DHA Suffa University Business Policy

Term Project

Select a Local (Pakistani Origin Company) that requires a revamp.

Identify the Problem with the help of a company official and Resolve the Problem by
suggesting strategies learned in the Business Policy course:

Following is required for the term project:

1. Brief Situation analysis

2. SWOT Analysis
3. One Major Problem
4. Minor Problem(s)
5. PESTEL Analysis (follow the format on LMS)
6. Construct an External Factor Evaluation (EFE) Matrix.
7. Construct an Internal Factor Evaluation (IFE) Matrix.
8. Recommend specific strategies Show how much your recommendations will cost. (Name
the strategy).

Should be in Detail:

9. Execution plan. (should include very specific details)

a. Where will it be implemented
b. What will be the steps involved in the strategy
c. When will it be implemented
d. USP/competitive advantage
e. Sustainability?
f. ROI
g. Contingency plan (in case the strategy does not produce the desired results)

Important: Strategy should be able to solve the identified problem.

SUBMISSION & PRESENTATION: Last week of the

semester (30 January – 3 February in the scheduled class).
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SAMPLE PESTL ANALYSIS FORMAT

Indicators Current Situation Impact

Interest Rates The discount rate has been reduced by the SBP to 9.5% The reduction in interest rate
from 10% (2014) will help Nestle Pakistan in
expansion, development or
acquisitions as the funds
needed for capital expansion
become cheaper.

Inflation Rates The inflation rate averaged at 8.7 percent during July- Increase in inflation will leave
April, 2013-14 against 7.7 percent in the comparable the consumers to spend less
period last year. on discretionary items like
Nestle Pakistan’s Coffee,
confectionary, beverages and
breakfast cereals. Plus the
cost of raw material will also
go up making the product
expensive.

Consumption Total consumption expenditure 92.14% (2013) of GDP to Consumption trend is on the
Trends 92.49% (2014) of last fiscal year. rise and Nestle Pakistan can
benefit from this by
introducing the right kind of
product for its consumers and
increase its sales as a result of
increase in general
consumption pattern.

Value of the (1 USD = Rs. 101) The value of dollar coming down The previously expensive
Dollar in World considerably as rupee gains strength. imports of raw material will
Markets become more manageable
for Nestle Pakistan in the
DHA Suffa University Business Policy

coming years and help them

in making their products
more economical.

Refer to the book and include all relevant indicators related to PESTEL factors.