MGBBT0UCT –Understanding Customers

Ways to attract Customers

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Introduction
Social media has become an indispensable part of the daily lives. Many social media
platforms provide companies with numerous options to communicate with their audience
because of the enormous number of people using them (Alalwan, 2018).

In addition to helping hotels market their operations, it also helps them establish a strong web
presence.

Ways to attract Customers through Social Media Platforms

The way we consume has been fundamentally altered by the rise of social media. As a result
of these changes, firms have been able to implement new marketing techniques (Appel et al.,
2020). Tourism, being one of the most dynamic segments of the world economy,
unquestionably contributes to all of these factors in some way.

Facebook, Twitter, and Instagram have long been the industry's top three social media
platforms, just as they are in every other sector. Travel is a popular subject on all of these
platforms, despite the fact that each one has its own unique audience.

For a wide range of social groupings, Facebook is a wonderful place to find new customers.
The Recommendations function on Facebook allows users to pass along their personal
recommendations (Guha et al., 2018). For tourist firms, it's a terrific way to connect with
both present and potential clients. Instagram is a great tool for attracting new followers,
especially millennials, who are heavy users of the social media platform. To get the most out
of your social media postings, you should follow and establish your own travel hashtags.

Decision Making process on a selection of a business

When making a choice, the first step is to determine a goal, gather relevant and essential
information, then analyse your options. When it comes to making a choice, many people fail
to take into account all of the important steps and dangers. To the extent feasible, it's critical
to take use of all available options (Helal et al., 2018).

The first and most critical stage in any procedure is to establish that a decision is required.
Fast-moving enterprises may neglect this simple but critical step because it seems so clear.
Give as much detail as you can to support your conclusion. Describe how or why this choice
is crucial to the achievement of your company's long-term goals. When making a selection,
you need to be able to explain why you chose that particular aim in the first place.

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Task distribution among team members
When allocating responsibilities within a group, it's critical to keep in mind approaching
deadlines and significant project milestones. In determining how to allocate work, the first
consideration is the task's importance. Prioritize your list of chores so that you know which
ones need to be accomplished first and which ones can wait.

Conclusion
Social media has changed how companies establish their reputations. The days of tourist
attractions being advertised solely through pamphlets and billboards are over. Customer
pleasure, social media sharing, and favourable user reviews are the keys to business success.
Consequently, social media has altered the method in which individuals make decisions.
Trust in a travel agency is built on other people's experiences.

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References
Alalwan, A.A., 2018. Investigating the impact of social media advertising features on
customer purchase intention. International Journal of Information Management, 42, pp.65-
77.

Appel, G., Grewal, L., Hadi, R. and Stephen, A.T., 2020. The future of social media in
marketing. Journal of the Academy of Marketing Science, 48(1), pp.79-95.

Guha, S., Harrigan, P. and Soutar, G., 2018. Linking social media to customer relationship
management (CRM): A qualitative study on SMEs. Journal of Small Business &
Entrepreneurship, 30(3), pp.193-214.

Helal, G., Ozuem, W. and Lancaster, G., 2018. Social media brand perceptions of
millennials. International Journal of Retail & Distribution Management.