NA NA NA
SOUTH DELHI NA NA NA NA
KAMRUP METROPOLITAN - Guwahati NA NA NA NA
INDORE NA NA NA NA
Activities
Friday Saturday Sunday
9 Dec 10 Dec 11 Dec Exp. CASA leadsTotal Week lea
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA 1 1 70
NA NA NA 0
NA 1 1 70
630
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA NA NA 0
NA 1 1 70
Friday Saturday Sunday
16 Dec 17 Dec 18 Dec Exp. CASA leadsTotal Week lea
1 1 1 125
NA 1 1 50
1 1 1 125
1 1 1 125
NA NA NA 0
NA 1 1 70
1 1 1 125
NA 1 1 70
1305
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
1 1 1 125
NA 1 1 70
Friday Saturday Sunday
23 Dec 24 Dec 25 Dec Exp. CASA leadsTotal Week lea
1 1 1 125
1 1 1 125
 1 1 1 125
NA NA NA 0
1 1 1 125
NA 1 1 70
1 1 1 125
NA 1 1 70
1380
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
NA 1 1 70
1 1 1 125
NA 1 1 70
Friday Saturday Sunday
30 Dec 31 Dec 1 Jan Exp. CASA leadsTotal Week lea
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA NA NA 0
1 NA NA 35
NA NA NA 0
1 NA NA 35
280
1 NA NA 35
1 NA NA 35
1 NA NA 35
1 NA NA 35
1 NA NA 35
1 NA NA 35
NA NA NA 0
NA NA NA 0
Friday Saturday Sunday
6 Jan 7 Jan 8 Jan Exp. CASA leadsTotal Week lea
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA NA NA 0
NA NA 1 35
NA NA NA 0

280
NA NA 1 35
280
NA NA 1 35
NA NA 1 35
NA NA 1 35
NA NA 1 35
NA NA 1 35
NA NA 1 35
NA NA NA 0
NA NA NA 0
Total 3875
 Goa Qty Rate
No of activity 7 17000
Collateral Spend 1 29500
Final Total
, Coimbatore,
Guwahati Qty Rate
No of activity 10 17000
Collateral Spend 1 29500
Final Total

Indore Qty Rate

No of activity 6 22750
Collateral Spend 1 29500
Final Total

Ahmedabad,Hyderab
ad Mumbai, Delhi Qty Rate
No of activity 8 22750
Collateral Spend 1 29500
Final Total
 Total
119000
29500
148500

Total
170000
29500
199500

Total
136500
29500
166000

Total
182000
29500
211500
 Bifurcated - RWA / activity Cost
S.no. Particulars Elements Qty (Total) Rate
Permission Cost Inl.
prehype 1 12000
Promoters 2 1500
RWA
1 Activity Cost Supervisor 1 1500
2 Gratification - Merchandise
Transportation ( 50 Transport/logistics 1 1500
Per day / 50rs per
3 Gratification - Merchandise
Lead/Merchandise) ( 10 Key Chain/ Calendar/Pen 50 50
Per day / 150rs per
4 Lead/Merchandise) MUG / Sipper SIB Branded 10 150
6 Pre Hype - Materials Gate Banner 1 500
7 Pre Hype - Materials Notice Board Poster 10 25

Activity Cost

Bifurcated - Hotspot - Row Houses / Activity Cost

S.no. Particulars Elements Qty (Total) Rate
Permission Cost 1 6000
Promoters 2 1500
Hotspot / Row House
1 Activity Cost Supervisor 1 1500
2 Gratification - Merchandise
Transportation ( 50 Transport/logistics 1 1500
Per day / 50rs per
3 Gratification - Merchandise
Lead/Merchandise) ( 10 Key Chain/ Calendar/Pen 50 50
Per day / 150rs per
4 Lead/Merchandise) MUG / Sipper SIB Branded 10 150
MISC Cost - Chocolates for Free
5 Engagement Chocoaltes 1 1000

Collaterals Printing (Fixed Cost Per City)

S.no. Particulars Elements Qty (Total) Rate
1 Backdrop 1 9000
2 Standee 2 1500
3 T-shirt 3 500
4 Table With Cloth 1 1000
5 FOOTBALLFlyers
THEME BASED/ 5000 1.5
CHRISTMAS BASED
6 Collaterals GAMIFICATIONS 1 7500

Collaterals Printing
activity Cost
Amount Pre hype done a day prior , whatsapp pre hype in society
Remarks
grps, permission on day entire execution
12000
3000 2 promoters with prior screening
Trained supervisor to guide promoters & to talk to quality
1500 leads
1500 Transportation Charges to & fro to location with setup
2500
1500
500
250

22750

Houses / Activity Cost

Amount Pre hype done a day prior , whatsapp pre hype in society
Remarks
grps, permission on day entire execution
6000
3000 2 promoters with prior screening
Trained supervisor to guide promoters & to talk to quality
1500 leads
1500 Transportation Charges to & fro to location with setup
2500
1500
1000

17000

ed Cost Per City)

Amount Remarks
9000 8*8 Feet Backdrop
3000 6*3 Feet Roll up Standee
1500 Promoters & Supervisor in SIB T-shirt
1000 1 Table to Keep Merchandises and display of Engagement
7500
7500

29500