Week4 Assignment

Avatar: “A Ride Sharing Company”

Description of Buyer: The buyers are the people of any age that don’t own a car
or don’t have access to a car at the moment. They want a car to travel more
comfortably than using train or bus.

High Five Content

Educate: To advertise the service through social media about the purpose of
service, how it works and
It benefits towards people
Motivation: User-friendly app, profit for the drivers so that drivers are easily
accessible to the passengers, providing the service more efficiently compare to
competitors.
Challenge: keep running the service well, offer the service in cheap as possible
and providing occasional discounts.

For this assignment I am choosing Education as one of the high five content.
All four contents (attraction, affinity, action and authority) in one piece
The Ride Sharing Company will fulfil the needs of people who don’t want to go to
bus or train station which is far away, don’t want to wait for the bus or train,
don’t want to travel in a crowdy bus or train. The user-friendly app will be there
to order a car. Moreover, the driver will also get a profit. In this a way, a
marketplace will be created. The people will be informed about the service
through advertisements. The purpose of the service, how it works and how it is
beneficial towards the customer. Moreover, a YouTube channel, blog will also be
there to elaborate the details of the service. Marketing on social media will be
towards targeted audience.